Sell To The Best Diamond, Jewelry & Watch Buyer. Safe Online or In Person Appraisals

After visiting five diamond buying businesses in NYC, I can honestly say...Thank you, Truval! Many thanks to the staff at Truval for providing a comfortable, educational and warm environment in... read moreAfter visiting five diamond buying businesses in NYC, I can honestly say...Thank you, Truval! Many thanks to the staff at Truval for providing a comfortable, educational and warm environment in which to do business. Schlomi was gifted in evaluating my piece and extended his depth of knowledge to me during the process. He had respect for my heart and demonstrated a sincere consideration for his other customers and staff while I was there. At Truval’s suggestion, I took my piece to the GIA Institute to have it graded and documented. When that process was complete, I returned to Truval and sold my piece to them with confidence. I feel I got a very fair deal, an education and a place to do business in the future. I would return to them in a heartbeat! Thank you Shlomi and Steve! Go to Truval! read less

I wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had... read moreI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had a great experience. They were very fair with their pricing. They made me feel comfortable and didn't put any pressure on me. I will definitely be back. I highly recommend their services. read less

Great customer service. Quick and professional. Would highly recommend!! Sell those old memories and go on vacation!!!!

Their mail in service was so easy. Less than a week... read moreGreat customer service. Quick and professional. Would highly recommend!! Sell those old memories and go on vacation!!!!

Their mail in service was so easy. Less than a week before I had my check in hand. A delight to work with. Not pushy at all. Nothing set in stone (no pun intended) until you decide to accept the offer. Just a delight to work with. Made a tough situation so much easier for me. From their online chat feature to their phone number, customer service was always accessible. I have no reservations and will use them again. Wonderful experience read less

Extremely trustworthy! Very On Top of their communication during the shipment and payment process and easily answered any questions I had. Offer on my jewelry was very fair and... read moreExtremely trustworthy! Very On Top of their communication during the shipment and payment process and easily answered any questions I had. Offer on my jewelry was very fair and paid quickly without concern. I would definitely do business with them again read less

Steve was really great and generous with his offer for payment. He is a smart businessman and is interested more with investing in his future and keeping his customer’s happy!... read moreSteve was really great and generous with his offer for payment. He is a smart businessman and is interested more with investing in his future and keeping his customer’s happy! I highly recommend him and will return to do business with him again in the future. read less

All of the employees at Truval were extremely helpful and trustworthy. I had my jewelry appraised at a fair price. I then sent the jewelry overnight along with the paper... read moreAll of the employees at Truval were extremely helpful and trustworthy. I had my jewelry appraised at a fair price. I then sent the jewelry overnight along with the paper work shortly afterwards. Once the assessment had been finalized, I was able to pick up the check the same day. Steve and Lucia were great and always kept me up to date and informed on the process. read less

Guys at TruVal were extremely helpful and honest. Really easy to schedule an appointment, no waiting and making a deal with them was painless. I would definitely do business with... read moreGuys at TruVal were extremely helpful and honest. Really easy to schedule an appointment, no waiting and making a deal with them was painless. I would definitely do business with them again. read less

Fast, easy and professional sale. Thanks Yelp for helping me discover TruVal!

I very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my... read moreI very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my gold down there so figured I'd try this place. It was easy to make the appointment online and they sent reminders with clear directions. Steve was efficient and fair. He gave me the option to receive cash or a check and was honest -- I had a few pieces I knew weren't real and he only set those two aside. Very pleased. read less

I met with Steve and was blown away by his honesty and transparency. Certainly not what I was expecting from a business in the midst of the hustle and bustle... read moreI met with Steve and was blown away by his honesty and transparency. Certainly not what I was expecting from a business in the midst of the hustle and bustle of NYC's diamond district. read less

Excellent service and a pleasure to deal with.   No games, straight dealing.   I highly recommend them.

I was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a... read moreI was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a recommendation, "his guy" does not deal with small stuff. So, I turned to Yelp and based on the reviews, and after clicking through to their website, I decided to try TruVal.

I did not know what to expect and did not have an appointment. Steve was welcoming and friendly and based on the little I did know about m ring, I was comfortable with his offer. He also discussed several other rings I had with me and made me an offer for them as well.

I would definitely go to TruVal again. Thank you, Steve! read less

I was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a... read moreI was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a recommendation, "his guy" does not deal with small stuff. So, I turned to Yelp and based on the reviews, and after clicking through to their website, I decided to try TruVal.

I did not know what to expect and did not have an appointment. Steve was welcoming and friendly and based on the little I did know about m ring, I was comfortable with his offer. He also discussed several other rings I had with me and made me an offer for them as well.

I would definitely go to TruVal again. Thank you, Steve! read less

Truval is the best if you want to sell your old jewelry. They are very honest and trustworthy .The customer service is outstanding. They follow up with you every step.... read moreTruval is the best if you want to sell your old jewelry. They are very honest and trustworthy .The customer service is outstanding. They follow up with you every step. Zak and Steve are very nice and very helpful. I shopped around and got the different quotes for my diamond, not to mention which other 3 companies you could find on Google. As far as I concerned, Truval gave me the fair price and gave me more than the others. If you don't believe me, please shop around for the quote then decide!!! They will never give you maximum price they estimate, but you have to accept that because you always lose the value after you purchase it, just like a car. You will be happier than selling to the retailer.... read less

I can not say enough positive things about my experience with Steve Madar at Truval. I did my research and chose Truval based on other reviews and maybe a little... read moreI can not say enough positive things about my experience with Steve Madar at Truval. I did my research and chose Truval based on other reviews and maybe a little intuition. I was not disappointed in the least. The atmosphere in the office is very calm and organized. I was greeted by a pleasant receptionist and only waited a few moments before I sat down with Steve. What a knowledgeable and likeable person! I felt during the entire appointment that he was genuinely interested in anything I had to say or question and felt that he was extremely fair in his assessment of the items that I brought in. All in all I would definitely recommend working with Steve at Truval. read less

I went to Steve to value some jewelry. He is patient, knowledgable and offers a very fair price. You can be rest assured you are in the right hands.

Working with TruVal was the best thing I did when looking for a place to sell my unwanted jewelry. Mr. Steve assisted me in the mailing process of my jewelry... read moreWorking with TruVal was the best thing I did when looking for a place to sell my unwanted jewelry. Mr. Steve assisted me in the mailing process of my jewelry and gave me a more then fair price for the items I sent them.

It was a pleasure working with TruVal and would recommend them to anyone who is looking to sell there items. A key factor to me was that they are a BBB participant with a A rating.

And the turn around time from the time they received my jewelry to the time I accepted there offer was minimal.

Great place to do business with.

Rick F. read less

Steve was very upfront and professional. The entire selling experience was fast and transparent. I highly recommend.

The need to sell personal jewelry is never very welcome and of course the perceived value vs a legitimate wholesale value offer is usually a painful thing.  However basis experience... read moreThe need to sell personal jewelry is never very welcome and of course the perceived value vs a legitimate wholesale value offer is usually a painful thing.  However basis experience with Tru Val snd Steve Madar I can honestly say he is professional and straightforward, giving a clear value for purchase, where he can, or even a range and effort to sell, with advice before completion, where he cannot.  From trying various alternatives, it is often a value you can live with and go ahead and make the transaction and not feel cheated, having seen others make lower passing attempts/quotes for a "Steal."  While some may reject the word honest for a jewelry purchaser I can warrant that from my experience Steve n Tru Vale are fair and honest jewelry buyers, you really can't ask for more than that! read less

The need to sell personal jewelry is never very welcome and of course the perceived value vs a legitimate wholesale value offer is usually a painful thing.  However basis experience... read moreThe need to sell personal jewelry is never very welcome and of course the perceived value vs a legitimate wholesale value offer is usually a painful thing.  However basis experience with Tru Val snd Steve Madar I can honestly say he is professional and straightforward, giving a clear value for purchase, where he can, or even a range and effort to sell, with advice before completion, where he cannot.  From trying various alternatives, it is often a value you can live with and go ahead and make the transaction and not feel cheated, having seen others make lower passing attempts/quotes for a "Steal."  While some may reject the word honest for a jewelry purchaser I can warrant that from my experience Steve n Tru Vale are fair and honest jewelry buyers, you really can't ask for more than that! read less

Steve and Shlomi were extremely professional and very kind. It was a pleasure to work with them. They also gave us a very fair price for our jewelry. Highly recommend!

Steve and Shlomi were extremely professional and very kind. It was a pleasure to work with them. They also gave us a very fair price for our jewelry. Highly recommend!

I am so glad that I was recommended to Sholmi by a friend. He spent a long time looking at the items I brought for sale and offered me... read moreI am so glad that I was recommended to Sholmi by a friend. He spent a long time looking at the items I brought for sale and offered me a terrific deal. He is trustworthy and a great person to deal with.

Beatrice read less

Steve gave me the price he had quoted on Yelp messaging. It was the highest price I had found. No hassle. Nice guy.

Steve and team at Truval are the real deal. Very kind, easy, smart, respectful and honest. Steve carefully went through every single piece of random jewelry I brought in for... read moreSteve and team at Truval are the real deal. Very kind, easy, smart, respectful and honest. Steve carefully went through every single piece of random jewelry I brought in for evaluation. Nothing I had was unworthy of his time. I went to one other place prior to Steve at Truval, and I'm so happy I waited to meet with them. I walked away a very happy customer. Highly recommend.

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Highly knowledgeable and dedicated to providing the best possible information and price for customers. Thank you, Steve!

I highly recommend Steve at Truval. I had a great experience while selling off a ton of old and broken jewelry I no longer wear. Steve is very knowledgeable and... read moreI highly recommend Steve at Truval. I had a great experience while selling off a ton of old and broken jewelry I no longer wear. Steve is very knowledgeable and also very transparent. He gave me a thorough evaluation and rational explanation for his pricing for each piece which is hard to find. Having gone to many appraisers and buyers in the past, he gave me the fairest prices (considering their cost value) out of all of them. I will definitely go back in the future and would recommend Truval to anyone seeking a secure and credible buyer. Thank you Truval! read less

We had a wonderful experience with Steve. He was honest and we had no doubts selling our precious jewelry and receiving a great price. He also had one of his... read moreWe had a wonderful experience with Steve. He was honest and we had no doubts selling our precious jewelry and receiving a great price. He also had one of his diamond experts on hand and he took another piece to a rare coin expert, so I would have no doubts on the value. I had researched for days and since this was my first time selling our jewelry, I wanted to make sure it was the best place. In fact, I will be going back in a couple weeks ! I will continue to do business with Truval. read less

I came here to sell my diamond ring and everyone here were very helpful and I really appreciated it very much since it was my first time. I think the... read moreI came here to sell my diamond ring and everyone here were very helpful and I really appreciated it very much since it was my first time. I think the pirce I got was very fair and they were reallygreat. Thanks, Zak for your help. read less

Steve and the team at Truval we're kind, fair, and efficient. Highly recommended and will be returning again.

After visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read moreAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their Yelp reviews. I know that Yelp reviews can be manipulated (one of the other places had a computer in their lobby telling customers that if they gave them positive Yelp review, that they would get an immediate 10% discount!) so I am always skeptical, even with a good Yelp rating. Still, I decided to check out TruVal as I figured I had nothing to lose.

I did not have an appointment and I met with Zak and he was genuinely a pleasure to work with. He gave me a price on my rings that was 2.5x the other offers and I accepted it without negotiating the price. First, he told me what the rings were worth and then what he would pay. I also had some gold and silver necklaces to sell, which they purchased as well, also giving me a very fair price. Note: I understand that they do take appointments so if you know you are stopping by, it may make sense to make an appointment first.

I know that it is so easy to get ripped off by jewelers, especially if you are like me and know very little about jewelry. If you have anything to sell, you can go elsewhere to get a few prices to compare but always go here afterward and you will be shocked at what they will offer and the probability of you being lowballed elsewhere. For me, the difference was quite significant, like I said earlier, 2.5x!

I will definitely be back here. read less

After visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read moreAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their Yelp reviews. I know that Yelp reviews can be manipulated (one of the other places had a computer in their lobby telling customers that if they gave them positive Yelp review, that they would get an immediate 10% discount!) so I am always skeptical, even with a good Yelp rating. Still, I decided to check out TruVal as I figured I had nothing to lose.

I did not have an appointment and I met with Zak and he was genuinely a pleasure to work with. He gave me a price on my rings that was 2.5x the other offers and I accepted it without negotiating the price. First, he told me what the rings were worth and then what he would pay. I also had some gold and silver necklaces to sell, which they purchased as well, also giving me a very fair price. Note: I understand that they do take appointments so if you know you are stopping by, it may make sense to make an appointment first.

I know that it is so easy to get ripped off by jewelers, especially if you are like me and know very little about jewelry. If you have anything to sell, you can go elsewhere to get a few prices to compare but always go here afterward and you will be shocked at what they will offer and the probability of you being lowballed elsewhere. For me, the difference was quite significant, like I said earlier, 2.5x!

I will definitely be back here. read less

Steve was great to deal with. He is knowledgeable and has a very nice way about him. He sorted through all my gold and silver jewelry separating the 14 karat... read moreSteve was great to deal with. He is knowledgeable and has a very nice way about him. He sorted through all my gold and silver jewelry separating the 14 karat from the 18 karat and items that had stones or pearls in them and gave me a price. I felt that I was treated very fairly. I’ve been back two times and highly recommend Truval. read less

I had a great experience with these guys! The office was professional and secure, which is comforting when you are pulling out your expensive jewelry to be evaluated. "Diamond speak"... read moreI had a great experience with these guys! The office was professional and secure, which is comforting when you are pulling out your expensive jewelry to be evaluated. "Diamond speak" was like a foreign language for me, but they explained everything clearly and made sure I understood the value of my diamond earrings, offering a very fair assessment of how much they were worth. Very trustworthy, kind, clear, and professional. Highly recommended! read less

I had a great experience with these guys! The office was professional and secure, which is comforting when you are pulling out your expensive jewelry to be evaluated. "Diamond speak"... read moreI had a great experience with these guys! The office was professional and secure, which is comforting when you are pulling out your expensive jewelry to be evaluated. "Diamond speak" was like a foreign language for me, but they explained everything clearly and made sure I understood the value of my diamond earrings, offering a very fair assessment of how much they were worth. Very trustworthy, kind, clear, and professional. Highly recommended! read less

I brought my unused jewelry to Manhattan and knew I would sell in the Diamond District. I didn't have a ton, but it was a lot for me. It was... read moreI brought my unused jewelry to Manhattan and knew I would sell in the Diamond District. I didn't have a ton, but it was a lot for me. It was overwhelming to think about finding the right person, but I decided based on the great reviews that Truval was my choice. The office was a little surprising- I was expecting a large store with lots of jewelry and watches for sale. But I think it's part of why Truval is so great- they focus on you, the seller, and there wasn't a bunch of retail business going on in the background to distract us- I felt very safe and secure. Steve was wonderful- he has a soft and reassuring way about him, and is careful to explain all the parts of the purchasing process. Even on items that I felt should have a higher price, Steve took the time to explain the market and why he can't pay what I was expecting, and I knew he was telling the truth and not at all trying to take extra money from me. Very fair and good pricing. I would especially recommend if you are a woman to choose Steve and Truval- I thinks it's easier for the ladies to be taken advantage of in this gold and jewelry buying business. All the other stores in the diamond district made me feel very uncomfortable. I felt trusting and comfortable around Steve. We talked about the importance of our families and our kids. He also has a wonderful man named Shlomi who specializes especially in diamonds, and I felt that I was given a fair appraisal and price for my items. The payment process was quick and easy, no gimmicks and nothing off at all. Highly recommend giving Steve at Truval a call. read less

I sold some jewlery today and it was such a pleasant experience. Steve was nice and professional and explained why things were worth what he was offering. He was very... read moreI sold some jewlery today and it was such a pleasant experience. Steve was nice and professional and explained why things were worth what he was offering. He was very fair and wasn’t pushy at all! I highly recommend Truval. . read less

Steve was friendly and knowledgeable, with a sharp business mind. We came to an agreement on price and finalized the deal that same day. I not only received what I... read moreSteve was friendly and knowledgeable, with a sharp business mind. We came to an agreement on price and finalized the deal that same day. I not only received what I felt was a fair price, I also left with a better understanding of how the jewelry business works. I definitely recommend consulting with Truval if you are in the market to sell your jewelry. Thank you Steve! read less

I decided to meet with the folks at Truval based on Yelp reviews. I was looking to sell a large center stone, knew the general value and didn't want a... read moreI decided to meet with the folks at Truval based on Yelp reviews. I was looking to sell a large center stone, knew the general value and didn't want a lot of negotiations or hastle. These folks are fantastic. Professional, friendly, fair and fast. I was in and out the door in less than 30 minutes with a check in hand. While I perhaps could have gotten a bit more had I shopped around, the experience was well worth it. Highly recommend. read less

I did a bunch of research online to find the right place to sell a diamond. I chose Truval and found the experience to be quite fun and enjoyable. Everyone... read moreI did a bunch of research online to find the right place to sell a diamond. I chose Truval and found the experience to be quite fun and enjoyable. Everyone I worked with was very nice. read less

I sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone... read moreI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone at the office was extremely friendly, which in this business, I had prior learned, is everything but standard. Even months after the transaction happened when I had a follow-up question about the item I sold, Steve went above and beyond to help me get the information I needed. Top notch customer service, communication and general courtesy. read less

I sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone... read moreI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone at the office was extremely friendly, which in this business, I had prior learned, is everything but standard. Even months after the transaction happened when I had a follow-up question about the item I sold, Steve went above and beyond to help me get the information I needed. Top notch customer service, communication and general courtesy. read less

This place is awesome! I was selling some gold coins and gold watches that had belonged to my father. It was my first time doing anything like this. I had... read moreThis place is awesome! I was selling some gold coins and gold watches that had belonged to my father. It was my first time doing anything like this. I had done some research and read the positive reviews of Truval. I was still skeptical. From beginning to end, the process was just terrific: it was easy to set up an office appointment; the meeting with Steve went very well--he inspires confidence; and I left with a check that seemed very fair. I cannot recommend Truval highly enough. read less

Steve at Truval was amazing. The process was quick and efficient. He is very knowledgeable and makes you feel comfortable with the process and explains what he is doing/offering you.... read moreSteve at Truval was amazing. The process was quick and efficient. He is very knowledgeable and makes you feel comfortable with the process and explains what he is doing/offering you. He was very thorough and then at the end of our session he offered me cash or check. Very seemless-- wonderful experience. I will definitely come back again with other pieces of jewelry. read less

Steve at Truval was amazing. The process was quick and efficient. He is very knowledgeable and makes you feel comfortable with the process and explains what he is doing/offering you.... read moreSteve at Truval was amazing. The process was quick and efficient. He is very knowledgeable and makes you feel comfortable with the process and explains what he is doing/offering you. He was very thorough and then at the end of our session he offered me cash or check. Very seemless-- wonderful experience. I will definitely come back again with other pieces of jewelry. read less

This company is the real deal: Steve is knowledgeable, kind, and efficient. I would highly recommend buying or selling with Truval.

This company is the real deal: Steve is knowledgeable, kind, and efficient. I would highly recommend buying or selling with Truval.

Great experience working with Steve Madar. Professional, fair, and courteous. Thanks again.

They kept me informed every step of the way. And, their bid was the highest that I received. At first, I was a bit wary of sending my items across... read moreThey kept me informed every step of the way. And, their bid was the highest that I received. At first, I was a bit wary of sending my items across country. But, their shipping method and consistent email communications were flawless, so that I didn't worry at all. Thank you for your honesty TruVal, and for having such great personal service from Steve. I highly recommend TruVal. read less

Pleasant comfortable setting I expected to be under paid but I got paid fairly according to the coin catalog,no problems will go back.

It was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one.... read moreIt was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one. First off, the office is very safe and secure. It is located on an upper floor of an office building, so you feel safer when walking out than you would if you were selling to one of the retail stores at street level. Steve and his colleagues were very friendly, and I felt no pressure at all to sell. He took his time to inspect and test each and every piece, even stuff I thought was worthless, and offered me an extremely fair price for the gold jewelry--so much so that I accepted his offer on the spot without even haggling for more. He was also extremely respectful of my decisions with respect to the few pieces I decided not to sell right away. In fact, he made such a good impression that when another buyer from whom I sought a second opinion offered me a similar price for certain pieces the next day, I decided to go back to Steve to sell those pieces too. Steve and Truval will be my go-to jewelers from now on! read less

Great staff great service all in all perfect experience

It was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one.... read moreIt was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one. First off, the office is very safe and secure. It is located on an upper floor of an office building, so you feel safer when walking out than you would if you were selling to one of the retail stores at street level. Steve and his colleagues were very friendly, and I felt no pressure at all to sell. He took his time to inspect and test each and every piece, even stuff I thought was worthless, and offered me an extremely fair price for the gold jewelry--so much so that I accepted his offer on the spot without even haggling for more. He was also extremely respectful of my decisions with respect to the few pieces I decided not to sell right away. In fact, he made such a good impression that when another buyer from whom I sought a second opinion offered me a similar price for certain pieces the next day, I decided to go back to Steve to sell those pieces too. Steve and Truval will be my go-to jewelers from now on! read less

This place is now my go to place to sell any jewelry or precious metals!   I've been to others where the appraisers made me feel like it was a... read moreThis place is now my go to place to sell any jewelry or precious metals!   I've been to others where the appraisers made me feel like it was a bother to look at my items.  Leaving me with a feeling like they were low balling me.

At Truwal, I set up a 15 min appointment with Steve. I felt welcomed and it was done in a private office setting . Not some kiosk where a hundred jewlers are staring at you and pressuring you for business.  I felt comfortable with the prices that were offered and trusted that my business was valued.

Truval will remain my go to place for future appraisals and to sell my jewelry! read less

Steve is courteous, knowledgeable and highly experienced. I highly recommend his services to everyone!

My experience selling my diamond ring was nothing like I expected it to be, Steve was such a gentleman and professional in his assessment of my diamond. He quickly downloaded... read moreMy experience selling my diamond ring was nothing like I expected it to be, Steve was such a gentleman and professional in his assessment of my diamond. He quickly downloaded a copy of my GIA diamond grading report and preceded to explain to me how they value diamonds and what similar diamonds are worth in today’s market. I walked away ridding myself of some unwanted jewels with a smile on my face and money to spend. Thank you Steve! read less

When trying to find a buyer for my watch - I felt like I was being given the run around until I met Steve from Truval. He immediately made me... read moreWhen trying to find a buyer for my watch - I felt like I was being given the run around until I met Steve from Truval. He immediately made me feel secure and that I could trust him. He told me the truth about the marketability of my piece and helped me find the best price! He is a “diamond in the rough” among so many dealers in the NYC Diamond district. I learned a lot in my dealings down there. Mostly - I will never deal with anyone else but Truval in the future! read less

Great people, fast service. Secure

This review is based on first visiting 2 of Truval’s competitors, an appraiser and then Truval. My first attempts to sell my jewelry were quite suspicious and concerning. Going to... read moreThis review is based on first visiting 2 of Truval’s competitors, an appraiser and then Truval. My first attempts to sell my jewelry were quite suspicious and concerning. Going to an impartial appraiser confirmed how outrageous the first 2 experiences were. He gave me the knowledge and confidence to get a fair price. It was then that I showed up without an appointment at Truval. Steve has a pleasant demeanor and is not pushy. He clearly has experience and has learned to harness it in a way that creates a comfortable setting. Steve offered a fair price for most items. When I felt the offer was not enough, I would counter and Steve would go to where he was comfortable. No hard feelings if we didn’t come to a meeting of the minds. Overall, I feel that I had a 5 star experience. I would go back again and if I did, I might hold firm on certain items. It is important to remember that sales is an art form, employing strategies to get the best price. No doubt I am no match for Steve, but he never makes you feel like you are anything but an equal and respected client. Thanks Steve for bringing some class to your industry. read less

This place is now my go to place to sell any jewelry or precious metals! I’ve been to others where the appraisers made me feel like it was a bother... read moreThis place is now my go to place to sell any jewelry or precious metals! I’ve been to others where the appraisers made me feel like it was a bother to look at my items. Leaving me with a feeling like they were low balling me. At Truwal, I set up a 15 min appointment with Steve. I felt welcomed and it was done in a private office setting . Not some kiosk where a hundred jewlers are staring at you and pressuring you for business. I felt comfortable with the prices that were offered and trusted that my business was valued. Truval will remain my go to place for future appraisals and to sell my jewelry! read less