How is TRUVAL
different from other buyers?

By selling your jewelry to TRUVAL, sellers are assured to receive a free and expert jewelry appraisal with a far more informed jewelry buyer than most local jewelry stores or pawn shops can provide. Avoid the false promises inferior jewelry buyers make over the phone just to make you a lesser offer in person. Our experts are ready to assist you through the entire jewelry selling process and answer all your questions and concerns.

Our difference

Most jewelry buyers don’t typically staff gemologists, certified diamond buyers and coin experts. The person evaluating your jewelry might be a low-level clerk who will simply throw your piece on a scale and calculate a hefty discount.

Other so-called Auction Houses & online Marketplaces promise higher payouts by offering your items to a large collection of jewelry stores; the problem is such jewelry stores only purchase what they view as an excellent deal and then you get hit with a 15-20% selling fee – if it sells, ouch.

In contrast, we’ll use our relationship with hundreds of personal and professional buyers worldwide along with our deeper understanding of jewelry and diamond values on a global scale to make you an offer you can’t refuse. Best of all, there are no selling fees or disappointments.

appraisal

Highly Rated

Accredited with an A + Rating by the
Better Business Bureau.

appraisal

Get Real World Value

TRUVAL's expertise and direct access to
the international markets means we can
offer you the most competitive prices.

start here

expert appraisals

Receive an expert jewelry appraisal with a
far more informed jewelry buyer than
most local jewelry stores can provide.

auction

Our reputation

We've earned a 5 star reputation
with reviews from our
customers on Yelp and Google.

paid quickly

Fast payments

Ged paid fast! In-person sellers Get
cash within minutes, two days if
selling via mail.

no fees

No fees

Unlike auctions there are no fees or let
downs
when your item does not sell.

From start to finish, the dedicated employees of TRUVAL strive for the highest level of customer service in the industry. The traditional buyer behind the glass window doesn’t apply at our New York buying facility – or even online, where we work to serve sellers throughout the country via free & insured shipping.

  • 5 star ratingThis is my third transaction with TruVal and have been very pleased each time. This time I dealt with Shlomi and used the new portal system to upload my request.... read more

    Ava F. Avatar
    Ava F.
    5/25/2020

    My daughter and I had an amazing experience with Shlomi, Steve, Eli & Zak at Truval. From start to finish the customer service exceeded our expectations! They went above... read more

    Lisa Avatar
    Lisa
    3/04/2020

    I barely write reviews but this place is amazing. If you are worried about selling items don’t be. They are very nice to you and will treat you beyond your... read more

    Ummul K. Avatar
    Ummul K.
    3/02/2020

    5 star ratingSo i wanted to sell a non-sentimental diamond ring that was in the family since the 1930's. It had a 1/8 carat with even much smaller diamonds to either... read more

    Mike N. Avatar
    Mike N.
    2/27/2020
  • 5 star ratingI had some gold coins that I wanted to sell! I had dealt with an unscrupulous buyers I have dealt with auction houses (very high commission) and other buyers through... read more

    Rosario C. Avatar
    Rosario C.
    2/26/2020

    Steve & Shlomi are amazing, trustworthy, honest and I would highly recommend them for all of your jewelry purposes. Whether buying new or selling old, do not hesitate. It... read more

    Linda V. Avatar
    Linda V.
    2/07/2020

    I chose TruVal because they were extensively reviewed very well, and my experience confirmed those reviews. Schlomi and Steve at TruVal were a pleasure to work with, and made selling... read more

    Jeffrey Avatar
    Jeffrey
    2/07/2020

    A five star thank you to an extraordinary bunch of guys who were professional, courteous and knowledgeable. I had a very gratifying experience and walked home with a check... read more

    myra g. Avatar
    myra g.
    1/31/2020
  • I had a great experience working with the resources at TruVal. They help me to sell a perfectly good diamond ring for a fair price. Thank... read more

    Stephanie T. Avatar
    Stephanie T.
    1/03/2020

    5 star ratingJust visited this place today during my lunch break. I had a diamond ring I wanted sell but I was afraid of visiting those places in diamond district. So... read more

    R N. Avatar
    R N.
    12/17/2019

    5 star ratingThe 5-star reviews are well-deserved. This is the first time I have sold gold or silver, and felt quite intimidated in the Diamond District, even after selecting businesses based on... read more

    Jessica F. Avatar
    Jessica F.
    12/16/2019

    Just came back from TruVal and couldn’t have had a better experience. Steve and SHLOMI were great and explained every piece of jewelry my grandfather had brought them. They offered... read more

    Robbie P. Avatar
    Robbie P.
    11/19/2019
  • 5 star ratingVery happy I chose Truval. I went based on reviews, and preferred going into an office vs a street shop or a station in a big room. Steve took a... read more

    Jim P. Avatar
    Jim P.
    9/27/2019

    5 star ratingExceptional experience with Steve at TruVal. I called them about selling some gold jewelry -- based on their stellar Yelp reviews -- and got an appointment the next morning. Process... read more

    Trina H. Avatar
    Trina H.
    9/27/2019

    5 star ratingThis was my first time selling my jewelry so I was a bit apprehensive. Steve introduced himself and explained everything he was doing and even showed me how he... read more

    Ed M. Avatar
    Ed M.
    9/19/2019

    I had a very pleasant experience selling my jewelry at Truval. When we arrived at the Truval office Steve warmly greeted my spouse and me. He took his time examining... read more

    Susan F. Avatar
    Susan F.
    7/25/2019
  • 5 star ratingI generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs.... read more

    Lindsay P. Avatar
    Lindsay P.
    6/13/2019

    5 star ratingI generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs.... read more

    Lindsay P. Avatar
    Lindsay P.
    6/13/2019

    5 star ratingLow pressure environment. Offered me more money for my loose diamond and diamond ring than the other 2 firms that I checked.

    Mark B. Avatar
    Mark B.
    5/20/2019

    5 star ratingLow pressure environment. Offered me more money for my loose diamond and diamond ring than the other 2 firms that I checked.

    Mark B. Avatar
    Mark B.
    5/20/2019
  • The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read more

    KJ J. Avatar
    KJ J.
    5/13/2019

    The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read more

    KJ J. Avatar
    KJ J.
    5/13/2019

    5 star ratingThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read more

    Ken J. Avatar
    Ken J.
    5/13/2019

    5 star ratingThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read more

    Ken J. Avatar
    Ken J.
    5/13/2019
  • For me was an excellent experience. I decided to go to Truval to sell a few jewelry I have kept for a long time and I did not use them.... read more

    M L. Avatar
    M L.
    4/30/2019

    After visiting five diamond buying businesses in NYC, I can honestly say...Thank you, Truval! Many thanks to the staff at Truval for providing a comfortable, educational and warm environment in... read more

    Pam H. Avatar
    Pam H.
    4/18/2019

    5 star ratingI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had... read more

    Daisy K. Avatar
    Daisy K.
    4/17/2019

    5 star ratingI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had... read more

    Daisy K. Avatar
    Daisy K.
    4/17/2019
  • Great customer service. Quick and professional. Would highly recommend!! Sell those old memories and go on vacation!!!!

    Their mail in service was so easy. Less than a week...
    read more

    Samantha C. Avatar
    Samantha C.
    4/16/2019

    Extremely trustworthy! Very On Top of their communication during the shipment and payment process and easily answered any questions I had. Offer on my jewelry was very fair and... read more

    Tori G. Avatar
    Tori G.
    4/14/2019

    All of the employees at Truval were extremely helpful and trustworthy. I had my jewelry appraised at a fair price. I then sent the jewelry overnight along with the paper... read more

    Robert Avatar
    Robert
    4/04/2019

    5 star ratingI very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my... read more

    Veronica M. Avatar
    Veronica M.
    2/18/2019
  • 5 star ratingI very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my... read more

    Veronica M. Avatar
    Veronica M.
    2/18/2019

    I met with Steve and was blown away by his honesty and transparency. Certainly not what I was expecting from a business in the midst of the hustle and bustle... read more

    Rita G. Avatar
    Rita G.
    2/08/2019

    4 star ratingI was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a... read more

    Janice W. Avatar
    Janice W.
    1/22/2019

    4 star ratingI was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a... read more

    Janice W. Avatar
    Janice W.
    1/22/2019
  • Truval is the best if you want to sell your old jewelry. They are very honest and trustworthy .The customer service is outstanding. They follow up with you every step.... read more

    P K. Avatar
    P K.
    1/11/2019

    I can not say enough positive things about my experience with Steve Madar at Truval. I did my research and chose Truval based on other reviews and maybe a little... read more

    Eileen R. Avatar
    Eileen R.
    1/09/2019

    I went to Steve to value some jewelry. He is patient, knowledgable and offers a very fair price. You can be rest assured you are in the right hands.

    Saira S. Avatar
    Saira S.
    1/08/2019

    Working with TruVal was the best thing I did when looking for a place to sell my unwanted jewelry. Mr. Steve assisted me in the mailing process of my jewelry... read more

    Richard F. Avatar
    Richard F.
    12/13/2018
  • 5 star ratingThe need to sell personal jewelry is never very welcome and of course the perceived value vs a legitimate wholesale value offer is usually a painful thing. However basis... read more

    Kenneth D. Avatar
    Kenneth D.
    12/09/2018

    5 star ratingThe need to sell personal jewelry is never very welcome and of course the perceived value vs a legitimate wholesale value offer is usually a painful thing. However basis... read more

    Kenneth D. Avatar
    Kenneth D.
    12/09/2018

    5 star ratingShlomi Shlomo was incredibly helpful in helping me make the right decision on how to sell my jewelry, despite the fact that it meant he would not be ultimately the... read more

    Robbie T. Avatar
    Robbie T.
    11/06/2018

    Steve and team at Truval are the real deal. Very kind, easy, smart, respectful and honest. Steve carefully went through every single piece of random jewelry I brought in for... read more

    Robyn R. Avatar
    Robyn R.
    10/07/2018
  • I highly recommend Steve at Truval. I had a great experience while selling off a ton of old and broken jewelry I no longer wear. Steve is very knowledgeable and... read more

    Millissa M. Avatar
    Millissa M.
    10/04/2018

    We had a wonderful experience with Steve. He was honest and we had no doubts selling our precious jewelry and receiving a great price. He also had one of his... read more

    Laura H. Avatar
    Laura H.
    9/26/2018

    5 star ratingI came here to sell my diamond ring and everyone here were very helpful and I really appreciated it very much since it was my first time. I think the... read more

    Young K. Avatar
    Young K.
    9/14/2018

    5 star ratingAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read more

    Ben G. Avatar
    Ben G.
    8/29/2018
  • 5 star ratingAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read more

    Ben T. Avatar
    Ben T.
    8/29/2018

    Steve was great to deal with. He is knowledgeable and has a very nice way about him. He sorted through all my gold and silver jewelry separating the 14 karat... read more

    Mona S. Avatar
    Mona S.
    8/21/2018

    5 star ratingI actually got estimates from four different operations on various pieces of my mother's jewelry and decided to take all of it back to Truval. Steve and Shlomi were... read more

    Cheryl F. Avatar
    Cheryl F.
    6/19/2018

    I sold some jewlery today and it was such a pleasant experience. Steve was nice and professional and explained why things were worth what he was offering. He was very... read more

    Dianne D. Avatar
    Dianne D.
    5/22/2018
  • Steve was friendly and knowledgeable, with a sharp business mind. We came to an agreement on price and finalized the deal that same day. I not only received what I... read more

    Tif O. Avatar
    Tif O.
    5/16/2018

    I did a bunch of research online to find the right place to sell a diamond. I chose Truval and found the experience to be quite fun and enjoyable. Everyone... read more

    Melodie P. Avatar
    Melodie P.
    5/05/2018

    5 star ratingI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone... read more

    Gesche H. Avatar
    Gesche H.
    4/18/2018

    5 star ratingI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone... read more

    Gesche H. Avatar
    Gesche H.
    4/18/2018
  • This place is awesome! I was selling some gold coins and gold watches that had belonged to my father. It was my first time doing anything like this. I had... read more

    William M. Avatar
    William M.
    4/16/2018

    5 star ratingSteve at Truval was amazing. The process was quick and efficient. He is very knowledgeable and makes you feel comfortable with the process and explains what he is doing/offering you.... read more

    Donnalynn C. Avatar
    Donnalynn C.
    4/16/2018

    5 star ratingSteve at Truval was amazing. The process was quick and efficient. He is very knowledgeable and makes you feel comfortable with the process and explains what he is doing/offering you.... read more

    Donnalynn C. Avatar
    Donnalynn C.
    4/16/2018

    They kept me informed every step of the way. And, their bid was the highest that I received. At first, I was a bit wary of sending my items across... read more

    Ava F. Avatar
    Ava F.
    3/30/2018

Contact us

Call us at 212-938-1002

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