FAQ Selling Diamonds, Jewelry and Watches

Had an excellent experience here. The whole team at Truval was a pleasure and Shlomi was kind and patient as he shared his expertise and carefully examined jewelry to be sold. He was great at explaining the process as we went along. This is a long-standing professional and ethical business and I’d be happy to work with them again. Highly recommend.

I was very happy with my experience today at TruVal. I did some homework so I knew it was a good time to sell jewelry left to me by my mother and grandmother. The process was easy; Schlomi and his apprentice, Ilan, offered us an education while they dutifully and meticulously appraised each piece. It's hard to find people you can trust in this city. They took their time, valued the sentimentality of each piece, and proved to be worth our time, attention and business. It is a relief to find someone in NYC to turn to for questions related to gold, silver, diamonds and also true family values. He encouraged us to keep the pieces that could be meaningful to us or our family members. Mensches. Highly recommend. Thank you 🙂

My experience with TRUVAL couldn’t have been better. Appraisal process went smoothly & I am totally satisfied.Shlomi gave me a strong feeling of trust. The deal was done with much confidence.

I usually don't write reviews but thought I would for TruVal. I had a great experience in selling my coins, both gold and silver. Along with a good return they have a very friendly and helpful staff. I strongly recommend them!

This is the only place I will go to sell diamonds and silver. Every one there excels in customer service and makes you feel like a valued customer. If you are wanting to sell AND enjoy the experience visit Truval.

TruVal offered an exceptional service within the jewelry industry, particularly in NYC. They were unusually warm, professional and completely transparent in their operation. My transaction was quite seamless and I left feeling secure and satisfied that I had been well attended to. I will not hesitate to return and recommend the group wholeheartedly.

Terrific company to work with in the industry. They are Fair, Responsive, Transparent and Trustworthy. I highly recommend and refer whenever possible. Veronica was such a pleasure to work with. She goes well beyond the norm and was exceptional in terms of client care, expertise and follow up. Will look forward to working with Truval in the future...

Shlomi was very professional while Veronica who I worked with initially was kind and direct. I shopped around and he gave me the best price for my merchandise. I recommend Truval for the expert service and pricing.

Veronica was a true “gem” in providing support and customer service through my jewelry selling process. We made the transaction remotely because I live in an area without many options for selling but the sale felt fair, and Veronica made it easy and secure.

Shlomi is genuinely authentic with his knowledge, craftsmanship and presence. When you speak to him by phone, you can feel his smile and when you meet him in person you feel that warm smile in doing business with him. He is honest and very fair in his business dealings. Veronica, his assistant, offers you warm hospitality and is happy to answer any questions you may have. Worth going to meet them for you next sale or purchase!

Some things are worth writing a review for. This review is worth reading if you are looking to sell your diamond. It is no easy task to sell your diamond if you are like me you know what you paid for it and you know you will not get that back. You may have an idea of what you can sell it for or you may not therefore I’m writing this review. After visiting three different jewelers and getting three different offers one low baller and two in the middle of the road offers I decided to make an appointment with TruVal based on their review rating 4.9 stars online. I was unable to find any other company that had such a high review so I crossed my fingers an made an appointment with Sarah who is a lovely women, kind, personable and professional. From the moment I made the appointment she was extremely helpful. I received a phone call from her to confirm my appointment followed up by text messages confirming my appointment details and she told me to call her if I had any issues or needed any assistance finding the office. As I walked through the diamond district there were many store fronts with business workers outside attempting to lure you in to their store to sell your jewelry then I got to the front doors of TruVal the setting was much more relaxed. There was a security guard and the entrance and TruVal it is not a store front it is a office in a building a much more personal experience then I expected. I met with Shlomi who was extremely professional, very personable, and offered me the best price. I highly recommend TruVal. Both Sarah and Shlomi made it a great experience. I plan on going back to make my next purchase. It was worth the trip!

Had a great experience selling Gold with TruVal. Highly professional and gave the best value for my jewelry. Didn't low-ball, like most other places would do in diamond district. Would definitely recommend TruVal for anyone that wants to Buy/Sell Gold and Diamonds in NYC.

Very thorough, comfortable process. I went in person and they spent time explaining things and made me feel secure that I was being treated fairly. I sold gold, and am planning to sell some watches. Grateful for the quick turnaround. Everyone was very nice, but Sarah is especially great! I was nervous and she was very patient and kind. Added after second visit - I had mentioned that I may have some watches that I inherited that I might want to sell. Went back with the watches and once again, everyone was really wonderful. I was feeling stressed and emotional, but they were kind and explained everything clearly and even gently suggested that I keep one of the watches which I am grateful for because I'm the moment, you aren't necessarily thinking clearly but I would've been devastated later to have let that one go, as it had a lot of emotional attachments. They sit and talk with you and really help you make the right decisions for your situation.

Just a wonderful experience from beginning to end. I have worked with TruVal before, so I knew where I was going back to. They did not disappoint this second time, making me feel welcome, and cared for. All of their procedures are transparent and secure. Shlomi and Eli answered my questions, and I even learned a few things. Sarah (don’t forget the ‘h’) was charming and a pleasure to work with. My highest recommendation if you want top dollar and a great experience. Thank you, TruVal USA!

From the moment I walked through the door the vibes were immaculate. Sarah was so lovely when introducing me to Shlomi and discussing selling a piece of mine. It turned out the diamond I had, contained some imperfections which I was not aware of. However Shlomi was so sweet, and showed me what to look for when I purchase my next diamond piece. He didn’t have to but he, offered me the best price possible for my piece which meant so much. Definitely consider going to TruVal for an honest valuation of a piece you might have they are truly sweet and honest people!

Came in after stopping at numerous locations, where vendors were only offering the value of the gold in a ring my mother owned. The ring had diamonds, and Shlomi made sure to offer true value. Sarah was also extremely welcoming, and streamlined the whole process. Made my life simple. Highly recommended. I know it's hard to see so many amazing reviews, but in this case it's actually true.

Had a really great experience working with Sarah to sell a ring. She walked through the process in great detail. Within a day she had an offer for me. Throughout my entire experience with TruVal, she was overly communicative and easy to get in touch with. If you are looking for a great, trust worthy company to trust with your jewellery look no further. Sarah will take great care of you.

So I put in a request to get a quote for my diamond stud earrings on their website. The process was really fast and easy and I received an estimate within a day or two. Sarah contacted me over the phone and walked me through how their process works. She was really kind and told me that even if I decided to go with another company she would walk me through how to get the best deal. Wow, that was so amazing. I was skeptical about shipping my diamonds to them but after researching their company I saw that they had stellar reviews on trust pilot and A+ rated on the BBB. Therefore, they could be trusted. So they sent me a prepaid label to ship my jewelry to them all expenses paid and fully insured. They evaluated them the same day they arrived and I was also paid also that same day once I agreed to the final offer. The money was sent straight to my bank account!!! No hidden fees or anything. I’m very grateful to have dealt with them. They really pay the highest among their competitors. I had received two other offers elsewhere that were complete low ball offers. Don’t hesitate to do business with them. Deal with confidence. Call and ask for Sarah she’ll take good care of you 🙂

From start to finish, TruVal was a great experience! I was treated with respect, warmth and professionalism from the receptionist to the appraisers, all through the estimate and discussion of my jewelry. I was also very pleased with the fair price. I highly recommend TruVal!

WOW - what an experience! From the moment that I made my appointment, I felt like I was working with family. Sarah was on top of it and provided all the information I needed. Also, when I needed to reschedule my appointment last minute, Sarah called me immediately and we found another time that worked next day. When I got to the offices, I was taken aback by how friendly everyone was. Sarah was there to greet me by name! I met with Shlomi to discuss selling my ring. He was very friendly and informative with the process and gave me an amount I was felt happy about. Shlomi is DEFINTIELY the guy to go to when you're talking jewelry. Next time I am in the market to buy or sell, I will be going back to him. You can't go wrong with Truval so walk past everyone else trying to hustle you and go straight to them! They provide a 100/10 experience. Also extra points to Sarah for SPRINTING to the elevator to bring me my ID that I left behind.

From the moment I spoke to Sarah I was put at ease. I live in Birmingham, Alabama and had gotten a quote from the premiere jeweler in our city. Sarah's offer was 1k more my two older Rolex watches, so it was an easy decision to sell. She stayed with me through the whole process of shipping, appraisal, offer, and payment. This was a first for me to ship such valuable items across country to a company I didn't know, but the whole process was seamless. She answers her phone, responds to texts and or emails. It was a quick process with overnight shipping and direct wire payment to my account. In addition, I received a free appraisal on my mother's wedding ring. In the end I decided to keep the ring and she shipped it back to me at no cost. The other reviews speak for themselves, so I wanted to add my affirmation that this is the place to go regardless of where you live. Sarah could teach a class in customer service so be extra nice to her! My dog Bell and I appreciate her help.

What an amazing experience! Not not did I get the best prices for my pieces, but the team was a joy to work with. Sarah was helpful and friendly. Schlomi walked me through his process and was kind and fair. He even helped me find another buyer for a bracelet/earring set, so I could get the best deal. 10/10 recommend and will be back!

I reached out to Truval for a quote on my rings. I received a response the following day! Sarah walked me through the entire process. I was also skeptical of mailing my rings, so I took the trip into NYC from LI. Sarah has excellent communication skills and follow through. She might be the real "gem" here! Shlomi was my gemologist. He was very inviting, put me at ease and I felt completely comfortable. He was transparent and genuinely spoke with me about the value of my rings. Needless to say, I would highly recommend Truval!

I was very lucky to have found Truval. I live in Pennsylvania and I was debating driving to NYC for an appraisal to sell my ring. I called Truval and spoke to Sarah. She suggested their mail in option to me. I was skeptical so she suggested I do my own research of their company and then decide. Sarah followed up with me a few days later and because they had A+ rating on The Better Business Bureau I decided they could be trusted. The next day Shlomi (one of their gemologists) called me and made me an offer. This was the highest offer I received and I chose to accept and got paid. I definitely recommend TruVal when selling your jewelry! They are an awesome team and honest people.

What very nice people. Accommodated me even without an appt.For what I brought, which I knew was scrap, and very little, they very efficiently offered what seemed very generous, so much so that I couldn’t and didn’t want to question whether the price was fair. I have already recommended them to friends.

Had a pleasant experience with Saraj. He was friendly and understanding. Highly recommended. Plus I just happened to get free pizza. Timing was impeccable like the service. Thanks guys.

I have no idea if I got the best price that I would have gotten if I shopped around, but I will say that it felt fair, everybody was very pleasant, and it didn’t feel like your typical jewelry haggling experience. Once I agreed with the price, I got paid extremely quickly, and it was all done very professionally and efficiently. I would go back.

He was super informative and immediately very welcoming of us. Had a wonderful experience here and would definitely come back in the future!

Well first and foremost, Im one of those people who will always look at reviews but rarely ever writes them. But I felt compelled to write my first google review for Truval. I had a diamond engagement ring from a failed relationship that I have been trying to get rid of for a while now. I reached out to Truval along with some other diamond buyers and Truval came in hands down with the best offer and the best customer service. I got my quote for what they would pay me for my diamond ring within hours of submitting the information. Steve sent me an e-mail with the quote, I agreed and he sent over the shipping label right after. They provided free Fed-EX over night insured shipping. I sent it on a Wednesday and the very next day Shlomi ( the appraiser) was on the phone giving me his buy price for my ring. it was a fair offer, no low balling and we agreed. Within 3 hours of me agreeing to sell him the diamond, I received my payment directly to my chase bank account with Zelle. I honestly can't say enough good things about how smooth this transaction was. They got a good diamond, and I got a good chunk of dough for a ring thats been burning a hole in my nightstand. If you are hesitant about working with a online jewelry buyer, don't be with Truval. Absolutely amazing experience!

Highly recommend! Truval paid 40% more than the local pawn shops and jewelry stores in my area, Sarah communicated all details accurately. They deposited the money into my account in less than 24 hours of receiving my package. I would definitely consider using them again.

Selling Jewelry can be a very harrowing thing to do. First the feeling of letting go of something that may be very sentimental and second having to deal with potentially unscrupulous jewelry buyers who you feel have you over a barrel in determining the value of your cherished jewelry. You walk into their office with an immediate air of mistrust and carefully watch their every move to see if there is something that will make you want to immediate leave. That is unless you are smart enough to go to TruVal to sell your jewelry. From the moment I met Steve, I felt comfortable by his kind disposition and relaxed attitude towards everything. Steve fully explained everything about each piece that I showed to him and gave me his honest opinion about everything. There was absolutely no pressure from Steve, and no anxiety on my part. It was a pleasure to deal with Steve and the final price he offered was in my opinion quite fair. I thanked Steve and told him I would think about it and immediately went to another jeweler who has the reputation of being a fair minded and legitimate buyer of fine jewelry. Selling jewelry is like having surgery. You should always get a second opinion. I did not have the same initial feeling that I had when I met Steve and there was little chit chat between us. He looked at the items I brought, tested one of the to be sure it was gold, tested only one mind you, and then made me an offer that was less than half of what Steve at TruVal offered. With that I offered him some choice words and called Steve and told him I was coming back to finalize the transaction. It was a seamless experience and I felt like I was dealing with a good friend. I went home to tell my wife that she should sell here old pieces and she told me that it would not pay because it could not be worth much. I asked her to give me a value she would be happy with and she did. To make a long story short, Steve paid us 5 times what my wife expected. To deal with TruVal is to deal with the ultimate professionals who not only know their business, but actually care about you and your feelings and do everything possible to make you happy in your dealings with them. TruVal is a rare find and if you are in the market to sell Jewelry, you would be doing yourself an injustice if you did not visit them and work with them. You will not be disappointed. Thank you Steve for being who you are.

From start to finish what a great experience. I was so hesitant to send my diamond due to being in a different state. Sarah Walked me through the process and assured me everything would work out and she was right! I ended up not taking the offer and selling my diamond on consignment. They actually made a new setting for my diamond which was beautiful and within a month of it being on consignment it sold. Zack and Sarah are truly amazing to work with. I can’t thank them enough and would recommend Truval to anyone in the process of buying or selling their diamonds! .

We had a wonderful experience with Steve. He was honest and we had no doubts selling our precious jewelry and receiving a great price. He also had one of his diamond experts on hand and he took another piece to a rare coin expert, so I would have no doubts on the value. I had researched for days and since this was my first time selling our jewelry, I wanted to make sure it was the best place. In fact, I will be going back in a couple weeks ! I will continue to do business with Truval.

I wanted to sell a diamond and obtained 3 quotes. The highest quote came from Truval. Like all sellers, I was skeptical about going to dealers in the diamond district in NYC. I'm so glad I found Truval, they really are professional and will give you the best price. They really have a good team - Sarah was quick to respond and answered all my concerns. Schlomi is a true diamond expert and will give you the best deal as well as advice on selling and buying diamonds. For my next diamond needs I'll definitely reach out to Truval again!

Everything is very professional from beginning to end. It’s completely safe and clean. Steve is kind, patient and offers fair prices for jewelry and watches and is happy to explain his reasoning. I have no complaints and highly recommend this establishment. UPDATE: Shlomi is also excellent for diamonds in particular. He really knows his stuff and has a great sense of humor to go with his excellence. If he's busy, wait for him. It will be well worth your while.

Truval was so easy to work with. They sent me a shipping label for FedEx, I shipped my diamond ring. They contacted me within 48 hours with an offer after Shlomi appraised it and paid me instantly after I accepted their offer. Sarah was very pleasant and made sure I knew what was going on from start to finish. I would recommend their business for anyone who wants to sell their jewelry.

I had a very pleasant experience selling my jewelry at Truval. When we arrived at the Truval office Steve warmly greeted my spouse and me. He took his time examining and testing each piece that I had brought in. I felt no pressure at all - and I think I was offered a fair price for my items. I highly recommend them if you are considering selling any of your jewelry!

Truval was a great company to work with. Sarah was my customer contact and she was extremely friendly, professional and reassuring every step of the way. Truval provided the highest estimate for our ring and then helped allay my concerns along the way by providing a package label and insurance for the shipment. Once they received the package, Sarah called me right back, explained how they arrived at the actual estimate within the range they had given me, and sent me a check right away. Very seamless process and first class service.

My experience with Truval was easy, efficient, and quick. Sarah had phenomenal customer service helping me schedule an appointment and was very accommodating when I needed to reschedule. I dealt with Shlomi to sell my ring. He was not only personable and willing to work with me, but made the sell easy and fun. I was in and out in 15 minutes and got a great price. Thanks Truval for all your help.

I chose TruVal because they were extensively reviewed very well, and my experience confirmed those reviews. Schlomi and Steve at TruVal were a pleasure to work with, and made selling my antique diamond ring a simple, straightforward and easy experience. Despite the fact that I needed to reschedule a number of times, Schlomi made room for me in his schedule, took the time to discuss the ins and outs of how he appraised my ring, matched the price of another appraisal I’d received and even beat the terms. On a later visit, Steve made the final transaction easy and was a pleasure to work with. I highly recommend TruVal, and will certainly keep them in my Rolodex.

For me was an excellent experience. I decided to go to Truval to sell a few jewelry I have kept for a long time and I did not use them. Steve explained to me about every piece of jewelry and made me feel very confident. He was very polite and understandable. I am very satisfied with the sale of my jewelry and I received a fair price and money. I recommend Truval 100%.

I can’t begin to tell you how happy I am I found TruVal! I had some special and important items I wanted to sell and I wanted to make sure I found an honest and trustworthy place to do so. I found TruVal online and after looking at the website and reading the reviews I knew this was the place I was looking for, which was a private office space inside a building as compared to a store front on the street. I called to make an appointment and Sara was super friendly, patient and answered all my questions. She reassured me TruVal was a place I could trust and would get the best value for my things. I met with Shlomi and I immediately felt welcome. We sat in his office privately and went through all my items one by one. His knowledge and passion of diamonds made me know immediately that I found the right place to sell my stuff (jewelry, coins and a diamond ring), all which I inherited from my grandparents. He took his time and made phone calls to friends and family in the business to guarantee I got the right price for my stuff and that it was treated with care and given the best price and value. TruVal is a family environment and I was definitely treated as a member of the family while I was there. All in all, it was a great experience from beginning to end. I am overjoyed I met Shlomi and his family and I highly recommend them for selling or buying jewlery, gold, diamonds and coins!!

I reached out to TruVal to get an online quote for an engagement ring I was looking to sell. They promptly provided a range of what they would offer within the hour. It was also the most competitive offer I had received thus far. I went to their Midtown location the following day so they can take a closer look at the ring and make a final offer. I worked directly with Shlomi who was wonderful to deal with. He was honest, fair and has an overall great personality. His offer was fair and the most competitive. Also, it was within the mid-range of their online quote, which demonstrated their integrity as a business. They genuinely care about having you as a long-term customer, so they are willing to work with you instead of the tireless haggling you often experience in the Diamond District. I was paid on the spot and out the door in 30 minutes. Overall, a truly impressionable experience. Keep up the great work Shlomi and team!

All of the employees at Truval were extremely helpful and trustworthy. I had my jewelry appraised at a fair price. I then sent the jewelry overnight along with the paper work shortly afterwards. Once the assessment had been finalized, I was able to pick up the check the same day. Steve and Lucia were great and always kept me up to date and informed on the process.

I sold an engagement ring and wedding band to Truval. Shlomi was amazing! I was in and out within 10 minutes. He gave me the best price for my jewelry. I asked about another piece (that I wasn't looking to sell) and he even gave me wrapping to place the jewelry in, instead of just throwing it back in my pocket. I highly recommend this place over other jewelers in the area. They are very fair and friendly!

Truval is the best if you want to sell your old jewelry. They are very honest and trustworthy .The customer service is outstanding. They follow up with you every step. Zak and Steve are very nice and very helpful. I shopped around and got the different quotes for my diamond, not to mention which other 3 companies you could find on Google. As far as I concerned, Truval gave me the fair price and gave me more than the others. If you don't believe me, please shop around for the quote then decide!!! They will never give you maximum price they estimate, but you have to accept that because you always lose the value after you purchase it, just like a car. You will be happier than selling to the retailer....