Sell Gold NYC - Located in Midtown

The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly... read moreThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were provided to make me feel comfortable, not pushy, and the scheduling process was simple. I wouldn’t hesitate to do business with them again and recommend anyone who may apprehensive to go there as I'm sure they will be pleasantly surprised. read less

Very good service with personalized attention. The owner was very kind, patient, detailed in his observations and I think he gave a fair price for the gold. HIghly recommended.

After visiting five diamond buying businesses in NYC, I can honestly say...Thank you, Truval! Many thanks to the staff at Truval for providing a comfortable, educational and warm environment in... read moreAfter visiting five diamond buying businesses in NYC, I can honestly say...Thank you, Truval! Many thanks to the staff at Truval for providing a comfortable, educational and warm environment in which to do business. Schlomi was gifted in evaluating my piece and extended his depth of knowledge to me during the process. He had respect for my heart and demonstrated a sincere consideration for his other customers and staff while I was there. At Truval’s suggestion, I took my piece to the GIA Institute to have it graded and documented. When that process was complete, I returned to Truval and sold my piece to them with confidence. I feel I got a very fair deal, an education and a place to do business in the future. I would return to them in a heartbeat! Thank you Shlomi and Steve! Go to Truval! read less

I wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had... read moreI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had a great experience. They were very fair with their pricing. They made me feel comfortable and didn't put any pressure on me. I will definitely be back. I highly recommend their services. read less

Extremely trustworthy! Very On Top of their communication during the shipment and payment process and easily answered any questions I had. Offer on my jewelry was very fair and... read moreExtremely trustworthy! Very On Top of their communication during the shipment and payment process and easily answered any questions I had. Offer on my jewelry was very fair and paid quickly without concern. I would definitely do business with them again read less

I very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my... read moreI very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my gold down there so figured I'd try this place. It was easy to make the appointment online and they sent reminders with clear directions. Steve was efficient and fair. He gave me the option to receive cash or a check and was honest -- I had a few pieces I knew weren't real and he only set those two aside. Very pleased. read less

I met with Steve and was blown away by his honesty and transparency. Certainly not what I was expecting from a business in the midst of the hustle and bustle... read moreI met with Steve and was blown away by his honesty and transparency. Certainly not what I was expecting from a business in the midst of the hustle and bustle of NYC's diamond district. read less

I can not say enough positive things about my experience with Steve Madar at Truval. I did my research and chose Truval based on other reviews and maybe a little... read moreI can not say enough positive things about my experience with Steve Madar at Truval. I did my research and chose Truval based on other reviews and maybe a little intuition. I was not disappointed in the least. The atmosphere in the office is very calm and organized. I was greeted by a pleasant receptionist and only waited a few moments before I sat down with Steve. What a knowledgeable and likeable person! I felt during the entire appointment that he was genuinely interested in anything I had to say or question and felt that he was extremely fair in his assessment of the items that I brought in. All in all I would definitely recommend working with Steve at Truval. read less

Working with TruVal was the best thing I did when looking for a place to sell my unwanted jewelry. Mr. Steve assisted me in the mailing process of my jewelry... read moreWorking with TruVal was the best thing I did when looking for a place to sell my unwanted jewelry. Mr. Steve assisted me in the mailing process of my jewelry and gave me a more then fair price for the items I sent them.

It was a pleasure working with TruVal and would recommend them to anyone who is looking to sell there items. A key factor to me was that they are a BBB participant with a A rating.

And the turn around time from the time they received my jewelry to the time I accepted there offer was minimal.

Great place to do business with.

Rick F. read less

I highly recommend Steve at Truval. I had a great experience while selling off a ton of old and broken jewelry I no longer wear. Steve is very knowledgeable and... read moreI highly recommend Steve at Truval. I had a great experience while selling off a ton of old and broken jewelry I no longer wear. Steve is very knowledgeable and also very transparent. He gave me a thorough evaluation and rational explanation for his pricing for each piece which is hard to find. Having gone to many appraisers and buyers in the past, he gave me the fairest prices (considering their cost value) out of all of them. I will definitely go back in the future and would recommend Truval to anyone seeking a secure and credible buyer. Thank you Truval! read less

After visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read moreAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their Yelp reviews. I know that Yelp reviews can be manipulated (one of the other places had a computer in their lobby telling customers that if they gave them positive Yelp review, that they would get an immediate 10% discount!) so I am always skeptical, even with a good Yelp rating. Still, I decided to check out TruVal as I figured I had nothing to lose.

I did not have an appointment and I met with Zak and he was genuinely a pleasure to work with. He gave me a price on my rings that was 2.5x the other offers and I accepted it without negotiating the price. First, he told me what the rings were worth and then what he would pay. I also had some gold and silver necklaces to sell, which they purchased as well, also giving me a very fair price. Note: I understand that they do take appointments so if you know you are stopping by, it may make sense to make an appointment first.

I know that it is so easy to get ripped off by jewelers, especially if you are like me and know very little about jewelry. If you have anything to sell, you can go elsewhere to get a few prices to compare but always go here afterward and you will be shocked at what they will offer and the probability of you being lowballed elsewhere. For me, the difference was quite significant, like I said earlier, 2.5x!

I will definitely be back here. read less

After visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read moreAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their Yelp reviews. I know that Yelp reviews can be manipulated (one of the other places had a computer in their lobby telling customers that if they gave them positive Yelp review, that they would get an immediate 10% discount!) so I am always skeptical, even with a good Yelp rating. Still, I decided to check out TruVal as I figured I had nothing to lose.

I did not have an appointment and I met with Zak and he was genuinely a pleasure to work with. He gave me a price on my rings that was 2.5x the other offers and I accepted it without negotiating the price. First, he told me what the rings were worth and then what he would pay. I also had some gold and silver necklaces to sell, which they purchased as well, also giving me a very fair price. Note: I understand that they do take appointments so if you know you are stopping by, it may make sense to make an appointment first.

I know that it is so easy to get ripped off by jewelers, especially if you are like me and know very little about jewelry. If you have anything to sell, you can go elsewhere to get a few prices to compare but always go here afterward and you will be shocked at what they will offer and the probability of you being lowballed elsewhere. For me, the difference was quite significant, like I said earlier, 2.5x!

I will definitely be back here. read less

Steve was great to deal with. He is knowledgeable and has a very nice way about him. He sorted through all my gold and silver jewelry separating the 14 karat... read moreSteve was great to deal with. He is knowledgeable and has a very nice way about him. He sorted through all my gold and silver jewelry separating the 14 karat from the 18 karat and items that had stones or pearls in them and gave me a price. I felt that I was treated very fairly. I’ve been back two times and highly recommend Truval. read less

I brought my unused jewelry to Manhattan and knew I would sell in the Diamond District. I didn't have a ton, but it was a lot for me. It was... read moreI brought my unused jewelry to Manhattan and knew I would sell in the Diamond District. I didn't have a ton, but it was a lot for me. It was overwhelming to think about finding the right person, but I decided based on the great reviews that Truval was my choice. The office was a little surprising- I was expecting a large store with lots of jewelry and watches for sale. But I think it's part of why Truval is so great- they focus on you, the seller, and there wasn't a bunch of retail business going on in the background to distract us- I felt very safe and secure. Steve was wonderful- he has a soft and reassuring way about him, and is careful to explain all the parts of the purchasing process. Even on items that I felt should have a higher price, Steve took the time to explain the market and why he can't pay what I was expecting, and I knew he was telling the truth and not at all trying to take extra money from me. Very fair and good pricing. I would especially recommend if you are a woman to choose Steve and Truval- I thinks it's easier for the ladies to be taken advantage of in this gold and jewelry buying business. All the other stores in the diamond district made me feel very uncomfortable. I felt trusting and comfortable around Steve. We talked about the importance of our families and our kids. He also has a wonderful man named Shlomi who specializes especially in diamonds, and I felt that I was given a fair appraisal and price for my items. The payment process was quick and easy, no gimmicks and nothing off at all. Highly recommend giving Steve at Truval a call. read less

I sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone... read moreI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone at the office was extremely friendly, which in this business, I had prior learned, is everything but standard. Even months after the transaction happened when I had a follow-up question about the item I sold, Steve went above and beyond to help me get the information I needed. Top notch customer service, communication and general courtesy. read less

I sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone... read moreI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone at the office was extremely friendly, which in this business, I had prior learned, is everything but standard. Even months after the transaction happened when I had a follow-up question about the item I sold, Steve went above and beyond to help me get the information I needed. Top notch customer service, communication and general courtesy. read less

This place is awesome! I was selling some gold coins and gold watches that had belonged to my father. It was my first time doing anything like this. I had... read moreThis place is awesome! I was selling some gold coins and gold watches that had belonged to my father. It was my first time doing anything like this. I had done some research and read the positive reviews of Truval. I was still skeptical. From beginning to end, the process was just terrific: it was easy to set up an office appointment; the meeting with Steve went very well--he inspires confidence; and I left with a check that seemed very fair. I cannot recommend Truval highly enough. read less

This company is the real deal: Steve is knowledgeable, kind, and efficient. I would highly recommend buying or selling with Truval.

This company is the real deal: Steve is knowledgeable, kind, and efficient. I would highly recommend buying or selling with Truval.

It was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one.... read moreIt was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one. First off, the office is very safe and secure. It is located on an upper floor of an office building, so you feel safer when walking out than you would if you were selling to one of the retail stores at street level. Steve and his colleagues were very friendly, and I felt no pressure at all to sell. He took his time to inspect and test each and every piece, even stuff I thought was worthless, and offered me an extremely fair price for the gold jewelry--so much so that I accepted his offer on the spot without even haggling for more. He was also extremely respectful of my decisions with respect to the few pieces I decided not to sell right away. In fact, he made such a good impression that when another buyer from whom I sought a second opinion offered me a similar price for certain pieces the next day, I decided to go back to Steve to sell those pieces too. Steve and Truval will be my go-to jewelers from now on! read less

It was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one.... read moreIt was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one. First off, the office is very safe and secure. It is located on an upper floor of an office building, so you feel safer when walking out than you would if you were selling to one of the retail stores at street level. Steve and his colleagues were very friendly, and I felt no pressure at all to sell. He took his time to inspect and test each and every piece, even stuff I thought was worthless, and offered me an extremely fair price for the gold jewelry--so much so that I accepted his offer on the spot without even haggling for more. He was also extremely respectful of my decisions with respect to the few pieces I decided not to sell right away. In fact, he made such a good impression that when another buyer from whom I sought a second opinion offered me a similar price for certain pieces the next day, I decided to go back to Steve to sell those pieces too. Steve and Truval will be my go-to jewelers from now on! read less

When trying to find a buyer for my watch - I felt like I was being given the run around until I met Steve from Truval. He immediately made me... read moreWhen trying to find a buyer for my watch - I felt like I was being given the run around until I met Steve from Truval. He immediately made me feel secure and that I could trust him. He told me the truth about the marketability of my piece and helped me find the best price! He is a “diamond in the rough” among so many dealers in the NYC Diamond district. I learned a lot in my dealings down there. Mostly - I will never deal with anyone else but Truval in the future! read less

This review is based on first visiting 2 of Truval’s competitors, an appraiser and then Truval. My first attempts to sell my jewelry were quite suspicious and concerning. Going to... read moreThis review is based on first visiting 2 of Truval’s competitors, an appraiser and then Truval. My first attempts to sell my jewelry were quite suspicious and concerning. Going to an impartial appraiser confirmed how outrageous the first 2 experiences were. He gave me the knowledge and confidence to get a fair price. It was then that I showed up without an appointment at Truval. Steve has a pleasant demeanor and is not pushy. He clearly has experience and has learned to harness it in a way that creates a comfortable setting. Steve offered a fair price for most items. When I felt the offer was not enough, I would counter and Steve would go to where he was comfortable. No hard feelings if we didn’t come to a meeting of the minds. Overall, I feel that I had a 5 star experience. I would go back again and if I did, I might hold firm on certain items. It is important to remember that sales is an art form, employing strategies to get the best price. No doubt I am no match for Steve, but he never makes you feel like you are anything but an equal and respected client. Thanks Steve for bringing some class to your industry. read less

This place is now my go to place to sell any jewelry or precious metals! I’ve been to others where the appraisers made me feel like it was a bother... read moreThis place is now my go to place to sell any jewelry or precious metals! I’ve been to others where the appraisers made me feel like it was a bother to look at my items. Leaving me with a feeling like they were low balling me. At Truwal, I set up a 15 min appointment with Steve. I felt welcomed and it was done in a private office setting . Not some kiosk where a hundred jewlers are staring at you and pressuring you for business. I felt comfortable with the prices that were offered and trusted that my business was valued. Truval will remain my go to place for future appraisals and to sell my jewelry! read less

I've been to Truval twice now to sell watches, gold jewelry, and stones.  Steve and Schlomi are so kind and funny, they make the process super easy, and the time... read moreI've been to Truval twice now to sell watches, gold jewelry, and stones.  Steve and Schlomi are so kind and funny, they make the process super easy, and the time fly by.  I initially went to a few buyers with my items but didn't feel as comfortable or get the same prices as I did at Truval.  Circa Jewels, for instance, has really fancy offices and cute little evaluation rooms, but they offered me pennies for my jewelry.  Total waste of time.  I won't go anywhere other than Truval in the future.  Five stars!

Also:  be sure to bring all documents for Hermes/Cartier/Rolex and extra links, original box, etc for watches since they pay out more when these things are included. read less

I've been to Truval twice now to sell watches, gold jewelry, and stones.  Steve and Schlomi are so kind and funny, they make the process super easy, and the time... read moreI've been to Truval twice now to sell watches, gold jewelry, and stones.  Steve and Schlomi are so kind and funny, they make the process super easy, and the time fly by.  I initially went to a few buyers with my items but didn't feel as comfortable or get the same prices as I did at Truval.  Circa Jewels, for instance, has really fancy offices and cute little evaluation rooms, but they offered me pennies for my jewelry.  Total waste of time.  I won't go anywhere other than Truval in the future.  Five stars!

Also:  be sure to bring all documents for Hermes/Cartier/Rolex and extra links, original box, etc for watches since they pay out more when these things are included. read less

Steve is terrific and gave me a fair price for the gold I brought him. Perhaps even more importantly he is a genuinely amiable person who made the experience of... read moreSteve is terrific and gave me a fair price for the gold I brought him. Perhaps even more importantly he is a genuinely amiable person who made the experience of selling very comfortable. No pushiness, no sneaky games. Just straightforward. read less

I give Turval my highest recommendation. Steve Madar and the staff I spoke with were very helpful, communicative, and quick at accurately valuing my gold assets and purchasing them for... read moreI give Turval my highest recommendation. Steve Madar and the staff I spoke with were very helpful, communicative, and quick at accurately valuing my gold assets and purchasing them for the fair market price. I worked with them over the phone from California on a ~40K sale, shipped through insured FedEx, and received receipt of payment on the same day. I could not be happier that I selected to sell my gold to Truval. read less

Steve was very professional and friendly. He negotiated with me for a fair price and explained the reasoning behind that price. He wasn't pushy like many other people I have... read moreSteve was very professional and friendly. He negotiated with me for a fair price and explained the reasoning behind that price. He wasn't pushy like many other people I have dealt with in the past.

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I felt really good about him (Steve) not like the cats that try to get over on u. He meticulously checks out ur merchandise using the lastest technology and had... read moreI felt really good about him (Steve) not like the cats that try to get over on u. He meticulously checks out ur merchandise using the lastest technology and had a very down to earth personality. He gave me a fair price and i felt this is where u would want to go if u want to sell jewelry , coins, whatever. I don't see any reason to ever go anywhere else. This is the type of place I actually hope for when looking for the absolute best prices. I will recommend him to anyone. Swell guy. U don't find that too much. I was impressed.

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Great location, right in the heart of diamond district. I personally felt it was the best location, because it is in a safe building up and inside. When... read moreGreat location, right in the heart of diamond district. I personally felt it was the best location, because it is in a safe building up and inside. When you are walking there the street is mobbed with shady characters who seem like they just want to rip you off.

Super friendly staff from the time you enter till the time you leave.

I will be returning for all my future jewelry needs and sales. read less

Steve at Truval was a pleasure to deal with -- straightforward, personable and clear about his appraisal of old family silver.  Truval's online appointment system is easy to use --... read moreSteve at Truval was a pleasure to deal with -- straightforward, personable and clear about his appraisal of old family silver.  Truval's online appointment system is easy to use -- we got an appointment for the next day. You have to get through the gauntlet of solicitation along 47th St. Diamond District, so it is nice to do business in a doorman building and quieter, 6th-floor surroundings.  We would happily use Truval again. read less

Steve at Truval was a pleasure to deal with -- straightforward, personable and clear about his appraisal of old family silver. Truval's online appointment system is easy to use... read moreSteve at Truval was a pleasure to deal with -- straightforward, personable and clear about his appraisal of old family silver. Truval's online appointment system is easy to use -- we got an appointment for the next day. You have to get through the gauntlet of solicitation along 47th St. Diamond District, so it is nice to do business in a doorman building and quieter, 6th-floor surroundings. We would happily use Truval again.

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i must start out by saying that before TRUVAL I have never sold

valuables through such a service or outlet .my overall experience was

better than expected and truly a... read morei must start out by saying that before TRUVAL I have never sold

valuables through such a service or outlet .my overall experience was

better than expected and truly a 5 star experience. initially when

referred by a close friend i went in with a guard up just to see what i

can get on my ex's ring that i was dying to get rid of, i just couldn't

look at it any more.. i was ready to take a loss (which was pretty

apparent ,but they still didn't take advantage of me or situation )

from the second i walked in i was totally " wow'd " they appraised my

ex's Audimars Piguet 25% more than it was assessed for anywhere else..

that kinda got me off guard, and i right away thought that there must

be a catch, i wanted to think about it and look at all my options.

surprisingly they were ok with that, and even though they had my contact

information there were no sales calls no pushy sales tactics. i came

back in on my own and took them up on the offer that they offered to

me. they paid upfront and sealed the deal.. i do plan on going back not

only to sell jewelry that i may have, but also they had a beautiful

Rolex president in pristine cosmetic shape with all paper work and

original box on display that id love to buy myself. really top notch

service, trustworthy good people. would recommend to everyone i know

and whoever i dont know too. i usually don't write reviews but in this

case, I feel i have to. Awesome read less

Had a chunky gold bracelet that had been gathering dust for years.  Not knowing much about selling gold and with only a price in my head based on some quick... read moreHad a chunky gold bracelet that had been gathering dust for years.  Not knowing much about selling gold and with only a price in my head based on some quick internet searches,  I took to Yelp and found the reviews for Truval to be favorable, so off I went to the W 47th Street to see what what I could get for it.  Truval is not on the ground floor which I prefer.  It's nice to have a private setting without prying eyes.  When it was my turn, I was taken into a closed office, warmly greeted, and my piece was examined and a fair price extended.  It was a relaxed 1-1 interaction and never felt rushed nor pressured and every question answered politely and professionally.  I left a very satisfied customer.  A+ all around. read less

Had a chunky gold bracelet that had been gathering dust for years.  Not knowing much about selling gold and with only a price in my head based on some quick... read moreHad a chunky gold bracelet that had been gathering dust for years.  Not knowing much about selling gold and with only a price in my head based on some quick internet searches,  I took to Yelp and found the reviews for Truval to be favorable, so off I went to the W 47th Street to see what what I could get for it.  Truval is not on the ground floor which I prefer.  It's nice to have a private setting without prying eyes.  When it was my turn, I was taken into a closed office, warmly greeted, and my piece was examined and a fair price extended.  It was a relaxed 1-1 interaction and never felt rushed nor pressured and every question answered politely and professionally.  I left a very satisfied customer.  A+ all around. read less

Hello, if you are reading this review you're probably contemplating where would be the very best place to sell you're diamonds and or jewelry. Well you are in luck because... read moreHello, if you are reading this review you're probably contemplating where would be the very best place to sell you're diamonds and or jewelry. Well you are in luck because I personally had a very sentimental piece of jewelry that I thought I would never sell in a million years however; after a heavy thought process about selling my item (which honestly represents something different to me nowadays) coupled with needing the extra monetary assistance, I came to peace with selling my item however; I did not want to go to just "any" place.

I have always been skeptical about visiting places where people sell jewelry and or diamonds because a lot of the times people surround those areas and walk up to you in the street and ask questions about buying and selling which can in return make a person feel quite nervous. As I decided to sell my item I did a search online and found 5 different businesses to visit. Upon reading the reviews the company that had the very best reviews was Truval.

After reading the glowing reviews I visited their website and was even more astonished at how detailed, professional and easy their website was to use. Their website is very precise when it explains that they have "expert diamond buyers" along with the fact that the customer "can sell with confidence" and be "offered the highest payout guaranteed". I was also very impressed with how the website explained the three simple steps to the selling process and then gave me the option to actually book an appointment. Everything was simple, clean cut, quick and easy which is exactly what a customer would want when they decide to sell their jewelry.

The magic does not stop there because once I made the call to Truval, I immediately spoke to a live person whose name is Steve and he was very accommodating in booking an appointment for me and even sent me a reminder email and text in regards to the location, date and time of my appointment. Once I entered the office I was greeted by a very beautiful, friendly as well as accommodating receptionist who not only offered me water but actually poured it in a glass for me. I felt like royalty. The office is very clean, bright, friendly and professional. My wait was not long at all. Once I met with Steve I told him a little history about the item I was selling and a little bit about me and to my surprise he didn't try to rush me or focus only on the item I was selling, he actually took the time to listen to me and even shared alittle about him and the company which made me feel even more comfortable because at that point I realized I was not just another customer I was valued and treated like a person. Because of that I wouldn't hesitate to visit Truval again in the event that I ever wanted to sell and or purchase another quality item.

Steve was very honest in his appraisal, gave me several options and allowed me to decide which option I felt was the best. I didn't feel rushed, coerced or that I was being taken advantage of in any way, shape or form and we came to a very fair agreement that I felt very comfortable with.

I am very pleased that I chose to sell my jewelry at Truval. I highly recommend this prestigious company and if you or anyone you know are looking for a professional, friendly, inviting and honest company to sell or buy the very best quality of jewelry then I implore you to run...not walk, to Truval where you're not just a customer...you are a valued individual. read less

Let's begin with the fact the TRUVAL is not on street level of 47th but instead is on the upper floor of an office building with a waiting room, private... read moreLet's begin with the fact the TRUVAL is not on street level of 47th but instead is on the upper floor of an office building with a waiting room, private buying offices and, actual appointments which made it feel like a professional establishment.

The fellow that assisted me (Shlomi) was friendly and not pushy. He appraised my jewelry items, including items that I accidentally added to the items I intended to sell which I felt had no value. I am happy I did because Shlomi discovered that some of them were gold :)

He explained the details of their appraisal process and how they come up with the value. He also appraised a few diamond jewelry pieces for me that I wanted to value but not sell. The staff at TRUVAL is transparent and informative. I am happy to recommend TRUVAL to anyone. read less

I decided to sell my old jewelry upon my visit to New York, I figured if I was ever going to sell my engagement ring why not do it in... read moreI decided to sell my old jewelry upon my visit to New York, I figured if I was ever going to sell my engagement ring why not do it in the diamond district. Navigating through the dozens of buyers is no easy task and I made it a point to gain some insight as to who are the more reputable buyers by reading reviews on Yelp and putting these buyers to the test. One quick lesson learned is that if you had something appraised you should not expect anything near that price from a diamond buyer, appraisal's are for "retail replacement value and for insurance purposes", that's beside the fact that these jewelers need to earn a living.

All of the reputable "buyers" I visited seem to have the same fugazi tactics, from telling me my diamond is out of style to asking me how much I want. If I knew how much i wanted I would not be asking for an offer! The offers I received ranged considerably which left me frustrated but more knowelgable about my diamonds value. I decided to take lunch before finalizing a deal and that's when a friend referred me to TRUVAL! At this point I already had three offers and figured why not, boy am i glad i did that!

I met with Shlomi Shlomo at their buying facility, it's located upstairs which I prefer as it keeps my business dealings more discrete. Working with Shlomi was truly a pleasure, I could tell right away that he was forthcoming, honest and a real diamond expert. He's also a gemologist and diamond cutter with all the tools he needs to assess your jewels right in front of you. He took the time to explain what factors affect the price of my diamond in a friendly and educated manner. I know he was telling the truth because I spoke with 6 other jewelry buyers before meeting with him. The biggest difference was their approach to buying, my previous stops all calculated a price and tried to make unnecessary small talk. At Truval shlomi explained to me how he evaluates the potential to recut my diamond to improve its cut, clarity and even color. He even showed me a princess cut that he recut to a cushion shape! Finally he made me an educated offer based on real world market values which exceeded any previous offer I received from the fugazi establishments I visited earlier.

What makes Truval special is that they are not greedy like the rest of the unethical competition in the district. If you have any needs to sell jewelry make sure to visit them first or last, either way you'll be glad you did! read less

I traveled five hours to New York's Diamond District specifically to sell my diamond cocktail ring. I went to several places but I felt very comfortable and got the best... read moreI traveled five hours to New York's Diamond District specifically to sell my diamond cocktail ring. I went to several places but I felt very comfortable and got the best price at Truval with Zak and Shlomi. None of the others took the time to listen to my concerns and were quick to offer their prices. I'm very impressed with the level of service that Truval provides and I would recommend them for any diamond buying or selling needs.

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Optimum professionalism... I met Steve Madar.. the epitome of courtesy, efficiency, and swift action. I highly recommend Truval to anyone who thinks or considers selling his/her valuables.. Thank you Steve..

Here's the scoop, folks.  I don't give 5 stars - look at my reviews.  I usually write about people's incompetence - and because there is so much of it around,... read moreHere's the scoop, folks.  I don't give 5 stars - look at my reviews.  I usually write about people's incompetence - and because there is so much of it around, I have lots to chose from!  :-)

However, Truval has changed up my usual game.  I shopped around - I went to 4 places total (including Truval).  After having gone to 3 places, I did another quick Google search and found Truval.  I called them and got an unusually friendly and kind voice on the phone - I actually thought it seemed out of place from the usual "I could care a less about you" New York kind of response.  I shrugged my shoulders and asked if I could come in immediately since I was in the neighborhood.  The guy on the phone said "sure, come on over."

I did just that - and met with Steve.  He did the usual - weighed my items and then we got down to business.  I had been offered more at another place and told Steve that.  We did a little back and forth and he decided to meet the price from their competitor.  He explained how this business works and I felt like he was a very genuine and honest person.  I actually felt (for a few mintues) that he cared - I don't know if he did or not, but it felt like he did.  I really appreciated his kindness - such a rarity these days.  I would definitely come back because I trust him.  Seems like he has good values and morals.  Again, a rarity these days.

So here's a five star "shout out" to Steve at Truval. read less

Here's the scoop, folks.  I don't give 5 stars - look at my reviews.  I usually write about people's incompetence - and because there is so much of it around,... read moreHere's the scoop, folks.  I don't give 5 stars - look at my reviews.  I usually write about people's incompetence - and because there is so much of it around, I have lots to chose from!  :-)

However, Truval has changed up my usual game.  I shopped around - I went to 4 places total (including Truval).  After having gone to 3 places, I did another quick Google search and found Truval.  I called them and got an unusually friendly and kind voice on the phone - I actually thought it seemed out of place from the usual "I could care a less about you" New York kind of response.  I shrugged my shoulders and asked if I could come in immediately since I was in the neighborhood.  The guy on the phone said "sure, come on over."

I did just that - and met with Steve.  He did the usual - weighed my items and then we got down to business.  I had been offered more at another place and told Steve that.  We did a little back and forth and he decided to meet the price from their competitor.  He explained how this business works and I felt like he was a very genuine and honest person.  I actually felt (for a few mintues) that he cared - I don't know if he did or not, but it felt like he did.  I really appreciated his kindness - such a rarity these days.  I would definitely come back because I trust him.  Seems like he has good values and morals.  Again, a rarity these days.

So here's a five star "shout out" to Steve at Truval. read less

Outstanding experience in every way. I worked with Steve who was extremely professional, responsive and ultimately offered a very fair price for what the piece I was selling.  In fact,... read moreOutstanding experience in every way. I worked with Steve who was extremely professional, responsive and ultimately offered a very fair price for what the piece I was selling.  In fact, they were able to actually do a bit better than my previous high-offer.  I'm any event, I highly recommend Truval and would easily use them again. read less

Outstanding experience in every way. I worked with Steve who was extremely professional, responsive and ultimately offered a very fair price for what the piece I was selling.  In fact,... read moreOutstanding experience in every way. I worked with Steve who was extremely professional, responsive and ultimately offered a very fair price for what the piece I was selling.  In fact, they were able to actually do a bit better than my previous high-offer.  I'm any event, I highly recommend Truval and would easily use them again. read less

I found Truval online when I wanted to sell a couple pieces of jewelry I've had since I was a little girl. Steve was so easy to work with! He... read moreI found Truval online when I wanted to sell a couple pieces of jewelry I've had since I was a little girl. Steve was so easy to work with! He has such a comfortable way about him, and he comes across as being super knowledgeable and very trustworthy. For instance, he advised me to hold onto my pearl jewelry because he wouldn't be able to give me a price he thought was fair. I respect that! And I do think I got a fair price for the other gold pieces I brought in. I'd recommend these guys in a heartbeat!

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They are really a "class" act.  I was impressed with the fact that not only did I get a fair offer for my items - Steve took the time to... read moreThey are really a "class" act.  I was impressed with the fact that not only did I get a fair offer for my items - Steve took the time to explain how he arrived at the amount.  Not only was it a pleasure to meet him, it was incredibly nice to meet Jenny, the receptionist.  It is an office filled with very nice people who are honest, helpful and genuinely friendly.  I walked out of Truval a happy person.  Definitely give them a try. read less

Professional service - user friendly website - People you can trust with.

I was contacted by Steve from Truval regarding an inquiry regarding some cufflink that I owned. Steve gave me... read moreProfessional service - user friendly website - People you can trust with.

I was contacted by Steve from Truval regarding an inquiry regarding some cufflink that I owned. Steve gave me his most honest review about them, which I took without any doubt. As I mentioned in my above comment these is people you can trust with. read less

They are really a "class" act.  I was impressed with the fact that not only did I get a fair offer for my items - Steve took the time to... read moreThey are really a "class" act.  I was impressed with the fact that not only did I get a fair offer for my items - Steve took the time to explain how he arrived at the amount.  Not only was it a pleasure to meet him, it was incredibly nice to meet Jenny, the receptionist.  It is an office filled with very nice people who are honest, helpful and genuinely friendly.  I walked out of Truval a happy person.  Definitely give them a try. read less

Professional service - user friendly website - People you can trust with.

I was contacted by Steve from Truval regarding an inquiry regarding some cufflink that I owned. Steve gave me... read moreProfessional service - user friendly website - People you can trust with.

I was contacted by Steve from Truval regarding an inquiry regarding some cufflink that I owned. Steve gave me his most honest review about them, which I took without any doubt. As I mentioned in my above comment these is people you can trust with. read less

i must start out by saying that before TRUVAL I have never sold valuables through such a service or outlet .my overall experience was better than expected and truly a... read morei must start out by saying that before TRUVAL I have never sold valuables through such a service or outlet .my overall experience was better than expected and truly a 5 star experience. initially when referred by a close friend i went in with a guard up just to see what i can get on my ex's  ring that i was dying to get rid of, i just couldn't look at it any more.. i was ready to take a loss (which was pretty apparent ,but they still didn't take advantage of me or situation )  from the second i walked in i was totally " wow'd "  they appraised my ex's Audimars Piguet  25% more than it was assessed for anywhere else.. that kinda got me off guard, and i right away  thought that there must be a catch,  i wanted to think about it and  look at all my options.

surprisingly they were ok with that, and even though they had my contact information there were no sales calls  no pushy sales tactics. i came back in on my own and  took them up on the offer that they offered to me. they paid upfront and sealed the deal.. i do plan on going back  not only to sell jewelry that i may have, but also they had a beautiful Rolex president in pristine cosmetic shape with all paper work and original box on display that id love to buy myself. really top notch service, trustworthy good people.  would recommend to everyone i know and  whoever i dont know too. i usually don't write reviews but in this case, I feel i have to.  Awesome read less

i must start out by saying that before TRUVAL I have never sold valuables through such a service or outlet .my overall experience was better than expected and truly a... read morei must start out by saying that before TRUVAL I have never sold valuables through such a service or outlet .my overall experience was better than expected and truly a 5 star experience. initially when referred by a close friend i went in with a guard up just to see what i can get on my ex's  ring that i was dying to get rid of, i just couldn't look at it any more.. i was ready to take a loss (which was pretty apparent ,but they still didn't take advantage of me or situation )  from the second i walked in i was totally " wow'd "  they appraised my ex's Audimars Piguet  25% more than it was assessed for anywhere else.. that kinda got me off guard, and i right away  thought that there must be a catch,  i wanted to think about it and  look at all my options.

surprisingly they were ok with that, and even though they had my contact information there were no sales calls  no pushy sales tactics. i came back in on my own and  took them up on the offer that they offered to me. they paid upfront and sealed the deal.. i do plan on going back  not only to sell jewelry that i may have, but also they had a beautiful Rolex president in pristine cosmetic shape with all paper work and original box on display that id love to buy myself. really top notch service, trustworthy good people.  would recommend to everyone i know and  whoever i dont know too. i usually don't write reviews but in this case, I feel i have to.  Awesome read less

I was happy to find Truval when I needed to sell jewelry from an old BF's that I wanted nothing to do with anymore. The guy named Steve was friendly,... read moreI was happy to find Truval when I needed to sell jewelry from an old BF's that I wanted nothing to do with anymore. The guy named Steve was friendly, knowledgeable. I was in and out in under 15 minutes. The whole process was simple and comfortable unlike some other less than pleasant jewelry buyers I visited earlier. I am happy to recommend them! read less

I was happy to find Truval when I needed to sell jewelry from an old BF's that I wanted nothing to do with anymore. The guy named Steve was friendly,... read moreI was happy to find Truval when I needed to sell jewelry from an old BF's that I wanted nothing to do with anymore. The guy named Steve was friendly, knowledgeable. I was in and out in under 15 minutes. The whole process was simple and comfortable unlike some other less than pleasant jewelry buyers I visited earlier. I am happy to recommend them! read less

Our experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly... read moreOur experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly when we came in. We laid out a dozen older pieces of gold and platinum jewely that ive collected over the years and no longer have a place in modern style. I also wanted to sell a diamond that i inherited from an estate. After a 20 minute evaluation of everything, we got an offer 30% higher then we expected so we didnt even feel the need to negotiate!

We'll definitely be back once we accumulate more gold, jewelry or diamonds to sell. read less

Our experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly... read moreOur experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly when we came in. We laid out a dozen older pieces of gold and platinum jewely that ive collected over the years and no longer have a place in modern style. I also wanted to sell a diamond that i inherited from an estate. After a 20 minute evaluation of everything, we got an offer 30% higher then we expected so we didnt even feel the need to negotiate!

We'll definitely be back once we accumulate more gold, jewelry or diamonds to sell. read less

While in NYC on business, I planned to sell my "starter" set of diamond studs and find about the appraisal process for the pair I currently wear.  

Truval's online appointment... read moreWhile in NYC on business, I planned to sell my "starter" set of diamond studs and find about the appraisal process for the pair I currently wear.  

Truval's online appointment process is fantastic, and once you arrive and meet the staff, the experience gets even better.  For the sale, I met with Shlomi.  I could write volumes about how wonderful, professional, knowledgeable, and generous with his time this man is.  I (thought I) have learned a lot about fine jewelry since I bought those first diamonds in the Caribbean many years ago.  I didn't realize how little I knew then.  

It turns out the diamonds I wanted to sell were of little value to a wholesaler (they are horribly included - Shlomi lent me the loup to inspect them, and they were a disaster!  Never buy a diamond without looking the stone for yourself.  NEVER.). Shlomi offered me suggestions on what I might do instead with the stones.

Meanwhile, with the studs I was wearing, he educated me beyond the 4 C's on how to evaluate a diamond.  And because they had the time and the right personnel in house, I was able to secure the appraisal for those stones before I left Truval.  I cannot thank them enough for fitting me in for this service, unscheduled.

While I did not leave with what I went in for, and I didn't sell my old earrings, I feel like I left with even more value because of the education and time Shlomi gifted me.  There is no doubt that Truval will be my only stop in the future if I need to sell a piece or have something appraised.  And next time I am in the market to make a purchase, I will make Big Apple Jewels (their sister business) my last stop to shop! read less

While in NYC on business, I planned to sell my "starter" set of diamond studs and find about the appraisal process for the pair I currently wear.  

Truval's online appointment... read moreWhile in NYC on business, I planned to sell my "starter" set of diamond studs and find about the appraisal process for the pair I currently wear.  

Truval's online appointment process is fantastic, and once you arrive and meet the staff, the experience gets even better.  For the sale, I met with Shlomi.  I could write volumes about how wonderful, professional, knowledgeable, and generous with his time this man is.  I (thought I) have learned a lot about fine jewelry since I bought those first diamonds in the Caribbean many years ago.  I didn't realize how little I knew then.  

It turns out the diamonds I wanted to sell were of little value to a wholesaler (they are horribly included - Shlomi lent me the loup to inspect them, and they were a disaster!  Never buy a diamond without looking the stone for yourself.  NEVER.). Shlomi offered me suggestions on what I might do instead with the stones.

Meanwhile, with the studs I was wearing, he educated me beyond the 4 C's on how to evaluate a diamond.  And because they had the time and the right personnel in house, I was able to secure the appraisal for those stones before I left Truval.  I cannot thank them enough for fitting me in for this service, unscheduled.

While I did not leave with what I went in for, and I didn't sell my old earrings, I feel like I left with even more value because of the education and time Shlomi gifted me.  There is no doubt that Truval will be my only stop in the future if I need to sell a piece or have something appraised.  And next time I am in the market to make a purchase, I will make Big Apple Jewels (their sister business) my last stop to shop! read less

I found Truval online when I wanted to sell a couple pieces of jewelry I've had since I was a little girl. Steve was so easy to work with! He... read moreI found Truval online when I wanted to sell a couple pieces of jewelry I've had since I was a little girl. Steve was so easy to work with! He has such a comfortable way about him, and he comes across as being super knowledgeable and very trustworthy. For instance, he advised me to hold onto my pearl jewelry because he wouldn't be able to give me a price he thought was fair. I respect that! And I do think I got a fair price for the other gold pieces I brought in. I'd recommend these guys in a heartbeat! read less

I found Truval online when I wanted to sell a couple pieces of jewelry I've had since I was a little girl. Steve was so easy to work with! He... read moreI found Truval online when I wanted to sell a couple pieces of jewelry I've had since I was a little girl. Steve was so easy to work with! He has such a comfortable way about him, and he comes across as being super knowledgeable and very trustworthy. For instance, he advised me to hold onto my pearl jewelry because he wouldn't be able to give me a price he thought was fair. I respect that! And I do think I got a fair price for the other gold pieces I brought in. I'd recommend these guys in a heartbeat! read less