Sell Jewelry with Confidence

Steve & Shlomi are amazing, trustworthy, honest and I would highly recommend them for all of your jewelry purposes. Whether buying new or selling old, do not hesitate. It... read moreSteve & Shlomi are amazing, trustworthy, honest and I would highly recommend them for all of your jewelry purposes. Whether buying new or selling old, do not hesitate. It can be scary going to the diamond district.. for anyone!! But I would only use them again going forward. Thank you both for an amazing experience! read less

A five star thank you to an extraordinary bunch of guys who were professional, courteous and knowledgeable. I had a very gratifying experience and walked home with a check... read moreA five star thank you to an extraordinary bunch of guys who were professional, courteous and knowledgeable. I had a very gratifying experience and walked home with a check in hand. The generally "bad press" associated with jewelry buyers does not apply here.. I have no hesitation in recommending Truval to anyone wanting to sell jewelry; in fact, I look forward to doing additional business with them. Top of the line team. read less

I went there after reading their reviews on google. Let me tell you, they did not disappoint. I went on the website to make an appointment and within 10mn I... read moreI went there after reading their reviews on google. Let me tell you, they did not disappoint. I went on the website to make an appointment and within 10mn I already got and answer. I dont know much about jewelry, and the gentleman who helped me was very nice and throughout. He took his time and also gave me the best price. I would visit again! read less

Just came back from TruVal and couldn’t have had a better experience. Steve and SHLOMI were great and explained every piece of jewelry my grandfather had brought them. They offered... read moreJust came back from TruVal and couldn’t have had a better experience. Steve and SHLOMI were great and explained every piece of jewelry my grandfather had brought them. They offered him a very fair price. Highly recommend Steve and SHLOMI to anybody looking! read less

I had a very pleasant experience selling my jewelry at Truval. When we arrived at the Truval office Steve warmly greeted my spouse and me. He took his time examining... read moreI had a very pleasant experience selling my jewelry at Truval. When we arrived at the Truval office Steve warmly greeted my spouse and me. He took his time examining and testing each piece that I had brought in. I felt no pressure at all - and I think I was offered a fair price for my items. I highly recommend them if you are considering selling any of your jewelry! read less

I generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs.... read moreI generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs. being on the street, and you can even book an appt online. I met with Steve, who gave me a very fair price for my gold bracelet and was even nice enough to explain the test did he did to see what karat it was. I will be back next time I have jewelry to sell! read less

For me was an excellent experience. I decided to go to Truval to sell a few jewelry I have kept for a long time and I did not use them.... read moreFor me was an excellent experience. I decided to go to Truval to sell a few jewelry I have kept for a long time and I did not use them. Steve explained to me about every piece of jewelry and made me feel very confident. He was very polite and understandable. I am very satisfied with the sale of my jewelry and I received a fair price and money. I recommend Truval 100%. read less

Extremely trustworthy! Very On Top of their communication during the shipment and payment process and easily answered any questions I had. Offer on my jewelry was very fair and... read moreExtremely trustworthy! Very On Top of their communication during the shipment and payment process and easily answered any questions I had. Offer on my jewelry was very fair and paid quickly without concern. I would definitely do business with them again read less

All of the employees at Truval were extremely helpful and trustworthy. I had my jewelry appraised at a fair price. I then sent the jewelry overnight along with the paper... read moreAll of the employees at Truval were extremely helpful and trustworthy. I had my jewelry appraised at a fair price. I then sent the jewelry overnight along with the paper work shortly afterwards. Once the assessment had been finalized, I was able to pick up the check the same day. Steve and Lucia were great and always kept me up to date and informed on the process. read less

Truval is the best if you want to sell your old jewelry. They are very honest and trustworthy .The customer service is outstanding. They follow up with you every step.... read moreTruval is the best if you want to sell your old jewelry. They are very honest and trustworthy .The customer service is outstanding. They follow up with you every step. Zak and Steve are very nice and very helpful. I shopped around and got the different quotes for my diamond, not to mention which other 3 companies you could find on Google. As far as I concerned, Truval gave me the fair price and gave me more than the others. If you don't believe me, please shop around for the quote then decide!!! They will never give you maximum price they estimate, but you have to accept that because you always lose the value after you purchase it, just like a car. You will be happier than selling to the retailer.... read less

I went to Steve to value some jewelry. He is patient, knowledgable and offers a very fair price. You can be rest assured you are in the right hands.

Working with TruVal was the best thing I did when looking for a place to sell my unwanted jewelry. Mr. Steve assisted me in the mailing process of my jewelry... read moreWorking with TruVal was the best thing I did when looking for a place to sell my unwanted jewelry. Mr. Steve assisted me in the mailing process of my jewelry and gave me a more then fair price for the items I sent them.

It was a pleasure working with TruVal and would recommend them to anyone who is looking to sell there items. A key factor to me was that they are a BBB participant with a A rating.

And the turn around time from the time they received my jewelry to the time I accepted there offer was minimal.

Great place to do business with.

Rick F. read less

The need to sell personal jewelry is never very welcome and of course the perceived value vs a legitimate wholesale value offer is usually a painful thing.  However basis experience... read moreThe need to sell personal jewelry is never very welcome and of course the perceived value vs a legitimate wholesale value offer is usually a painful thing.  However basis experience with Tru Val snd Steve Madar I can honestly say he is professional and straightforward, giving a clear value for purchase, where he can, or even a range and effort to sell, with advice before completion, where he cannot.  From trying various alternatives, it is often a value you can live with and go ahead and make the transaction and not feel cheated, having seen others make lower passing attempts/quotes for a "Steal."  While some may reject the word honest for a jewelry purchaser I can warrant that from my experience Steve n Tru Vale are fair and honest jewelry buyers, you really can't ask for more than that! read less

The need to sell personal jewelry is never very welcome and of course the perceived value vs a legitimate wholesale value offer is usually a painful thing.  However basis experience... read moreThe need to sell personal jewelry is never very welcome and of course the perceived value vs a legitimate wholesale value offer is usually a painful thing.  However basis experience with Tru Val snd Steve Madar I can honestly say he is professional and straightforward, giving a clear value for purchase, where he can, or even a range and effort to sell, with advice before completion, where he cannot.  From trying various alternatives, it is often a value you can live with and go ahead and make the transaction and not feel cheated, having seen others make lower passing attempts/quotes for a "Steal."  While some may reject the word honest for a jewelry purchaser I can warrant that from my experience Steve n Tru Vale are fair and honest jewelry buyers, you really can't ask for more than that! read less

Steve and team at Truval are the real deal. Very kind, easy, smart, respectful and honest. Steve carefully went through every single piece of random jewelry I brought in for... read moreSteve and team at Truval are the real deal. Very kind, easy, smart, respectful and honest. Steve carefully went through every single piece of random jewelry I brought in for evaluation. Nothing I had was unworthy of his time. I went to one other place prior to Steve at Truval, and I'm so happy I waited to meet with them. I walked away a very happy customer. Highly recommend.

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I highly recommend Steve at Truval. I had a great experience while selling off a ton of old and broken jewelry I no longer wear. Steve is very knowledgeable and... read moreI highly recommend Steve at Truval. I had a great experience while selling off a ton of old and broken jewelry I no longer wear. Steve is very knowledgeable and also very transparent. He gave me a thorough evaluation and rational explanation for his pricing for each piece which is hard to find. Having gone to many appraisers and buyers in the past, he gave me the fairest prices (considering their cost value) out of all of them. I will definitely go back in the future and would recommend Truval to anyone seeking a secure and credible buyer. Thank you Truval! read less

We had a wonderful experience with Steve. He was honest and we had no doubts selling our precious jewelry and receiving a great price. He also had one of his... read moreWe had a wonderful experience with Steve. He was honest and we had no doubts selling our precious jewelry and receiving a great price. He also had one of his diamond experts on hand and he took another piece to a rare coin expert, so I would have no doubts on the value. I had researched for days and since this was my first time selling our jewelry, I wanted to make sure it was the best place. In fact, I will be going back in a couple weeks ! I will continue to do business with Truval. read less

After visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read moreAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their Yelp reviews. I know that Yelp reviews can be manipulated (one of the other places had a computer in their lobby telling customers that if they gave them positive Yelp review, that they would get an immediate 10% discount!) so I am always skeptical, even with a good Yelp rating. Still, I decided to check out TruVal as I figured I had nothing to lose.

I did not have an appointment and I met with Zak and he was genuinely a pleasure to work with. He gave me a price on my rings that was 2.5x the other offers and I accepted it without negotiating the price. First, he told me what the rings were worth and then what he would pay. I also had some gold and silver necklaces to sell, which they purchased as well, also giving me a very fair price. Note: I understand that they do take appointments so if you know you are stopping by, it may make sense to make an appointment first.

I know that it is so easy to get ripped off by jewelers, especially if you are like me and know very little about jewelry. If you have anything to sell, you can go elsewhere to get a few prices to compare but always go here afterward and you will be shocked at what they will offer and the probability of you being lowballed elsewhere. For me, the difference was quite significant, like I said earlier, 2.5x!

I will definitely be back here. read less

After visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read moreAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their Yelp reviews. I know that Yelp reviews can be manipulated (one of the other places had a computer in their lobby telling customers that if they gave them positive Yelp review, that they would get an immediate 10% discount!) so I am always skeptical, even with a good Yelp rating. Still, I decided to check out TruVal as I figured I had nothing to lose.

I did not have an appointment and I met with Zak and he was genuinely a pleasure to work with. He gave me a price on my rings that was 2.5x the other offers and I accepted it without negotiating the price. First, he told me what the rings were worth and then what he would pay. I also had some gold and silver necklaces to sell, which they purchased as well, also giving me a very fair price. Note: I understand that they do take appointments so if you know you are stopping by, it may make sense to make an appointment first.

I know that it is so easy to get ripped off by jewelers, especially if you are like me and know very little about jewelry. If you have anything to sell, you can go elsewhere to get a few prices to compare but always go here afterward and you will be shocked at what they will offer and the probability of you being lowballed elsewhere. For me, the difference was quite significant, like I said earlier, 2.5x!

I will definitely be back here. read less

Steve was great to deal with. He is knowledgeable and has a very nice way about him. He sorted through all my gold and silver jewelry separating the 14 karat... read moreSteve was great to deal with. He is knowledgeable and has a very nice way about him. He sorted through all my gold and silver jewelry separating the 14 karat from the 18 karat and items that had stones or pearls in them and gave me a price. I felt that I was treated very fairly. I’ve been back two times and highly recommend Truval. read less

Steve was friendly and knowledgeable, with a sharp business mind. We came to an agreement on price and finalized the deal that same day. I not only received what I... read moreSteve was friendly and knowledgeable, with a sharp business mind. We came to an agreement on price and finalized the deal that same day. I not only received what I felt was a fair price, I also left with a better understanding of how the jewelry business works. I definitely recommend consulting with Truval if you are in the market to sell your jewelry. Thank you Steve! read less

I sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone... read moreI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone at the office was extremely friendly, which in this business, I had prior learned, is everything but standard. Even months after the transaction happened when I had a follow-up question about the item I sold, Steve went above and beyond to help me get the information I needed. Top notch customer service, communication and general courtesy. read less

I sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone... read moreI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone at the office was extremely friendly, which in this business, I had prior learned, is everything but standard. Even months after the transaction happened when I had a follow-up question about the item I sold, Steve went above and beyond to help me get the information I needed. Top notch customer service, communication and general courtesy. read less

Steve at Truval was amazing. The process was quick and efficient. He is very knowledgeable and makes you feel comfortable with the process and explains what he is doing/offering you.... read moreSteve at Truval was amazing. The process was quick and efficient. He is very knowledgeable and makes you feel comfortable with the process and explains what he is doing/offering you. He was very thorough and then at the end of our session he offered me cash or check. Very seemless-- wonderful experience. I will definitely come back again with other pieces of jewelry. read less

Steve at Truval was amazing. The process was quick and efficient. He is very knowledgeable and makes you feel comfortable with the process and explains what he is doing/offering you.... read moreSteve at Truval was amazing. The process was quick and efficient. He is very knowledgeable and makes you feel comfortable with the process and explains what he is doing/offering you. He was very thorough and then at the end of our session he offered me cash or check. Very seemless-- wonderful experience. I will definitely come back again with other pieces of jewelry. read less

It was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one.... read moreIt was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one. First off, the office is very safe and secure. It is located on an upper floor of an office building, so you feel safer when walking out than you would if you were selling to one of the retail stores at street level. Steve and his colleagues were very friendly, and I felt no pressure at all to sell. He took his time to inspect and test each and every piece, even stuff I thought was worthless, and offered me an extremely fair price for the gold jewelry--so much so that I accepted his offer on the spot without even haggling for more. He was also extremely respectful of my decisions with respect to the few pieces I decided not to sell right away. In fact, he made such a good impression that when another buyer from whom I sought a second opinion offered me a similar price for certain pieces the next day, I decided to go back to Steve to sell those pieces too. Steve and Truval will be my go-to jewelers from now on! read less

It was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one.... read moreIt was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one. First off, the office is very safe and secure. It is located on an upper floor of an office building, so you feel safer when walking out than you would if you were selling to one of the retail stores at street level. Steve and his colleagues were very friendly, and I felt no pressure at all to sell. He took his time to inspect and test each and every piece, even stuff I thought was worthless, and offered me an extremely fair price for the gold jewelry--so much so that I accepted his offer on the spot without even haggling for more. He was also extremely respectful of my decisions with respect to the few pieces I decided not to sell right away. In fact, he made such a good impression that when another buyer from whom I sought a second opinion offered me a similar price for certain pieces the next day, I decided to go back to Steve to sell those pieces too. Steve and Truval will be my go-to jewelers from now on! read less

This place is now my go to place to sell any jewelry or precious metals!   I've been to others where the appraisers made me feel like it was a... read moreThis place is now my go to place to sell any jewelry or precious metals!   I've been to others where the appraisers made me feel like it was a bother to look at my items.  Leaving me with a feeling like they were low balling me.

At Truwal, I set up a 15 min appointment with Steve. I felt welcomed and it was done in a private office setting . Not some kiosk where a hundred jewlers are staring at you and pressuring you for business.  I felt comfortable with the prices that were offered and trusted that my business was valued.

Truval will remain my go to place for future appraisals and to sell my jewelry! read less

This place is now my go to place to sell any jewelry or precious metals!   I've been to others where the appraisers made me feel like it was a... read moreThis place is now my go to place to sell any jewelry or precious metals!   I've been to others where the appraisers made me feel like it was a bother to look at my items.  Leaving me with a feeling like they were low balling me.

At Truwal, I set up a 15 min appointment with Steve. I felt welcomed and it was done in a private office setting . Not some kiosk where a hundred jewlers are staring at you and pressuring you for business.  I felt comfortable with the prices that were offered and trusted that my business was valued.

Truval will remain my go to place for future appraisals and to sell my jewelry! read less

This review is based on first visiting 2 of Truval’s competitors, an appraiser and then Truval. My first attempts to sell my jewelry were quite suspicious and concerning. Going to... read moreThis review is based on first visiting 2 of Truval’s competitors, an appraiser and then Truval. My first attempts to sell my jewelry were quite suspicious and concerning. Going to an impartial appraiser confirmed how outrageous the first 2 experiences were. He gave me the knowledge and confidence to get a fair price. It was then that I showed up without an appointment at Truval. Steve has a pleasant demeanor and is not pushy. He clearly has experience and has learned to harness it in a way that creates a comfortable setting. Steve offered a fair price for most items. When I felt the offer was not enough, I would counter and Steve would go to where he was comfortable. No hard feelings if we didn’t come to a meeting of the minds. Overall, I feel that I had a 5 star experience. I would go back again and if I did, I might hold firm on certain items. It is important to remember that sales is an art form, employing strategies to get the best price. No doubt I am no match for Steve, but he never makes you feel like you are anything but an equal and respected client. Thanks Steve for bringing some class to your industry. read less

This place is now my go to place to sell any jewelry or precious metals! I’ve been to others where the appraisers made me feel like it was a bother... read moreThis place is now my go to place to sell any jewelry or precious metals! I’ve been to others where the appraisers made me feel like it was a bother to look at my items. Leaving me with a feeling like they were low balling me. At Truwal, I set up a 15 min appointment with Steve. I felt welcomed and it was done in a private office setting . Not some kiosk where a hundred jewlers are staring at you and pressuring you for business. I felt comfortable with the prices that were offered and trusted that my business was valued. Truval will remain my go to place for future appraisals and to sell my jewelry! read less

If you ever need to sell jewelry, go to Truval! Seriously. The whole process was super easy, Steve was professional and a sweetheart, and they give you extremely fair prices... read moreIf you ever need to sell jewelry, go to Truval! Seriously. The whole process was super easy, Steve was professional and a sweetheart, and they give you extremely fair prices for your items. Unlike other places in the same area, I didn't feel cheated or uncomfortable. If I ever have more jewelry that I don't need, there's no other place I would bother going to. read less

If you ever need to sell jewelry, go to Truval! Seriously. The whole process was super easy, Steve was professional and a sweetheart, and they give you extremely fair prices... read moreIf you ever need to sell jewelry, go to Truval! Seriously. The whole process was super easy, Steve was professional and a sweetheart, and they give you extremely fair prices for your items. Unlike other places in the same area, I didn't feel cheated or uncomfortable. If I ever have more jewelry that I don't need, there's no other place I would bother going to. read less

I've been to Truval twice now to sell watches, gold jewelry, and stones.  Steve and Schlomi are so kind and funny, they make the process super easy, and the time... read moreI've been to Truval twice now to sell watches, gold jewelry, and stones.  Steve and Schlomi are so kind and funny, they make the process super easy, and the time fly by.  I initially went to a few buyers with my items but didn't feel as comfortable or get the same prices as I did at Truval.  Circa Jewels, for instance, has really fancy offices and cute little evaluation rooms, but they offered me pennies for my jewelry.  Total waste of time.  I won't go anywhere other than Truval in the future.  Five stars!

Also:  be sure to bring all documents for Hermes/Cartier/Rolex and extra links, original box, etc for watches since they pay out more when these things are included. read less

I've been to Truval twice now to sell watches, gold jewelry, and stones.  Steve and Schlomi are so kind and funny, they make the process super easy, and the time... read moreI've been to Truval twice now to sell watches, gold jewelry, and stones.  Steve and Schlomi are so kind and funny, they make the process super easy, and the time fly by.  I initially went to a few buyers with my items but didn't feel as comfortable or get the same prices as I did at Truval.  Circa Jewels, for instance, has really fancy offices and cute little evaluation rooms, but they offered me pennies for my jewelry.  Total waste of time.  I won't go anywhere other than Truval in the future.  Five stars!

Also:  be sure to bring all documents for Hermes/Cartier/Rolex and extra links, original box, etc for watches since they pay out more when these things are included. read less

It was my first time visiting Truval. I had some diamond and gold jewelry to sell, which I no longer wear. I was suppose to meet with Steve, but I... read moreIt was my first time visiting Truval. I had some diamond and gold jewelry to sell, which I no longer wear. I was suppose to meet with Steve, but I was late and met with Shlomi instead. He was warm and welcoming, and made me feel at ease immediately. It can be a very difficult task to find an honest and professional jewelry specialist, especially in New York's Diamond District. Shlomi explained the value of each item I was selling and offered me the best price, with absolutely no pressure at all. I got to meet Steve too, and had a wonderful interaction with him as well. I would highly reccommend Shlomi and Steve to anyone looking to purchase or sell jewelry. Very kind, honest, and professional gentlemen. Great energy and vibe. I give my experience 5-stars! Thanks Shlomi & Steve! read less

I felt really good about him (Steve) not like the cats that try to get over on u. He meticulously checks out ur merchandise using the lastest technology and had... read moreI felt really good about him (Steve) not like the cats that try to get over on u. He meticulously checks out ur merchandise using the lastest technology and had a very down to earth personality. He gave me a fair price and i felt this is where u would want to go if u want to sell jewelry , coins, whatever. I don't see any reason to ever go anywhere else. This is the type of place I actually hope for when looking for the absolute best prices. I will recommend him to anyone. Swell guy. U don't find that too much. I was impressed.

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Great location, right in the heart of diamond district. I personally felt it was the best location, because it is in a safe building up and inside. When... read moreGreat location, right in the heart of diamond district. I personally felt it was the best location, because it is in a safe building up and inside. When you are walking there the street is mobbed with shady characters who seem like they just want to rip you off.

Super friendly staff from the time you enter till the time you leave.

I will be returning for all my future jewelry needs and sales. read less

I did an online search for potential buyers of some jewelry and was convinced by Truval's online reviews, which I can now say are dead accurate. Steve was very... read moreI did an online search for potential buyers of some jewelry and was convinced by Truval's online reviews, which I can now say are dead accurate. Steve was very hospitable from the get go via email on what I planned to sell and how we would arrive at potential pricing estimates. Once we met in person, I felt comfortable making a decision on the spot given Steve's very upfront approach and calm demeanor.

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I had researched jewelry buyers on line and read really good reviews about Truval, which led me to make an appointment to have my jewelry evaluated by them.

As a first... read moreI had researched jewelry buyers on line and read really good reviews about Truval, which led me to make an appointment to have my jewelry evaluated by them.

As a first time jewelry seller, I really didn't know what to expect. Steve Mader made me feel very comfortable. He thoroughly and patiently explained how he came up with the $ amounts he offered me for my jewelry, which I felt were fair.

There's no shortage of jewelry buyers on West 47th Street but I would definitely go back to Truval. read less

I had such a great experience working with Steve on selling a piece of jewelry! Pleasant and professional. Will definitely be going back!

i must start out by saying that before TRUVAL I have never sold

valuables through such a service or outlet .my overall experience was

better than expected and truly a... read morei must start out by saying that before TRUVAL I have never sold

valuables through such a service or outlet .my overall experience was

better than expected and truly a 5 star experience. initially when

referred by a close friend i went in with a guard up just to see what i

can get on my ex's ring that i was dying to get rid of, i just couldn't

look at it any more.. i was ready to take a loss (which was pretty

apparent ,but they still didn't take advantage of me or situation )

from the second i walked in i was totally " wow'd " they appraised my

ex's Audimars Piguet 25% more than it was assessed for anywhere else..

that kinda got me off guard, and i right away thought that there must

be a catch, i wanted to think about it and look at all my options.

surprisingly they were ok with that, and even though they had my contact

information there were no sales calls no pushy sales tactics. i came

back in on my own and took them up on the offer that they offered to

me. they paid upfront and sealed the deal.. i do plan on going back not

only to sell jewelry that i may have, but also they had a beautiful

Rolex president in pristine cosmetic shape with all paper work and

original box on display that id love to buy myself. really top notch

service, trustworthy good people. would recommend to everyone i know

and whoever i dont know too. i usually don't write reviews but in this

case, I feel i have to. Awesome read less

Had a chunky gold bracelet that had been gathering dust for years.  Not knowing much about selling gold and with only a price in my head based on some quick... read moreHad a chunky gold bracelet that had been gathering dust for years.  Not knowing much about selling gold and with only a price in my head based on some quick internet searches,  I took to Yelp and found the reviews for Truval to be favorable, so off I went to the W 47th Street to see what what I could get for it.  Truval is not on the ground floor which I prefer.  It's nice to have a private setting without prying eyes.  When it was my turn, I was taken into a closed office, warmly greeted, and my piece was examined and a fair price extended.  It was a relaxed 1-1 interaction and never felt rushed nor pressured and every question answered politely and professionally.  I left a very satisfied customer.  A+ all around. read less

Had a chunky gold bracelet that had been gathering dust for years.  Not knowing much about selling gold and with only a price in my head based on some quick... read moreHad a chunky gold bracelet that had been gathering dust for years.  Not knowing much about selling gold and with only a price in my head based on some quick internet searches,  I took to Yelp and found the reviews for Truval to be favorable, so off I went to the W 47th Street to see what what I could get for it.  Truval is not on the ground floor which I prefer.  It's nice to have a private setting without prying eyes.  When it was my turn, I was taken into a closed office, warmly greeted, and my piece was examined and a fair price extended.  It was a relaxed 1-1 interaction and never felt rushed nor pressured and every question answered politely and professionally.  I left a very satisfied customer.  A+ all around. read less

Hello, if you are reading this review you're probably contemplating where would be the very best place to sell you're diamonds and or jewelry. Well you are in luck because... read moreHello, if you are reading this review you're probably contemplating where would be the very best place to sell you're diamonds and or jewelry. Well you are in luck because I personally had a very sentimental piece of jewelry that I thought I would never sell in a million years however; after a heavy thought process about selling my item (which honestly represents something different to me nowadays) coupled with needing the extra monetary assistance, I came to peace with selling my item however; I did not want to go to just "any" place.

I have always been skeptical about visiting places where people sell jewelry and or diamonds because a lot of the times people surround those areas and walk up to you in the street and ask questions about buying and selling which can in return make a person feel quite nervous. As I decided to sell my item I did a search online and found 5 different businesses to visit. Upon reading the reviews the company that had the very best reviews was Truval.

After reading the glowing reviews I visited their website and was even more astonished at how detailed, professional and easy their website was to use. Their website is very precise when it explains that they have "expert diamond buyers" along with the fact that the customer "can sell with confidence" and be "offered the highest payout guaranteed". I was also very impressed with how the website explained the three simple steps to the selling process and then gave me the option to actually book an appointment. Everything was simple, clean cut, quick and easy which is exactly what a customer would want when they decide to sell their jewelry.

The magic does not stop there because once I made the call to Truval, I immediately spoke to a live person whose name is Steve and he was very accommodating in booking an appointment for me and even sent me a reminder email and text in regards to the location, date and time of my appointment. Once I entered the office I was greeted by a very beautiful, friendly as well as accommodating receptionist who not only offered me water but actually poured it in a glass for me. I felt like royalty. The office is very clean, bright, friendly and professional. My wait was not long at all. Once I met with Steve I told him a little history about the item I was selling and a little bit about me and to my surprise he didn't try to rush me or focus only on the item I was selling, he actually took the time to listen to me and even shared alittle about him and the company which made me feel even more comfortable because at that point I realized I was not just another customer I was valued and treated like a person. Because of that I wouldn't hesitate to visit Truval again in the event that I ever wanted to sell and or purchase another quality item.

Steve was very honest in his appraisal, gave me several options and allowed me to decide which option I felt was the best. I didn't feel rushed, coerced or that I was being taken advantage of in any way, shape or form and we came to a very fair agreement that I felt very comfortable with.

I am very pleased that I chose to sell my jewelry at Truval. I highly recommend this prestigious company and if you or anyone you know are looking for a professional, friendly, inviting and honest company to sell or buy the very best quality of jewelry then I implore you to run...not walk, to Truval where you're not just a customer...you are a valued individual. read less

Let's begin with the fact the TRUVAL is not on street level of 47th but instead is on the upper floor of an office building with a waiting room, private... read moreLet's begin with the fact the TRUVAL is not on street level of 47th but instead is on the upper floor of an office building with a waiting room, private buying offices and, actual appointments which made it feel like a professional establishment.

The fellow that assisted me (Shlomi) was friendly and not pushy. He appraised my jewelry items, including items that I accidentally added to the items I intended to sell which I felt had no value. I am happy I did because Shlomi discovered that some of them were gold :)

He explained the details of their appraisal process and how they come up with the value. He also appraised a few diamond jewelry pieces for me that I wanted to value but not sell. The staff at TRUVAL is transparent and informative. I am happy to recommend TRUVAL to anyone. read less

In researching where I could sell my sterling silver flatware, I found Truval on Yelp and saw that they were highly rated ... and now I know why.  They are... read moreIn researching where I could sell my sterling silver flatware, I found Truval on Yelp and saw that they were highly rated ... and now I know why.  They are wonderfully professional and thorough, providing very fair and competitive pricing.  

When I brought the flatware in, I met Shlomo, who took the time to review everything I had and to answer all of my questions.  On my second visit, I met Steve Madar, the resident expert in flatware.  He was just as patient and thorough and knowledgeable.  

If you're looking for a place to sell your jewels, jewelry, flatware ... this is the place to go.  The entire staff is wonderful. read less

In researching where I could sell my sterling silver flatware, I found Truval on Yelp and saw that they were highly rated ... and now I know why.  They are... read moreIn researching where I could sell my sterling silver flatware, I found Truval on Yelp and saw that they were highly rated ... and now I know why.  They are wonderfully professional and thorough, providing very fair and competitive pricing.  

When I brought the flatware in, I met Shlomo, who took the time to review everything I had and to answer all of my questions.  On my second visit, I met Steve Madar, the resident expert in flatware.  He was just as patient and thorough and knowledgeable.  

If you're looking for a place to sell your jewels, jewelry, flatware ... this is the place to go.  The entire staff is wonderful. read less

I decided to sell my old jewelry upon my visit to New York, I figured if I was ever going to sell my engagement ring why not do it in... read moreI decided to sell my old jewelry upon my visit to New York, I figured if I was ever going to sell my engagement ring why not do it in the diamond district. Navigating through the dozens of buyers is no easy task and I made it a point to gain some insight as to who are the more reputable buyers by reading reviews on Yelp and putting these buyers to the test. One quick lesson learned is that if you had something appraised you should not expect anything near that price from a diamond buyer, appraisal's are for "retail replacement value and for insurance purposes", that's beside the fact that these jewelers need to earn a living.

All of the reputable "buyers" I visited seem to have the same fugazi tactics, from telling me my diamond is out of style to asking me how much I want. If I knew how much i wanted I would not be asking for an offer! The offers I received ranged considerably which left me frustrated but more knowelgable about my diamonds value. I decided to take lunch before finalizing a deal and that's when a friend referred me to TRUVAL! At this point I already had three offers and figured why not, boy am i glad i did that!

I met with Shlomi Shlomo at their buying facility, it's located upstairs which I prefer as it keeps my business dealings more discrete. Working with Shlomi was truly a pleasure, I could tell right away that he was forthcoming, honest and a real diamond expert. He's also a gemologist and diamond cutter with all the tools he needs to assess your jewels right in front of you. He took the time to explain what factors affect the price of my diamond in a friendly and educated manner. I know he was telling the truth because I spoke with 6 other jewelry buyers before meeting with him. The biggest difference was their approach to buying, my previous stops all calculated a price and tried to make unnecessary small talk. At Truval shlomi explained to me how he evaluates the potential to recut my diamond to improve its cut, clarity and even color. He even showed me a princess cut that he recut to a cushion shape! Finally he made me an educated offer based on real world market values which exceeded any previous offer I received from the fugazi establishments I visited earlier.

What makes Truval special is that they are not greedy like the rest of the unethical competition in the district. If you have any needs to sell jewelry make sure to visit them first or last, either way you'll be glad you did! read less

I can't say enough positive things about my experience here. Both Shlomi and Steven were a pleasure to do business with. Not only did they repair my jewelry but they... read moreI can't say enough positive things about my experience here. Both Shlomi and Steven were a pleasure to do business with. Not only did they repair my jewelry but they helped me in making some important decisions in selling jewelry for the best possible value. In addition, this is in a private office setting where you get to sit down and discuss your options without the pressure and harassment of normal jewelry stores in the area. Whether you need to buy, sell or repair these are the right guys to help you. I will most certainly be returning.

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I found Truval online when I wanted to sell a couple pieces of jewelry I've had since I was a little girl. Steve was so easy to work with! He... read moreI found Truval online when I wanted to sell a couple pieces of jewelry I've had since I was a little girl. Steve was so easy to work with! He has such a comfortable way about him, and he comes across as being super knowledgeable and very trustworthy. For instance, he advised me to hold onto my pearl jewelry because he wouldn't be able to give me a price he thought was fair. I respect that! And I do think I got a fair price for the other gold pieces I brought in. I'd recommend these guys in a heartbeat!

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i must start out by saying that before TRUVAL I have never sold valuables through such a service or outlet .my overall experience was better than expected and truly a... read morei must start out by saying that before TRUVAL I have never sold valuables through such a service or outlet .my overall experience was better than expected and truly a 5 star experience. initially when referred by a close friend i went in with a guard up just to see what i can get on my ex's  ring that i was dying to get rid of, i just couldn't look at it any more.. i was ready to take a loss (which was pretty apparent ,but they still didn't take advantage of me or situation )  from the second i walked in i was totally " wow'd "  they appraised my ex's Audimars Piguet  25% more than it was assessed for anywhere else.. that kinda got me off guard, and i right away  thought that there must be a catch,  i wanted to think about it and  look at all my options.

surprisingly they were ok with that, and even though they had my contact information there were no sales calls  no pushy sales tactics. i came back in on my own and  took them up on the offer that they offered to me. they paid upfront and sealed the deal.. i do plan on going back  not only to sell jewelry that i may have, but also they had a beautiful Rolex president in pristine cosmetic shape with all paper work and original box on display that id love to buy myself. really top notch service, trustworthy good people.  would recommend to everyone i know and  whoever i dont know too. i usually don't write reviews but in this case, I feel i have to.  Awesome read less

i must start out by saying that before TRUVAL I have never sold valuables through such a service or outlet .my overall experience was better than expected and truly a... read morei must start out by saying that before TRUVAL I have never sold valuables through such a service or outlet .my overall experience was better than expected and truly a 5 star experience. initially when referred by a close friend i went in with a guard up just to see what i can get on my ex's  ring that i was dying to get rid of, i just couldn't look at it any more.. i was ready to take a loss (which was pretty apparent ,but they still didn't take advantage of me or situation )  from the second i walked in i was totally " wow'd "  they appraised my ex's Audimars Piguet  25% more than it was assessed for anywhere else.. that kinda got me off guard, and i right away  thought that there must be a catch,  i wanted to think about it and  look at all my options.

surprisingly they were ok with that, and even though they had my contact information there were no sales calls  no pushy sales tactics. i came back in on my own and  took them up on the offer that they offered to me. they paid upfront and sealed the deal.. i do plan on going back  not only to sell jewelry that i may have, but also they had a beautiful Rolex president in pristine cosmetic shape with all paper work and original box on display that id love to buy myself. really top notch service, trustworthy good people.  would recommend to everyone i know and  whoever i dont know too. i usually don't write reviews but in this case, I feel i have to.  Awesome read less

I was happy to find Truval when I needed to sell jewelry from an old BF's that I wanted nothing to do with anymore. The guy named Steve was friendly,... read moreI was happy to find Truval when I needed to sell jewelry from an old BF's that I wanted nothing to do with anymore. The guy named Steve was friendly, knowledgeable. I was in and out in under 15 minutes. The whole process was simple and comfortable unlike some other less than pleasant jewelry buyers I visited earlier. I am happy to recommend them! read less

I was happy to find Truval when I needed to sell jewelry from an old BF's that I wanted nothing to do with anymore. The guy named Steve was friendly,... read moreI was happy to find Truval when I needed to sell jewelry from an old BF's that I wanted nothing to do with anymore. The guy named Steve was friendly, knowledgeable. I was in and out in under 15 minutes. The whole process was simple and comfortable unlike some other less than pleasant jewelry buyers I visited earlier. I am happy to recommend them! read less

Our experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly... read moreOur experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly when we came in. We laid out a dozen older pieces of gold and platinum jewely that ive collected over the years and no longer have a place in modern style. I also wanted to sell a diamond that i inherited from an estate. After a 20 minute evaluation of everything, we got an offer 30% higher then we expected so we didnt even feel the need to negotiate!

We'll definitely be back once we accumulate more gold, jewelry or diamonds to sell. read less

Our experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly... read moreOur experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly when we came in. We laid out a dozen older pieces of gold and platinum jewely that ive collected over the years and no longer have a place in modern style. I also wanted to sell a diamond that i inherited from an estate. After a 20 minute evaluation of everything, we got an offer 30% higher then we expected so we didnt even feel the need to negotiate!

We'll definitely be back once we accumulate more gold, jewelry or diamonds to sell. read less

While in NYC on business, I planned to sell my "starter" set of diamond studs and find about the appraisal process for the pair I currently wear.  

Truval's online appointment... read moreWhile in NYC on business, I planned to sell my "starter" set of diamond studs and find about the appraisal process for the pair I currently wear.  

Truval's online appointment process is fantastic, and once you arrive and meet the staff, the experience gets even better.  For the sale, I met with Shlomi.  I could write volumes about how wonderful, professional, knowledgeable, and generous with his time this man is.  I (thought I) have learned a lot about fine jewelry since I bought those first diamonds in the Caribbean many years ago.  I didn't realize how little I knew then.  

It turns out the diamonds I wanted to sell were of little value to a wholesaler (they are horribly included - Shlomi lent me the loup to inspect them, and they were a disaster!  Never buy a diamond without looking the stone for yourself.  NEVER.). Shlomi offered me suggestions on what I might do instead with the stones.

Meanwhile, with the studs I was wearing, he educated me beyond the 4 C's on how to evaluate a diamond.  And because they had the time and the right personnel in house, I was able to secure the appraisal for those stones before I left Truval.  I cannot thank them enough for fitting me in for this service, unscheduled.

While I did not leave with what I went in for, and I didn't sell my old earrings, I feel like I left with even more value because of the education and time Shlomi gifted me.  There is no doubt that Truval will be my only stop in the future if I need to sell a piece or have something appraised.  And next time I am in the market to make a purchase, I will make Big Apple Jewels (their sister business) my last stop to shop! read less

While in NYC on business, I planned to sell my "starter" set of diamond studs and find about the appraisal process for the pair I currently wear.  

Truval's online appointment... read moreWhile in NYC on business, I planned to sell my "starter" set of diamond studs and find about the appraisal process for the pair I currently wear.  

Truval's online appointment process is fantastic, and once you arrive and meet the staff, the experience gets even better.  For the sale, I met with Shlomi.  I could write volumes about how wonderful, professional, knowledgeable, and generous with his time this man is.  I (thought I) have learned a lot about fine jewelry since I bought those first diamonds in the Caribbean many years ago.  I didn't realize how little I knew then.  

It turns out the diamonds I wanted to sell were of little value to a wholesaler (they are horribly included - Shlomi lent me the loup to inspect them, and they were a disaster!  Never buy a diamond without looking the stone for yourself.  NEVER.). Shlomi offered me suggestions on what I might do instead with the stones.

Meanwhile, with the studs I was wearing, he educated me beyond the 4 C's on how to evaluate a diamond.  And because they had the time and the right personnel in house, I was able to secure the appraisal for those stones before I left Truval.  I cannot thank them enough for fitting me in for this service, unscheduled.

While I did not leave with what I went in for, and I didn't sell my old earrings, I feel like I left with even more value because of the education and time Shlomi gifted me.  There is no doubt that Truval will be my only stop in the future if I need to sell a piece or have something appraised.  And next time I am in the market to make a purchase, I will make Big Apple Jewels (their sister business) my last stop to shop! read less

After looking at Yelp and Google reviews i went to a number of jewelers to sell never worn jewelry. Steve at Truval was straight forward and businesslike- the type of... read moreAfter looking at Yelp and Google reviews i went to a number of jewelers to sell never worn jewelry. Steve at Truval was straight forward and businesslike- the type of vendor/buyer i appreciate.  Without wasting time Steve gave me the best price for the jewelry and i sold it to him.

I have a feeling if the pieces were of emotional value Steve would have taken a softer approach. But i was there for business and so was Steve and i had a total professional experience. read less