Receive the Best Offer by Selling with a Trusted Buyer

With Over 150 Years of combined experience and hundreds of customer reviews, our jewelry buyers offer an unmatched record of success when you’re ready to sell jewelry, diamonds, and watches. Most importantly, Unlike auctions, there are no selling fees, and you can have your money in hand the same day or two if selling via mail. TRUVAL is a reliable Jewelry Buyer and Diamond Buyer with a record of success that is built on trust with thousands of satisfied customers and reviews on Yelp and Google. At TRUVAL, we make it easy to sell jewelry, diamonds and gold valuables with an honest, private and hassle free experience.

Recent Purchases

  • A RARE 1908 GOLD HALF EAGLE INDIAN HEAD COIN

    A RARE 1908 GOLD HALF EAGLE INDIAN HEAD COIN

  • DAVID WEBB DUAL TIGER gold & ENAMEL BRACELET

    DAVID WEBB DUAL TIGER gold & ENAMEL BRACELET

  • PCGS MS70 ULTRA HIGH RELIEF DOUBLE EAGLE GOLD COIN

    PCGS MS70 ULTRA HIGH RELIEF DOUBLE EAGLE GOLD COIN

  • PIAGET ROSE GOLD RING ADORNED IN 5 CARATS OF DIAOMNDS

    PIAGET ROSE GOLD RING ADORNED IN 5 CARATS OF DIAOMNDS

  • 1995 PROOF GOLD EAGLE COINS WITH COA

    1995 PROOF GOLD EAGLE COINS WITH COA

  • TIFFANY & CO 18KT GOLD wedding band

    TIFFANY & CO 18KT GOLD wedding band

The Industry's Best Diamond Buyers & Jewelry Buyers

No matter how you sell, it's an easy 4 step process

first step in selling to TruVal

Describe your Items

Start by filling out the Get A Quote form or call in to discuss your items potential value.

second step in selling to TruVal

Your selling options

To sell your items, schedule an in-store appointment or access our free and insured FedEx mail-in service.

third step in selling to TruVal

Get your offer

Our leading experts will evaluate brand, design, and precious metal content to make you the best offer.

fourth step in selling to TruVal

Get paid

In-person sellers receive cash within minutes. Mail-in sellers receive immediate payment via check or wire

  • After visiting five diamond buying businesses in NYC, I can honestly say...Thank you, Truval! Many thanks to the staff at Truval for providing a comfortable, educational and warm environment in... read more

    Pam H. Avatar
    Pam H.
    4/18/2019

    5 star ratingI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had... read more

    Daisy K. Avatar
    Daisy K.
    4/17/2019

    Great customer service. Quick and professional. Would highly recommend!! Sell those old memories and go on vacation!!!!

    Their mail in service was so easy. Less than a week...
    read more

    Samantha C. Avatar
    Samantha C.
    4/16/2019

    Extremely trustworthy! Very On Top of their communication during the shipment and payment process and easily answered any questions I had. Offer on my jewelry was very fair and... read more

    Tori G. Avatar
    Tori G.
    4/14/2019
  • Steve was really great and generous with his offer for payment. He is a smart businessman and is interested more with investing in his future and keeping his customer’s happy!... read more

    Deborah K. Avatar
    Deborah K.
    4/11/2019

    All of the employees at Truval were extremely helpful and trustworthy. I had my jewelry appraised at a fair price. I then sent the jewelry overnight along with the paper... read more

    Robert Avatar
    Robert
    4/04/2019

    5 star ratingGuys at TruVal were extremely helpful and honest. Really easy to schedule an appointment, no waiting and making a deal with them was painless. I would definitely do business with... read more

    Ivo M. Avatar
    Ivo M.
    3/30/2019

    5 star ratingFast, easy and professional sale. Thanks Yelp for helping me discover TruVal!

    Grace K. Avatar
    Grace K.
    3/12/2019
  • 5 star ratingI very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my... read more

    Veronica M. Avatar
    Veronica M.
    2/18/2019

    I met with Steve and was blown away by his honesty and transparency. Certainly not what I was expecting from a business in the midst of the hustle and bustle... read more

    Rita G. Avatar
    Rita G.
    2/08/2019

    5 star ratingExcellent service and a pleasure to deal with.   No games, straight dealing.   I highly recommend them.

    Devorah S. Avatar
    Devorah S.
    2/08/2019

    4 star ratingI was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a... read more

    Janice W. Avatar
    Janice W.
    1/22/2019
  • 4 star ratingI was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a... read more

    Janice W. Avatar
    Janice W.
    1/22/2019

    Truval is the best if you want to sell your old jewelry. They are very honest and trustworthy .The customer service is outstanding. They follow up with you every step.... read more

    P K. Avatar
    P K.
    1/11/2019

    I can not say enough positive things about my experience with Steve Madar at Truval. I did my research and chose Truval based on other reviews and maybe a little... read more

    Eileen R. Avatar
    Eileen R.
    1/09/2019

    I went to Steve to value some jewelry. He is patient, knowledgable and offers a very fair price. You can be rest assured you are in the right hands.

    Saira S. Avatar
    Saira S.
    1/08/2019
  • Working with TruVal was the best thing I did when looking for a place to sell my unwanted jewelry. Mr. Steve assisted me in the mailing process of my jewelry... read more

    Richard F. Avatar
    Richard F.
    12/13/2018

    Steve was very upfront and professional. The entire selling experience was fast and transparent. I highly recommend.

    Anthony G. Avatar
    Anthony G.
    12/10/2018

    5 star ratingThe need to sell personal jewelry is never very welcome and of course the perceived value vs a legitimate wholesale value offer is usually a painful thing.  However basis experience... read more

    Kenneth D. Avatar
    Kenneth D.
    12/09/2018

    5 star ratingThe need to sell personal jewelry is never very welcome and of course the perceived value vs a legitimate wholesale value offer is usually a painful thing.  However basis experience... read more

    Kenneth D. Avatar
    Kenneth D.
    12/09/2018
  • 5 star ratingSteve and Shlomi were extremely professional and very kind. It was a pleasure to work with them. They also gave us a very fair price for our jewelry. Highly recommend!

    Kellie V. Avatar
    Kellie V.
    11/28/2018

    5 star ratingSteve and Shlomi were extremely professional and very kind. It was a pleasure to work with them. They also gave us a very fair price for our jewelry. Highly recommend!

    Kellie V. Avatar
    Kellie V.
    11/28/2018

    I am so glad that I was recommended to Sholmi by a friend. He spent a long time looking at the items I brought for sale and offered me... read more

    Beatrice F. Avatar
    Beatrice F.
    11/27/2018

    Steve gave me the price he had quoted on Yelp messaging. It was the highest price I had found. No hassle. Nice guy.

    James A. Avatar
    James A.
    11/16/2018
  • Steve and team at Truval are the real deal. Very kind, easy, smart, respectful and honest. Steve carefully went through every single piece of random jewelry I brought in for... read more

    Robyn R. Avatar
    Robyn R.
    10/07/2018

    Highly knowledgeable and dedicated to providing the best possible information and price for customers. Thank you, Steve!

    David H. Avatar
    David H.
    10/07/2018

    I highly recommend Steve at Truval. I had a great experience while selling off a ton of old and broken jewelry I no longer wear. Steve is very knowledgeable and... read more

    Millissa M. Avatar
    Millissa M.
    10/04/2018

    We had a wonderful experience with Steve. He was honest and we had no doubts selling our precious jewelry and receiving a great price. He also had one of his... read more

    Laura H. Avatar
    Laura H.
    9/26/2018
  • 5 star ratingI came here to sell my diamond ring and everyone here were very helpful and I really appreciated it very much since it was my first time. I think the... read more

    Young K. Avatar
    Young K.
    9/14/2018

    Steve and the team at Truval we're kind, fair, and efficient. Highly recommended and will be returning again.

    Jacob M. Avatar
    Jacob M.
    9/07/2018

    5 star ratingAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read more

    Ben G. Avatar
    Ben G.
    8/29/2018

    5 star ratingAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read more

    Ben G. Avatar
    Ben G.
    8/29/2018
  • Steve was great to deal with. He is knowledgeable and has a very nice way about him. He sorted through all my gold and silver jewelry separating the 14 karat... read more

    Mona S. Avatar
    Mona S.
    8/21/2018

    5 star ratingI had a great experience with these guys! The office was professional and secure, which is comforting when you are pulling out your expensive jewelry to be evaluated. "Diamond speak"... read more

    Emily H. Avatar
    Emily H.
    6/09/2018

    5 star ratingI had a great experience with these guys! The office was professional and secure, which is comforting when you are pulling out your expensive jewelry to be evaluated. "Diamond speak"... read more

    Emily H. Avatar
    Emily H.
    6/09/2018

    5 star ratingI brought my unused jewelry to Manhattan and knew I would sell in the Diamond District. I didn't have a ton, but it was a lot for me. It was... read more

    Mika B. Avatar
    Mika B.
    6/05/2018
  • I sold some jewlery today and it was such a pleasant experience. Steve was nice and professional and explained why things were worth what he was offering. He was very... read more

    Dianne D. Avatar
    Dianne D.
    5/22/2018

    Steve was friendly and knowledgeable, with a sharp business mind. We came to an agreement on price and finalized the deal that same day. I not only received what I... read more

    Tif O. Avatar
    Tif O.
    5/16/2018

    I decided to meet with the folks at Truval based on Yelp reviews. I was looking to sell a large center stone, knew the general value and didn't want a... read more

    Tracy R. Avatar
    Tracy R.
    5/07/2018

    I did a bunch of research online to find the right place to sell a diamond. I chose Truval and found the experience to be quite fun and enjoyable. Everyone... read more

    Melodie P. Avatar
    Melodie P.
    5/05/2018
  • 5 star ratingI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone... read more

    Gesche H. Avatar
    Gesche H.
    4/18/2018

    5 star ratingI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone... read more

    Gesche H. Avatar
    Gesche H.
    4/18/2018

    This place is awesome! I was selling some gold coins and gold watches that had belonged to my father. It was my first time doing anything like this. I had... read more

    William M. Avatar
    William M.
    4/16/2018

    5 star ratingSteve at Truval was amazing. The process was quick and efficient. He is very knowledgeable and makes you feel comfortable with the process and explains what he is doing/offering you.... read more

    Donnalynn C. Avatar
    Donnalynn C.
    4/16/2018
  • 5 star ratingSteve at Truval was amazing. The process was quick and efficient. He is very knowledgeable and makes you feel comfortable with the process and explains what he is doing/offering you.... read more

    Donnalynn C. Avatar
    Donnalynn C.
    4/16/2018

    5 star ratingThis company is the real deal: Steve is knowledgeable, kind, and efficient. I would highly recommend buying or selling with Truval.

    Susan P. Avatar
    Susan P.
    4/10/2018

    5 star ratingThis company is the real deal: Steve is knowledgeable, kind, and efficient. I would highly recommend buying or selling with Truval.

    Susan P. Avatar
    Susan P.
    4/10/2018

    Great experience working with Steve Madar. Professional, fair, and courteous. Thanks again.

    Egidio C. Avatar
    Egidio C.
    4/02/2018
  • They kept me informed every step of the way. And, their bid was the highest that I received. At first, I was a bit wary of sending my items across... read more

    Ava F. Avatar
    Ava F.
    3/30/2018

    Pleasant comfortable setting I expected to be under paid but I got paid fairly according to the coin catalog,no problems will go back.

    Jorge B. Avatar
    Jorge B.
    3/28/2018

    It was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one.... read more

    Hector V. Avatar
    Hector V.
    3/16/2018

    Great staff great service all in all perfect experience

    Gianluca Avatar
    Gianluca
    3/15/2018
  • It was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one.... read more

    Hector V. Avatar
    Hector V.
    3/04/2018

    5 star ratingThis place is now my go to place to sell any jewelry or precious metals!   I've been to others where the appraisers made me feel like it was a... read more

    George C. Avatar
    George C.
    2/28/2018

    Steve is courteous, knowledgeable and highly experienced. I highly recommend his services to everyone!

    Markella K. Avatar
    Markella K.
    2/23/2018

    My experience selling my diamond ring was nothing like I expected it to be, Steve was such a gentleman and professional in his assessment of my diamond. He quickly downloaded... read more

    Lior D. Avatar
    Lior D.
    2/18/2018
  • When trying to find a buyer for my watch - I felt like I was being given the run around until I met Steve from Truval. He immediately made me... read more

    Dina C. Avatar
    Dina C.
    2/18/2018

    Great people, fast service. Secure

    KL Avatar
    KL
    2/12/2018

    This review is based on first visiting 2 of Truval’s competitors, an appraiser and then Truval. My first attempts to sell my jewelry were quite suspicious and concerning. Going to... read more

    Lori S. Avatar
    Lori S.
    2/08/2018

    This place is now my go to place to sell any jewelry or precious metals! I’ve been to others where the appraisers made me feel like it was a bother... read more

    George C. Avatar
    George C.
    2/07/2018

Speak with A Jewelry Buyer

Call us at 212-938-1002

the Truval experience

Gold Buyers in NYCYou’ve inherited a gorgeous Tiffany broach. You love the person that wore it… but you’d never pin it on. Or maybe you’re newly divorced. What’s done is done, and you don’t want that karma following you around. Why not convert its value into cash to meet your evolving needs.

TRUVAL’s expert jewelry buyers handle thousands of inquiries monthly with common questions such as “How can I sell my diamond engagement ring for the best price” and “where can I sell my jewelry?” TRUVAL is a leading gold buyer, diamond buyers and watch buyer with headquarters in New York City’s Diamond District.

Here at TRUVAL, we welcome transactions of all sizes, and unlike your average gold buyers your estate jewelry, diamond rings, high-worth gold pieces, and designer jewelry will be seen for the valuable items they are. That’s right: TRUVAL’s leading jewelry buyers and GIA certified diamond buyers accurate valuation process will ensure the best possible payout.

Today’s diamond and luxury watch markets are indeed Global, our understanding of the trends in diamond, jewelry and gold within the international diamond community is essential to our unique valuation process. TRUVAL’s expertise, relationship and direct access to the global gold, diamond & watch markets mean we can offer you the best possible price the market can bear. TRUVAL is one of the few diamond jewelry buyers and watch buyers that buy and sell on a global scale.

Diamond BuyersBy selling your jewelry with TRUVAL, sellers are assured to receive a free and expert jewelry appraisal with a far more informed jewelry buyer than most local jewelry stores can provide. Avoid the false promises lesser jewelry buyers make over the phone just to make you a lesser offer in person. Our jewelry experts are ready to assist you through the entire process of selling your diamond, jewelry, and other items while answering all your questions and concerns.

No matter how you choose to sell, TRUVAL has made it fast, private and free. For local New York City sellers payment is instant. Or, access our free & insured mail-in service with overnight shipping, the entire process takes as little as two days, and it’s 100% risk-free – should you choose not to sell your jewelry your items are immediately returned.

Our goal is to give your jewelry a second life, and you the cash to fulfill new dreams. Excited yet? So are we, let’s find out what your jewelry is worth!

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