Over the years, we have seen time and again that not all jewelry buyers or sellers are created equal. Some businesses don’t care about making lasting relationships or satisfying their customers. Instead they seek only to make the most  profit.  TruVal is different. We’re committed to an honest, ethical and transparent approach. That is why we have received the coveted A+ rating by the Better Business Bureau.


We promise to make you feel valued as a customer. We’ll listen to your specific needs and take the time to work with you as an individual. If we need to customize our services to fit your needs, we’ll gladly do it. We know that jewelry can be personal and are prepared to hear your stories and even share a few of our own. You can be confident we’ll offer you the highest possible value, regardless of the transaction size.  Our goal is for you to become another satisfied client.

Our many other clients have described us as “honest,” “no-pressure,” “rewarding,” “transparent” and even “fun!” We hope you take the time to discover our dedication to customer service for yourself.

For Sellers – We offer what others can’t — genuine expertise, true valuations, a friendly staff, privacy and multiple selling options.

For Buyers – We offer great deals on pre-owned jewelry through our shop. We’re also able to deliver high-quality diamonds and diamond jewelry at prices well below traditional retailers.

We invite you to call us at 212-938-1002 or use our contact form to tell us about your items. We’re available for appointments at our New York City headquarters or by our award-winning and totally safe option to sell by mail at no cost to you.

Our History

In Truval’s early years and through 2014, our staff consisted of second-generation diamond gemologists and diamond cutters with extensive dealings in 1 – 20 carat diamonds. Our services have since grown with experts in signed designer jewelry, fine watches and precious metals.

Recently, Mr. Steven Madar joined the TruVal team. Mr. Madar, the co-founder of Global Gold & Silver in 2008, built the company into one of the highest-rated jewelry buyers in NYC for gold, silver & watches. Mr. Madar has propelled TruVal into a bright new future where consumers now have a way to get the value they deserve when selling diamonds. It’s a service that the market was lacking. He has also refined our customer experience and helped TruVal receive over 200 positive reviews on Yelp, Google, and across the web in just one year. Steve and all of us at Truval look forward to working with you to assure you receive the value your diamonds and jewelry deserve.