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Truval blog

Professional, honest , and respectful.

Came to diamond district to sell my engagement ring and chose TruVal because of the good reviews. Sale went as smoothly as I could hope for! Shlomi has been in the industry for thirty years and is a class act. He offered a fair price for my stone up front—no nonsense—and more importantly, treated me with respect and honesty throughout the deal. Highly recommend 🙂

After speaking to another shop about selling some jewelry, I went to TruVal to get a second offer. I initially spoke with Shlomi, who brought in Isaac because I was selling gold. Both were gracious, friendly, and professional - quite different from the typical Diamond District approach. And they gave me a better and fair price. I'm glad I came...which is why I returned with additional gold pieces and also recommended them to friends. Thank you!

The best! Isaac gave great service and offered the most fair prices. I am glad I did my research and found Truval, very grateful to them.

Very honest and reliable, will not try to cheat you. 5 star experience and would come back.

Very honest, informative and straight forward. Highly recommend. Was helping a friend sell a diamond and let’s say the others we dealt with were a lot less everything.

I had a great experience selling my engagement ring at TruVal. From the start, the communication was professional, respectful, and transparent. I spoke with Shlomi, who took the time to thoroughly review the piece, swiftly connected me with a diamond dealer, and facilitated a competitive offer—without pressure or games. What really stood out to me was how the process felt efficient but never rushed. I appreciated the honesty, and it was clear they valued both the quality of the diamond. The final offer was strong, and payment was handled promptly and securely. I came in with a clear understanding of my ring’s value and felt respected throughout the negotiation. I would recommend TruVal to anyone looking to sell their jewelry and wanting a no-nonsense, professional experience.

Fair and honest! Shlomi was very informative and kind, and answered all my questions. Would definitely come again and inquire about other piece

Buying from - and selling to Shlomi was the best experience. Not only did he make the entire process so smooth, he listened to exactly what I wanted and delivered the most beautiful piece! I’m so thankful for his expertise, quality, and customer service, and would recommend to anyone looking to buy or sell.

I had a great experience working with Shlomi and Brian at Truval. They were very straightforward and honest with me from the start. They graciously gave their time and resources to help me get my diamond graded and sold to a happy buyer. I saw first hand how hard they worked to make me happy. They were efficient, responsive and made me feel like I was their only client. 100% recommend working with Truval and I anticipate doing so again!

Fantastic experience! I was looking to sell my jewelry. Shlomi, instead of buying it from me, showed me how I can sell it online myself getting the highest possible price. He is a pleasure to deal with. I highly recommend him.

I cannot recommend Schlomi enough. He is trustworthy, knowledgeable, and an excellent craftsman. I brought an old diamond ring to him, which he wisely advised me not to sell to him but to transform into a new piece of jewelry. I am so glad I followed his advice! I now have a beautiful new piece for a fraction of the cost.

After reading the reviews I was skeptical. I decided to call and meet with Shlomi. I was very impressed. He definitely lives up to his reviews. Highly recommend TruVal. His assistant Sally is very nice too.

I had a wonderful experience today with Shlomi. Very trustworthy, honest kind I can't say enough positive words I highly recommend them and I will be using them many more times in the future.

Shlomi is professional, informative, careful, reliable and patient. I brought him multiple batches of gold, silver and diamonds over the past three months after I sorted through some of the items I had inherited from late relatives over the past 40 years. Shlomi helped me figure out what to sell and what to keep. He also surprised me by offering to make a bracelet and ring from some of my late grandmother's charms. His idea was creative and the result was beautiful. He also converted a couple of thick, gold necklaces to bracelets for my daughters. I highly recommend Shlomi and am very happy doing business with him.

A++ Service. Shlomi was professional, informative, honest, and a good person. He went out of his way to help get the highest price for a meaningful ring. Which we are still working on. He even replaced a missing diamond chip in my wedding band at no cost. I would highly recommend TruVal.

After a failed attempt with another buyer, I found them online. Their expertise and fair pricing finally gave my old jewelry a new purpose.

Shlomi took care of me and gave me a great offer in minutes. Highly recommend

I would give Shlomi 6 stars if I can! He is more than fair, very professional but also very personable, I am glad I trusted the previous reviews and came here. If you have jewelry to sell, don't mess around, save yourself some time and headache, just go straight to TruVal and Shlomi will take care of everything.

Honest, ethical, and technically proficient! Mr. Shlomo is fair, spends the necessary time with the client and is extremely customer-centric. A 5-Star experience all the way around!

I sold a diamond to shlomi. It was a very enjoyable experience he was very transparent and honest. Provided me great insight into the industry and helped me with future purchases .

Shlomi, Isaac and Rachel are very professional and were detailed in the assessment of our items. They were patient and personable. This is the place to go if you have valuables to sell. We will be back!

This is a honest review from my experience with Truval. I had the pleasure of meeting Shlomi. He was honest, fair and as transparent as a buyer could be while trying to secure a sale. He was patient and let me decide how I wanted to move forward with my options. I eventually decided to sale after checking the market. The sale went smoothly and I walked out Truval with cash and a feeling of relief that I didn't take a low ball offer. Shlomi was a class act, and I would not only recommend him, but I would use him again for jewelry services. His assistant Rachel was also pleasant to work with.

I met with Shlomi and he was amazing! I found him to be very professional and honest. He was very knowledgeable and gave me he provided his honest opinion. I would recommend him to anyone!

Great price, Shlomi is very friendly !

Shlomi & Isaac are wonderful and professional! They are true to their word and are quick and efficient. They have quality pieces and work with you to find exactly what you are looking for. Highly recommend!!! Will be back!

Great customer service!!! Shlomi was very knowledgeable on his diamonds, Gave me an honest opinion. Would recommend to anyone who is interested in diamonds and or jewelry.

Truval is an excellent place to go if you want to sell diamonds! I had a diamond earring & a diamond ring that I wanted to have appraised & possibly sell. Shlomi was very honest & a pleasure to work with! He told me that I definitely shouldn’t sell the ring because of the high quality of the diamonds & sentimental value, which I appreciated. I did end up selling the diamond from the earring & felt that he was extremely fair in his pricing. His assistant (think her name was Veronica) was also very nice.

Had an excellent experience here. The whole team at Truval was a pleasure and Shlomi was kind and patient as he shared his expertise and carefully examined jewelry to be sold. He was great at explaining the process as we went along. This is a long-standing professional and ethical business and I’d be happy to work with them again. Highly recommend.

I was very happy with my experience today at TruVal. I did some homework so I knew it was a good time to sell jewelry left to me by my mother and grandmother. The process was easy; Schlomi and his apprentice, Ilan, offered us an education while they dutifully and meticulously appraised each piece. It's hard to find people you can trust in this city. They took their time, valued the sentimentality of each piece, and proved to be worth our time, attention and business. It is a relief to find someone in NYC to turn to for questions related to gold, silver, diamonds and also true family values. He encouraged us to keep the pieces that could be meaningful to us or our family members. Mensches. Highly recommend. Thank you 🙂

My experience with TRUVAL couldn’t have been better. Appraisal process went smoothly & I am totally satisfied.Shlomi gave me a strong feeling of trust. The deal was done with much confidence.

I usually don't write reviews but thought I would for TruVal. I had a great experience in selling my coins, both gold and silver. Along with a good return they have a very friendly and helpful staff. I strongly recommend them!

This is the only place I will go to sell diamonds and silver. Every one there excels in customer service and makes you feel like a valued customer. If you are wanting to sell AND enjoy the experience visit Truval.

TruVal offered an exceptional service within the jewelry industry, particularly in NYC. They were unusually warm, professional and completely transparent in their operation. My transaction was quite seamless and I left feeling secure and satisfied that I had been well attended to. I will not hesitate to return and recommend the group wholeheartedly.

Terrific company to work with in the industry. They are Fair, Responsive, Transparent and Trustworthy. I highly recommend and refer whenever possible. Veronica was such a pleasure to work with. She goes well beyond the norm and was exceptional in terms of client care, expertise and follow up. Will look forward to working with Truval in the future...

Shlomi was very professional while Veronica who I worked with initially was kind and direct. I shopped around and he gave me the best price for my merchandise. I recommend Truval for the expert service and pricing.

Veronica was a true “gem” in providing support and customer service through my jewelry selling process. We made the transaction remotely because I live in an area without many options for selling but the sale felt fair, and Veronica made it easy and secure.

Shlomi is genuinely authentic with his knowledge, craftsmanship and presence. When you speak to him by phone, you can feel his smile and when you meet him in person you feel that warm smile in doing business with him. He is honest and very fair in his business dealings. Veronica, his assistant, offers you warm hospitality and is happy to answer any questions you may have. Worth going to meet them for you next sale or purchase!

Super nice and informative.

He was super informative and immediately very welcoming of us. Had a wonderful experience here and would definitely come back in the future!

Shlomi and his team at TruVal are exceptional! I had a diamond ring to sell and throughout the entire process they made me feel comfortable and at ease. Shlomi is so personable and treats his clients with astonishing customer service. If you are in the market to sell jewelry, this is the place to go. Don't only take my word for it, the reviews speak for themselves.

Schlome was great. Experienced, efficient and friendly!

Shlomi, he is a true expert in this business and you can also trust. He made my old diamond necklace like a new one with the new style. And he helped me with selling the old diamond ring and finding the beautiful new one. The price was very fair and clear. Thanks Shlomi !

Had a great experience selling Gold with TruVal. Highly professional and gave the best value for my jewelry. Didn't low-ball, like most other places would do in diamond district. Would definitely recommend TruVal for anyone that wants to Buy/Sell Gold and Diamonds in NYC.

Had a pleasant experience with Saraj. He was friendly and understanding. Highly recommended. Plus I just happened to get free pizza. Timing was impeccable like the service. Thanks guys.

From the moment I walked through the door the vibes were immaculate. Sarah was so lovely when introducing me to Shlomi and discussing selling a piece of mine. It turned out the diamond I had, contained some imperfections which I was not aware of. However Shlomi was so sweet, and showed me what to look for when I purchase my next diamond piece. He didn’t have to but he, offered me the best price possible for my piece which meant so much. Definitely consider going to TruVal for an honest valuation of a piece you might have they are truly sweet and honest people!