Sell Gold NYC - Located in Midtown

My daughter and I had an amazing experience with Shlomi, Steve, Eli & Zak at Truval. From start to finish the customer service exceeded our expectations! They went above... read moreMy daughter and I had an amazing experience with Shlomi, Steve, Eli & Zak at Truval. From start to finish the customer service exceeded our expectations! They went above and beyond. I highly recommend seeing them for just about anything jewelry related. Excellent customer service, extremely trust worthy & honest. 5 star experience. Thank you all so much! read less

So i wanted to sell a non-sentimental diamond ring that was in the family since the 1930's. It had a 1/8 carat with even much smaller diamonds to either... read moreSo i wanted to sell a non-sentimental diamond ring that was in the family since the 1930's. It had a 1/8 carat with even much smaller diamonds to either side of it. 14k gold band. I went to two stores directly at the street level on 47th street and they did not give me the time of day. So i decided on truval after searching on google. At Truval i talked to Steve and although he said it was not a desirable piece, he purchased it from me for a fair price. I felt respected and was treated like a great customer even though it was small sale. Thank you Steve!!! read less

I had some gold coins that I wanted to sell! I had dealt with an unscrupulous buyers I have dealt with auction houses (very high commission) and other buyers through... read moreI had some gold coins that I wanted to sell! I had dealt with an unscrupulous buyers I have dealt with auction houses (very high commission) and other buyers through the years) so believe me I did my research! TruVal is where I will go to in future! Steve was amazing and actually I got more for my gold than I thought I would! I know that might sound suspect but I know that when you look online at the value of something you have to take in to account that the buyers have to store the item/items insure and do a lot of other stuff, so you will never get what it says online! So having worked out what I thought would be fair price I was schooled when Steve offered me way more! Also there was no pressure, which so buyers will exert in order to seal the deal!So please if you have to sell your fine jewelry, silver or gold go to Steve at truVal read less

Steve & Shlomi are amazing, trustworthy, honest and I would highly recommend them for all of your jewelry purposes. Whether buying new or selling old, do not hesitate. It... read moreSteve & Shlomi are amazing, trustworthy, honest and I would highly recommend them for all of your jewelry purposes. Whether buying new or selling old, do not hesitate. It can be scary going to the diamond district.. for anyone!! But I would only use them again going forward. Thank you both for an amazing experience! read less

A five star thank you to an extraordinary bunch of guys who were professional, courteous and knowledgeable. I had a very gratifying experience and walked home with a check... read moreA five star thank you to an extraordinary bunch of guys who were professional, courteous and knowledgeable. I had a very gratifying experience and walked home with a check in hand. The generally "bad press" associated with jewelry buyers does not apply here.. I have no hesitation in recommending Truval to anyone wanting to sell jewelry; in fact, I look forward to doing additional business with them. Top of the line team. read less

Just visited this place today during my lunch break. I had a diamond ring I wanted sell but I was afraid of visiting those places in diamond district. So... read moreJust visited this place today during my lunch break. I had a diamond ring I wanted sell but I was afraid of visiting those places in diamond district. So I put it off for 2 years. Somehow I found this place and made a phone call. The receptionist was very calm and nice, easy to talk to, while I was waiting I had a chat with her and she took my fear away. And I met Shlomi, he evaluated my diamond ring. He was very nice, fast decision and honest. And he gave me the price that I requested. I am very satisfied, thank you very much for such a nice experience! read less

The 5-star reviews are well-deserved. This is the first time I have sold gold or silver, and felt quite intimidated in the Diamond District, even after selecting businesses based on... read moreThe 5-star reviews are well-deserved. This is the first time I have sold gold or silver, and felt quite intimidated in the Diamond District, even after selecting businesses based on good reviews. I ended up selling my jewelry at TruVal, however, because they stood out from all the other firms I visited in every way: polite reception, clear communication, very fair prices, fast payment, and low pressure. Highly recommended! read less

Just came back from TruVal and couldn’t have had a better experience. Steve and SHLOMI were great and explained every piece of jewelry my grandfather had brought them. They offered... read moreJust came back from TruVal and couldn’t have had a better experience. Steve and SHLOMI were great and explained every piece of jewelry my grandfather had brought them. They offered him a very fair price. Highly recommend Steve and SHLOMI to anybody looking! read less

Exceptional experience with Steve at TruVal. I called them about selling some gold jewelry -- based on their stellar Yelp reviews -- and got an appointment the next morning. Process... read moreExceptional experience with Steve at TruVal. I called them about selling some gold jewelry -- based on their stellar Yelp reviews -- and got an appointment the next morning. Process was transparent, straightforward, fair and fast. I was in and out in about 10 minutes. Would highly recommend! read less

Very happy I chose Truval. I went based on reviews, and preferred going into an office vs a street shop or a station in a big room. Steve took a... read moreVery happy I chose Truval. I went based on reviews, and preferred going into an office vs a street shop or a station in a big room. Steve took a look at my box of jewelry with gems of no real value, but it turned out to be mostly 14k gold and 2 pieces were 18k gold. The price seemed fair to me. Steve gave great service and was very personable, not pushy. Overall a quick, simple and successful experience. read less

I had a very pleasant experience selling my jewelry at Truval. When we arrived at the Truval office Steve warmly greeted my spouse and me. He took his time examining... read moreI had a very pleasant experience selling my jewelry at Truval. When we arrived at the Truval office Steve warmly greeted my spouse and me. He took his time examining and testing each piece that I had brought in. I felt no pressure at all - and I think I was offered a fair price for my items. I highly recommend them if you are considering selling any of your jewelry! read less

I generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs.... read moreI generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs. being on the street, and you can even book an appt online. I met with Steve, who gave me a very fair price for my gold bracelet and was even nice enough to explain the test did he did to see what karat it was. I will be back next time I have jewelry to sell! read less

I generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs.... read moreI generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs. being on the street, and you can even book an appt online. I met with Steve, who gave me a very fair price for my gold bracelet and was even nice enough to explain the test did he did to see what karat it was. I will be back next time I have jewelry to sell! read less

The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read moreThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were provided to make me feel comfortable, not pushy, and the scheduling process was simple. I wouldn’t hesitate to do business with them again and recommend anyone who may apprehensive to go there as I'm sure they will be pleasantly surprised. read less

The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read moreThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were provided to make me feel comfortable, not pushy, and the scheduling process was simple. I wouldn’t hesitate to do business with them again and recommend anyone who may apprehensive to go there as I'm sure they will be pleasantly surprised. read less

The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read moreThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were provided to make me feel comfortable, not pushy, and the scheduling process was simple. I wouldn't hesitate to do business with them again and recommend anyone who may apprehensive to go there as I'm sure they will be pleasantly surprised. read less

The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read moreThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were provided to make me feel comfortable, not pushy, and the scheduling process was simple. I wouldn't hesitate to do business with them again and recommend anyone who may apprehensive to go there as I'm sure they will be pleasantly surprised. read less

After visiting five diamond buying businesses in NYC, I can honestly say...Thank you, Truval! Many thanks to the staff at Truval for providing a comfortable, educational and warm environment in... read moreAfter visiting five diamond buying businesses in NYC, I can honestly say...Thank you, Truval! Many thanks to the staff at Truval for providing a comfortable, educational and warm environment in which to do business. Schlomi was gifted in evaluating my piece and extended his depth of knowledge to me during the process. He had respect for my heart and demonstrated a sincere consideration for his other customers and staff while I was there. At Truval’s suggestion, I took my piece to the GIA Institute to have it graded and documented. When that process was complete, I returned to Truval and sold my piece to them with confidence. I feel I got a very fair deal, an education and a place to do business in the future. I would return to them in a heartbeat! Thank you Shlomi and Steve! Go to Truval! read less

I wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had... read moreI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had a great experience. They were very fair with their pricing. They made me feel comfortable and didn't put any pressure on me. I will definitely be back. I highly recommend their services. read less

I wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had... read moreI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had a great experience. They were very fair with their pricing. They made me feel comfortable and didn't put any pressure on me. I will definitely be back. I highly recommend their services. read less

Extremely trustworthy! Very On Top of their communication during the shipment and payment process and easily answered any questions I had. Offer on my jewelry was very fair and... read moreExtremely trustworthy! Very On Top of their communication during the shipment and payment process and easily answered any questions I had. Offer on my jewelry was very fair and paid quickly without concern. I would definitely do business with them again read less

I very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my... read moreI very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my gold down there so figured I'd try this place. It was easy to make the appointment online and they sent reminders with clear directions. Steve was efficient and fair. He gave me the option to receive cash or a check and was honest -- I had a few pieces I knew weren't real and he only set those two aside. Very pleased. read less

I very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my... read moreI very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my gold down there so figured I'd try this place. It was easy to make the appointment online and they sent reminders with clear directions. Steve was efficient and fair. He gave me the option to receive cash or a check and was honest -- I had a few pieces I knew weren't real and he only set those two aside. Very pleased. read less

I met with Steve and was blown away by his honesty and transparency. Certainly not what I was expecting from a business in the midst of the hustle and bustle... read moreI met with Steve and was blown away by his honesty and transparency. Certainly not what I was expecting from a business in the midst of the hustle and bustle of NYC's diamond district. read less

I can not say enough positive things about my experience with Steve Madar at Truval. I did my research and chose Truval based on other reviews and maybe a little... read moreI can not say enough positive things about my experience with Steve Madar at Truval. I did my research and chose Truval based on other reviews and maybe a little intuition. I was not disappointed in the least. The atmosphere in the office is very calm and organized. I was greeted by a pleasant receptionist and only waited a few moments before I sat down with Steve. What a knowledgeable and likeable person! I felt during the entire appointment that he was genuinely interested in anything I had to say or question and felt that he was extremely fair in his assessment of the items that I brought in. All in all I would definitely recommend working with Steve at Truval. read less

Working with TruVal was the best thing I did when looking for a place to sell my unwanted jewelry. Mr. Steve assisted me in the mailing process of my jewelry... read moreWorking with TruVal was the best thing I did when looking for a place to sell my unwanted jewelry. Mr. Steve assisted me in the mailing process of my jewelry and gave me a more then fair price for the items I sent them.
It was a pleasure working with TruVal and would recommend them to anyone who is looking to sell there items. A key factor to me was that they are a BBB participant with a A rating.
And the turn around time from the time they received my jewelry to the time I accepted there offer was minimal.
Great place to do business with.
Rick F. read less

Shlomi Shlomo was incredibly helpful in helping me make the right decision on how to sell my jewelry, despite the fact that it meant he would not be ultimately the... read moreShlomi Shlomo was incredibly helpful in helping me make the right decision on how to sell my jewelry, despite the fact that it meant he would not be ultimately the beneficiary of that decision. Having been the 3rd or 4th place in the Diamond District, I was relieved to find someone who would shoot straight with me and not try to swindle me. I would recommend. Very trustworthy. read less

I highly recommend Steve at Truval. I had a great experience while selling off a ton of old and broken jewelry I no longer wear. Steve is very knowledgeable and... read moreI highly recommend Steve at Truval. I had a great experience while selling off a ton of old and broken jewelry I no longer wear. Steve is very knowledgeable and also very transparent. He gave me a thorough evaluation and rational explanation for his pricing for each piece which is hard to find. Having gone to many appraisers and buyers in the past, he gave me the fairest prices (considering their cost value) out of all of them. I will definitely go back in the future and would recommend Truval to anyone seeking a secure and credible buyer. Thank you Truval! read less

After visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read moreAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their Yelp reviews. I know that Yelp reviews can be manipulated (one of the other places had a computer in their lobby telling customers that if they gave them positive Yelp review, that they would get an immediate 10% discount!) so I am always skeptical, even with a good Yelp rating. Still, I decided to check out TruVal as I figured I had nothing to lose.

I did not have an appointment and I met with Zak and he was genuinely a pleasure to work with. He gave me a price on my rings that was 2.5x the other offers and I accepted it without negotiating the price. First, he told me what the rings were worth and then what he would pay. I also had some gold and silver necklaces to sell, which they purchased as well, also giving me a very fair price. Note: I understand that they do take appointments so if you know you are stopping by, it may make sense to make an appointment first.

I know that it is so easy to get ripped off by jewelers, especially if you are like me and know very little about jewelry. If you have anything to sell, you can go elsewhere to get a few prices to compare but always go here afterward and you will be shocked at what they will offer and the probability of you being lowballed elsewhere. For me, the difference was quite significant, like I said earlier, 2.5x!

I will definitely be back here. read less

After visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read moreAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their Yelp reviews. I know that Yelp reviews can be manipulated (one of the other places had a computer in their lobby telling customers that if they gave them positive Yelp review, that they would get an immediate 10% discount!) so I am always skeptical, even with a good Yelp rating. Still, I decided to check out TruVal as I figured I had nothing to lose.I did not have an appointment and I met with Zak and he was genuinely a pleasure to work with. He gave me a price on my rings that was 2.5x the other offers and I accepted it without negotiating the price. First, he told me what the rings were worth and then what he would pay. I also had some gold and silver necklaces to sell, which they purchased as well, also giving me a very fair price. Note: I understand that they do take appointments so if you know you are stopping by, it may make sense to make an appointment first.I know that it is so easy to get ripped off by jewelers, especially if you are like me and know very little about jewelry. If you have anything to sell, you can go elsewhere to get a few prices to compare but always go here afterward and you will be shocked at what they will offer and the probability of you being lowballed elsewhere. For me, the difference was quite significant, like I said earlier, 2.5x!I will definitely be back here. read less

Steve was great to deal with. He is knowledgeable and has a very nice way about him. He sorted through all my gold and silver jewelry separating the 14 karat... read moreSteve was great to deal with. He is knowledgeable and has a very nice way about him. He sorted through all my gold and silver jewelry separating the 14 karat from the 18 karat and items that had stones or pearls in them and gave me a price. I felt that I was treated very fairly. I’ve been back two times and highly recommend Truval. read less

I actually got estimates from four different operations on various pieces of my mother's jewelry and decided to take all of it back to Truval. Steve and Shlomi were... read moreI actually got estimates from four different operations on various pieces of my mother's jewelry and decided to take all of it back to Truval. Steve and Shlomi were patient, professional and extremely helpful. They were careful to explain the steps they took in making their assessments and taught me a lot about diamonds and the different types of gold. I also liked the privacy of their office and the courtesy extended by everyone there. It ended up being fun as well as profitable! I plan to return and do future sales to Truval. I didn't have an appointment on my first visit but they took the time (as evening approached!) to look at what I brought and give me an initial estimate. I did make my second appointment and was impressed when I received an email confirmation and a follow-up reminder. While this professionalism used to be assumed, today it is extraordinary and added to my comfort in doing business with Truval.Cheryl F. read less

I sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone... read moreI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone at the office was extremely friendly, which in this business, I had prior learned, is everything but standard. Even months after the transaction happened when I had a follow-up question about the item I sold, Steve went above and beyond to help me get the information I needed. Top notch customer service, communication and general courtesy. read less

I sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone... read moreI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone at the office was extremely friendly, which in this business, I had prior learned, is everything but standard. Even months after the transaction happened when I had a follow-up question about the item I sold, Steve went above and beyond to help me get the information I needed. Top notch customer service, communication and general courtesy. read less

This place is awesome! I was selling some gold coins and gold watches that had belonged to my father. It was my first time doing anything like this. I had... read moreThis place is awesome! I was selling some gold coins and gold watches that had belonged to my father. It was my first time doing anything like this. I had done some research and read the positive reviews of Truval. I was still skeptical. From beginning to end, the process was just terrific: it was easy to set up an office appointment; the meeting with Steve went very well--he inspires confidence; and I left with a check that seemed very fair. I cannot recommend Truval highly enough. read less

This company is the real deal: Steve is knowledgeable, kind, and efficient. I would highly recommend buying or selling with Truval.

This company is the real deal: Steve is knowledgeable, kind, and efficient. I would highly recommend buying or selling with Truval.

I had an appt. with Shlomi today, and I was very satisfied. Ultimately, I didn't sell him anything, but that's because he didn't pressure me and even suggested on his... read moreI had an appt. with Shlomi today, and I was very satisfied. Ultimately, I didn't sell him anything, but that's because he didn't pressure me and even suggested on his own that some of the family diamonds I had brought him might be better kept in the family and/or made into new pieces. He didn't rush me, and was very courteous and informative. I will very likely be back to see him with the pieces my family and I decide to sell. read less

It was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one.... read moreIt was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one. First off, the office is very safe and secure. It is located on an upper floor of an office building, so you feel safer when walking out than you would if you were selling to one of the retail stores at street level. Steve and his colleagues were very friendly, and I felt no pressure at all to sell. He took his time to inspect and test each and every piece, even stuff I thought was worthless, and offered me an extremely fair price for the gold jewelry--so much so that I accepted his offer on the spot without even haggling for more. He was also extremely respectful of my decisions with respect to the few pieces I decided not to sell right away. In fact, he made such a good impression that when another buyer from whom I sought a second opinion offered me a similar price for certain pieces the next day, I decided to go back to Steve to sell those pieces too. Steve and Truval will be my go-to jewelers from now on! read less

It was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one.... read moreIt was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one. First off, the office is very safe and secure. It is located on an upper floor of an office building, so you feel safer when walking out than you would if you were selling to one of the retail stores at street level. Steve and his colleagues were very friendly, and I felt no pressure at all to sell. He took his time to inspect and test each and every piece, even stuff I thought was worthless, and offered me an extremely fair price for the gold jewelry--so much so that I accepted his offer on the spot without even haggling for more. He was also extremely respectful of my decisions with respect to the few pieces I decided not to sell right away. In fact, he made such a good impression that when another buyer from whom I sought a second opinion offered me a similar price for certain pieces the next day, I decided to go back to Steve to sell those pieces too. Steve and Truval will be my go-to jewelers from now on! read less

This place is now my go to place to sell any jewelry or precious metals! I've been to others where the appraisers made me feel like it was... read moreThis place is now my go to place to sell any jewelry or precious metals! I've been to others where the appraisers made me feel like it was a bother to look at my items. Leaving me with a feeling like they were low balling me.

At Truwal, I set up a 15 min appointment with Steve. I felt welcomed and it was done in a private office setting . Not some kiosk where a hundred jewlers are staring at you and pressuring you for business. I felt comfortable with the prices that were offered and trusted that my business was valued.

Truval will remain my go to place for future appraisals and to sell my jewelry! read less

This place is now my go to place to sell any jewelry or precious metals! I've been to others where the appraisers made me feel like it was... read moreThis place is now my go to place to sell any jewelry or precious metals! I've been to others where the appraisers made me feel like it was a bother to look at my items. Leaving me with a feeling like they were low balling me. At Truwal, I set up a 15 min appointment with Steve. I felt welcomed and it was done in a private office setting . Not some kiosk where a hundred jewlers are staring at you and pressuring you for business. I felt comfortable with the prices that were offered and trusted that my business was valued. Truval will remain my go to place for future appraisals and to sell my jewelry! read less

When trying to find a buyer for my watch - I felt like I was being given the run around until I met Steve from Truval. He immediately made me... read moreWhen trying to find a buyer for my watch - I felt like I was being given the run around until I met Steve from Truval. He immediately made me feel secure and that I could trust him. He told me the truth about the marketability of my piece and helped me find the best price! He is a “diamond in the rough” among so many dealers in the NYC Diamond district. I learned a lot in my dealings down there. Mostly - I will never deal with anyone else but Truval in the future! read less

This review is based on first visiting 2 of Truval’s competitors, an appraiser and then Truval. My first attempts to sell my jewelry were quite suspicious and concerning. Going to... read moreThis review is based on first visiting 2 of Truval’s competitors, an appraiser and then Truval. My first attempts to sell my jewelry were quite suspicious and concerning. Going to an impartial appraiser confirmed how outrageous the first 2 experiences were. He gave me the knowledge and confidence to get a fair price. It was then that I showed up without an appointment at Truval. Steve has a pleasant demeanor and is not pushy. He clearly has experience and has learned to harness it in a way that creates a comfortable setting. Steve offered a fair price for most items. When I felt the offer was not enough, I would counter and Steve would go to where he was comfortable. No hard feelings if we didn’t come to a meeting of the minds. Overall, I feel that I had a 5 star experience. I would go back again and if I did, I might hold firm on certain items. It is important to remember that sales is an art form, employing strategies to get the best price. No doubt I am no match for Steve, but he never makes you feel like you are anything but an equal and respected client. Thanks Steve for bringing some class to your industry. read less

This place is now my go to place to sell any jewelry or precious metals! I’ve been to others where the appraisers made me feel like it was a bother... read moreThis place is now my go to place to sell any jewelry or precious metals! I’ve been to others where the appraisers made me feel like it was a bother to look at my items. Leaving me with a feeling like they were low balling me. At Truwal, I set up a 15 min appointment with Steve. I felt welcomed and it was done in a private office setting . Not some kiosk where a hundred jewlers are staring at you and pressuring you for business. I felt comfortable with the prices that were offered and trusted that my business was valued. Truval will remain my go to place for future appraisals and to sell my jewelry! read less

I've been to Truval twice now to sell watches, gold jewelry, and stones. Steve and Schlomi are so kind and funny, they make the process super easy, and the... read moreI've been to Truval twice now to sell watches, gold jewelry, and stones. Steve and Schlomi are so kind and funny, they make the process super easy, and the time fly by. I initially went to a few buyers with my items but didn't feel as comfortable or get the same prices as I did at Truval. Circa Jewels, for instance, has really fancy offices and cute little evaluation rooms, but they offered me pennies for my jewelry. Total waste of time. I won't go anywhere other than Truval in the future. Five stars!Also: be sure to bring all documents for Hermes/Cartier/Rolex and extra links, original box, etc for watches since they pay out more when these things are included. read less

I've been to Truval twice now to sell watches, gold jewelry, and stones. Steve and Schlomi are so kind and funny, they make the process super easy, and the... read moreI've been to Truval twice now to sell watches, gold jewelry, and stones. Steve and Schlomi are so kind and funny, they make the process super easy, and the time fly by. I initially went to a few buyers with my items but didn't feel as comfortable or get the same prices as I did at Truval. Circa Jewels, for instance, has really fancy offices and cute little evaluation rooms, but they offered me pennies for my jewelry. Total waste of time. I won't go anywhere other than Truval in the future. Five stars!

Also: be sure to bring all documents for Hermes/Cartier/Rolex and extra links, original box, etc for watches since they pay out more when these things are included. read less

I followed the reviews and was delighted to find the Truval team very buttoned up and professional. Appointments are made and confirmed online. Specialist, Steve takes extra care to examine... read moreI followed the reviews and was delighted to find the Truval team very buttoned up and professional. Appointments are made and confirmed online. Specialist, Steve takes extra care to examine pieces using metal tests which he cross checks with sophisticated computer programs. Shlomi is a pro, very knowledgeable about gems and their values. There is concern for integrity and customer service without any pressure. A good experience overall. read less

Steve is terrific and gave me a fair price for the gold I brought him. Perhaps even more importantly he is a genuinely amiable person who made the experience of... read moreSteve is terrific and gave me a fair price for the gold I brought him. Perhaps even more importantly he is a genuinely amiable person who made the experience of selling very comfortable. No pushiness, no sneaky games. Just straightforward. read less

It was my first time visiting Truval. I had some diamond and gold jewelry to sell, which I no longer wear. I was suppose to meet with Steve, but I... read moreIt was my first time visiting Truval. I had some diamond and gold jewelry to sell, which I no longer wear. I was suppose to meet with Steve, but I was late and met with Shlomi instead. He was warm and welcoming, and made me feel at ease immediately. It can be a very difficult task to find an honest and professional jewelry specialist, especially in New York's Diamond District. Shlomi explained the value of each item I was selling and offered me the best price, with absolutely no pressure at all. I got to meet Steve too, and had a wonderful interaction with him as well. I would highly reccommend Shlomi and Steve to anyone looking to purchase or sell jewelry. Very kind, honest, and professional gentlemen. Great energy and vibe. I give my experience 5-stars! Thanks Shlomi & Steve! read less

I give Turval my highest recommendation. Steve Madar and the staff I spoke with were very helpful, communicative, and quick at accurately valuing my gold assets and purchasing them for... read moreI give Turval my highest recommendation. Steve Madar and the staff I spoke with were very helpful, communicative, and quick at accurately valuing my gold assets and purchasing them for the fair market price. I worked with them over the phone from California on a ~40K sale, shipped through insured FedEx, and received receipt of payment on the same day. I could not be happier that I selected to sell my gold to Truval. read less

Steve was very professional and friendly. He negotiated with me for a fair price and explained the reasoning behind that price. He wasn't pushy like many other people I have... read moreSteve was very professional and friendly. He negotiated with me for a fair price and explained the reasoning behind that price. He wasn't pushy like many other people I have dealt with in the past.
read less

I felt really good about him (Steve) not like the cats that try to get over on u. He meticulously checks out ur merchandise using the lastest technology and had... read moreI felt really good about him (Steve) not like the cats that try to get over on u. He meticulously checks out ur merchandise using the lastest technology and had a very down to earth personality. He gave me a fair price and i felt this is where u would want to go if u want to sell jewelry , coins, whatever. I don't see any reason to ever go anywhere else. This is the type of place I actually hope for when looking for the absolute best prices. I will recommend him to anyone. Swell guy. U don't find that too much. I was impressed.
read less

Great location, right in the heart of diamond district. I personally felt it was the best location, because it is in a safe building up and inside. When... read moreGreat location, right in the heart of diamond district. I personally felt it was the best location, because it is in a safe building up and inside. When you are walking there the street is mobbed with shady characters who seem like they just want to rip you off.

Super friendly staff from the time you enter till the time you leave.
I will be returning for all my future jewelry needs and sales. read less

Steve at Truval was a pleasure to deal with -- straightforward, personable and clear about his appraisal of old family silver. Truval's online appointment system is easy to use... read moreSteve at Truval was a pleasure to deal with -- straightforward, personable and clear about his appraisal of old family silver. Truval's online appointment system is easy to use -- we got an appointment for the next day. You have to get through the gauntlet of solicitation along 47th St. Diamond District, so it is nice to do business in a doorman building and quieter, 6th-floor surroundings. We would happily use Truval again.
read less

i must start out by saying that before TRUVAL I have never sold
valuables through such a service or outlet .my overall experience was
better than expected and truly a... read morei must start out by saying that before TRUVAL I have never sold
valuables through such a service or outlet .my overall experience was
better than expected and truly a 5 star experience. initially when
referred by a close friend i went in with a guard up just to see what i
can get on my ex's ring that i was dying to get rid of, i just couldn't
look at it any more.. i was ready to take a loss (which was pretty
apparent ,but they still didn't take advantage of me or situation )
from the second i walked in i was totally " wow'd " they appraised my
ex's Audimars Piguet 25% more than it was assessed for anywhere else..
that kinda got me off guard, and i right away thought that there must
be a catch, i wanted to think about it and look at all my options.
surprisingly they were ok with that, and even though they had my contact
information there were no sales calls no pushy sales tactics. i came
back in on my own and took them up on the offer that they offered to
me. they paid upfront and sealed the deal.. i do plan on going back not
only to sell jewelry that i may have, but also they had a beautiful
Rolex president in pristine cosmetic shape with all paper work and
original box on display that id love to buy myself. really top notch
service, trustworthy good people. would recommend to everyone i know
and whoever i dont know too. i usually don't write reviews but in this
case, I feel i have to. Awesome read less

Had a chunky gold bracelet that had been gathering dust for years. Not knowing much about selling gold and with only a price in my head based on some... read moreHad a chunky gold bracelet that had been gathering dust for years. Not knowing much about selling gold and with only a price in my head based on some quick internet searches, I took to Yelp and found the reviews for Truval to be favorable, so off I went to the W 47th Street to see what what I could get for it. Truval is not on the ground floor which I prefer. It's nice to have a private setting without prying eyes. When it was my turn, I was taken into a closed office, warmly greeted, and my piece was examined and a fair price extended. It was a relaxed 1-1 interaction and never felt rushed nor pressured and every question answered politely and professionally. I left a very satisfied customer. A+ all around. read less

Hello, if you are reading this review you're probably contemplating where would be the very best place to sell you're diamonds and or jewelry. Well you are in luck because... read moreHello, if you are reading this review you're probably contemplating where would be the very best place to sell you're diamonds and or jewelry. Well you are in luck because I personally had a very sentimental piece of jewelry that I thought I would never sell in a million years however; after a heavy thought process about selling my item (which honestly represents something different to me nowadays) coupled with needing the extra monetary assistance, I came to peace with selling my item however; I did not want to go to just "any" place.

I have always been skeptical about visiting places where people sell jewelry and or diamonds because a lot of the times people surround those areas and walk up to you in the street and ask questions about buying and selling which can in return make a person feel quite nervous. As I decided to sell my item I did a search online and found 5 different businesses to visit. Upon reading the reviews the company that had the very best reviews was Truval.

After reading the glowing reviews I visited their website and was even more astonished at how detailed, professional and easy their website was to use. Their website is very precise when it explains that they have "expert diamond buyers" along with the fact that the customer "can sell with confidence" and be "offered the highest payout guaranteed". I was also very impressed with how the website explained the three simple steps to the selling process and then gave me the option to actually book an appointment. Everything was simple, clean cut, quick and easy which is exactly what a customer would want when they decide to sell their jewelry.

The magic does not stop there because once I made the call to Truval, I immediately spoke to a live person whose name is Steve and he was very accommodating in booking an appointment for me and even sent me a reminder email and text in regards to the location, date and time of my appointment. Once I entered the office I was greeted by a very beautiful, friendly as well as accommodating receptionist who not only offered me water but actually poured it in a glass for me. I felt like royalty. The office is very clean, bright, friendly and professional. My wait was not long at all. Once I met with Steve I told him a little history about the item I was selling and a little bit about me and to my surprise he didn't try to rush me or focus only on the item I was selling, he actually took the time to listen to me and even shared alittle about him and the company which made me feel even more comfortable because at that point I realized I was not just another customer I was valued and treated like a person. Because of that I wouldn't hesitate to visit Truval again in the event that I ever wanted to sell and or purchase another quality item.

Steve was very honest in his appraisal, gave me several options and allowed me to decide which option I felt was the best. I didn't feel rushed, coerced or that I was being taken advantage of in any way, shape or form and we came to a very fair agreement that I felt very comfortable with.

I am very pleased that I chose to sell my jewelry at Truval. I highly recommend this prestigious company and if you or anyone you know are looking for a professional, friendly, inviting and honest company to sell or buy the very best quality of jewelry then I implore you to run...not walk, to Truval where you're not just a customer...you are a valued individual. read less

Let's begin with the fact the TRUVAL is not on street level of 47th but instead is on the upper floor of an office building with a waiting room, private... read moreLet's begin with the fact the TRUVAL is not on street level of 47th but instead is on the upper floor of an office building with a waiting room, private buying offices and, actual appointments which made it feel like a professional establishment.

The fellow that assisted me (Shlomi) was friendly and not pushy. He appraised my jewelry items, including items that I accidentally added to the items I intended to sell which I felt had no value. I am happy I did because Shlomi discovered that some of them were gold :)

He explained the details of their appraisal process and how they come up with the value. He also appraised a few diamond jewelry pieces for me that I wanted to value but not sell. The staff at TRUVAL is transparent and informative. I am happy to recommend TRUVAL to anyone. read less

I decided to sell my old jewelry upon my visit to New York, I figured if I was ever going to sell my engagement ring why not do it in... read moreI decided to sell my old jewelry upon my visit to New York, I figured if I was ever going to sell my engagement ring why not do it in the diamond district. Navigating through the dozens of buyers is no easy task and I made it a point to gain some insight as to who are the more reputable buyers by reading reviews on Yelp and putting these buyers to the test. One quick lesson learned is that if you had something appraised you should not expect anything near that price from a diamond buyer, appraisal's are for "retail replacement value and for insurance purposes", that's beside the fact that these jewelers need to earn a living.

All of the reputable "buyers" I visited seem to have the same fugazi tactics, from telling me my diamond is out of style to asking me how much I want. If I knew how much i wanted I would not be asking for an offer! The offers I received ranged considerably which left me frustrated but more knowelgable about my diamonds value. I decided to take lunch before finalizing a deal and that's when a friend referred me to TRUVAL! At this point I already had three offers and figured why not, boy am i glad i did that!

I met with Shlomi Shlomo at their buying facility, it's located upstairs which I prefer as it keeps my business dealings more discrete. Working with Shlomi was truly a pleasure, I could tell right away that he was forthcoming, honest and a real diamond expert. He's also a gemologist and diamond cutter with all the tools he needs to assess your jewels right in front of you. He took the time to explain what factors affect the price of my diamond in a friendly and educated manner. I know he was telling the truth because I spoke with 6 other jewelry buyers before meeting with him. The biggest difference was their approach to buying, my previous stops all calculated a price and tried to make unnecessary small talk. At Truval shlomi explained to me how he evaluates the potential to recut my diamond to improve its cut, clarity and even color. He even showed me a princess cut that he recut to a cushion shape! Finally he made me an educated offer based on real world market values which exceeded any previous offer I received from the fugazi establishments I visited earlier.

What makes Truval special is that they are not greedy like the rest of the unethical competition in the district. If you have any needs to sell jewelry make sure to visit them first or last, either way you'll be glad you did! read less