Our difference

Most jewelry buyers don’t typically staff gemologists, certified diamond buyers and coin experts. The person evaluating your jewelry might be a low-level clerk who will simply throw your piece on a scale and calculate a hefty discount.

Other so-called Auction Houses & online Marketplaces promise higher payouts by offering your items to a large collection of jewelry stores; the problem is such jewelry stores only purchase what they view as an excellent deal and then you get hit with a 15-20% selling fee – if it sells, ouch.

In contrast, we’ll use our relationship with hundreds of personal and professional buyers worldwide along with our deeper understanding of jewelry and diamond values on a global scale to make you an offer you can’t refuse. Best of all, there are no selling fees or disappointments.


Highly Rated

Accredited with an A + Rating by the
Better Business Bureau.


Get Real World Value

TRUVAL's expertise and direct access to
the international markets means we can
offer you the most competitive prices.

start here

expert appraisals

Receive an expert jewelry appraisal with a
far more informed jewelry buyer than
most local jewelry stores can provide.


Our reputation

We've earned a 5 star reputation
with reviews from our
customers on Yelp and Google.

paid quickly

Fast payments

Ged paid fast! In-person sellers Get
cash within minutes, two days if
selling via mail.

no fees

No fees

Unlike auctions there are no fees or let
when your item does not sell.

From start to finish, the dedicated employees of TRUVAL strive for the highest level of customer service in the industry. The traditional buyer behind the glass window doesn’t apply at our New York buying facility – or even online, where we work to serve sellers throughout the country via free & insured shipping.

different form other buyers?

By selling your jewelry to TRUVAL, sellers are assured to receive a free and expert jewelry appraisal with a far more informed jewelry buyer than most local jewelry stores or pawn shops can provide. Avoid the false promises inferior jewelry buyers make over the phone just to make you a lesser offer in person. Our experts are ready to assist you through the entire jewelry selling process and answer all your questions and concerns.

We had a wonderful experience with Steve. He was honest and we had no doubts selling our precious jewelry and receiving a great price. He also had one of his... read more

Laura H. Avatar Laura H.

I highly recommend Steve at Truval. I had a great experience while selling off a ton of old and broken jewelry I no longer wear. Steve is very knowledgeable and... read more

Millissa M. Avatar Millissa M.

Called ahead to make an appointment to sell some gold jewelry that I never wear. Steve was pleasant, professional and not pushy. I got about what I expected to get... read more

Juliet G. Avatar Juliet G.

Steve was great to deal with. He is knowledgeable and has a very nice way about him. He sorted through all my gold and silver jewelry separating the 14 karat... read more

Mona S. Avatar Mona S.

Contact us

Call us at 212-938-1002

Trusted By

Trusted by
Truval, Inc.  BBB Business Review
Trusted by

In association with

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  • Location

    Sell Jewelry in NYC

    37 W 47th St. 6th Floor, #600 New York NY 10036

  • Location

    Or mail it in

    Get a quote from anywhere, anytime
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