Sell Diamond Jewelry in NYC or Online

Selling Diamonds at the best price.

In today’s market, if you’re looking to sell diamonds, you need a diamond buyer you can trust. At TRUVAL of New York City, we’ve earned a record of success with countless online reviews. We examine your diamond jewelry in detail, itemizing what each diamond and its underlying setting is worth in the Global Diamond Market and make you an offer you can't refuse.


Loose Diamonds Loose Diamonds
Diamond Bands Diamond Bands
Estate Diamonds Estate Diamonds
Diamond Rings Diamond Rings

Why Sell Diamond Jewelry with Us

For the best place to Sell a Diamond at the highest possible price, trust in TRUVAL. Our diamond experts will take the time to make a proper appraisal of your diamond jewelry by assessing its current diamond details as well as the opportunity for recutting in order to improve the color, clarity and diamond shape thereby increasing your diamonds desirability and therefore its value! Additionally, we evaluate designer markings and gold content that further adds value to your diamond jewelry. Then, we evaluate the secondary diamond markets on a Global level to determine what your diamonds are truly worth.
Unlike other diamond buyers that simply weigh and pay at a heavy discount, our process unlocks your Jewelry’s true potential and maximizes your payout. That's what makes selling diamond jewelry a truly unique and profitable endeavor with TRUVAL. Appointments available to sell diamonds in NYC or you can sell diamonds online with FedEx.

Accepted Items

While most buyers are only interested in your high-worth Jewelry and watches, TRUVAL offers a more complete option for selling diamond jewelry. Our jewelry experts are ready to purchase everything from Diamond Engagement Rings to Diamond Bracelets, earrings, necklaces, pendants, chains and diamond wedding bands.

recently purchased

  • 14K and 18K Gold and Diamond Jewelry

    14K and 18K Gold and Diamond Jewelry

  • 18K Yellow Gold and Diamond Estate Brooches and Pins

    18K Yellow Gold and Diamond Estate Brooches and Pins

  • Circa 1920s Platinum Pin with Diamonds and Emeralds

    Circa 1920s Platinum Pin with Diamonds and Emeralds

  • H.Stern Diamond Ring

    H.Stern Diamond Ring

  • H.Stern Diamond Hoop Earrings

    H.Stern Diamond Hoop Earrings

  • Gurhan 24k Gold and Diamond Ring

    Gurhan 24k Gold and Diamond Ring

  • Cartier Double C Ring and Earring Set

    Cartier Double C Ring and Earring Set

  • DIAMOND AND RUBY PIN SET IN PLATINUM

    DIAMOND AND RUBY PIN SET IN PLATINUM

  • DIAMOND ENGAGEMENT RING WITH 2 CT EMERALD DIAMOND

    DIAMOND ENGAGEMENT RING WITH 2 CT EMERALD DIAMOND

  • GIA CERTIFIED LOOSE DIAMOND, 2.01 carat

    GIA CERTIFIED LOOSE DIAMOND, 2.01 carat

  • LOOSE DIAMOND 2.25CT ROUND BRILLIANT

    LOOSE DIAMOND 2.25CT ROUND BRILLIANT

  • GIA certified Loose Diamond

    GIA certified Loose Diamond

  • gold and diamond Anniversary band

    gold and diamond Anniversary band

  • Emerald and diamond brooch set in platinum

    Emerald and diamond brooch set in platinum

  • Diamond engagement ring with 2 ct emerald diamond

    Diamond engagement ring with 2 ct emerald diamond

  • diamond wedding band with over 5 carat diamonds t.w.

    diamond wedding band with over 5 carat diamonds t.w.

  • Fancy Vivid yellow diamond engagement ring

    Fancy Vivid yellow diamond engagement ring

  • diamond and gold wedding band with 0.75 ct in diamonds

    diamond and gold wedding band with 0.75 ct in diamonds

  • Loose Diamond Emerald 3.33 carat D, IF

    Loose Diamond Emerald 3.33 carat D, IF

  • Loose Diamond 2.25ct round brilliant

    Loose Diamond 2.25ct round brilliant

  • Diamond and Ruby Pin set in Platinum

    Diamond and Ruby Pin set in Platinum

  • 18kt wedding band with 1 ct in diamonds

    18kt wedding band with 1 ct in diamonds

  • 1.25 carat diamond engagement ring

    1.25 carat diamond engagement ring

We're The Diamond Experts You Can Trust

Our seasoned diamond buyers have earned an A+ rating with the Better Business Bureau and countless of 5 star reviews on YELP and GOOGLE. Thats because we take pride in making our customers happy by showing them the experience they deserve when selling diamond jewelry. That is why we built our operation contrary to the way people imagine our establishment to be. You can sell diamonds with confidence online or at our NYC location which provides a professional staff, private appraisals and is staffed with Certified G.I.A Graduate Diamond Gemologists. Our impressive staff of Diamond Buyers includes GIA Alumni, 2nd generation jewelers, and over 150 years of experience buying and selling diamonds. You can rest assured that your diamond jewelry is going to be evaluated by a true professional, which ensures a fair payout!

Sell Diamonds from Anywhere

Yes, you can sell your diamond at a local jewelry store, and they are happy to buy it at a hefty discount and place it in their showcase for re-sale. In contrast, our clients have access to sell diamonds in NYC or online with our professional diamond experts that provide a real-world understanding of diamond prices with the resources to buy any diamond at the highest prices the market can bear. Accept our offer and get paid on the spot or within 24 hours if selling via mail. If you choose not to sell, you can trust us to return your diamond with no cost or obligation.


No matter how you sell, it's an easy 4 step process

first step in selling to TruVal

Describe your Items

Start by filling out the Get A Quote form or call in to discuss your items potential value.

second step in selling to TruVal

Your selling options

To sell your items, schedule an in-store appointment or access our free and insured FedEx mail-in service.

third step in selling to TruVal

Get your offer

Our leading experts will evaluate brand, design, and precious metal content to make you the best offer.

fourth step in selling to TruVal

Get paid

In-person sellers receive cash within minutes. Mail-in sellers receive immediate payment via check or wire

  • 5 star ratingI generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs. being on the street, and you can even book an... read more

    Lindsay P. Avatar
    Lindsay P.
    6/13/2019

    The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were... read more

    KJ J. Avatar
    KJ J.
    5/13/2019

    5 star ratingThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were... read more

    Ken J. Avatar
    Ken J.
    5/13/2019

    After visiting five diamond buying businesses in NYC, I can honestly say...Thank you, Truval! Many thanks to the staff at Truval for providing a comfortable, educational and warm environment in which to do business. Schlomi was gifted in evaluating my... read more

    Pam H. Avatar
    Pam H.
    4/18/2019
  • 5 star ratingI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had a great experience. They were very fair with their pricing.... read more

    Daisy K. Avatar
    Daisy K.
    4/17/2019

    I met with Steve and was blown away by his honesty and transparency. Certainly not what I was expecting from a business in the midst of the hustle and bustle of NYC's diamond district.

    Rita G. Avatar
    Rita G.
    2/08/2019

    4 star ratingI was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a recommendation, "his guy" does not deal with small stuff. So,... read more

    Janice W. Avatar
    Janice W.
    1/22/2019

    4 star ratingI was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a recommendation, "his guy" does not deal with small stuff. So,... read more

    Janice W. Avatar
    Janice W.
    1/22/2019
  • Truval is the best if you want to sell your old jewelry. They are very honest and trustworthy .The customer service is outstanding. They follow up with you every step. Zak and Steve are very nice and very helpful. I... read more

    P K. Avatar
    P K.
    1/11/2019

    We had a wonderful experience with Steve. He was honest and we had no doubts selling our precious jewelry and receiving a great price. He also had one of his diamond experts on hand and he took another piece to... read more

    Laura H. Avatar
    Laura H.
    9/26/2018

    5 star ratingI came here to sell my diamond ring and everyone here were very helpful and I really appreciated it very much since it was my first time. I think the pirce I got was very fair and they were reallygreat.... read more

    Young K. Avatar
    Young K.
    9/14/2018

    5 star ratingAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their Yelp reviews. I know that Yelp reviews can be manipulated... read more

    Ben G. Avatar
    Ben G.
    8/29/2018
  • 5 star ratingAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their Yelp reviews. I know that Yelp reviews can be manipulated... read more

    Ben G. Avatar
    Ben G.
    8/29/2018

    5 star ratingI had a great experience with these guys! The office was professional and secure, which is comforting when you are pulling out your expensive jewelry to be evaluated. "Diamond speak" was like a foreign language for me, but they explained... read more

    Emily H. Avatar
    Emily H.
    6/09/2018

    5 star ratingI brought my unused jewelry to Manhattan and knew I would sell in the Diamond District. I didn't have a ton, but it was a lot for me. It was overwhelming to think about finding the right person, but I... read more

    Mika B. Avatar
    Mika B.
    6/05/2018

    I did a bunch of research online to find the right place to sell a diamond. I chose Truval and found the experience to be quite fun and enjoyable. Everyone I worked with was very nice.

    Melodie P. Avatar
    Melodie P.
    5/05/2018
  • 5 star ratingI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone at the office was extremely friendly, which in this business,... read more

    Gesche H. Avatar
    Gesche H.
    4/18/2018

    5 star ratingI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone at the office was extremely friendly, which in this business,... read more

    Gesche H. Avatar
    Gesche H.
    4/18/2018

    My experience selling my diamond ring was nothing like I expected it to be, Steve was such a gentleman and professional in his assessment of my diamond. He quickly downloaded a copy of my GIA diamond grading report and preceded... read more

    Lior D. Avatar
    Lior D.
    2/18/2018

    When trying to find a buyer for my watch - I felt like I was being given the run around until I met Steve from Truval. He immediately made me feel secure and that I could trust him. He told... read more

    Dina C. Avatar
    Dina C.
    2/18/2018
  • 5 star ratingIt was my first time visiting Truval. I had some diamond and gold jewelry to sell, which I no longer wear. I was suppose to meet with Steve, but I was late and met with Shlomi instead. He was warm... read more

    Lisa M. Avatar
    Lisa M.
    1/11/2018

    Great location, right in the heart of diamond district. I personally felt it was the best location, because it is in a safe building up and inside. When you are walking there the street is mobbed with shady... read more

    Richard S. Avatar
    Richard S.
    12/07/2017

    5 star ratingSteve at Truval was a pleasure to deal with -- straightforward, personable and clear about his appraisal of old family silver.  Truval's online appointment system is easy to use -- we got an appointment for the next day. You have... read more

    David R. Avatar
    David R.
    10/20/2017

    Steve at Truval was a pleasure to deal with -- straightforward, personable and clear about his appraisal of old family silver. Truval's online appointment system is easy to use -- we got an appointment for the next day. You... read more

    David R. Avatar
    David R.
    10/11/2017
  • Hello, if you are reading this review you're probably contemplating where would be the very best place to sell you're diamonds and or jewelry. Well you are in luck because I personally had a very sentimental piece of jewelry that... read more

    Latisha W. Avatar
    Latisha W.
    9/07/2017

    Let's begin with the fact the TRUVAL is not on street level of 47th but instead is on the upper floor of an office building with a waiting room, private buying offices and, actual appointments which made it feel like... read more

    Daniel M. Avatar
    Daniel M.
    8/30/2017

    I decided to sell my old jewelry upon my visit to New York, I figured if I was ever going to sell my engagement ring why not do it in the diamond district. Navigating through the dozens of buyers is... read more

    erica m. Avatar
    erica m.
    8/27/2017

    I traveled five hours to New York's Diamond District specifically to sell my diamond cocktail ring. I went to several places but I felt very comfortable and got the best price at Truval with Zak and Shlomi. None of the... read more

    Denise B. Avatar
    Denise B.
    8/17/2017
  • 5 star ratingOur experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly when we came in. We laid out a dozen older... read more

    Martha M. Avatar
    Martha M.
    7/16/2017

    5 star ratingOur experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly when we came in. We laid out a dozen older... read more

    Martha M. Avatar
    Martha M.
    7/16/2017

    5 star ratingWhile in NYC on business, I planned to sell my "starter" set of diamond studs and find about the appraisal process for the pair I currently wear.  

    Truval's online appointment process is fantastic, and once you arrive and meet the...
    read more

    Megan M. Avatar
    Megan M.
    7/11/2017

    5 star ratingWhile in NYC on business, I planned to sell my "starter" set of diamond studs and find about the appraisal process for the pair I currently wear.  

    Truval's online appointment process is fantastic, and once you arrive and meet the...
    read more

    Megan M. Avatar
    Megan M.
    7/11/2017
  • 5 star ratingThey were very fair and trustworthy. I think this should be your only stop if you are looking to sell/purchase jewelry/diamonds. I will definitely be back.

    Desmond B. Avatar
    Desmond B.
    3/23/2017

    5 star ratingThey were very fair and trustworthy. I think this should be your only stop if you are looking to sell/purchase jewelry/diamonds. I will definitely be back.

    Desmond B. Avatar
    Desmond B.
    3/23/2017

    5 star ratingI decided to sell my old jewelry, so I figured if I was ever going to sell my engagement ring why not do it in the diamond district. Navigating through the dozens of buyers is no easy task and I... read more

    Erica I. Avatar
    Erica I.
    3/05/2017

    5 star ratingI decided to sell my old jewelry, so I figured if I was ever going to sell my engagement ring why not do it in the diamond district. Navigating through the dozens of buyers is no easy task and I... read more

    Erica I. Avatar
    Erica I.
    3/05/2017
  • When trying to find a buyer for my watch - I felt like I was being given the run around until I met Steve from Truval. He immediately made me feel secure and that I could trust him. He told... read more

    Dina C. Avatar
    Dina C.
    1/01/1970

    THANK YOU! THANK YOU! THANK YOU! 1. I looked online for the most reputable Jewlery/diamond buyers in NYC and made a list to visit 4 of them. 2. Visited 2 different buyers before coming to Truval (Looking for the best... read more

    Dayana M. Avatar
    Dayana M.
    1/01/1970

    I worked with Shlomi and Steve at Truval to value an engagement ring, platinum band and diamond and sapphire necklace. Both were professional, personable and made the experience very pleasant. They offered me a very fair price, especially since one... read more

    Liz T. Avatar
    Liz T.
    1/01/1970

    I decided to sell my old jewelry upon my visit to New York, I figured if I was ever going to sell my engagement ring why not do it in the diamond district. Navigating through the dozens of buyers is... read more

    Erica M. Avatar
    Erica M.
    1/01/1970

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Call 212-938-1002

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