FAQ Selling Diamonds, Jewelry and Watches

Schlome was great. Experienced, efficient and friendly!

Shlomi, he is a true expert in this business and you can also trust. He made my old diamond necklace like a new one with the new style. And he helped me with selling the old diamond ring and finding the beautiful new one. The price was very fair and clear. Thanks Shlomi !

Had a great experience selling Gold with TruVal. Highly professional and gave the best value for my jewelry. Didn't low-ball, like most other places would do in diamond district. Would definitely recommend TruVal for anyone that wants to Buy/Sell Gold and Diamonds in NYC.

Had a pleasant experience with Saraj. He was friendly and understanding. Highly recommended. Plus I just happened to get free pizza. Timing was impeccable like the service. Thanks guys.

From the moment I walked through the door the vibes were immaculate. Sarah was so lovely when introducing me to Shlomi and discussing selling a piece of mine. It turned out the diamond I had, contained some imperfections which I was not aware of. However Shlomi was so sweet, and showed me what to look for when I purchase my next diamond piece. He didn’t have to but he, offered me the best price possible for my piece which meant so much. Definitely consider going to TruVal for an honest valuation of a piece you might have they are truly sweet and honest people!

WOW - what an experience! From the moment that I made my appointment, I felt like I was working with family. Sarah was on top of it and provided all the information I needed. Also, when I needed to reschedule my appointment last minute, Sarah called me immediately and we found another time that worked next day. When I got to the offices, I was taken aback by how friendly everyone was. Sarah was there to greet me by name! I met with Shlomi to discuss selling my ring. He was very friendly and informative with the process and gave me an amount I was felt happy about. Shlomi is DEFINTIELY the guy to go to when you're talking jewelry. Next time I am in the market to buy or sell, I will be going back to him. You can't go wrong with Truval so walk past everyone else trying to hustle you and go straight to them! They provide a 100/10 experience. Also extra points to Sarah for SPRINTING to the elevator to bring me my ID that I left behind.

Very thorough, comfortable process. I went in person and they spent time explaining things and made me feel secure that I was being treated fairly. I sold gold, and am planning to sell some watches. Grateful for the quick turnaround. Everyone was very nice, but Sarah is especially great! I was nervous and she was very patient and kind. Added after second visit - I had mentioned that I may have some watches that I inherited that I might want to sell. Went back with the watches and once again, everyone was really wonderful. I was feeling stressed and emotional, but they were kind and explained everything clearly and even gently suggested that I keep one of the watches which I am grateful for because I'm the moment, you aren't necessarily thinking clearly but I would've been devastated later to have let that one go, as it had a lot of emotional attachments. They sit and talk with you and really help you make the right decisions for your situation.

What very nice people. Accommodated me even without an appt.For what I brought, which I knew was scrap, and very little, they very efficiently offered what seemed very generous, so much so that I couldn’t and didn’t want to question whether the price was fair. I have already recommended them to friends.

Some things are worth writing a review for. This review is worth reading if you are looking to sell your diamond. It is no easy task to sell your diamond if you are like me you know what you paid for it and you know you will not get that back. You may have an idea of what you can sell it for or you may not therefore I’m writing this review. After visiting three different jewelers and getting three different offers one low baller and two in the middle of the road offers I decided to make an appointment with TruVal based on their review rating 4.9 stars online. I was unable to find any other company that had such a high review so I crossed my fingers an made an appointment with Sarah who is a lovely women, kind, personable and professional. From the moment I made the appointment she was extremely helpful. I received a phone call from her to confirm my appointment followed up by text messages confirming my appointment details and she told me to call her if I had any issues or needed any assistance finding the office. As I walked through the diamond district there were many store fronts with business workers outside attempting to lure you in to their store to sell your jewelry then I got to the front doors of TruVal the setting was much more relaxed. There was a security guard and the entrance and TruVal it is not a store front it is a office in a building a much more personal experience then I expected. I met with Shlomi who was extremely professional, very personable, and offered me the best price. I highly recommend TruVal. Both Sarah and Shlomi made it a great experience. I plan on going back to make my next purchase. It was worth the trip!

I had a fantastic experience with TruVal. I’ve bought a lot of jewelry from high-end places like Cartier, Tiffany’s, etc. and this was a much better jewelry experience. I shopped around to various diamond buyers/sellers in NYC and beyond, and they were absolutely the best experience. Shlomi and Sarah are both very honest, informative, and pleasant to deal with. Look no more than coming to TruVal. Don’t waste your time with any other jewelry dealers. You will not be disappointed.

The staff are professional and courteous. I am treated well and I believe I receive a fair amount for the jewelry sold. I am a repeat client and will return whenever I may have additional jewelry to see. I highly recommend TruVal and believe you will have a good experience. Ruth C.

I have no idea if I got the best price that I would have gotten if I shopped around, but I will say that it felt fair, everybody was very pleasant, and it didn’t feel like your typical jewelry haggling experience. Once I agreed with the price, I got paid extremely quickly, and it was all done very professionally and efficiently. I would go back.

So I put in a request to get a quote for my diamond stud earrings on their website. The process was really fast and easy and I received an estimate within a day or two. Sarah contacted me over the phone and walked me through how their process works. She was really kind and told me that even if I decided to go with another company she would walk me through how to get the best deal. Wow, that was so amazing. I was skeptical about shipping my diamonds to them but after researching their company I saw that they had stellar reviews on trust pilot and A+ rated on the BBB. Therefore, they could be trusted. So they sent me a prepaid label to ship my jewelry to them all expenses paid and fully insured. They evaluated them the same day they arrived and I was also paid also that same day once I agreed to the final offer. The money was sent straight to my bank account!!! No hidden fees or anything. I’m very grateful to have dealt with them. They really pay the highest among their competitors. I had received two other offers elsewhere that were complete low ball offers. Don’t hesitate to do business with them. Deal with confidence. Call and ask for Sarah she’ll take good care of you 🙂

I was very lucky to have found Truval. I live in Pennsylvania and I was debating driving to NYC for an appraisal to sell my ring. I called Truval and spoke to Sarah. She suggested their mail in option to me. I was skeptical so she suggested I do my own research of their company and then decide. Sarah followed up with me a few days later and because they had A+ rating on The Better Business Bureau I decided they could be trusted. The next day Shlomi (one of their gemologists) called me and made me an offer. This was the highest offer I received and I chose to accept and got paid. I definitely recommend TruVal when selling your jewelry! They are an awesome team and honest people.

Had a really great experience working with Sarah to sell a ring. She walked through the process in great detail. Within a day she had an offer for me. Throughout my entire experience with TruVal, she was overly communicative and easy to get in touch with. If you are looking for a great, trust worthy company to trust with your jewellery look no further. Sarah will take great care of you.

From the moment I spoke to Sarah I was put at ease. I live in Birmingham, Alabama and had gotten a quote from the premiere jeweler in our city. Sarah's offer was 1k more my two older Rolex watches, so it was an easy decision to sell. She stayed with me through the whole process of shipping, appraisal, offer, and payment. This was a first for me to ship such valuable items across country to a company I didn't know, but the whole process was seamless. She answers her phone, responds to texts and or emails. It was a quick process with overnight shipping and direct wire payment to my account. In addition, I received a free appraisal on my mother's wedding ring. In the end I decided to keep the ring and she shipped it back to me at no cost. The other reviews speak for themselves, so I wanted to add my affirmation that this is the place to go regardless of where you live. Sarah could teach a class in customer service so be extra nice to her! My dog Bell and I appreciate her help.

From start to finish what a great experience. I was so hesitant to send my diamond due to being in a different state. Sarah Walked me through the process and assured me everything would work out and she was right! I ended up not taking the offer and selling my diamond on consignment. They actually made a new setting for my diamond which was beautiful and within a month of it being on consignment it sold. Zack and Sarah are truly amazing to work with. I can’t thank them enough and would recommend Truval to anyone in the process of buying or selling their diamonds! .

Outstanding customer service. We were very leary about sending our diamonds anywhere, but with their reassurance about the shipping did so without any issues. TruVal gave us an initial estimated value that was better than anywhere that we went to locally and even better than the bigger competitors. We were very pleased with the final offer. Payment was made the same day that we accepted the offer. Follow-up customer service was just as great as the initial contact. I would highly recommend TruVal to anyone looking to sell precious jewelry. Special thanks to Sarah.

I wanted to sell a diamond and obtained 3 quotes. The highest quote came from Truval. Like all sellers, I was skeptical about going to dealers in the diamond district in NYC. I'm so glad I found Truval, they really are professional and will give you the best price. They really have a good team - Sarah was quick to respond and answered all my concerns. Schlomi is a true diamond expert and will give you the best deal as well as advice on selling and buying diamonds. For my next diamond needs I'll definitely reach out to Truval again!

Well first and foremost, Im one of those people who will always look at reviews but rarely ever writes them. But I felt compelled to write my first google review for Truval. I had a diamond engagement ring from a failed relationship that I have been trying to get rid of for a while now. I reached out to Truval along with some other diamond buyers and Truval came in hands down with the best offer and the best customer service. I got my quote for what they would pay me for my diamond ring within hours of submitting the information. Steve sent me an e-mail with the quote, I agreed and he sent over the shipping label right after. They provided free Fed-EX over night insured shipping. I sent it on a Wednesday and the very next day Shlomi ( the appraiser) was on the phone giving me his buy price for my ring. it was a fair offer, no low balling and we agreed. Within 3 hours of me agreeing to sell him the diamond, I received my payment directly to my chase bank account with Zelle. I honestly can't say enough good things about how smooth this transaction was. They got a good diamond, and I got a good chunk of dough for a ring thats been burning a hole in my nightstand. If you are hesitant about working with a online jewelry buyer, don't be with Truval. Absolutely amazing experience!

Shlomo was very accommodating and transparent. The offered us a great quote for the gold and diamonds. The service was attentive. He sized a ring for me without charging me and offered to design my engagement ring.

Highly recommend! Truval paid 40% more than the local pawn shops and jewelry stores in my area, Sarah communicated all details accurately. They deposited the money into my account in less than 24 hours of receiving my package. I would definitely consider using them again.

I had received several acceptable offers from other buyers for tiny diamond but decided to go to Shlomi at Truval before selling because of his perfect online reviews. He took one look at the item and told me immediately that he would buy it and offered 15% more than the next best offer. I was amazed and delighted by my experience. I strongly recommend Shlomi (and his assistant Sara!) to anyone looking to sell a diamond.

Truval was a great company to work with. Sarah was my customer contact and she was extremely friendly, professional and reassuring every step of the way. Truval provided the highest estimate for our ring and then helped allay my concerns along the way by providing a package label and insurance for the shipment. Once they received the package, Sarah called me right back, explained how they arrived at the actual estimate within the range they had given me, and sent me a check right away. Very seamless process and first class service.

I had a very pleasant experience selling my jewelry at Truval. When we arrived at the Truval office Steve warmly greeted my spouse and me. He took his time examining and testing each piece that I had brought in. I felt no pressure at all - and I think I was offered a fair price for my items. I highly recommend them if you are considering selling any of your jewelry!

My experience with Truval was easy, efficient, and quick. Sarah had phenomenal customer service helping me schedule an appointment and was very accommodating when I needed to reschedule. I dealt with Shlomi to sell my ring. He was not only personable and willing to work with me, but made the sell easy and fun. I was in and out in 15 minutes and got a great price. Thanks Truval for all your help.

I chose TruVal because they were extensively reviewed very well, and my experience confirmed those reviews. Schlomi and Steve at TruVal were a pleasure to work with, and made selling my antique diamond ring a simple, straightforward and easy experience. Despite the fact that I needed to reschedule a number of times, Schlomi made room for me in his schedule, took the time to discuss the ins and outs of how he appraised my ring, matched the price of another appraisal I’d received and even beat the terms. On a later visit, Steve made the final transaction easy and was a pleasure to work with. I highly recommend TruVal, and will certainly keep them in my Rolodex.

For me was an excellent experience. I decided to go to Truval to sell a few jewelry I have kept for a long time and I did not use them. Steve explained to me about every piece of jewelry and made me feel very confident. He was very polite and understandable. I am very satisfied with the sale of my jewelry and I received a fair price and money. I recommend Truval 100%.

I can’t begin to tell you how happy I am I found TruVal! I had some special and important items I wanted to sell and I wanted to make sure I found an honest and trustworthy place to do so. I found TruVal online and after looking at the website and reading the reviews I knew this was the place I was looking for, which was a private office space inside a building as compared to a store front on the street. I called to make an appointment and Sara was super friendly, patient and answered all my questions. She reassured me TruVal was a place I could trust and would get the best value for my things. I met with Shlomi and I immediately felt welcome. We sat in his office privately and went through all my items one by one. His knowledge and passion of diamonds made me know immediately that I found the right place to sell my stuff (jewelry, coins and a diamond ring), all which I inherited from my grandparents. He took his time and made phone calls to friends and family in the business to guarantee I got the right price for my stuff and that it was treated with care and given the best price and value. TruVal is a family environment and I was definitely treated as a member of the family while I was there. All in all, it was a great experience from beginning to end. I am overjoyed I met Shlomi and his family and I highly recommend them for selling or buying jewlery, gold, diamonds and coins!!

Selling Jewelry can be a very harrowing thing to do. First the feeling of letting go of something that may be very sentimental and second having to deal with potentially unscrupulous jewelry buyers who you feel have you over a barrel in determining the value of your cherished jewelry. You walk into their office with an immediate air of mistrust and carefully watch their every move to see if there is something that will make you want to immediate leave. That is unless you are smart enough to go to TruVal to sell your jewelry. From the moment I met Steve, I felt comfortable by his kind disposition and relaxed attitude towards everything. Steve fully explained everything about each piece that I showed to him and gave me his honest opinion about everything. There was absolutely no pressure from Steve, and no anxiety on my part. It was a pleasure to deal with Steve and the final price he offered was in my opinion quite fair. I thanked Steve and told him I would think about it and immediately went to another jeweler who has the reputation of being a fair minded and legitimate buyer of fine jewelry. Selling jewelry is like having surgery. You should always get a second opinion. I did not have the same initial feeling that I had when I met Steve and there was little chit chat between us. He looked at the items I brought, tested one of the to be sure it was gold, tested only one mind you, and then made me an offer that was less than half of what Steve at TruVal offered. With that I offered him some choice words and called Steve and told him I was coming back to finalize the transaction. It was a seamless experience and I felt like I was dealing with a good friend. I went home to tell my wife that she should sell here old pieces and she told me that it would not pay because it could not be worth much. I asked her to give me a value she would be happy with and she did. To make a long story short, Steve paid us 5 times what my wife expected. To deal with TruVal is to deal with the ultimate professionals who not only know their business, but actually care about you and your feelings and do everything possible to make you happy in your dealings with them. TruVal is a rare find and if you are in the market to sell Jewelry, you would be doing yourself an injustice if you did not visit them and work with them. You will not be disappointed. Thank you Steve for being who you are.

I reached out to TruVal to get an online quote for an engagement ring I was looking to sell. They promptly provided a range of what they would offer within the hour. It was also the most competitive offer I had received thus far. I went to their Midtown location the following day so they can take a closer look at the ring and make a final offer. I worked directly with Shlomi who was wonderful to deal with. He was honest, fair and has an overall great personality. His offer was fair and the most competitive. Also, it was within the mid-range of their online quote, which demonstrated their integrity as a business. They genuinely care about having you as a long-term customer, so they are willing to work with you instead of the tireless haggling you often experience in the Diamond District. I was paid on the spot and out the door in 30 minutes. Overall, a truly impressionable experience. Keep up the great work Shlomi and team!

I shipped my diamond ring and got an offer in less than 24 hours. Sarah made me feel comfortable and let me know that everything was fully insured. She walked me through the entirety of the process and then connected me with her head Gemologist, Shlomi. Everyone was super personable and definitely recommend.

As a native South Carolinian, I am delighted to share my wonderful experience with Truval. They have gained a lifetime friend and customer. I called Zak after a competitor out of Florida, truly disappointed me in my appraisal and offer. I had never met Zak. When Zak and Steve received my merchandise, they kept their promise. Fortunately, I walked away with over a thousand dollars more in my pocket. In the future, I will always send my gold and jewelry to the best of the best in New York, Truval. I will also call Zak and Steve when I am purchasing jewelry!

We had a wonderful experience with Steve. He was honest and we had no doubts selling our precious jewelry and receiving a great price. He also had one of his diamond experts on hand and he took another piece to a rare coin expert, so I would have no doubts on the value. I had researched for days and since this was my first time selling our jewelry, I wanted to make sure it was the best place. In fact, I will be going back in a couple weeks ! I will continue to do business with Truval.

All of the employees at Truval were extremely helpful and trustworthy. I had my jewelry appraised at a fair price. I then sent the jewelry overnight along with the paper work shortly afterwards. Once the assessment had been finalized, I was able to pick up the check the same day. Steve and Lucia were great and always kept me up to date and informed on the process.

Truval is the best if you want to sell your old jewelry. They are very honest and trustworthy .The customer service is outstanding. They follow up with you every step. Zak and Steve are very nice and very helpful. I shopped around and got the different quotes for my diamond, not to mention which other 3 companies you could find on Google. As far as I concerned, Truval gave me the fair price and gave me more than the others. If you don't believe me, please shop around for the quote then decide!!! They will never give you maximum price they estimate, but you have to accept that because you always lose the value after you purchase it, just like a car. You will be happier than selling to the retailer....

Everything is very professional from beginning to end. It’s completely safe and clean. Steve is kind, patient and offers fair prices for jewelry and watches and is happy to explain his reasoning. I have no complaints and highly recommend this establishment. UPDATE: Shlomi is also excellent for diamonds in particular. He really knows his stuff and has a great sense of humor to go with his excellence. If he's busy, wait for him. It will be well worth your while.

Truval was so easy to work with. They sent me a shipping label for FedEx, I shipped my diamond ring. They contacted me within 48 hours with an offer after Shlomi appraised it and paid me instantly after I accepted their offer. Sarah was very pleasant and made sure I knew what was going on from start to finish. I would recommend their business for anyone who wants to sell their jewelry.

I found Truval online when I wanted to sell a couple pieces of jewelry I've had since I was a little girl. Steve was so easy to work with! He has such a comfortable way about him, and he comes across as being super knowledgeable and very trustworthy. For instance, he advised me to hold onto my pearl jewelry because he wouldn't be able to give me a price he thought was fair. I respect that! And I do think I got a fair price for the other gold pieces I brought in. I'd recommend these guys in a heartbeat!

I can not say enough positive things about my experience with Steve Madar at Truval. I did my research and chose Truval based on other reviews and maybe a little intuition. I was not disappointed in the least. The atmosphere in the office is very calm and organized. I was greeted by a pleasant receptionist and only waited a few moments before I sat down with Steve. What a knowledgeable and likeable person! I felt during the entire appointment that he was genuinely interested in anything I had to say or question and felt that he was extremely fair in his assessment of the items that I brought in. All in all I would definitely recommend working with Steve at Truval.

I highly recommend Steve at Truval. I had a great experience while selling off a ton of old and broken jewelry I no longer wear. Steve is very knowledgeable and also very transparent. He gave me a thorough evaluation and rational explanation for his pricing for each piece which is hard to find. Having gone to many appraisers and buyers in the past, he gave me the fairest prices (considering their cost value) out of all of them. I will definitely go back in the future and would recommend Truval to anyone seeking a secure and credible buyer. Thank you Truval!

The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were provided to make me feel comfortable, not pushy, and the scheduling process was simple. I wouldn’t hesitate to do business with them again and recommend anyone who may apprehensive to go there as I'm sure they will be pleasantly surprised.

I am a returning customer after having a wonderful experience a few years ago.. Which is the best recommendation one could give!! My dealing with TruVal is beyond 5 star. From the time I arrived until I left the entire visit was very the professional , relaxed & comfortable. Steve explained the process to me & I did not feel rushed or pressured. I felt I got a great deal on the jewelry I sold. I would highly recommend TruVal to anyone interested in selling their diamonds or jewelry.. Look no further..

I was initially skeptical because of the perfect reviews. After going, I can honestly say the reviews are completely accurate. These are by far some of the nicest, most honest people I’ve ever met - it felt more like meeting with family than selling a diamond. The price I was given was beyond fair and I left feeling relieved instead of worrying about whether I allowed myself to be taken advantage of. Shlomi was amazing to work with, explained everything both good and bad about my diamond, taught me a few things and never pressured me into anything. After examining the diamond I brought in and discussing it’s value, he asked me if I would like to sell if and when I answered yes he asked me if I would let him buy it. Of course I said yes again, his price was more than I expected and I didn’t ever feel like I had to haggle up from an initial lowball offer. Hate the feeling of buying and selling cars? You won’t get that here at all. I truly can’t recommend Shlomi enough, I would choose 10 or 100 stars if I could. If you’re looking for a place to take a diamond, your search is over, you’ve found the best one here. I’ll absolutely be back anytime I need jewelry help.

Steve and team at Truval are the real deal. Very kind, easy, smart, respectful and honest. Steve carefully went through every single piece of random jewelry I brought in for evaluation. Nothing I had was unworthy of his time. I went to one other place prior to Steve at Truval, and I'm so happy I waited to meet with them. I walked away a very happy customer. Highly recommend.

Should you want transparency, trust, honesty & BEST VALUE for your item ask for Shlomi Shlomo. I found him to be the best. Sarah was vey helpful courteous and professional. Ty Sarah.

I sold an engagement ring and wedding band to Truval. Shlomi was amazing! I was in and out within 10 minutes. He gave me the best price for my jewelry. I asked about another piece (that I wasn't looking to sell) and he even gave me wrapping to place the jewelry in, instead of just throwing it back in my pocket. I highly recommend this place over other jewelers in the area. They are very fair and friendly!