Sell To The Best Diamond, Jewelry & Gold Buyer. Safe Online or In Person Appraisals

Just came back from TruVal and couldn’t have had a better experience. Steve and SHLOMI were great and explained every piece of jewelry my grandfather had brought them. They offered... read moreJust came back from TruVal and couldn’t have had a better experience. Steve and SHLOMI were great and explained every piece of jewelry my grandfather had brought them. They offered him a very fair price. Highly recommend Steve and SHLOMI to anybody looking! read less

I had a very pleasant experience selling my jewelry at Truval. When we arrived at the Truval office Steve warmly greeted my spouse and me. He took his time examining... read moreI had a very pleasant experience selling my jewelry at Truval. When we arrived at the Truval office Steve warmly greeted my spouse and me. He took his time examining and testing each piece that I had brought in. I felt no pressure at all - and I think I was offered a fair price for my items. I highly recommend them if you are considering selling any of your jewelry! read less

I generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs.... read moreI generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs. being on the street, and you can even book an appt online. I met with Steve, who gave me a very fair price for my gold bracelet and was even nice enough to explain the test did he did to see what karat it was. I will be back next time I have jewelry to sell! read less

Low pressure environment.  Offered me more money for my loose diamond and diamond ring than the other 2 firms that I checked.

Low pressure environment.  Offered me more money for my loose diamond and diamond ring than the other 2 firms that I checked.

The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read moreThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were provided to make me feel comfortable, not pushy, and the scheduling process was simple. I wouldn’t hesitate to do business with them again and recommend anyone who may apprehensive to go there as I'm sure they will be pleasantly surprised. read less

The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read moreThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were provided to make me feel comfortable, not pushy, and the scheduling process was simple. I wouldn’t hesitate to do business with them again and recommend anyone who may apprehensive to go there as I'm sure they will be pleasantly surprised. read less

The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read moreThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were provided to make me feel comfortable, not pushy, and the scheduling process was simple. I wouldn't hesitate to do business with them again and recommend anyone who may apprehensive to go there as I'm sure they will be pleasantly surprised. read less

The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read moreThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were provided to make me feel comfortable, not pushy, and the scheduling process was simple. I wouldn't hesitate to do business with them again and recommend anyone who may apprehensive to go there as I'm sure they will be pleasantly surprised. read less

For me was an excellent experience. I decided to go to Truval to sell a few jewelry I have kept for a long time and I did not use them.... read moreFor me was an excellent experience. I decided to go to Truval to sell a few jewelry I have kept for a long time and I did not use them. Steve explained to me about every piece of jewelry and made me feel very confident. He was very polite and understandable. I am very satisfied with the sale of my jewelry and I received a fair price and money. I recommend Truval 100%. read less

After visiting five diamond buying businesses in NYC, I can honestly say...Thank you, Truval! Many thanks to the staff at Truval for providing a comfortable, educational and warm environment in... read moreAfter visiting five diamond buying businesses in NYC, I can honestly say...Thank you, Truval! Many thanks to the staff at Truval for providing a comfortable, educational and warm environment in which to do business. Schlomi was gifted in evaluating my piece and extended his depth of knowledge to me during the process. He had respect for my heart and demonstrated a sincere consideration for his other customers and staff while I was there. At Truval’s suggestion, I took my piece to the GIA Institute to have it graded and documented. When that process was complete, I returned to Truval and sold my piece to them with confidence. I feel I got a very fair deal, an education and a place to do business in the future. I would return to them in a heartbeat! Thank you Shlomi and Steve! Go to Truval! read less

I wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had... read moreI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had a great experience. They were very fair with their pricing. They made me feel comfortable and didn't put any pressure on me. I will definitely be back. I highly recommend their services. read less

I wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had... read moreI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had a great experience. They were very fair with their pricing. They made me feel comfortable and didn't put any pressure on me. I will definitely be back. I highly recommend their services. read less

Great customer service. Quick and professional. Would highly recommend!! Sell those old memories and go on vacation!!!!

Their mail in service was so easy. Less than a week... read moreGreat customer service. Quick and professional. Would highly recommend!! Sell those old memories and go on vacation!!!!

Their mail in service was so easy. Less than a week before I had my check in hand. A delight to work with. Not pushy at all. Nothing set in stone (no pun intended) until you decide to accept the offer. Just a delight to work with. Made a tough situation so much easier for me. From their online chat feature to their phone number, customer service was always accessible. I have no reservations and will use them again. Wonderful experience read less

Extremely trustworthy! Very On Top of their communication during the shipment and payment process and easily answered any questions I had. Offer on my jewelry was very fair and... read moreExtremely trustworthy! Very On Top of their communication during the shipment and payment process and easily answered any questions I had. Offer on my jewelry was very fair and paid quickly without concern. I would definitely do business with them again read less

All of the employees at Truval were extremely helpful and trustworthy. I had my jewelry appraised at a fair price. I then sent the jewelry overnight along with the paper... read moreAll of the employees at Truval were extremely helpful and trustworthy. I had my jewelry appraised at a fair price. I then sent the jewelry overnight along with the paper work shortly afterwards. Once the assessment had been finalized, I was able to pick up the check the same day. Steve and Lucia were great and always kept me up to date and informed on the process. read less

I very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my... read moreI very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my gold down there so figured I'd try this place. It was easy to make the appointment online and they sent reminders with clear directions. Steve was efficient and fair. He gave me the option to receive cash or a check and was honest -- I had a few pieces I knew weren't real and he only set those two aside. Very pleased. read less

I very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my... read moreI very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my gold down there so figured I'd try this place. It was easy to make the appointment online and they sent reminders with clear directions. Steve was efficient and fair. He gave me the option to receive cash or a check and was honest -- I had a few pieces I knew weren't real and he only set those two aside. Very pleased. read less

I met with Steve and was blown away by his honesty and transparency. Certainly not what I was expecting from a business in the midst of the hustle and bustle... read moreI met with Steve and was blown away by his honesty and transparency. Certainly not what I was expecting from a business in the midst of the hustle and bustle of NYC's diamond district. read less

I was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a... read moreI was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a recommendation, "his guy" does not deal with small stuff. So, I turned to Yelp and based on the reviews, and after clicking through to their website, I decided to try TruVal.

I did not know what to expect and did not have an appointment. Steve was welcoming and friendly and based on the little I did know about m ring, I was comfortable with his offer. He also discussed several other rings I had with me and made me an offer for them as well.

I would definitely go to TruVal again. Thank you, Steve! read less

I was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a... read moreI was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a recommendation, "his guy" does not deal with small stuff. So, I turned to Yelp and based on the reviews, and after clicking through to their website, I decided to try TruVal.

I did not know what to expect and did not have an appointment. Steve was welcoming and friendly and based on the little I did know about m ring, I was comfortable with his offer. He also discussed several other rings I had with me and made me an offer for them as well.

I would definitely go to TruVal again. Thank you, Steve! read less

Truval is the best if you want to sell your old jewelry. They are very honest and trustworthy .The customer service is outstanding. They follow up with you every step.... read moreTruval is the best if you want to sell your old jewelry. They are very honest and trustworthy .The customer service is outstanding. They follow up with you every step. Zak and Steve are very nice and very helpful. I shopped around and got the different quotes for my diamond, not to mention which other 3 companies you could find on Google. As far as I concerned, Truval gave me the fair price and gave me more than the others. If you don't believe me, please shop around for the quote then decide!!! They will never give you maximum price they estimate, but you have to accept that because you always lose the value after you purchase it, just like a car. You will be happier than selling to the retailer.... read less

I can not say enough positive things about my experience with Steve Madar at Truval. I did my research and chose Truval based on other reviews and maybe a little... read moreI can not say enough positive things about my experience with Steve Madar at Truval. I did my research and chose Truval based on other reviews and maybe a little intuition. I was not disappointed in the least. The atmosphere in the office is very calm and organized. I was greeted by a pleasant receptionist and only waited a few moments before I sat down with Steve. What a knowledgeable and likeable person! I felt during the entire appointment that he was genuinely interested in anything I had to say or question and felt that he was extremely fair in his assessment of the items that I brought in. All in all I would definitely recommend working with Steve at Truval. read less

I went to Steve to value some jewelry. He is patient, knowledgable and offers a very fair price. You can be rest assured you are in the right hands.

Working with TruVal was the best thing I did when looking for a place to sell my unwanted jewelry. Mr. Steve assisted me in the mailing process of my jewelry... read moreWorking with TruVal was the best thing I did when looking for a place to sell my unwanted jewelry. Mr. Steve assisted me in the mailing process of my jewelry and gave me a more then fair price for the items I sent them.

It was a pleasure working with TruVal and would recommend them to anyone who is looking to sell there items. A key factor to me was that they are a BBB participant with a A rating.

And the turn around time from the time they received my jewelry to the time I accepted there offer was minimal.

Great place to do business with.

Rick F. read less

The need to sell personal jewelry is never very welcome and of course the perceived value vs a legitimate wholesale value offer is usually a painful thing.  However basis experience... read moreThe need to sell personal jewelry is never very welcome and of course the perceived value vs a legitimate wholesale value offer is usually a painful thing.  However basis experience with Tru Val snd Steve Madar I can honestly say he is professional and straightforward, giving a clear value for purchase, where he can, or even a range and effort to sell, with advice before completion, where he cannot.  From trying various alternatives, it is often a value you can live with and go ahead and make the transaction and not feel cheated, having seen others make lower passing attempts/quotes for a "Steal."  While some may reject the word honest for a jewelry purchaser I can warrant that from my experience Steve n Tru Vale are fair and honest jewelry buyers, you really can't ask for more than that! read less

The need to sell personal jewelry is never very welcome and of course the perceived value vs a legitimate wholesale value offer is usually a painful thing.  However basis experience... read moreThe need to sell personal jewelry is never very welcome and of course the perceived value vs a legitimate wholesale value offer is usually a painful thing.  However basis experience with Tru Val snd Steve Madar I can honestly say he is professional and straightforward, giving a clear value for purchase, where he can, or even a range and effort to sell, with advice before completion, where he cannot.  From trying various alternatives, it is often a value you can live with and go ahead and make the transaction and not feel cheated, having seen others make lower passing attempts/quotes for a "Steal."  While some may reject the word honest for a jewelry purchaser I can warrant that from my experience Steve n Tru Vale are fair and honest jewelry buyers, you really can't ask for more than that! read less

Steve and team at Truval are the real deal. Very kind, easy, smart, respectful and honest. Steve carefully went through every single piece of random jewelry I brought in for... read moreSteve and team at Truval are the real deal. Very kind, easy, smart, respectful and honest. Steve carefully went through every single piece of random jewelry I brought in for evaluation. Nothing I had was unworthy of his time. I went to one other place prior to Steve at Truval, and I'm so happy I waited to meet with them. I walked away a very happy customer. Highly recommend.

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I highly recommend Steve at Truval. I had a great experience while selling off a ton of old and broken jewelry I no longer wear. Steve is very knowledgeable and... read moreI highly recommend Steve at Truval. I had a great experience while selling off a ton of old and broken jewelry I no longer wear. Steve is very knowledgeable and also very transparent. He gave me a thorough evaluation and rational explanation for his pricing for each piece which is hard to find. Having gone to many appraisers and buyers in the past, he gave me the fairest prices (considering their cost value) out of all of them. I will definitely go back in the future and would recommend Truval to anyone seeking a secure and credible buyer. Thank you Truval! read less

We had a wonderful experience with Steve. He was honest and we had no doubts selling our precious jewelry and receiving a great price. He also had one of his... read moreWe had a wonderful experience with Steve. He was honest and we had no doubts selling our precious jewelry and receiving a great price. He also had one of his diamond experts on hand and he took another piece to a rare coin expert, so I would have no doubts on the value. I had researched for days and since this was my first time selling our jewelry, I wanted to make sure it was the best place. In fact, I will be going back in a couple weeks ! I will continue to do business with Truval. read less

After visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read moreAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their Yelp reviews. I know that Yelp reviews can be manipulated (one of the other places had a computer in their lobby telling customers that if they gave them positive Yelp review, that they would get an immediate 10% discount!) so I am always skeptical, even with a good Yelp rating. Still, I decided to check out TruVal as I figured I had nothing to lose.

I did not have an appointment and I met with Zak and he was genuinely a pleasure to work with. He gave me a price on my rings that was 2.5x the other offers and I accepted it without negotiating the price. First, he told me what the rings were worth and then what he would pay. I also had some gold and silver necklaces to sell, which they purchased as well, also giving me a very fair price. Note: I understand that they do take appointments so if you know you are stopping by, it may make sense to make an appointment first.

I know that it is so easy to get ripped off by jewelers, especially if you are like me and know very little about jewelry. If you have anything to sell, you can go elsewhere to get a few prices to compare but always go here afterward and you will be shocked at what they will offer and the probability of you being lowballed elsewhere. For me, the difference was quite significant, like I said earlier, 2.5x!

I will definitely be back here. read less

After visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read moreAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their Yelp reviews. I know that Yelp reviews can be manipulated (one of the other places had a computer in their lobby telling customers that if they gave them positive Yelp review, that they would get an immediate 10% discount!) so I am always skeptical, even with a good Yelp rating. Still, I decided to check out TruVal as I figured I had nothing to lose.

I did not have an appointment and I met with Zak and he was genuinely a pleasure to work with. He gave me a price on my rings that was 2.5x the other offers and I accepted it without negotiating the price. First, he told me what the rings were worth and then what he would pay. I also had some gold and silver necklaces to sell, which they purchased as well, also giving me a very fair price. Note: I understand that they do take appointments so if you know you are stopping by, it may make sense to make an appointment first.

I know that it is so easy to get ripped off by jewelers, especially if you are like me and know very little about jewelry. If you have anything to sell, you can go elsewhere to get a few prices to compare but always go here afterward and you will be shocked at what they will offer and the probability of you being lowballed elsewhere. For me, the difference was quite significant, like I said earlier, 2.5x!

I will definitely be back here. read less

Steve was great to deal with. He is knowledgeable and has a very nice way about him. He sorted through all my gold and silver jewelry separating the 14 karat... read moreSteve was great to deal with. He is knowledgeable and has a very nice way about him. He sorted through all my gold and silver jewelry separating the 14 karat from the 18 karat and items that had stones or pearls in them and gave me a price. I felt that I was treated very fairly. I’ve been back two times and highly recommend Truval. read less

I sold some jewlery today and it was such a pleasant experience. Steve was nice and professional and explained why things were worth what he was offering. He was very... read moreI sold some jewlery today and it was such a pleasant experience. Steve was nice and professional and explained why things were worth what he was offering. He was very fair and wasn’t pushy at all! I highly recommend Truval. . read less

Steve was friendly and knowledgeable, with a sharp business mind. We came to an agreement on price and finalized the deal that same day. I not only received what I... read moreSteve was friendly and knowledgeable, with a sharp business mind. We came to an agreement on price and finalized the deal that same day. I not only received what I felt was a fair price, I also left with a better understanding of how the jewelry business works. I definitely recommend consulting with Truval if you are in the market to sell your jewelry. Thank you Steve! read less

I did a bunch of research online to find the right place to sell a diamond. I chose Truval and found the experience to be quite fun and enjoyable. Everyone... read moreI did a bunch of research online to find the right place to sell a diamond. I chose Truval and found the experience to be quite fun and enjoyable. Everyone I worked with was very nice. read less

I sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone... read moreI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone at the office was extremely friendly, which in this business, I had prior learned, is everything but standard. Even months after the transaction happened when I had a follow-up question about the item I sold, Steve went above and beyond to help me get the information I needed. Top notch customer service, communication and general courtesy. read less

I sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone... read moreI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone at the office was extremely friendly, which in this business, I had prior learned, is everything but standard. Even months after the transaction happened when I had a follow-up question about the item I sold, Steve went above and beyond to help me get the information I needed. Top notch customer service, communication and general courtesy. read less

This place is awesome! I was selling some gold coins and gold watches that had belonged to my father. It was my first time doing anything like this. I had... read moreThis place is awesome! I was selling some gold coins and gold watches that had belonged to my father. It was my first time doing anything like this. I had done some research and read the positive reviews of Truval. I was still skeptical. From beginning to end, the process was just terrific: it was easy to set up an office appointment; the meeting with Steve went very well--he inspires confidence; and I left with a check that seemed very fair. I cannot recommend Truval highly enough. read less

Steve at Truval was amazing. The process was quick and efficient. He is very knowledgeable and makes you feel comfortable with the process and explains what he is doing/offering you.... read moreSteve at Truval was amazing. The process was quick and efficient. He is very knowledgeable and makes you feel comfortable with the process and explains what he is doing/offering you. He was very thorough and then at the end of our session he offered me cash or check. Very seemless-- wonderful experience. I will definitely come back again with other pieces of jewelry. read less

Steve at Truval was amazing. The process was quick and efficient. He is very knowledgeable and makes you feel comfortable with the process and explains what he is doing/offering you.... read moreSteve at Truval was amazing. The process was quick and efficient. He is very knowledgeable and makes you feel comfortable with the process and explains what he is doing/offering you. He was very thorough and then at the end of our session he offered me cash or check. Very seemless-- wonderful experience. I will definitely come back again with other pieces of jewelry. read less

They kept me informed every step of the way. And, their bid was the highest that I received. At first, I was a bit wary of sending my items across... read moreThey kept me informed every step of the way. And, their bid was the highest that I received. At first, I was a bit wary of sending my items across country. But, their shipping method and consistent email communications were flawless, so that I didn't worry at all. Thank you for your honesty TruVal, and for having such great personal service from Steve. I highly recommend TruVal. read less

It was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one.... read moreIt was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one. First off, the office is very safe and secure. It is located on an upper floor of an office building, so you feel safer when walking out than you would if you were selling to one of the retail stores at street level. Steve and his colleagues were very friendly, and I felt no pressure at all to sell. He took his time to inspect and test each and every piece, even stuff I thought was worthless, and offered me an extremely fair price for the gold jewelry--so much so that I accepted his offer on the spot without even haggling for more. He was also extremely respectful of my decisions with respect to the few pieces I decided not to sell right away. In fact, he made such a good impression that when another buyer from whom I sought a second opinion offered me a similar price for certain pieces the next day, I decided to go back to Steve to sell those pieces too. Steve and Truval will be my go-to jewelers from now on! read less

It was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one.... read moreIt was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one. First off, the office is very safe and secure. It is located on an upper floor of an office building, so you feel safer when walking out than you would if you were selling to one of the retail stores at street level. Steve and his colleagues were very friendly, and I felt no pressure at all to sell. He took his time to inspect and test each and every piece, even stuff I thought was worthless, and offered me an extremely fair price for the gold jewelry--so much so that I accepted his offer on the spot without even haggling for more. He was also extremely respectful of my decisions with respect to the few pieces I decided not to sell right away. In fact, he made such a good impression that when another buyer from whom I sought a second opinion offered me a similar price for certain pieces the next day, I decided to go back to Steve to sell those pieces too. Steve and Truval will be my go-to jewelers from now on! read less

This place is now my go to place to sell any jewelry or precious metals!   I've been to others where the appraisers made me feel like it was a... read moreThis place is now my go to place to sell any jewelry or precious metals!   I've been to others where the appraisers made me feel like it was a bother to look at my items.  Leaving me with a feeling like they were low balling me.

At Truwal, I set up a 15 min appointment with Steve. I felt welcomed and it was done in a private office setting . Not some kiosk where a hundred jewlers are staring at you and pressuring you for business.  I felt comfortable with the prices that were offered and trusted that my business was valued.

Truval will remain my go to place for future appraisals and to sell my jewelry! read less

This place is now my go to place to sell any jewelry or precious metals!   I've been to others where the appraisers made me feel like it was a... read moreThis place is now my go to place to sell any jewelry or precious metals!   I've been to others where the appraisers made me feel like it was a bother to look at my items.  Leaving me with a feeling like they were low balling me.

At Truwal, I set up a 15 min appointment with Steve. I felt welcomed and it was done in a private office setting . Not some kiosk where a hundred jewlers are staring at you and pressuring you for business.  I felt comfortable with the prices that were offered and trusted that my business was valued.

Truval will remain my go to place for future appraisals and to sell my jewelry! read less

My experience selling my diamond ring was nothing like I expected it to be, Steve was such a gentleman and professional in his assessment of my diamond. He quickly downloaded... read moreMy experience selling my diamond ring was nothing like I expected it to be, Steve was such a gentleman and professional in his assessment of my diamond. He quickly downloaded a copy of my GIA diamond grading report and preceded to explain to me how they value diamonds and what similar diamonds are worth in today’s market. I walked away ridding myself of some unwanted jewels with a smile on my face and money to spend. Thank you Steve! read less

When trying to find a buyer for my watch - I felt like I was being given the run around until I met Steve from Truval. He immediately made me... read moreWhen trying to find a buyer for my watch - I felt like I was being given the run around until I met Steve from Truval. He immediately made me feel secure and that I could trust him. He told me the truth about the marketability of my piece and helped me find the best price! He is a “diamond in the rough” among so many dealers in the NYC Diamond district. I learned a lot in my dealings down there. Mostly - I will never deal with anyone else but Truval in the future! read less

This review is based on first visiting 2 of Truval’s competitors, an appraiser and then Truval. My first attempts to sell my jewelry were quite suspicious and concerning. Going to... read moreThis review is based on first visiting 2 of Truval’s competitors, an appraiser and then Truval. My first attempts to sell my jewelry were quite suspicious and concerning. Going to an impartial appraiser confirmed how outrageous the first 2 experiences were. He gave me the knowledge and confidence to get a fair price. It was then that I showed up without an appointment at Truval. Steve has a pleasant demeanor and is not pushy. He clearly has experience and has learned to harness it in a way that creates a comfortable setting. Steve offered a fair price for most items. When I felt the offer was not enough, I would counter and Steve would go to where he was comfortable. No hard feelings if we didn’t come to a meeting of the minds. Overall, I feel that I had a 5 star experience. I would go back again and if I did, I might hold firm on certain items. It is important to remember that sales is an art form, employing strategies to get the best price. No doubt I am no match for Steve, but he never makes you feel like you are anything but an equal and respected client. Thanks Steve for bringing some class to your industry. read less

This place is now my go to place to sell any jewelry or precious metals! I’ve been to others where the appraisers made me feel like it was a bother... read moreThis place is now my go to place to sell any jewelry or precious metals! I’ve been to others where the appraisers made me feel like it was a bother to look at my items. Leaving me with a feeling like they were low balling me. At Truwal, I set up a 15 min appointment with Steve. I felt welcomed and it was done in a private office setting . Not some kiosk where a hundred jewlers are staring at you and pressuring you for business. I felt comfortable with the prices that were offered and trusted that my business was valued. Truval will remain my go to place for future appraisals and to sell my jewelry! read less

If you ever need to sell jewelry, go to Truval! Seriously. The whole process was super easy, Steve was professional and a sweetheart, and they give you extremely fair prices... read moreIf you ever need to sell jewelry, go to Truval! Seriously. The whole process was super easy, Steve was professional and a sweetheart, and they give you extremely fair prices for your items. Unlike other places in the same area, I didn't feel cheated or uncomfortable. If I ever have more jewelry that I don't need, there's no other place I would bother going to. read less

If you ever need to sell jewelry, go to Truval! Seriously. The whole process was super easy, Steve was professional and a sweetheart, and they give you extremely fair prices... read moreIf you ever need to sell jewelry, go to Truval! Seriously. The whole process was super easy, Steve was professional and a sweetheart, and they give you extremely fair prices for your items. Unlike other places in the same area, I didn't feel cheated or uncomfortable. If I ever have more jewelry that I don't need, there's no other place I would bother going to. read less

I've been to Truval twice now to sell watches, gold jewelry, and stones.  Steve and Schlomi are so kind and funny, they make the process super easy, and the time... read moreI've been to Truval twice now to sell watches, gold jewelry, and stones.  Steve and Schlomi are so kind and funny, they make the process super easy, and the time fly by.  I initially went to a few buyers with my items but didn't feel as comfortable or get the same prices as I did at Truval.  Circa Jewels, for instance, has really fancy offices and cute little evaluation rooms, but they offered me pennies for my jewelry.  Total waste of time.  I won't go anywhere other than Truval in the future.  Five stars!

Also:  be sure to bring all documents for Hermes/Cartier/Rolex and extra links, original box, etc for watches since they pay out more when these things are included. read less

I've been to Truval twice now to sell watches, gold jewelry, and stones.  Steve and Schlomi are so kind and funny, they make the process super easy, and the time... read moreI've been to Truval twice now to sell watches, gold jewelry, and stones.  Steve and Schlomi are so kind and funny, they make the process super easy, and the time fly by.  I initially went to a few buyers with my items but didn't feel as comfortable or get the same prices as I did at Truval.  Circa Jewels, for instance, has really fancy offices and cute little evaluation rooms, but they offered me pennies for my jewelry.  Total waste of time.  I won't go anywhere other than Truval in the future.  Five stars!

Also:  be sure to bring all documents for Hermes/Cartier/Rolex and extra links, original box, etc for watches since they pay out more when these things are included. read less

Steve is terrific and gave me a fair price for the gold I brought him. Perhaps even more importantly he is a genuinely amiable person who made the experience of... read moreSteve is terrific and gave me a fair price for the gold I brought him. Perhaps even more importantly he is a genuinely amiable person who made the experience of selling very comfortable. No pushiness, no sneaky games. Just straightforward. read less

It was my first time visiting Truval. I had some diamond and gold jewelry to sell, which I no longer wear. I was suppose to meet with Steve, but I... read moreIt was my first time visiting Truval. I had some diamond and gold jewelry to sell, which I no longer wear. I was suppose to meet with Steve, but I was late and met with Shlomi instead. He was warm and welcoming, and made me feel at ease immediately. It can be a very difficult task to find an honest and professional jewelry specialist, especially in New York's Diamond District. Shlomi explained the value of each item I was selling and offered me the best price, with absolutely no pressure at all. I got to meet Steve too, and had a wonderful interaction with him as well. I would highly reccommend Shlomi and Steve to anyone looking to purchase or sell jewelry. Very kind, honest, and professional gentlemen. Great energy and vibe. I give my experience 5-stars! Thanks Shlomi & Steve! read less

I give Turval my highest recommendation. Steve Madar and the staff I spoke with were very helpful, communicative, and quick at accurately valuing my gold assets and purchasing them for... read moreI give Turval my highest recommendation. Steve Madar and the staff I spoke with were very helpful, communicative, and quick at accurately valuing my gold assets and purchasing them for the fair market price. I worked with them over the phone from California on a ~40K sale, shipped through insured FedEx, and received receipt of payment on the same day. I could not be happier that I selected to sell my gold to Truval. read less

I felt really good about him (Steve) not like the cats that try to get over on u. He meticulously checks out ur merchandise using the lastest technology and had... read moreI felt really good about him (Steve) not like the cats that try to get over on u. He meticulously checks out ur merchandise using the lastest technology and had a very down to earth personality. He gave me a fair price and i felt this is where u would want to go if u want to sell jewelry , coins, whatever. I don't see any reason to ever go anywhere else. This is the type of place I actually hope for when looking for the absolute best prices. I will recommend him to anyone. Swell guy. U don't find that too much. I was impressed.

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Great location, right in the heart of diamond district. I personally felt it was the best location, because it is in a safe building up and inside. When... read moreGreat location, right in the heart of diamond district. I personally felt it was the best location, because it is in a safe building up and inside. When you are walking there the street is mobbed with shady characters who seem like they just want to rip you off.

Super friendly staff from the time you enter till the time you leave.

I will be returning for all my future jewelry needs and sales. read less

I did an online search for potential buyers of some jewelry and was convinced by Truval's online reviews, which I can now say are dead accurate. Steve was very... read moreI did an online search for potential buyers of some jewelry and was convinced by Truval's online reviews, which I can now say are dead accurate. Steve was very hospitable from the get go via email on what I planned to sell and how we would arrive at potential pricing estimates. Once we met in person, I felt comfortable making a decision on the spot given Steve's very upfront approach and calm demeanor.

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