Receive the Best Offer by Selling with a Trusted Buyer

With Over 150 Years of combined experience and hundreds of customer reviews, our jewelry buyers offer an unmatched record of success when you’re ready to sell jewelry, diamonds, watches and gold valuables. Most importantly, Unlike auctions, there are no selling fees, and you can have your money in hand the same day or two if selling via mail. TRUVAL is a reliable Jewelry Buyer and Diamond Buyer with a record of success that is built on trust with thousands of satisfied customers and reviews on Yelp and Google. At TRUVAL, we make it easy to sell jewelry, diamonds and gold valuables with an honest, private and hassle free experience.

Recent Purchases

  • A RARE 1908 GOLD HALF EAGLE INDIAN HEAD COIN

    A RARE 1908 GOLD HALF EAGLE INDIAN HEAD COIN

  • DAVID WEBB DUAL TIGER gold & ENAMEL BRACELET

    DAVID WEBB DUAL TIGER gold & ENAMEL BRACELET

  • PCGS MS70 ULTRA HIGH RELIEF DOUBLE EAGLE GOLD COIN

    PCGS MS70 ULTRA HIGH RELIEF DOUBLE EAGLE GOLD COIN

  • PIAGET ROSE GOLD RING ADORNED IN 5 CARATS OF DIAOMNDS

    PIAGET ROSE GOLD RING ADORNED IN 5 CARATS OF DIAOMNDS

  • 1995 PROOF GOLD EAGLE COINS WITH COA

    1995 PROOF GOLD EAGLE COINS WITH COA

  • TIFFANY & CO 18KT GOLD wedding band

    TIFFANY & CO 18KT GOLD wedding band

The Industry's Best Diamond Buyers & Jewelry Buyers

No matter how you sell, it's an easy 4 step process

first step in selling to TruVal

Describe your Items

Start by filling out the Get A Quote form or call in to discuss your items potential value.

second step in selling to TruVal

Your selling options

To sell your items, schedule an in-store appointment or access our free and insured FedEx mail-in service.

third step in selling to TruVal

Get your offer

Our leading experts will evaluate brand, design, and precious metal content to make you the best offer.

fourth step in selling to TruVal

Get paid

In-person sellers receive cash within minutes. Mail-in sellers receive immediate payment via check or wire

  • Just came back from TruVal and couldn’t have had a better experience. Steve and SHLOMI were great and explained every piece of jewelry my grandfather had brought them. They offered... read more

    Robbie P. Avatar
    Robbie P.
    11/19/2019

    I had a very pleasant experience selling my jewelry at Truval. When we arrived at the Truval office Steve warmly greeted my spouse and me. He took his time examining... read more

    Susan F. Avatar
    Susan F.
    7/25/2019

    5 star ratingI generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs.... read more

    Lindsay P. Avatar
    Lindsay P.
    6/13/2019

    5 star ratingLow pressure environment.  Offered me more money for my loose diamond and diamond ring than the other 2 firms that I checked.

    Mark B. Avatar
    Mark B.
    5/20/2019
  • 5 star ratingLow pressure environment.  Offered me more money for my loose diamond and diamond ring than the other 2 firms that I checked.

    Mark B. Avatar
    Mark B.
    5/20/2019

    The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read more

    KJ J. Avatar
    KJ J.
    5/13/2019

    The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read more

    KJ J. Avatar
    KJ J.
    5/13/2019

    5 star ratingThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read more

    Ken J. Avatar
    Ken J.
    5/13/2019
  • 5 star ratingThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read more

    Ken J. Avatar
    Ken J.
    5/13/2019

    For me was an excellent experience. I decided to go to Truval to sell a few jewelry I have kept for a long time and I did not use them.... read more

    M L. Avatar
    M L.
    4/30/2019

    After visiting five diamond buying businesses in NYC, I can honestly say...Thank you, Truval! Many thanks to the staff at Truval for providing a comfortable, educational and warm environment in... read more

    Pam H. Avatar
    Pam H.
    4/18/2019

    5 star ratingI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had... read more

    Daisy K. Avatar
    Daisy K.
    4/17/2019
  • 5 star ratingI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had... read more

    Daisy K. Avatar
    Daisy K.
    4/17/2019

    Great customer service. Quick and professional. Would highly recommend!! Sell those old memories and go on vacation!!!!

    Their mail in service was so easy. Less than a week...
    read more

    Samantha C. Avatar
    Samantha C.
    4/16/2019

    Extremely trustworthy! Very On Top of their communication during the shipment and payment process and easily answered any questions I had. Offer on my jewelry was very fair and... read more

    Tori G. Avatar
    Tori G.
    4/14/2019

    All of the employees at Truval were extremely helpful and trustworthy. I had my jewelry appraised at a fair price. I then sent the jewelry overnight along with the paper... read more

    Robert Avatar
    Robert
    4/04/2019
  • 5 star ratingI very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my... read more

    Veronica M. Avatar
    Veronica M.
    2/18/2019

    5 star ratingI very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my... read more

    Veronica M. Avatar
    Veronica M.
    2/18/2019

    I met with Steve and was blown away by his honesty and transparency. Certainly not what I was expecting from a business in the midst of the hustle and bustle... read more

    Rita G. Avatar
    Rita G.
    2/08/2019

    4 star ratingI was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a... read more

    Janice W. Avatar
    Janice W.
    1/22/2019
  • 4 star ratingI was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a... read more

    Janice W. Avatar
    Janice W.
    1/22/2019

    Truval is the best if you want to sell your old jewelry. They are very honest and trustworthy .The customer service is outstanding. They follow up with you every step.... read more

    P K. Avatar
    P K.
    1/11/2019

    I can not say enough positive things about my experience with Steve Madar at Truval. I did my research and chose Truval based on other reviews and maybe a little... read more

    Eileen R. Avatar
    Eileen R.
    1/09/2019

    I went to Steve to value some jewelry. He is patient, knowledgable and offers a very fair price. You can be rest assured you are in the right hands.

    Saira S. Avatar
    Saira S.
    1/08/2019
  • Working with TruVal was the best thing I did when looking for a place to sell my unwanted jewelry. Mr. Steve assisted me in the mailing process of my jewelry... read more

    Richard F. Avatar
    Richard F.
    12/13/2018

    5 star ratingThe need to sell personal jewelry is never very welcome and of course the perceived value vs a legitimate wholesale value offer is usually a painful thing.  However basis experience... read more

    Kenneth D. Avatar
    Kenneth D.
    12/09/2018

    5 star ratingThe need to sell personal jewelry is never very welcome and of course the perceived value vs a legitimate wholesale value offer is usually a painful thing.  However basis experience... read more

    Kenneth D. Avatar
    Kenneth D.
    12/09/2018

    Steve and team at Truval are the real deal. Very kind, easy, smart, respectful and honest. Steve carefully went through every single piece of random jewelry I brought in for... read more

    Robyn R. Avatar
    Robyn R.
    10/07/2018
  • I highly recommend Steve at Truval. I had a great experience while selling off a ton of old and broken jewelry I no longer wear. Steve is very knowledgeable and... read more

    Millissa M. Avatar
    Millissa M.
    10/04/2018

    We had a wonderful experience with Steve. He was honest and we had no doubts selling our precious jewelry and receiving a great price. He also had one of his... read more

    Laura H. Avatar
    Laura H.
    9/26/2018

    5 star ratingAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read more

    Ben G. Avatar
    Ben G.
    8/29/2018

    5 star ratingAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read more

    Ben G. Avatar
    Ben G.
    8/29/2018
  • Steve was great to deal with. He is knowledgeable and has a very nice way about him. He sorted through all my gold and silver jewelry separating the 14 karat... read more

    Mona S. Avatar
    Mona S.
    8/21/2018

    I sold some jewlery today and it was such a pleasant experience. Steve was nice and professional and explained why things were worth what he was offering. He was very... read more

    Dianne D. Avatar
    Dianne D.
    5/22/2018

    Steve was friendly and knowledgeable, with a sharp business mind. We came to an agreement on price and finalized the deal that same day. I not only received what I... read more

    Tif O. Avatar
    Tif O.
    5/16/2018

    I did a bunch of research online to find the right place to sell a diamond. I chose Truval and found the experience to be quite fun and enjoyable. Everyone... read more

    Melodie P. Avatar
    Melodie P.
    5/05/2018
  • 5 star ratingI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone... read more

    Gesche H. Avatar
    Gesche H.
    4/18/2018

    5 star ratingI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone... read more

    Gesche H. Avatar
    Gesche H.
    4/18/2018

    This place is awesome! I was selling some gold coins and gold watches that had belonged to my father. It was my first time doing anything like this. I had... read more

    William M. Avatar
    William M.
    4/16/2018

    5 star ratingSteve at Truval was amazing. The process was quick and efficient. He is very knowledgeable and makes you feel comfortable with the process and explains what he is doing/offering you.... read more

    Donnalynn C. Avatar
    Donnalynn C.
    4/16/2018
  • 5 star ratingSteve at Truval was amazing. The process was quick and efficient. He is very knowledgeable and makes you feel comfortable with the process and explains what he is doing/offering you.... read more

    Donnalynn C. Avatar
    Donnalynn C.
    4/16/2018

    They kept me informed every step of the way. And, their bid was the highest that I received. At first, I was a bit wary of sending my items across... read more

    Ava F. Avatar
    Ava F.
    3/30/2018

    It was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one.... read more

    Hector V. Avatar
    Hector V.
    3/16/2018

    It was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one.... read more

    Hector V. Avatar
    Hector V.
    3/04/2018
  • 5 star ratingThis place is now my go to place to sell any jewelry or precious metals!   I've been to others where the appraisers made me feel like it was a... read more

    George C. Avatar
    George C.
    2/28/2018

    5 star ratingThis place is now my go to place to sell any jewelry or precious metals!   I've been to others where the appraisers made me feel like it was a... read more

    George C. Avatar
    George C.
    2/28/2018

    My experience selling my diamond ring was nothing like I expected it to be, Steve was such a gentleman and professional in his assessment of my diamond. He quickly downloaded... read more

    Lior D. Avatar
    Lior D.
    2/18/2018

    When trying to find a buyer for my watch - I felt like I was being given the run around until I met Steve from Truval. He immediately made me... read more

    Dina C. Avatar
    Dina C.
    2/18/2018
  • This review is based on first visiting 2 of Truval’s competitors, an appraiser and then Truval. My first attempts to sell my jewelry were quite suspicious and concerning. Going to... read more

    Lori S. Avatar
    Lori S.
    2/08/2018

    This place is now my go to place to sell any jewelry or precious metals! I’ve been to others where the appraisers made me feel like it was a bother... read more

    George C. Avatar
    George C.
    2/07/2018

    5 star ratingIf you ever need to sell jewelry, go to Truval! Seriously. The whole process was super easy, Steve was professional and a sweetheart, and they give you extremely fair prices... read more

    P. A. Avatar
    P. A.
    2/06/2018

    5 star ratingIf you ever need to sell jewelry, go to Truval! Seriously. The whole process was super easy, Steve was professional and a sweetheart, and they give you extremely fair prices... read more

    P. A. Avatar
    P. A.
    2/06/2018
  • 5 star ratingI've been to Truval twice now to sell watches, gold jewelry, and stones.  Steve and Schlomi are so kind and funny, they make the process super easy, and the time... read more

    Kate K. Avatar
    Kate K.
    2/01/2018

    5 star ratingI've been to Truval twice now to sell watches, gold jewelry, and stones.  Steve and Schlomi are so kind and funny, they make the process super easy, and the time... read more

    Kate K. Avatar
    Kate K.
    2/01/2018

    Steve is terrific and gave me a fair price for the gold I brought him. Perhaps even more importantly he is a genuinely amiable person who made the experience of... read more

    ywaterhouse Avatar
    ywaterhouse
    1/26/2018

    5 star ratingIt was my first time visiting Truval. I had some diamond and gold jewelry to sell, which I no longer wear. I was suppose to meet with Steve, but I... read more

    Lisa M. Avatar
    Lisa M.
    1/11/2018
  • I give Turval my highest recommendation. Steve Madar and the staff I spoke with were very helpful, communicative, and quick at accurately valuing my gold assets and purchasing them for... read more

    Adina M. Avatar
    Adina M.
    1/09/2018

    I felt really good about him (Steve) not like the cats that try to get over on u. He meticulously checks out ur merchandise using the lastest technology and had... read more

    Mike M. Avatar
    Mike M.
    12/07/2017

    Great location, right in the heart of diamond district. I personally felt it was the best location, because it is in a safe building up and inside. When... read more

    Richard S. Avatar
    Richard S.
    12/07/2017

    I did an online search for potential buyers of some jewelry and was convinced by Truval's online reviews, which I can now say are dead accurate. Steve was very... read more

    Octavio S. Avatar
    Octavio S.
    10/20/2017

Speak with A Jewelry Buyer

Call us at 212-938-1002

the Truval experience

You’ve inherited a gorgeous Tiffany broach. You love the person that wore it… but you’d never pin it on. Or maybe you’re newly divorced. What’s done is done, and you don’t want that karma following you around. Why not convert its value into cash to meet your evolving needs.

TRUVAL’s expert jewelry buyers handle thousands of inquiries monthly with common questions such as “How can I sell my diamond engagement ring for the best price” and “where can I sell my jewelry?” TRUVAL is a leading gold buyer, diamond buyers and watch buyer with headquarters in New York City’s Diamond District.

Here at TRUVAL, we welcome transactions of all sizes, and unlike your average gold buyers your estate jewelry, diamond rings, high-worth gold pieces, and designer jewelry will be seen for the valuable items they are. That’s right: TRUVAL’s leading jewelry buyers and GIA certified diamond buyers accurate valuation process will ensure the best possible payout.

Today’s diamond and luxury watch markets are indeed Global, our understanding of the trends in diamond, jewelry and gold within the international diamond community is essential to our unique valuation process. TRUVAL’s expertise, relationship and direct access to the global gold, diamond & watch markets mean we can offer you the best possible price the market can bear. TRUVAL is one of the few diamond jewelry buyers and watch buyers that buy and sell on a global scale.

Diamond BuyersBy selling your jewelry with TRUVAL, sellers are assured to receive a free and expert jewelry appraisal with a far more informed jewelry buyer than most local jewelry stores can provide. Avoid the false promises lesser jewelry buyers make over the phone just to make you a lesser offer in person. Our jewelry experts are ready to assist you through the entire process of selling your diamond, jewelry, and other items while answering all your questions and concerns.

No matter how you choose to sell, TRUVAL has made it fast, private and free. Get Instant payment when you sell gold in NYC. Or, access our free & insured mail-in service with overnight shipping, the entire process takes as little as two days, and it’s 100% risk-free – should you choose not to sell your jewelry your items are immediately returned.

Our goal is to give your jewelry a second life, and you the cash to fulfill new dreams. Excited yet? So are we, let’s find out what your jewelry is worth!

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