Where to Sell Diamonds NYC

Deciding on where to sell diamonds requires important considerations: you need a buyer who provides competitive value for your diamonds, convenience, transparency, and immediate payment.

If you’re looking to sell a diamond ring, where to sell a diamond necklace, how to sell your engagement ring in NYC or any other type of diamond you believe is of value, TRUVAL has you covered.

We provide free appraisals and immediate payment for diamonds, along with discretion, transparency, and value. Furthermore, we offer the utmost professional service and expertise to help you sell diamonds in NYC.

Sell Diamonds in NYC

The majority of diamond dealers focus heavily on overhead and therefore aren’t concerned with maintaining lifelong customers.

At TRUVAL, our goal is to educate you in the most reliable and beneficial way on how to sell diamonds, while providing you with instant payment. Our customers come first, which means we go further than the average dealer to ensure the process is not only a profitable experience, but comfortable as well.

Our free appraisals, confident and approachable staff of experts, and immediate cash for diamonds give you — our valued client — an easy choice on where to sell diamonds in NYC.

For these reasons, our customers return to TRUVAL as their trusted diamond buyer.

We look forward to also serving you on your journey to gaining cash for diamonds!

Sell Diamonds in NYC with Confidence

At TRUVAL, we focus on professionalism, value and customer satisfaction.

Sell Diamonds in NYC

When deciding on how to sell diamonds for cash, we know our customers are looking for these qualities. Specifically, individuals looking to sell diamonds in NYC are focused on finding dealers who offer transparency, trust, and expertise in leading market practices.

As the best New York diamond buyer (read our reviews here), we meet and exceed your expectations in three ways:

1. Free and Professional Appraisal Service

When you choose TRUVAL, you’re opting for comfortability

We know it can be stressful choosing the right dealer to sell diamonds in NYC, which is why we’ve made it our mission to provide a highly professional and comfortable environment. This helps the process become an enjoyable experience.

To accompany our exceptional service, we’ve provided a comfortable showroom with a private one-on-one appraisal service. Not only is this service free, but you will be matched with a highly qualified professional who will lead you to the highest prices available on the market.

2. Easy & Valued Step-by-Step Process

At TRUVAL, we’ve combined convenience with professionalism to create the perfect balance for a New York diamond buyer.

Most customers are confronted with the loaded question of how to sell diamonds in NYC. When working with valuables in the preowned diamond market, this question can be daunting.

Our experts at TRUVAL have designed an easy to follow 4-step process that allows you to book a valuable session with one of our diamond experts. During this comfortable one-on-one experience, you will learn everything you need to know about the diamond market so that when you sell, you sell with confidence.

Our easy and valued process ensures you walk away happily with cash in hand and a better understanding of the diamond-selling process.

3. Team of Experts

Premium quality jewels deserve to be handled with a level of service and knowledge of equally high standards.

To meet the level of professionalism and trust our customers deserve, we have built a team of certified diamond experts. These professionals are available to assist you while you confidently sell your diamond for cash:

TRUE Diamond Gemologists – These experts have been certified by the Gemological Institute of America (G.I.A)

Our staff has 100+ years of experience in the field of purchasing and selling diamonds. With this level of expertise, we can provide you with answers to any of your questions and are able to evaluate the market for the best possible prices.

TRUVAL is BBB accredited, ensuring the highest possible quality of professionalism and knowledge. We strategically evaluate your diamond beyond the Four Cs approach, therefore supplying consistently accurate results.

What are the 4 Cs?

The 4 Cs is a standard evaluation for grading the cut and quality of your diamond.

Sell Diamonds in NYC

At TRUVAL, we make this our foundation to ensure you receive the most accurate quote.

As one of our missions is to offer education on the business, as well as excellent service and prices, we’ve broken down the 4 Cs for your personal gain:

1. Color

The colors of diamonds range from yellow to colorless. To the unskilled eye, most diamonds seem to be colorless. However, the majority of diamonds include traces of brown or yellow. The most valuable diamonds are closer to colorless.

2. Clarity

The most brilliant diamonds are the clearest. Most diamonds hold inclusions which are small “birthmarks.” The fewer and smaller inclusions there are in a diamond, the more light is able to pass through, making the stone more valuable.

3. Carat Weight

The weight of a diamond measured in carats is beneficial in determining the value of the stone.

When the diamond is weighed, its mass in carats is converted into points.

For instance:

1 carat = 100 points

50 carats = 50 points

The more points your diamond accrues, the more likely your diamond will be sold at a higher price.

4. Cut

The beauty of a diamond heavily depends on the quality of cut. This is because the craftsman’s diamond-cutting form and precision directly impacts how light reflects through the diamond. The skill of a diamond cutter determines the ultimate brilliance of a diamond and its qualities.

Where to sell diamonds in New York City?

When it comes time to sell diamonds in NYC, TRUVAL welcomes you to our main office, which is located in Manhattan, near Rockefeller Center in the Diamond District.

Step into our fine establishment and enjoy being greeted by the most highly qualified professionals in the business. We’ll be more than happy to assist you with all the information you need on how to sell diamonds and receive the highest value available.

We promise to make this process extremely enjoyable and as comfortable as possible. Our goal is to provide you with quality service and in-depth information; so you can rest assured we will never pressure you to sell.

Instead, we will provide you with clear information on the market and offer the most profitable options for your situation.

The process begins in the most convenient way possible: in the comfort of your own home.

Follow our 4 Step Process to sell diamonds in NYC and discover why TRUVAL is the most qualified, professional and valuable diamond buyer you can find in New York.

Start now and get a quote today!

Sell Diamonds in NYC

Visit Us

37 W 47th St. 6th Floor, #600.
New York, NY 10036
(212)-938-1002
Directions

Store Hours

  • Monday to Thursday 10 am - 6:30 pm
  • Friday 10:00 am - 5:00 pm

Schedule an
appointment

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SHLOMI SHLOMO - MANHATTAN DIRECTOR

We are here to make customers, not transactions and we do that by being informative and educating the customer about their jewelry. I take pride in treating each item with respect and It really puts a smile on my face when a customer is delighted to learn the true value of their fine jewelry.

- SHLOMI SHLOMO - MANHATTAN DIRECTOR

Recent Purchases

  • 14K and 18K Gold and Diamond Jewelry

    14K and 18K Gold and Diamond Jewelry

  • 18K Yellow Gold and Diamond Estate Brooches and Pins

    18K Yellow Gold and Diamond Estate Brooches and Pins

  • Circa 1920s Platinum Pin with Diamonds and Emeralds

    Circa 1920s Platinum Pin with Diamonds and Emeralds

  • Gurhan 24k Gold and Diamond Ring

    Gurhan 24k Gold and Diamond Ring

  • DIAMOND AND RUBY PIN SET IN PLATINUM

    DIAMOND AND RUBY PIN SET IN PLATINUM

  • DIAMOND ENGAGEMENT RING WITH 2 CT EMERALD DIAMOND

    DIAMOND ENGAGEMENT RING WITH 2 CT EMERALD DIAMOND

  • GIA CERTIFIED LOOSE DIAMOND, 2.01 carat

    GIA CERTIFIED LOOSE DIAMOND, 2.01 carat

  • LOOSE DIAMOND 2.25CT ROUND BRILLIANT

    LOOSE DIAMOND 2.25CT ROUND BRILLIANT

  • GIA certified Loose Diamond

    GIA certified Loose Diamond

  • gold and diamond Anniversary band

    gold and diamond Anniversary band

  • Emerald and diamond brooch set in platinum

    Emerald and diamond brooch set in platinum

  • Diamond engagement ring with 2 ct emerald diamond

    Diamond engagement ring with 2 ct emerald diamond

  • diamond wedding band with over 5 carat diamonds t.w.

    diamond wedding band with over 5 carat diamonds t.w.

  • Fancy Vivid yellow diamond engagement ring

    Fancy Vivid yellow diamond engagement ring

  • diamond and gold wedding band with 0.75 ct in diamonds

    diamond and gold wedding band with 0.75 ct in diamonds

Get a Quote 
  • My daughter and I had an amazing experience with Shlomi, Steve, Eli & Zak at Truval. From start to finish the customer service exceeded our expectations! They went above... read more

    Lisa Avatar
    Lisa
    3/04/2020

    5 star ratingSo i wanted to sell a non-sentimental diamond ring that was in the family since the 1930's. It had a 1/8 carat with even much smaller diamonds to either... read more

    Mike N. Avatar
    Mike N.
    2/27/2020

    Steve & Shlomi are amazing, trustworthy, honest and I would highly recommend them for all of your jewelry purposes. Whether buying new or selling old, do not hesitate. It... read more

    Linda V. Avatar
    Linda V.
    2/07/2020

    I chose TruVal because they were extensively reviewed very well, and my experience confirmed those reviews. Schlomi and Steve at TruVal were a pleasure to work with, and made selling... read more

    Jeffrey Avatar
    Jeffrey
    2/07/2020
  • A five star thank you to an extraordinary bunch of guys who were professional, courteous and knowledgeable. I had a very gratifying experience and walked home with a check... read more

    myra g. Avatar
    myra g.
    1/31/2020

    I had a great experience working with the resources at TruVal. They help me to sell a perfectly good diamond ring for a fair price. Thank... read more

    Stephanie T. Avatar
    Stephanie T.
    1/03/2020

    5 star ratingJust visited this place today during my lunch break. I had a diamond ring I wanted sell but I was afraid of visiting those places in diamond district. So... read more

    R N. Avatar
    R N.
    12/17/2019

    5 star ratingThe 5-star reviews are well-deserved. This is the first time I have sold gold or silver, and felt quite intimidated in the Diamond District, even after selecting businesses based on... read more

    Jessica F. Avatar
    Jessica F.
    12/16/2019
  • Just came back from TruVal and couldn’t have had a better experience. Steve and SHLOMI were great and explained every piece of jewelry my grandfather had brought them. They offered... read more

    Robbie P. Avatar
    Robbie P.
    11/19/2019

    5 star ratingVery happy I chose Truval. I went based on reviews, and preferred going into an office vs a street shop or a station in a big room. Steve took a... read more

    Jim P. Avatar
    Jim P.
    9/27/2019

    5 star ratingThis was my first time selling my jewelry so I was a bit apprehensive. Steve introduced himself and explained everything he was doing and even showed me how he... read more

    Ed M. Avatar
    Ed M.
    9/19/2019

    I had a very pleasant experience selling my jewelry at Truval. When we arrived at the Truval office Steve warmly greeted my spouse and me. He took his time examining... read more

    Susan F. Avatar
    Susan F.
    7/25/2019
  • 5 star ratingI generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs.... read more

    Lindsay P. Avatar
    Lindsay P.
    6/13/2019

    5 star ratingI generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs.... read more

    Lindsay P. Avatar
    Lindsay P.
    6/13/2019

    5 star ratingLow pressure environment. Offered me more money for my loose diamond and diamond ring than the other 2 firms that I checked.

    Mark B. Avatar
    Mark B.
    5/20/2019

    5 star ratingLow pressure environment. Offered me more money for my loose diamond and diamond ring than the other 2 firms that I checked.

    Mark B. Avatar
    Mark B.
    5/20/2019
  • The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read more

    KJ J. Avatar
    KJ J.
    5/13/2019

    The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read more

    KJ J. Avatar
    KJ J.
    5/13/2019

    5 star ratingThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read more

    Ken J. Avatar
    Ken J.
    5/13/2019

    5 star ratingThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read more

    Ken J. Avatar
    Ken J.
    5/13/2019
  • After visiting five diamond buying businesses in NYC, I can honestly say...Thank you, Truval! Many thanks to the staff at Truval for providing a comfortable, educational and warm environment in... read more

    Pam H. Avatar
    Pam H.
    4/18/2019

    5 star ratingI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had... read more

    Daisy K. Avatar
    Daisy K.
    4/17/2019

    5 star ratingI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had... read more

    Daisy K. Avatar
    Daisy K.
    4/17/2019

    Extremely trustworthy! Very On Top of their communication during the shipment and payment process and easily answered any questions I had. Offer on my jewelry was very fair and... read more

    Tori G. Avatar
    Tori G.
    4/14/2019
  • I met with Steve and was blown away by his honesty and transparency. Certainly not what I was expecting from a business in the midst of the hustle and bustle... read more

    Rita G. Avatar
    Rita G.
    2/08/2019

    4 star ratingI was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a... read more

    Janice W. Avatar
    Janice W.
    1/22/2019

    4 star ratingI was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a... read more

    Janice W. Avatar
    Janice W.
    1/22/2019

    Truval is the best if you want to sell your old jewelry. They are very honest and trustworthy .The customer service is outstanding. They follow up with you every step.... read more

    P K. Avatar
    P K.
    1/11/2019
  • I can not say enough positive things about my experience with Steve Madar at Truval. I did my research and chose Truval based on other reviews and maybe a little... read more

    Eileen R. Avatar
    Eileen R.
    1/09/2019

    Working with TruVal was the best thing I did when looking for a place to sell my unwanted jewelry. Mr. Steve assisted me in the mailing process of my jewelry... read more

    Richard F. Avatar
    Richard F.
    12/13/2018

    5 star ratingShlomi Shlomo was incredibly helpful in helping me make the right decision on how to sell my jewelry, despite the fact that it meant he would not be ultimately the... read more

    Robbie T. Avatar
    Robbie T.
    11/06/2018

    I highly recommend Steve at Truval. I had a great experience while selling off a ton of old and broken jewelry I no longer wear. Steve is very knowledgeable and... read more

    Millissa M. Avatar
    Millissa M.
    10/04/2018
  • We had a wonderful experience with Steve. He was honest and we had no doubts selling our precious jewelry and receiving a great price. He also had one of his... read more

    Laura H. Avatar
    Laura H.
    9/26/2018

    5 star ratingAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read more

    Ben G. Avatar
    Ben G.
    8/29/2018

    5 star ratingAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read more

    Ben T. Avatar
    Ben T.
    8/29/2018

    5 star ratingI actually got estimates from four different operations on various pieces of my mother's jewelry and decided to take all of it back to Truval. Steve and Shlomi were... read more

    Cheryl F. Avatar
    Cheryl F.
    6/19/2018
  • I did a bunch of research online to find the right place to sell a diamond. I chose Truval and found the experience to be quite fun and enjoyable. Everyone... read more

    Melodie P. Avatar
    Melodie P.
    5/05/2018

    5 star ratingI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone... read more

    Gesche H. Avatar
    Gesche H.
    4/18/2018

    5 star ratingI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone... read more

    Gesche H. Avatar
    Gesche H.
    4/18/2018

    This place is awesome! I was selling some gold coins and gold watches that had belonged to my father. It was my first time doing anything like this. I had... read more

    William M. Avatar
    William M.
    4/16/2018
  • 5 star ratingThis company is the real deal: Steve is knowledgeable, kind, and efficient. I would highly recommend buying or selling with Truval.

    Susan P. Avatar
    Susan P.
    4/10/2018

    5 star ratingThis company is the real deal: Steve is knowledgeable, kind, and efficient. I would highly recommend buying or selling with Truval.

    Susan P. Avatar
    Susan P.
    4/10/2018

    5 star ratingI had an appt. with Shlomi today, and I was very satisfied. Ultimately, I didn't sell him anything, but that's because he didn't pressure me and even suggested on his... read more

    John T. Avatar
    John T.
    3/20/2018

    5 star ratingThis place is now my go to place to sell any jewelry or precious metals! I've been to others where the appraisers made me feel like it was... read more

    George C. Avatar
    George C.
    2/28/2018
  • 5 star ratingThis place is now my go to place to sell any jewelry or precious metals! I've been to others where the appraisers made me feel like it was... read more

    George C. Avatar
    George C.
    2/28/2018

    My experience selling my diamond ring was nothing like I expected it to be, Steve was such a gentleman and professional in his assessment of my diamond. He quickly downloaded... read more

    Lior D. Avatar
    Lior D.
    2/18/2018

    When trying to find a buyer for my watch - I felt like I was being given the run around until I met Steve from Truval. He immediately made me... read more

    Dina C. Avatar
    Dina C.
    2/18/2018

    This review is based on first visiting 2 of Truval’s competitors, an appraiser and then Truval. My first attempts to sell my jewelry were quite suspicious and concerning. Going to... read more

    Lori S. Avatar
    Lori S.
    2/08/2018
  • This place is now my go to place to sell any jewelry or precious metals! I’ve been to others where the appraisers made me feel like it was a bother... read more

    George C. Avatar
    George C.
    2/07/2018

    5 star ratingI've been to Truval twice now to sell watches, gold jewelry, and stones. Steve and Schlomi are so kind and funny, they make the process super easy, and the... read more

    Kate K. Avatar
    Kate K.
    2/01/2018

    5 star ratingI've been to Truval twice now to sell watches, gold jewelry, and stones. Steve and Schlomi are so kind and funny, they make the process super easy, and the... read more

    Kate K. Avatar
    Kate K.
    2/01/2018

    5 star ratingI followed the reviews and was delighted to find the Truval team very buttoned up and professional. Appointments are made and confirmed online. Specialist, Steve takes extra care to examine... read more

    Risa K. Avatar
    Risa K.
    1/31/2018
  • 5 star ratingIt was my first time visiting Truval. I had some diamond and gold jewelry to sell, which I no longer wear. I was suppose to meet with Steve, but I... read more

    Lisa M. Avatar
    Lisa M.
    1/11/2018

    Steve was very professional and friendly. He negotiated with me for a fair price and explained the reasoning behind that price. He wasn't pushy like many other people I have... read more

    Louis B. Avatar
    Louis B.
    12/19/2017

    I felt really good about him (Steve) not like the cats that try to get over on u. He meticulously checks out ur merchandise using the lastest technology and had... read more

    Mike M. Avatar
    Mike M.
    12/07/2017

    Great location, right in the heart of diamond district. I personally felt it was the best location, because it is in a safe building up and inside. When... read more

    Richard S. Avatar
    Richard S.
    12/07/2017
  • 5 star ratingWas looking for an honest and upstanding buyer for a piece of jewelry that I had. I shopped around and believe me when I tell you to save yourself... read more

    Marc M. Avatar
    Marc M.
    10/15/2017

    Steve at Truval was a pleasure to deal with -- straightforward, personable and clear about his appraisal of old family silver. Truval's online appointment system is easy to use... read more

    David R. Avatar
    David R.
    10/11/2017

    i must start out by saying that before TRUVAL I have never sold
    valuables through such a service or outlet .my overall experience was
    better than expected and truly a...
    read more

    bobby h. Avatar
    bobby h.
    9/29/2017

    Hello, if you are reading this review you're probably contemplating where would be the very best place to sell you're diamonds and or jewelry. Well you are in luck because... read more

    Latisha W. Avatar
    Latisha W.
    9/07/2017

SPEAK WITH NYC DIAMOND BUYER TODAY

(212) 938-1002

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