Where to Sell Diamonds NYC

This is my third transaction with TruVal and have been very pleased each time. This time I dealt with Shlomi and used the new portal system to upload my request.... read moreThis is my third transaction with TruVal and have been very pleased each time. This time I dealt with Shlomi and used the new portal system to upload my request. Shlomi was true to his word on every aspect of the transition and made the process enjoyable and personable. TruVal gave me a very fair and competitive price for a gold and gemstone necklace.They called me within 24 hours of receiving it and in addition, were exacting and prompt about paying me. The online portal process was very intuitive and responsive with an emailed confirmation to me at each step of the shipping and receiving process, which made me feel secure. Thank you TruVal! read less

My daughter and I had an amazing experience with Shlomi, Steve, Eli & Zak at Truval. From start to finish the customer service exceeded our expectations! They went above... read moreMy daughter and I had an amazing experience with Shlomi, Steve, Eli & Zak at Truval. From start to finish the customer service exceeded our expectations! They went above and beyond. I highly recommend seeing them for just about anything jewelry related. Excellent customer service, extremely trust worthy & honest. 5 star experience. Thank you all so much! read less

So i wanted to sell a non-sentimental diamond ring that was in the family since the 1930's. It had a 1/8 carat with even much smaller diamonds to either... read moreSo i wanted to sell a non-sentimental diamond ring that was in the family since the 1930's. It had a 1/8 carat with even much smaller diamonds to either side of it. 14k gold band. I went to two stores directly at the street level on 47th street and they did not give me the time of day. So i decided on truval after searching on google. At Truval i talked to Steve and although he said it was not a desirable piece, he purchased it from me for a fair price. I felt respected and was treated like a great customer even though it was small sale. Thank you Steve!!! read less

Steve & Shlomi are amazing, trustworthy, honest and I would highly recommend them for all of your jewelry purposes. Whether buying new or selling old, do not hesitate. It... read moreSteve & Shlomi are amazing, trustworthy, honest and I would highly recommend them for all of your jewelry purposes. Whether buying new or selling old, do not hesitate. It can be scary going to the diamond district.. for anyone!! But I would only use them again going forward. Thank you both for an amazing experience! read less

I chose TruVal because they were extensively reviewed very well, and my experience confirmed those reviews. Schlomi and Steve at TruVal were a pleasure to work with, and made selling... read moreI chose TruVal because they were extensively reviewed very well, and my experience confirmed those reviews. Schlomi and Steve at TruVal were a pleasure to work with, and made selling my antique diamond ring a simple, straightforward and easy experience.

Despite the fact that I needed to reschedule a number of times, Schlomi made room for me in his schedule, took the time to discuss the ins and outs of how he appraised my ring, matched the price of another appraisal I’d received and even beat the terms. On a later visit, Steve made the final transaction easy and was a pleasure to work with.

I highly recommend TruVal, and will certainly keep them in my Rolodex. read less

A five star thank you to an extraordinary bunch of guys who were professional, courteous and knowledgeable. I had a very gratifying experience and walked home with a check... read moreA five star thank you to an extraordinary bunch of guys who were professional, courteous and knowledgeable. I had a very gratifying experience and walked home with a check in hand. The generally "bad press" associated with jewelry buyers does not apply here.. I have no hesitation in recommending Truval to anyone wanting to sell jewelry; in fact, I look forward to doing additional business with them. Top of the line team. read less

I had a great experience working with the resources at TruVal. They help me to sell a perfectly good diamond ring for a fair price. Thank... read moreI had a great experience working with the resources at TruVal. They help me to sell a perfectly good diamond ring for a fair price. Thank you for all that you do! read less

Just visited this place today during my lunch break. I had a diamond ring I wanted sell but I was afraid of visiting those places in diamond district. So... read moreJust visited this place today during my lunch break. I had a diamond ring I wanted sell but I was afraid of visiting those places in diamond district. So I put it off for 2 years. Somehow I found this place and made a phone call. The receptionist was very calm and nice, easy to talk to, while I was waiting I had a chat with her and she took my fear away. And I met Shlomi, he evaluated my diamond ring. He was very nice, fast decision and honest. And he gave me the price that I requested. I am very satisfied, thank you very much for such a nice experience! read less

The 5-star reviews are well-deserved. This is the first time I have sold gold or silver, and felt quite intimidated in the Diamond District, even after selecting businesses based on... read moreThe 5-star reviews are well-deserved. This is the first time I have sold gold or silver, and felt quite intimidated in the Diamond District, even after selecting businesses based on good reviews. I ended up selling my jewelry at TruVal, however, because they stood out from all the other firms I visited in every way: polite reception, clear communication, very fair prices, fast payment, and low pressure. Highly recommended! read less

Just came back from TruVal and couldn’t have had a better experience. Steve and SHLOMI were great and explained every piece of jewelry my grandfather had brought them. They offered... read moreJust came back from TruVal and couldn’t have had a better experience. Steve and SHLOMI were great and explained every piece of jewelry my grandfather had brought them. They offered him a very fair price. Highly recommend Steve and SHLOMI to anybody looking! read less

Very happy I chose Truval. I went based on reviews, and preferred going into an office vs a street shop or a station in a big room. Steve took a... read moreVery happy I chose Truval. I went based on reviews, and preferred going into an office vs a street shop or a station in a big room. Steve took a look at my box of jewelry with gems of no real value, but it turned out to be mostly 14k gold and 2 pieces were 18k gold. The price seemed fair to me. Steve gave great service and was very personable, not pushy. Overall a quick, simple and successful experience. read less

This was my first time selling my jewelry so I was a bit apprehensive. Steve introduced himself and explained everything he was doing and even showed me how he... read moreThis was my first time selling my jewelry so I was a bit apprehensive. Steve introduced himself and explained everything he was doing and even showed me how he determines the value of each piece.He called in Shlomi for his diamond expertise, and I felt like the the whole visit was a learning experience. Everyone was so personable, and there was absolutely no pressure. I would highly recommend them and feel they were honest and fair.Btw-make an appointment to ensure that the necessary "experts" are available. I am sure to return! read less

I had a very pleasant experience selling my jewelry at Truval. When we arrived at the Truval office Steve warmly greeted my spouse and me. He took his time examining... read moreI had a very pleasant experience selling my jewelry at Truval. When we arrived at the Truval office Steve warmly greeted my spouse and me. He took his time examining and testing each piece that I had brought in. I felt no pressure at all - and I think I was offered a fair price for my items. I highly recommend them if you are considering selling any of your jewelry! read less

I generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs.... read moreI generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs. being on the street, and you can even book an appt online. I met with Steve, who gave me a very fair price for my gold bracelet and was even nice enough to explain the test did he did to see what karat it was. I will be back next time I have jewelry to sell! read less

I generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs.... read moreI generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs. being on the street, and you can even book an appt online. I met with Steve, who gave me a very fair price for my gold bracelet and was even nice enough to explain the test did he did to see what karat it was. I will be back next time I have jewelry to sell! read less

Low pressure environment. Offered me more money for my loose diamond and diamond ring than the other 2 firms that I checked.

Low pressure environment. Offered me more money for my loose diamond and diamond ring than the other 2 firms that I checked.

The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read moreThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were provided to make me feel comfortable, not pushy, and the scheduling process was simple. I wouldn’t hesitate to do business with them again and recommend anyone who may apprehensive to go there as I'm sure they will be pleasantly surprised. read less

The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read moreThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were provided to make me feel comfortable, not pushy, and the scheduling process was simple. I wouldn’t hesitate to do business with them again and recommend anyone who may apprehensive to go there as I'm sure they will be pleasantly surprised. read less

The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read moreThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were provided to make me feel comfortable, not pushy, and the scheduling process was simple. I wouldn't hesitate to do business with them again and recommend anyone who may apprehensive to go there as I'm sure they will be pleasantly surprised. read less

The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read moreThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were provided to make me feel comfortable, not pushy, and the scheduling process was simple. I wouldn't hesitate to do business with them again and recommend anyone who may apprehensive to go there as I'm sure they will be pleasantly surprised. read less

After visiting five diamond buying businesses in NYC, I can honestly say...Thank you, Truval! Many thanks to the staff at Truval for providing a comfortable, educational and warm environment in... read moreAfter visiting five diamond buying businesses in NYC, I can honestly say...Thank you, Truval! Many thanks to the staff at Truval for providing a comfortable, educational and warm environment in which to do business. Schlomi was gifted in evaluating my piece and extended his depth of knowledge to me during the process. He had respect for my heart and demonstrated a sincere consideration for his other customers and staff while I was there. At Truval’s suggestion, I took my piece to the GIA Institute to have it graded and documented. When that process was complete, I returned to Truval and sold my piece to them with confidence. I feel I got a very fair deal, an education and a place to do business in the future. I would return to them in a heartbeat! Thank you Shlomi and Steve! Go to Truval! read less

I wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had... read moreI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had a great experience. They were very fair with their pricing. They made me feel comfortable and didn't put any pressure on me. I will definitely be back. I highly recommend their services. read less

I wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had... read moreI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had a great experience. They were very fair with their pricing. They made me feel comfortable and didn't put any pressure on me. I will definitely be back. I highly recommend their services. read less

Extremely trustworthy! Very On Top of their communication during the shipment and payment process and easily answered any questions I had. Offer on my jewelry was very fair and... read moreExtremely trustworthy! Very On Top of their communication during the shipment and payment process and easily answered any questions I had. Offer on my jewelry was very fair and paid quickly without concern. I would definitely do business with them again read less

I met with Steve and was blown away by his honesty and transparency. Certainly not what I was expecting from a business in the midst of the hustle and bustle... read moreI met with Steve and was blown away by his honesty and transparency. Certainly not what I was expecting from a business in the midst of the hustle and bustle of NYC's diamond district. read less

I was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a... read moreI was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a recommendation, "his guy" does not deal with small stuff. So, I turned to Yelp and based on the reviews, and after clicking through to their website, I decided to try TruVal.

I did not know what to expect and did not have an appointment. Steve was welcoming and friendly and based on the little I did know about m ring, I was comfortable with his offer. He also discussed several other rings I had with me and made me an offer for them as well.

I would definitely go to TruVal again. Thank you, Steve! read less

I was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a... read moreI was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a recommendation, "his guy" does not deal with small stuff. So, I turned to Yelp and based on the reviews, and after clicking through to their website, I decided to try TruVal.I did not know what to expect and did not have an appointment. Steve was welcoming and friendly and based on the little I did know about m ring, I was comfortable with his offer. He also discussed several other rings I had with me and made me an offer for them as well.I would definitely go to TruVal again. Thank you, Steve! read less

Truval is the best if you want to sell your old jewelry. They are very honest and trustworthy .The customer service is outstanding. They follow up with you every step.... read moreTruval is the best if you want to sell your old jewelry. They are very honest and trustworthy .The customer service is outstanding. They follow up with you every step. Zak and Steve are very nice and very helpful. I shopped around and got the different quotes for my diamond, not to mention which other 3 companies you could find on Google. As far as I concerned, Truval gave me the fair price and gave me more than the others. If you don't believe me, please shop around for the quote then decide!!! They will never give you maximum price they estimate, but you have to accept that because you always lose the value after you purchase it, just like a car. You will be happier than selling to the retailer.... read less

I can not say enough positive things about my experience with Steve Madar at Truval. I did my research and chose Truval based on other reviews and maybe a little... read moreI can not say enough positive things about my experience with Steve Madar at Truval. I did my research and chose Truval based on other reviews and maybe a little intuition. I was not disappointed in the least. The atmosphere in the office is very calm and organized. I was greeted by a pleasant receptionist and only waited a few moments before I sat down with Steve. What a knowledgeable and likeable person! I felt during the entire appointment that he was genuinely interested in anything I had to say or question and felt that he was extremely fair in his assessment of the items that I brought in. All in all I would definitely recommend working with Steve at Truval. read less

Working with TruVal was the best thing I did when looking for a place to sell my unwanted jewelry. Mr. Steve assisted me in the mailing process of my jewelry... read moreWorking with TruVal was the best thing I did when looking for a place to sell my unwanted jewelry. Mr. Steve assisted me in the mailing process of my jewelry and gave me a more then fair price for the items I sent them.
It was a pleasure working with TruVal and would recommend them to anyone who is looking to sell there items. A key factor to me was that they are a BBB participant with a A rating.
And the turn around time from the time they received my jewelry to the time I accepted there offer was minimal.
Great place to do business with.
Rick F. read less

Shlomi Shlomo was incredibly helpful in helping me make the right decision on how to sell my jewelry, despite the fact that it meant he would not be ultimately the... read moreShlomi Shlomo was incredibly helpful in helping me make the right decision on how to sell my jewelry, despite the fact that it meant he would not be ultimately the beneficiary of that decision. Having been the 3rd or 4th place in the Diamond District, I was relieved to find someone who would shoot straight with me and not try to swindle me. I would recommend. Very trustworthy. read less

I highly recommend Steve at Truval. I had a great experience while selling off a ton of old and broken jewelry I no longer wear. Steve is very knowledgeable and... read moreI highly recommend Steve at Truval. I had a great experience while selling off a ton of old and broken jewelry I no longer wear. Steve is very knowledgeable and also very transparent. He gave me a thorough evaluation and rational explanation for his pricing for each piece which is hard to find. Having gone to many appraisers and buyers in the past, he gave me the fairest prices (considering their cost value) out of all of them. I will definitely go back in the future and would recommend Truval to anyone seeking a secure and credible buyer. Thank you Truval! read less

We had a wonderful experience with Steve. He was honest and we had no doubts selling our precious jewelry and receiving a great price. He also had one of his... read moreWe had a wonderful experience with Steve. He was honest and we had no doubts selling our precious jewelry and receiving a great price. He also had one of his diamond experts on hand and he took another piece to a rare coin expert, so I would have no doubts on the value. I had researched for days and since this was my first time selling our jewelry, I wanted to make sure it was the best place. In fact, I will be going back in a couple weeks ! I will continue to do business with Truval. read less

I came here to sell my diamond ring and everyone here were very helpful and I really appreciated it very much since it was my first time. I think the... read moreI came here to sell my diamond ring and everyone here were very helpful and I really appreciated it very much since it was my first time. I think the pirce I got was very fair and they were reallygreat. Thanks, Zak for your help. read less

After visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read moreAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their Yelp reviews. I know that Yelp reviews can be manipulated (one of the other places had a computer in their lobby telling customers that if they gave them positive Yelp review, that they would get an immediate 10% discount!) so I am always skeptical, even with a good Yelp rating. Still, I decided to check out TruVal as I figured I had nothing to lose.

I did not have an appointment and I met with Zak and he was genuinely a pleasure to work with. He gave me a price on my rings that was 2.5x the other offers and I accepted it without negotiating the price. First, he told me what the rings were worth and then what he would pay. I also had some gold and silver necklaces to sell, which they purchased as well, also giving me a very fair price. Note: I understand that they do take appointments so if you know you are stopping by, it may make sense to make an appointment first.

I know that it is so easy to get ripped off by jewelers, especially if you are like me and know very little about jewelry. If you have anything to sell, you can go elsewhere to get a few prices to compare but always go here afterward and you will be shocked at what they will offer and the probability of you being lowballed elsewhere. For me, the difference was quite significant, like I said earlier, 2.5x!

I will definitely be back here. read less

After visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read moreAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their Yelp reviews. I know that Yelp reviews can be manipulated (one of the other places had a computer in their lobby telling customers that if they gave them positive Yelp review, that they would get an immediate 10% discount!) so I am always skeptical, even with a good Yelp rating. Still, I decided to check out TruVal as I figured I had nothing to lose.I did not have an appointment and I met with Zak and he was genuinely a pleasure to work with. He gave me a price on my rings that was 2.5x the other offers and I accepted it without negotiating the price. First, he told me what the rings were worth and then what he would pay. I also had some gold and silver necklaces to sell, which they purchased as well, also giving me a very fair price. Note: I understand that they do take appointments so if you know you are stopping by, it may make sense to make an appointment first.I know that it is so easy to get ripped off by jewelers, especially if you are like me and know very little about jewelry. If you have anything to sell, you can go elsewhere to get a few prices to compare but always go here afterward and you will be shocked at what they will offer and the probability of you being lowballed elsewhere. For me, the difference was quite significant, like I said earlier, 2.5x!I will definitely be back here. read less

I actually got estimates from four different operations on various pieces of my mother's jewelry and decided to take all of it back to Truval. Steve and Shlomi were... read moreI actually got estimates from four different operations on various pieces of my mother's jewelry and decided to take all of it back to Truval. Steve and Shlomi were patient, professional and extremely helpful. They were careful to explain the steps they took in making their assessments and taught me a lot about diamonds and the different types of gold. I also liked the privacy of their office and the courtesy extended by everyone there. It ended up being fun as well as profitable! I plan to return and do future sales to Truval. I didn't have an appointment on my first visit but they took the time (as evening approached!) to look at what I brought and give me an initial estimate. I did make my second appointment and was impressed when I received an email confirmation and a follow-up reminder. While this professionalism used to be assumed, today it is extraordinary and added to my comfort in doing business with Truval.Cheryl F. read less

I did a bunch of research online to find the right place to sell a diamond. I chose Truval and found the experience to be quite fun and enjoyable. Everyone... read moreI did a bunch of research online to find the right place to sell a diamond. I chose Truval and found the experience to be quite fun and enjoyable. Everyone I worked with was very nice. read less

I sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone... read moreI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone at the office was extremely friendly, which in this business, I had prior learned, is everything but standard. Even months after the transaction happened when I had a follow-up question about the item I sold, Steve went above and beyond to help me get the information I needed. Top notch customer service, communication and general courtesy. read less

I sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone... read moreI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone at the office was extremely friendly, which in this business, I had prior learned, is everything but standard. Even months after the transaction happened when I had a follow-up question about the item I sold, Steve went above and beyond to help me get the information I needed. Top notch customer service, communication and general courtesy. read less

This place is awesome! I was selling some gold coins and gold watches that had belonged to my father. It was my first time doing anything like this. I had... read moreThis place is awesome! I was selling some gold coins and gold watches that had belonged to my father. It was my first time doing anything like this. I had done some research and read the positive reviews of Truval. I was still skeptical. From beginning to end, the process was just terrific: it was easy to set up an office appointment; the meeting with Steve went very well--he inspires confidence; and I left with a check that seemed very fair. I cannot recommend Truval highly enough. read less

This company is the real deal: Steve is knowledgeable, kind, and efficient. I would highly recommend buying or selling with Truval.

This company is the real deal: Steve is knowledgeable, kind, and efficient. I would highly recommend buying or selling with Truval.

I had an appt. with Shlomi today, and I was very satisfied. Ultimately, I didn't sell him anything, but that's because he didn't pressure me and even suggested on his... read moreI had an appt. with Shlomi today, and I was very satisfied. Ultimately, I didn't sell him anything, but that's because he didn't pressure me and even suggested on his own that some of the family diamonds I had brought him might be better kept in the family and/or made into new pieces. He didn't rush me, and was very courteous and informative. I will very likely be back to see him with the pieces my family and I decide to sell. read less

This place is now my go to place to sell any jewelry or precious metals! I've been to others where the appraisers made me feel like it was... read moreThis place is now my go to place to sell any jewelry or precious metals! I've been to others where the appraisers made me feel like it was a bother to look at my items. Leaving me with a feeling like they were low balling me.

At Truwal, I set up a 15 min appointment with Steve. I felt welcomed and it was done in a private office setting . Not some kiosk where a hundred jewlers are staring at you and pressuring you for business. I felt comfortable with the prices that were offered and trusted that my business was valued.

Truval will remain my go to place for future appraisals and to sell my jewelry! read less

This place is now my go to place to sell any jewelry or precious metals! I've been to others where the appraisers made me feel like it was... read moreThis place is now my go to place to sell any jewelry or precious metals! I've been to others where the appraisers made me feel like it was a bother to look at my items. Leaving me with a feeling like they were low balling me. At Truwal, I set up a 15 min appointment with Steve. I felt welcomed and it was done in a private office setting . Not some kiosk where a hundred jewlers are staring at you and pressuring you for business. I felt comfortable with the prices that were offered and trusted that my business was valued. Truval will remain my go to place for future appraisals and to sell my jewelry! read less

My experience selling my diamond ring was nothing like I expected it to be, Steve was such a gentleman and professional in his assessment of my diamond. He quickly downloaded... read moreMy experience selling my diamond ring was nothing like I expected it to be, Steve was such a gentleman and professional in his assessment of my diamond. He quickly downloaded a copy of my GIA diamond grading report and preceded to explain to me how they value diamonds and what similar diamonds are worth in today’s market. I walked away ridding myself of some unwanted jewels with a smile on my face and money to spend. Thank you Steve! read less

When trying to find a buyer for my watch - I felt like I was being given the run around until I met Steve from Truval. He immediately made me... read moreWhen trying to find a buyer for my watch - I felt like I was being given the run around until I met Steve from Truval. He immediately made me feel secure and that I could trust him. He told me the truth about the marketability of my piece and helped me find the best price! He is a “diamond in the rough” among so many dealers in the NYC Diamond district. I learned a lot in my dealings down there. Mostly - I will never deal with anyone else but Truval in the future! read less

This review is based on first visiting 2 of Truval’s competitors, an appraiser and then Truval. My first attempts to sell my jewelry were quite suspicious and concerning. Going to... read moreThis review is based on first visiting 2 of Truval’s competitors, an appraiser and then Truval. My first attempts to sell my jewelry were quite suspicious and concerning. Going to an impartial appraiser confirmed how outrageous the first 2 experiences were. He gave me the knowledge and confidence to get a fair price. It was then that I showed up without an appointment at Truval. Steve has a pleasant demeanor and is not pushy. He clearly has experience and has learned to harness it in a way that creates a comfortable setting. Steve offered a fair price for most items. When I felt the offer was not enough, I would counter and Steve would go to where he was comfortable. No hard feelings if we didn’t come to a meeting of the minds. Overall, I feel that I had a 5 star experience. I would go back again and if I did, I might hold firm on certain items. It is important to remember that sales is an art form, employing strategies to get the best price. No doubt I am no match for Steve, but he never makes you feel like you are anything but an equal and respected client. Thanks Steve for bringing some class to your industry. read less

This place is now my go to place to sell any jewelry or precious metals! I’ve been to others where the appraisers made me feel like it was a bother... read moreThis place is now my go to place to sell any jewelry or precious metals! I’ve been to others where the appraisers made me feel like it was a bother to look at my items. Leaving me with a feeling like they were low balling me. At Truwal, I set up a 15 min appointment with Steve. I felt welcomed and it was done in a private office setting . Not some kiosk where a hundred jewlers are staring at you and pressuring you for business. I felt comfortable with the prices that were offered and trusted that my business was valued. Truval will remain my go to place for future appraisals and to sell my jewelry! read less

I've been to Truval twice now to sell watches, gold jewelry, and stones. Steve and Schlomi are so kind and funny, they make the process super easy, and the... read moreI've been to Truval twice now to sell watches, gold jewelry, and stones. Steve and Schlomi are so kind and funny, they make the process super easy, and the time fly by. I initially went to a few buyers with my items but didn't feel as comfortable or get the same prices as I did at Truval. Circa Jewels, for instance, has really fancy offices and cute little evaluation rooms, but they offered me pennies for my jewelry. Total waste of time. I won't go anywhere other than Truval in the future. Five stars!

Also: be sure to bring all documents for Hermes/Cartier/Rolex and extra links, original box, etc for watches since they pay out more when these things are included. read less

I've been to Truval twice now to sell watches, gold jewelry, and stones. Steve and Schlomi are so kind and funny, they make the process super easy, and the... read moreI've been to Truval twice now to sell watches, gold jewelry, and stones. Steve and Schlomi are so kind and funny, they make the process super easy, and the time fly by. I initially went to a few buyers with my items but didn't feel as comfortable or get the same prices as I did at Truval. Circa Jewels, for instance, has really fancy offices and cute little evaluation rooms, but they offered me pennies for my jewelry. Total waste of time. I won't go anywhere other than Truval in the future. Five stars!Also: be sure to bring all documents for Hermes/Cartier/Rolex and extra links, original box, etc for watches since they pay out more when these things are included. read less

I followed the reviews and was delighted to find the Truval team very buttoned up and professional. Appointments are made and confirmed online. Specialist, Steve takes extra care to examine... read moreI followed the reviews and was delighted to find the Truval team very buttoned up and professional. Appointments are made and confirmed online. Specialist, Steve takes extra care to examine pieces using metal tests which he cross checks with sophisticated computer programs. Shlomi is a pro, very knowledgeable about gems and their values. There is concern for integrity and customer service without any pressure. A good experience overall. read less

It was my first time visiting Truval. I had some diamond and gold jewelry to sell, which I no longer wear. I was suppose to meet with Steve, but I... read moreIt was my first time visiting Truval. I had some diamond and gold jewelry to sell, which I no longer wear. I was suppose to meet with Steve, but I was late and met with Shlomi instead. He was warm and welcoming, and made me feel at ease immediately. It can be a very difficult task to find an honest and professional jewelry specialist, especially in New York's Diamond District. Shlomi explained the value of each item I was selling and offered me the best price, with absolutely no pressure at all. I got to meet Steve too, and had a wonderful interaction with him as well. I would highly reccommend Shlomi and Steve to anyone looking to purchase or sell jewelry. Very kind, honest, and professional gentlemen. Great energy and vibe. I give my experience 5-stars! Thanks Shlomi & Steve! read less

It was my first time visiting Truval. I had some diamond and gold jewelry to sell, which I no longer wear. I was suppose to meet with Steve, but I... read moreIt was my first time visiting Truval. I had some diamond and gold jewelry to sell, which I no longer wear. I was suppose to meet with Steve, but I was late and met with Shlomi instead. He was warm and welcoming, and made me feel at ease immediately. It can be a very difficult task to find an honest and professional jewelry specialist, especially in New York's Diamond District. Shlomi explained the value of each item I was selling and offered me the best price, with absolutely no pressure at all. I got to meet Steve too, and had a wonderful interaction with him as well. I would highly reccommend Shlomi and Steve to anyone looking to purchase or sell jewelry. Very kind, honest, and professional gentlemen. Great energy and vibe. I give my experience 5-stars! Thanks Shlomi & Steve! read less

Steve was very professional and friendly. He negotiated with me for a fair price and explained the reasoning behind that price. He wasn't pushy like many other people I have... read moreSteve was very professional and friendly. He negotiated with me for a fair price and explained the reasoning behind that price. He wasn't pushy like many other people I have dealt with in the past.
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I felt really good about him (Steve) not like the cats that try to get over on u. He meticulously checks out ur merchandise using the lastest technology and had... read moreI felt really good about him (Steve) not like the cats that try to get over on u. He meticulously checks out ur merchandise using the lastest technology and had a very down to earth personality. He gave me a fair price and i felt this is where u would want to go if u want to sell jewelry , coins, whatever. I don't see any reason to ever go anywhere else. This is the type of place I actually hope for when looking for the absolute best prices. I will recommend him to anyone. Swell guy. U don't find that too much. I was impressed.
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Great location, right in the heart of diamond district. I personally felt it was the best location, because it is in a safe building up and inside. When... read moreGreat location, right in the heart of diamond district. I personally felt it was the best location, because it is in a safe building up and inside. When you are walking there the street is mobbed with shady characters who seem like they just want to rip you off.

Super friendly staff from the time you enter till the time you leave.
I will be returning for all my future jewelry needs and sales. read less

Steve at Truval was a pleasure to deal with -- straightforward, personable and clear about his appraisal of old family silver. Truval's online appointment system is easy to use... read moreSteve at Truval was a pleasure to deal with -- straightforward, personable and clear about his appraisal of old family silver. Truval's online appointment system is easy to use -- we got an appointment for the next day. You have to get through the gauntlet of solicitation along 47th St. Diamond District, so it is nice to do business in a doorman building and quieter, 6th-floor surroundings. We would happily use Truval again.
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