Through our many years of diamond service we have seen time and again that not all jewelry buyers or sellers are created equal. Some businesses don’t care about making relationships or satisfying their customers – instead they seek only to line their pockets. On the contrary, TruVal is committed to offer an honest, ethical and more transparent approach to doing business. That is why we have received the coveted A+ rating by the Better Business Bureau.

We promise to make you feel valued as a customer, that is why we to listen to your specific needs and take the time to work with you on an individual level. Should we need to customize our services to fit your needs we will do just that! We know that jewelry can be personal, we are prepared to hear your stories and even share a few all while offering you the highest possible value regardless of transaction size.  In the end, we hope you become another satisfied client.

Our past clients have described working with us as; honest, no-pressure, rewarding, transparent and even fun! We hope you take the time to discover that for yourself.

For Sellers – We offer what others can’t and that is genuine expertise, value, friendly staff, privacy and multiple selling options to meet your specific needs. We believe strongly in providing you with all the options and details you need when selling your diamond jewelry and other valuables.

For Buyers – We offer great deals on pre-owned jewelry through our top rated eBay store. We are also capable of delivering high quality diamonds and diamond jewelry at prices well below that of traditional retailers.

We invite you to get in touch at 212-938-1002 or use our contact form to tell us about your items. We are available for appointments at our New York City headquarters, or, try our award winning and totally safe option to sell by mail at no cost to you.

Our History

In its early years and through 2014, our core consisted of second generation diamond gemologist and diamond cutters with extensive dealings in 1 – 20 carat diamonds. Our services have since grown with experts in signed designer jewelry, fine watches and precious metals.

Recently, Mr. Steven Madar, has joined the TruVal team. Mr. Madar, the co-founder of Global Gold & Silver in 2008 built one of the highest rated jewelry buyers in NYC for gold, silver & watches. Mr. Madar has propelled TruVal into a new bright future where consumers now have a way to get the value they deserve when selling diamonds that the market was sorely lacking, that along with a more refined experience is what has propelled TruVal to receive over 200 positive reviews across the web in 2017 alone on many online directories including Yelp and Google.

We look forward to working with you to obtain the value your diamonds and jewelry have been waiting for!

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