why sell
with truval?

  • 5-Star Rated - Hundreds of real reviews on Yelp, Better Business Bureau, Google and TrustPilot

  • ACCREDITED - By the Better Business Bureau with A+ Rating

  • HIGHEST PAYMENTS - Ranked #1 Financial Times 2019

  • SHIPPING - Always fast, free and insured up to $250,000 with tracking updates at every step

  • CONVENIENCE - Ship from home with FedEx or USPS Pickup

  • SPEED - Fastest shipping in the industry

  • AVAILABILITY - Speak with us via eMail, phone or video conferencing

  • PAYOUTS - Same Day Offers and Payments!

  • PRICE ASSURANCE - We'll match any offer guaranteed - our payouts can't be beat

  • PROCESS - Get a shipping label fast via email, or, request a full kit by mail.

  • GUARANTEED - No risk, no obligation with free returns

  • TRUSTED - Over $22 Million in satisfied customer purchases

  • EXPERIENCED - Over 100 years of combined staff experience

  • LICENSED & INSURED - By the NYC Dept of Consumer Affairs

Let's Discover What Your Items Are Truly Worth!

Founded by a regular guy in your shoes

Happy Sunday!

I’m a regular guy who was afraid of getting ripped off when selling my gold jewelry at a time of need so I started TruVal - now a leading American gold and diamond buying marketplace.

  • Sell your gold, diamond jewelry, coins, and watches with industry-leading rates and reputation that can't be beaten. Reject our offer and trust us to return our items, no questions asked - it's that simple! OR,

  • Consign your high worth jewelry and earn even more. Our unique marketplace and our unique ability to list your jewelry on all popular marketplaces provide your jewelry the exposure to sell quickly and earn the highest possible return.

Thousands of customers and hundreds of reviews later, we have earned a reputation for delivering value like no other gold, jewelry, and diamond buyer in the nation.

How do we do it? By working smart, building efficient systems, and employing the most honest educated staff in the industry.

If you need anything, my personal email (seriously) is [email protected]

Whatever you sell, sell with confidence,

Steve

Steve

Founder & CEO

What we buy

HOW MUCH WE PAY

We’ve helped over 250,000 real people sell their diamond and gold jewelry with over $22,000,000 in purchases making TruVal one of the largest online gold buyers in the world.
Let's discover what your items are truly worth!

All online gold buyers are happy to simply "weigh and pay" for your gold using the current precious metal price, but that is the minimum your items are worth! If your selling diamonds or designer jewelry, you need a qualified buyer that understands the product and its true market potential.

Here at TruVal, we take a deeper look into every piece to help you uncover the hidden potential by looking at additional factors for added value.

The basic gold buyer will assess only

  • The current day's price of your precious metal
  • The weight of the metal
  • The metal's purity
  • The total quantity of metal you send

Truval's Diamond, and jewelry experts will also assess

  • Eye Appeal
  • Designer Markings
  • Current Market Trends
  • The Diamond & Gemstones within each piece
  • Ability to repair or recut any gems for added value

Our buyers include GIA Diamond gemologists, watch experts and brand authenticators - unlike traditional gold buyers, we excel at identifying, appraising and purchasing diamond jewelry including antique and vintage pieces as well as fine designer jewelry from luxury brands.

  • Gold
  • $
  • Silver
  • $

Today's Metal Price Per Troy Ounce

It all starts with an accurate appraisal by the appropriate specialist for your products. We will make a careful assessment of any diamonds, gemstones, and precious metals your jewelry contains along with the era, collectability, and eye appeal. We're not afraid to do the research necessary to find the hidden value, in fact, its what we're all about.

Then, we turn to our many options on the sell-side including auctions, private collectors and the international secondary markets to determine what your jewelry is truly worth to make you an intelligent and compelling offer. Unlike our competitors, there are no fees and as long as it's real - we buy every piece! If the value lies in the precious metal, our in-house refining department cuts out the middleman ensuring you the highest possible price.

From real experts to multiple selling options, instant payments, and a risk-free process - TruVal is the most complete and highest paying online B2C buyer in the world.

Price Match Guaranteed

Our Price Match Guarantee ensures you'll always get the highest price the market allows.*

Risk Free Guaranteed

100% Risk Free | Satisfaction Guaranteed - With no cost or obligation plus FREE Returns - we guarantee your satisfaction.**

FREQUENTLY ASKED QUESTIONS

You have common questions, let us help you with some answers :)

  • How do I get my shipping label?

    You have choices! A pre-addressed, prepaid and insured FedEx or USPS shipping label will be sent directly to your email within minutes. Or, choose the option to have a full kit with label and shipping supplies mailed to you. If you have a shipping carrier preference just let us know.

  • How will I know when you received my items?

    From the moment your items leave your hands, they are tracked with notifications sent to you every step of the way. We will also send you a notification the moment your package has arrived at our processing facility.

  • What's included with the shipping label?

    Everything you need and that includes;
    • a prepaid shipping label
    • Instructions to safely pack and ship your items
    • A packing slip which you need to fill out, sign and send back with your items
    • Tracking information for your records and convenience
    • If you choose to have a full kit mailed, you will get everything above plus shipping supplies

  • What if I’m unsure if any item is precious?

    It's our job to figure that out so just send it to us! Our experts range from diamond gemologist, designer brand authentications and expert watch horologist, there is nothing we have not seen and we've helped many find a hidden treasure among a pile of not so precious jewelry.

  • Is my package insured?

    All shipping labels are automatically insured for $3,000. If you need more simply let us know in the form or contact us to discuss your unique situation.

  • What if I decide not to accept your offer?

    We totally understand that sometimes it simply does not make sense to sell. If you reject our offer, we will return your items to you, no questions asked - it's that simple.

  • What does “same day payments” mean?

    After we assess your items and you accept the offer, we issue payment to you via your choice of online payments including, PayPal or Direct Deposit to your account. Unlike other buyers that will place a check in the mail and keep you waiting for days.

  • Do you also buy the gems, if not, can you return them?

    We buy precious gemstones such as diamonds, sapphire, rubies and emeralds every day.
    Not all gems are worth selling and should you want any of them back we are happy to return them to you, free of charge.

BUYERS YOU CAN TRUST

Our customers love us, see for yourself

  • My daughter and I had an amazing experience with Shlomi, Steve, Eli & Zak at Truval. From start to finish the customer service exceeded our expectations! They went above... read more

    Lisa Avatar
    Lisa
    3/04/2020

    I barely write reviews but this place is amazing. If you are worried about selling items don’t be. They are very nice to you and will treat you beyond your... read more

    Ummul K. Avatar
    Ummul K.
    3/02/2020

    5 star ratingSo i wanted to sell a non-sentimental diamond ring that was in the family since the 1930's. It had a 1/8 carat with even much smaller diamonds to either... read more

    Mike N. Avatar
    Mike N.
    2/26/2020

    5 star ratingI had some gold coins that I wanted to sell! I had dealt with an unscrupulous buyers I have dealt with auction houses (very high commission) and other buyers through... read more

    Rosario C. Avatar
    Rosario C.
    2/25/2020
  • Steve & Shlomi are amazing, trustworthy, honest and I would highly recommend them for all of your jewelry purposes. Whether buying new or selling old, do not hesitate. It... read more

    Linda V. Avatar
    Linda V.
    2/07/2020

    I chose TruVal because they were extensively reviewed very well, and my experience confirmed those reviews. Schlomi and Steve at TruVal were a pleasure to work with, and made selling... read more

    Jeffrey Avatar
    Jeffrey
    2/07/2020

    A five star thank you to an extraordinary bunch of guys who were professional, courteous and knowledgeable. I had a very gratifying experience and walked home with a check... read more

    myra g. Avatar
    myra g.
    1/30/2020

    I had a great experience working with the resources at TruVal. They help me to sell a perfectly good diamond ring for a fair price. Thank... read more

    Stephanie T. Avatar
    Stephanie T.
    1/03/2020
  • 5 star ratingI really enjoy working with Truval. They are professional, knowledgeable.. I will definitely work with them again. I've been here to sell jewelry and coins.

    Abby K. Avatar
    Abby K.
    12/25/2019

    5 star ratingJust visited this place today during my lunch break. I had a diamond ring I wanted sell but I was afraid of visiting those places in diamond district. So... read more

    R N. Avatar
    R N.
    12/16/2019

    5 star ratingThe 5-star reviews are well-deserved. This is the first time I have sold gold or silver, and felt quite intimidated in the Diamond District, even after selecting businesses based on... read more

    Jessica F. Avatar
    Jessica F.
    12/15/2019

    Just came back from TruVal and couldn’t have had a better experience. Steve and SHLOMI were great and explained every piece of jewelry my grandfather had brought them. They offered... read more

    Robbie P. Avatar
    Robbie P.
    11/18/2019
  • 5 star ratingExceptional experience with Steve at TruVal. I called them about selling some gold jewelry -- based on their stellar Yelp reviews -- and got an appointment the next morning. Process... read more

    Trina H. Avatar
    Trina H.
    9/26/2019

    5 star ratingVery happy I chose Truval. I went based on reviews, and preferred going into an office vs a street shop or a station in a big room. Steve took a... read more

    Jim P. Avatar
    Jim P.
    9/26/2019

    5 star ratingThis was my first time selling my jewelry so I was a bit apprehensive. Steve introduced himself and explained everything he was doing and even showed me how he... read more

    Ed M. Avatar
    Ed M.
    9/18/2019

    I had a very pleasant experience selling my jewelry at Truval. When we arrived at the Truval office Steve warmly greeted my spouse and me. He took his time examining... read more

    Susan F. Avatar
    Susan F.
    7/24/2019
  • 5 star ratingI generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs.... read more

    Lindsay P. Avatar
    Lindsay P.
    6/12/2019

    5 star ratingI generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs.... read more

    Lindsay P. Avatar
    Lindsay P.
    6/12/2019

    5 star ratingLow pressure environment. Offered me more money for my loose diamond and diamond ring than the other 2 firms that I checked.

    Mark B. Avatar
    Mark B.
    5/19/2019

    5 star ratingLow pressure environment. Offered me more money for my loose diamond and diamond ring than the other 2 firms that I checked.

    Mark B. Avatar
    Mark B.
    5/19/2019
  • The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read more

    KJ J. Avatar
    KJ J.
    5/13/2019

    The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read more

    KJ J. Avatar
    KJ J.
    5/13/2019

    5 star ratingThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read more

    Ken J. Avatar
    Ken J.
    5/12/2019

    5 star ratingThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read more

    Ken J. Avatar
    Ken J.
    5/12/2019
  • For me was an excellent experience. I decided to go to Truval to sell a few jewelry I have kept for a long time and I did not use them.... read more

    M L. Avatar
    M L.
    4/29/2019

    After visiting five diamond buying businesses in NYC, I can honestly say...Thank you, Truval! Many thanks to the staff at Truval for providing a comfortable, educational and warm environment in... read more

    Pam H. Avatar
    Pam H.
    4/18/2019

    5 star ratingI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had... read more

    Daisy K. Avatar
    Daisy K.
    4/16/2019

    5 star ratingI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had... read more

    Daisy K. Avatar
    Daisy K.
    4/16/2019
  • Great customer service. Quick and professional. Would highly recommend!! Sell those old memories and go on vacation!!!!

    Their mail in service was so easy. Less than a week...
    read more

    Samantha C. Avatar
    Samantha C.
    4/16/2019

    Extremely trustworthy! Very On Top of their communication during the shipment and payment process and easily answered any questions I had. Offer on my jewelry was very fair and... read more

    Tori G. Avatar
    Tori G.
    4/14/2019

    All of the employees at Truval were extremely helpful and trustworthy. I had my jewelry appraised at a fair price. I then sent the jewelry overnight along with the paper... read more

    Robert Avatar
    Robert
    4/04/2019

    5 star ratingI very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my... read more

    Veronica M. Avatar
    Veronica M.
    2/17/2019
  • 5 star ratingI very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my... read more

    Veronica M. Avatar
    Veronica M.
    2/17/2019

    I met with Steve and was blown away by his honesty and transparency. Certainly not what I was expecting from a business in the midst of the hustle and bustle... read more

    Rita G. Avatar
    Rita G.
    2/08/2019

    4 star ratingI was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a... read more

    Janice W. Avatar
    Janice W.
    1/21/2019

    4 star ratingI was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a... read more

    Janice W. Avatar
    Janice W.
    1/21/2019
  • Truval is the best if you want to sell your old jewelry. They are very honest and trustworthy .The customer service is outstanding. They follow up with you every step.... read more

    P K. Avatar
    P K.
    1/11/2019

    I can not say enough positive things about my experience with Steve Madar at Truval. I did my research and chose Truval based on other reviews and maybe a little... read more

    Eileen R. Avatar
    Eileen R.
    1/09/2019

    I went to Steve to value some jewelry. He is patient, knowledgable and offers a very fair price. You can be rest assured you are in the right hands.

    Saira S. Avatar
    Saira S.
    1/08/2019

    Working with TruVal was the best thing I did when looking for a place to sell my unwanted jewelry. Mr. Steve assisted me in the mailing process of my jewelry... read more

    Richard F. Avatar
    Richard F.
    12/13/2018
  • 5 star ratingThe need to sell personal jewelry is never very welcome and of course the perceived value vs a legitimate wholesale value offer is usually a painful thing. However basis... read more

    Kenneth D. Avatar
    Kenneth D.
    12/08/2018

    5 star ratingThe need to sell personal jewelry is never very welcome and of course the perceived value vs a legitimate wholesale value offer is usually a painful thing. However basis... read more

    Kenneth D. Avatar
    Kenneth D.
    12/08/2018

    5 star ratingShlomi Shlomo was incredibly helpful in helping me make the right decision on how to sell my jewelry, despite the fact that it meant he would not be ultimately the... read more

    Robbie T. Avatar
    Robbie T.
    11/05/2018

    Steve and team at Truval are the real deal. Very kind, easy, smart, respectful and honest. Steve carefully went through every single piece of random jewelry I brought in for... read more

    Robyn R. Avatar
    Robyn R.
    10/06/2018
  • I highly recommend Steve at Truval. I had a great experience while selling off a ton of old and broken jewelry I no longer wear. Steve is very knowledgeable and... read more

    Millissa M. Avatar
    Millissa M.
    10/03/2018

    We had a wonderful experience with Steve. He was honest and we had no doubts selling our precious jewelry and receiving a great price. He also had one of his... read more

    Laura H. Avatar
    Laura H.
    9/26/2018

    5 star ratingI came here to sell my diamond ring and everyone here were very helpful and I really appreciated it very much since it was my first time. I think the... read more

    Young K. Avatar
    Young K.
    9/13/2018

    5 star ratingAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read more

    Ben G. Avatar
    Ben G.
    8/28/2018
  • 5 star ratingAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read more

    Ben T. Avatar
    Ben T.
    8/28/2018

    Steve was great to deal with. He is knowledgeable and has a very nice way about him. He sorted through all my gold and silver jewelry separating the 14 karat... read more

    Mona S. Avatar
    Mona S.
    8/20/2018

    5 star ratingI actually got estimates from four different operations on various pieces of my mother's jewelry and decided to take all of it back to Truval. Steve and Shlomi were... read more

    Cheryl F. Avatar
    Cheryl F.
    6/18/2018

    I sold some jewlery today and it was such a pleasant experience. Steve was nice and professional and explained why things were worth what he was offering. He was very... read more

    Dianne D. Avatar
    Dianne D.
    5/21/2018
  • Steve was friendly and knowledgeable, with a sharp business mind. We came to an agreement on price and finalized the deal that same day. I not only received what I... read more

    Tif O. Avatar
    Tif O.
    5/15/2018

    I did a bunch of research online to find the right place to sell a diamond. I chose Truval and found the experience to be quite fun and enjoyable. Everyone... read more

    Melodie P. Avatar
    Melodie P.
    5/04/2018

    5 star ratingI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone... read more

    Gesche H. Avatar
    Gesche H.
    4/17/2018

    5 star ratingI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone... read more

    Gesche H. Avatar
    Gesche H.
    4/17/2018
  • This place is awesome! I was selling some gold coins and gold watches that had belonged to my father. It was my first time doing anything like this. I had... read more

    William M. Avatar
    William M.
    4/15/2018

    5 star ratingSteve at Truval was amazing. The process was quick and efficient. He is very knowledgeable and makes you feel comfortable with the process and explains what he is doing/offering you.... read more

    Donnalynn C. Avatar
    Donnalynn C.
    4/15/2018

    5 star ratingSteve at Truval was amazing. The process was quick and efficient. He is very knowledgeable and makes you feel comfortable with the process and explains what he is doing/offering you.... read more

    Donnalynn C. Avatar
    Donnalynn C.
    4/15/2018

    They kept me informed every step of the way. And, their bid was the highest that I received. At first, I was a bit wary of sending my items across... read more

    Ava F. Avatar
    Ava F.
    3/29/2018

Recent Purchases

  • 14K and 18K Gold and Diamond Jewelry
  • Sell Gold Jewelry You No Longer Wear
  • Diamond Rings in 14k Yellow Gold
  • Mid 90s Rolex Submariner
  • Gurhan 24k Gold and Diamond Ring
  • Cartier Double C Ring and Earring Set
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