Our difference

Most jewelry buyers don’t typically staff gemologists, certified diamond buyers and coin experts. The person evaluating your jewelry might be a low-level clerk who will simply throw your piece on a scale and calculate a hefty discount.

Other so-called Auction Houses & online Marketplaces promise higher payouts by offering your items to a large collection of jewelry stores; the problem is such jewelry stores only purchase what they view as an excellent deal and then you get hit with a 15-20% selling fee – if it sells, ouch.

In contrast, we’ll use our relationship with hundreds of personal and professional buyers worldwide along with our deeper understanding of jewelry and diamond values on a global scale to make you an offer you can’t refuse. Best of all, there are no selling fees or disappointments.


Highly Rated

Accredited with an A + Rating by the
Better Business Bureau.


Get Real World Value

TRUVAL's expertise and direct access to
the international markets means we can
offer you the most competitive prices.

start here

expert appraisals

Receive an expert jewelry appraisal with a
far more informed jewelry buyer than
most local jewelry stores can provide.


Our reputation

We've earned a 5 star reputation
with reviews from our
customers on Yelp and Google.

paid quickly

Fast payments

Ged paid fast! In-person sellers Get
cash within minutes, two days if
selling via mail.

no fees

No fees

Unlike auctions there are no fees or let
when your item does not sell.

From start to finish, the dedicated employees of TRUVAL strive for the highest level of customer service in the industry. The traditional buyer behind the glass window doesn’t apply at our New York buying facility – or even online, where we work to serve sellers throughout the country via free & insured shipping.

different form other buyers?

By selling your jewelry to TRUVAL, sellers are assured to receive a free and expert jewelry appraisal with a far more informed jewelry buyer than most local jewelry stores or pawn shops can provide. Avoid the false promises inferior jewelry buyers make over the phone just to make you a lesser offer in person. Our experts are ready to assist you through the entire jewelry selling process and answer all your questions and concerns.

Great people, fast service. Secure

KL Avatar

1 star ratingOffered me 80% of the value for gold. Ask any reputable shop on 47th street for the price sheet for the day and you'll get the actual price.

Missy F. Avatar
Missy F.

5 star ratingFast, easy and professional sale. Thanks Yelp for helping me discover TruVal!

Grace K. Avatar
Grace K.

5 star ratingI very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my... read more

Veronica M. Avatar
Veronica M.

Contact us

Call us at 212-938-1002

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