Sell Diamond Jewelry in NYC or Online

Steve & Shlomi are amazing, trustworthy, honest and I would highly recommend them for all of your jewelry purposes. Whether buying new or selling old, do not hesitate. It can be scary going to the diamond district.. for anyone!!... read moreSteve & Shlomi are amazing, trustworthy, honest and I would highly recommend them for all of your jewelry purposes. Whether buying new or selling old, do not hesitate. It can be scary going to the diamond district.. for anyone!! But I would only use them again going forward. Thank you both for an amazing experience! read less

I chose TruVal because they were extensively reviewed very well, and my experience confirmed those reviews. Schlomi and Steve at TruVal were a pleasure to work with, and made selling my antique diamond ring a simple, straightforward and easy experience.

Despite... read moreI chose TruVal because they were extensively reviewed very well, and my experience confirmed those reviews. Schlomi and Steve at TruVal were a pleasure to work with, and made selling my antique diamond ring a simple, straightforward and easy experience.

Despite the fact that I needed to reschedule a number of times, Schlomi made room for me in his schedule, took the time to discuss the ins and outs of how he appraised my ring, matched the price of another appraisal I’d received and even beat the terms. On a later visit, Steve made the final transaction easy and was a pleasure to work with.

I highly recommend TruVal, and will certainly keep them in my Rolodex. read less

I had a great experience working with the resources at TruVal. They help me to sell a perfectly good diamond ring for a fair price. Thank you for all that you do!

I generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs. being on the street, and you can even book an... read moreI generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs. being on the street, and you can even book an appt online. I met with Steve, who gave me a very fair price for my gold bracelet and was even nice enough to explain the test did he did to see what karat it was. I will be back next time I have jewelry to sell! read less

Low pressure environment.  Offered me more money for my loose diamond and diamond ring than the other 2 firms that I checked.

Low pressure environment.  Offered me more money for my loose diamond and diamond ring than the other 2 firms that I checked.

The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were... read moreThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were provided to make me feel comfortable, not pushy, and the scheduling process was simple. I wouldn’t hesitate to do business with them again and recommend anyone who may apprehensive to go there as I'm sure they will be pleasantly surprised. read less

The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were... read moreThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were provided to make me feel comfortable, not pushy, and the scheduling process was simple. I wouldn’t hesitate to do business with them again and recommend anyone who may apprehensive to go there as I'm sure they will be pleasantly surprised. read less

The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were... read moreThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were provided to make me feel comfortable, not pushy, and the scheduling process was simple. I wouldn't hesitate to do business with them again and recommend anyone who may apprehensive to go there as I'm sure they will be pleasantly surprised. read less

The professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were... read moreThe professionalism and honest evaluation of my unique engagement ring provided by Zach and the staff at Truval were unmatched. In the heart of the diamond district, they are honestly a true value. The atmosphere was welcoming; multiple options were provided to make me feel comfortable, not pushy, and the scheduling process was simple. I wouldn't hesitate to do business with them again and recommend anyone who may apprehensive to go there as I'm sure they will be pleasantly surprised. read less

After visiting five diamond buying businesses in NYC, I can honestly say...Thank you, Truval! Many thanks to the staff at Truval for providing a comfortable, educational and warm environment in which to do business. Schlomi was gifted in evaluating my... read moreAfter visiting five diamond buying businesses in NYC, I can honestly say...Thank you, Truval! Many thanks to the staff at Truval for providing a comfortable, educational and warm environment in which to do business. Schlomi was gifted in evaluating my piece and extended his depth of knowledge to me during the process. He had respect for my heart and demonstrated a sincere consideration for his other customers and staff while I was there. At Truval’s suggestion, I took my piece to the GIA Institute to have it graded and documented. When that process was complete, I returned to Truval and sold my piece to them with confidence. I feel I got a very fair deal, an education and a place to do business in the future. I would return to them in a heartbeat! Thank you Shlomi and Steve! Go to Truval! read less

I wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had a great experience. They were very fair with their pricing.... read moreI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had a great experience. They were very fair with their pricing. They made me feel comfortable and didn't put any pressure on me. I will definitely be back. I highly recommend their services. read less

I wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had a great experience. They were very fair with their pricing.... read moreI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had a great experience. They were very fair with their pricing. They made me feel comfortable and didn't put any pressure on me. I will definitely be back. I highly recommend their services. read less

I met with Steve and was blown away by his honesty and transparency. Certainly not what I was expecting from a business in the midst of the hustle and bustle of NYC's diamond district.

I was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a recommendation, "his guy" does not deal with small stuff. So,... read moreI was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a recommendation, "his guy" does not deal with small stuff. So, I turned to Yelp and based on the reviews, and after clicking through to their website, I decided to try TruVal.

I did not know what to expect and did not have an appointment. Steve was welcoming and friendly and based on the little I did know about m ring, I was comfortable with his offer. He also discussed several other rings I had with me and made me an offer for them as well.

I would definitely go to TruVal again. Thank you, Steve! read less

I was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a recommendation, "his guy" does not deal with small stuff. So,... read moreI was very happy with my experience at Truval. I had a small but unusual diamond ring to sell, and while I know a jeweler whom I asked for a recommendation, "his guy" does not deal with small stuff. So, I turned to Yelp and based on the reviews, and after clicking through to their website, I decided to try TruVal.

I did not know what to expect and did not have an appointment. Steve was welcoming and friendly and based on the little I did know about m ring, I was comfortable with his offer. He also discussed several other rings I had with me and made me an offer for them as well.

I would definitely go to TruVal again. Thank you, Steve! read less

Truval is the best if you want to sell your old jewelry. They are very honest and trustworthy .The customer service is outstanding. They follow up with you every step. Zak and Steve are very nice and very helpful. I... read moreTruval is the best if you want to sell your old jewelry. They are very honest and trustworthy .The customer service is outstanding. They follow up with you every step. Zak and Steve are very nice and very helpful. I shopped around and got the different quotes for my diamond, not to mention which other 3 companies you could find on Google. As far as I concerned, Truval gave me the fair price and gave me more than the others. If you don't believe me, please shop around for the quote then decide!!! They will never give you maximum price they estimate, but you have to accept that because you always lose the value after you purchase it, just like a car. You will be happier than selling to the retailer.... read less

We had a wonderful experience with Steve. He was honest and we had no doubts selling our precious jewelry and receiving a great price. He also had one of his diamond experts on hand and he took another piece to... read moreWe had a wonderful experience with Steve. He was honest and we had no doubts selling our precious jewelry and receiving a great price. He also had one of his diamond experts on hand and he took another piece to a rare coin expert, so I would have no doubts on the value. I had researched for days and since this was my first time selling our jewelry, I wanted to make sure it was the best place. In fact, I will be going back in a couple weeks ! I will continue to do business with Truval. read less

After visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their Yelp reviews. I know that Yelp reviews can be manipulated... read moreAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their Yelp reviews. I know that Yelp reviews can be manipulated (one of the other places had a computer in their lobby telling customers that if they gave them positive Yelp review, that they would get an immediate 10% discount!) so I am always skeptical, even with a good Yelp rating. Still, I decided to check out TruVal as I figured I had nothing to lose.

I did not have an appointment and I met with Zak and he was genuinely a pleasure to work with. He gave me a price on my rings that was 2.5x the other offers and I accepted it without negotiating the price. First, he told me what the rings were worth and then what he would pay. I also had some gold and silver necklaces to sell, which they purchased as well, also giving me a very fair price. Note: I understand that they do take appointments so if you know you are stopping by, it may make sense to make an appointment first.

I know that it is so easy to get ripped off by jewelers, especially if you are like me and know very little about jewelry. If you have anything to sell, you can go elsewhere to get a few prices to compare but always go here afterward and you will be shocked at what they will offer and the probability of you being lowballed elsewhere. For me, the difference was quite significant, like I said earlier, 2.5x!

I will definitely be back here. read less

After visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their Yelp reviews. I know that Yelp reviews can be manipulated... read moreAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their Yelp reviews. I know that Yelp reviews can be manipulated (one of the other places had a computer in their lobby telling customers that if they gave them positive Yelp review, that they would get an immediate 10% discount!) so I am always skeptical, even with a good Yelp rating. Still, I decided to check out TruVal as I figured I had nothing to lose.

I did not have an appointment and I met with Zak and he was genuinely a pleasure to work with. He gave me a price on my rings that was 2.5x the other offers and I accepted it without negotiating the price. First, he told me what the rings were worth and then what he would pay. I also had some gold and silver necklaces to sell, which they purchased as well, also giving me a very fair price. Note: I understand that they do take appointments so if you know you are stopping by, it may make sense to make an appointment first.

I know that it is so easy to get ripped off by jewelers, especially if you are like me and know very little about jewelry. If you have anything to sell, you can go elsewhere to get a few prices to compare but always go here afterward and you will be shocked at what they will offer and the probability of you being lowballed elsewhere. For me, the difference was quite significant, like I said earlier, 2.5x!

I will definitely be back here. read less

I did a bunch of research online to find the right place to sell a diamond. I chose Truval and found the experience to be quite fun and enjoyable. Everyone I worked with was very nice.

I sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone at the office was extremely friendly, which in this business,... read moreI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone at the office was extremely friendly, which in this business, I had prior learned, is everything but standard. Even months after the transaction happened when I had a follow-up question about the item I sold, Steve went above and beyond to help me get the information I needed. Top notch customer service, communication and general courtesy. read less

I sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone at the office was extremely friendly, which in this business,... read moreI sold a diamond Tiffany ring & spoke to several stores about doing so...and had the by far best experience with Truval. I received a very fair quote and everyone at the office was extremely friendly, which in this business, I had prior learned, is everything but standard. Even months after the transaction happened when I had a follow-up question about the item I sold, Steve went above and beyond to help me get the information I needed. Top notch customer service, communication and general courtesy. read less

My experience selling my diamond ring was nothing like I expected it to be, Steve was such a gentleman and professional in his assessment of my diamond. He quickly downloaded a copy of my GIA diamond grading report and preceded... read moreMy experience selling my diamond ring was nothing like I expected it to be, Steve was such a gentleman and professional in his assessment of my diamond. He quickly downloaded a copy of my GIA diamond grading report and preceded to explain to me how they value diamonds and what similar diamonds are worth in today’s market. I walked away ridding myself of some unwanted jewels with a smile on my face and money to spend. Thank you Steve! read less

When trying to find a buyer for my watch - I felt like I was being given the run around until I met Steve from Truval. He immediately made me feel secure and that I could trust him. He told... read moreWhen trying to find a buyer for my watch - I felt like I was being given the run around until I met Steve from Truval. He immediately made me feel secure and that I could trust him. He told me the truth about the marketability of my piece and helped me find the best price! He is a “diamond in the rough” among so many dealers in the NYC Diamond district. I learned a lot in my dealings down there. Mostly - I will never deal with anyone else but Truval in the future! read less

It was my first time visiting Truval. I had some diamond and gold jewelry to sell, which I no longer wear. I was suppose to meet with Steve, but I was late and met with Shlomi instead. He was warm... read moreIt was my first time visiting Truval. I had some diamond and gold jewelry to sell, which I no longer wear. I was suppose to meet with Steve, but I was late and met with Shlomi instead. He was warm and welcoming, and made me feel at ease immediately. It can be a very difficult task to find an honest and professional jewelry specialist, especially in New York's Diamond District. Shlomi explained the value of each item I was selling and offered me the best price, with absolutely no pressure at all. I got to meet Steve too, and had a wonderful interaction with him as well. I would highly reccommend Shlomi and Steve to anyone looking to purchase or sell jewelry. Very kind, honest, and professional gentlemen. Great energy and vibe. I give my experience 5-stars! Thanks Shlomi & Steve! read less

Great location, right in the heart of diamond district. I personally felt it was the best location, because it is in a safe building up and inside. When you are walking there the street is mobbed with shady... read moreGreat location, right in the heart of diamond district. I personally felt it was the best location, because it is in a safe building up and inside. When you are walking there the street is mobbed with shady characters who seem like they just want to rip you off.

Super friendly staff from the time you enter till the time you leave.

I will be returning for all my future jewelry needs and sales. read less

Steve at Truval was a pleasure to deal with -- straightforward, personable and clear about his appraisal of old family silver. Truval's online appointment system is easy to use -- we got an appointment for the next day. You... read moreSteve at Truval was a pleasure to deal with -- straightforward, personable and clear about his appraisal of old family silver. Truval's online appointment system is easy to use -- we got an appointment for the next day. You have to get through the gauntlet of solicitation along 47th St. Diamond District, so it is nice to do business in a doorman building and quieter, 6th-floor surroundings. We would happily use Truval again.

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Hello, if you are reading this review you're probably contemplating where would be the very best place to sell you're diamonds and or jewelry. Well you are in luck because I personally had a very sentimental piece of jewelry that... read moreHello, if you are reading this review you're probably contemplating where would be the very best place to sell you're diamonds and or jewelry. Well you are in luck because I personally had a very sentimental piece of jewelry that I thought I would never sell in a million years however; after a heavy thought process about selling my item (which honestly represents something different to me nowadays) coupled with needing the extra monetary assistance, I came to peace with selling my item however; I did not want to go to just "any" place.

I have always been skeptical about visiting places where people sell jewelry and or diamonds because a lot of the times people surround those areas and walk up to you in the street and ask questions about buying and selling which can in return make a person feel quite nervous. As I decided to sell my item I did a search online and found 5 different businesses to visit. Upon reading the reviews the company that had the very best reviews was Truval.

After reading the glowing reviews I visited their website and was even more astonished at how detailed, professional and easy their website was to use. Their website is very precise when it explains that they have "expert diamond buyers" along with the fact that the customer "can sell with confidence" and be "offered the highest payout guaranteed". I was also very impressed with how the website explained the three simple steps to the selling process and then gave me the option to actually book an appointment. Everything was simple, clean cut, quick and easy which is exactly what a customer would want when they decide to sell their jewelry.

The magic does not stop there because once I made the call to Truval, I immediately spoke to a live person whose name is Steve and he was very accommodating in booking an appointment for me and even sent me a reminder email and text in regards to the location, date and time of my appointment. Once I entered the office I was greeted by a very beautiful, friendly as well as accommodating receptionist who not only offered me water but actually poured it in a glass for me. I felt like royalty. The office is very clean, bright, friendly and professional. My wait was not long at all. Once I met with Steve I told him a little history about the item I was selling and a little bit about me and to my surprise he didn't try to rush me or focus only on the item I was selling, he actually took the time to listen to me and even shared alittle about him and the company which made me feel even more comfortable because at that point I realized I was not just another customer I was valued and treated like a person. Because of that I wouldn't hesitate to visit Truval again in the event that I ever wanted to sell and or purchase another quality item.

Steve was very honest in his appraisal, gave me several options and allowed me to decide which option I felt was the best. I didn't feel rushed, coerced or that I was being taken advantage of in any way, shape or form and we came to a very fair agreement that I felt very comfortable with.

I am very pleased that I chose to sell my jewelry at Truval. I highly recommend this prestigious company and if you or anyone you know are looking for a professional, friendly, inviting and honest company to sell or buy the very best quality of jewelry then I implore you to run...not walk, to Truval where you're not just a customer...you are a valued individual. read less

Let's begin with the fact the TRUVAL is not on street level of 47th but instead is on the upper floor of an office building with a waiting room, private buying offices and, actual appointments which made it feel like... read moreLet's begin with the fact the TRUVAL is not on street level of 47th but instead is on the upper floor of an office building with a waiting room, private buying offices and, actual appointments which made it feel like a professional establishment.

The fellow that assisted me (Shlomi) was friendly and not pushy. He appraised my jewelry items, including items that I accidentally added to the items I intended to sell which I felt had no value. I am happy I did because Shlomi discovered that some of them were gold :)

He explained the details of their appraisal process and how they come up with the value. He also appraised a few diamond jewelry pieces for me that I wanted to value but not sell. The staff at TRUVAL is transparent and informative. I am happy to recommend TRUVAL to anyone. read less

I decided to sell my old jewelry upon my visit to New York, I figured if I was ever going to sell my engagement ring why not do it in the diamond district. Navigating through the dozens of buyers is... read moreI decided to sell my old jewelry upon my visit to New York, I figured if I was ever going to sell my engagement ring why not do it in the diamond district. Navigating through the dozens of buyers is no easy task and I made it a point to gain some insight as to who are the more reputable buyers by reading reviews on Yelp and putting these buyers to the test. One quick lesson learned is that if you had something appraised you should not expect anything near that price from a diamond buyer, appraisal's are for "retail replacement value and for insurance purposes", that's beside the fact that these jewelers need to earn a living.

All of the reputable "buyers" I visited seem to have the same fugazi tactics, from telling me my diamond is out of style to asking me how much I want. If I knew how much i wanted I would not be asking for an offer! The offers I received ranged considerably which left me frustrated but more knowelgable about my diamonds value. I decided to take lunch before finalizing a deal and that's when a friend referred me to TRUVAL! At this point I already had three offers and figured why not, boy am i glad i did that!

I met with Shlomi Shlomo at their buying facility, it's located upstairs which I prefer as it keeps my business dealings more discrete. Working with Shlomi was truly a pleasure, I could tell right away that he was forthcoming, honest and a real diamond expert. He's also a gemologist and diamond cutter with all the tools he needs to assess your jewels right in front of you. He took the time to explain what factors affect the price of my diamond in a friendly and educated manner. I know he was telling the truth because I spoke with 6 other jewelry buyers before meeting with him. The biggest difference was their approach to buying, my previous stops all calculated a price and tried to make unnecessary small talk. At Truval shlomi explained to me how he evaluates the potential to recut my diamond to improve its cut, clarity and even color. He even showed me a princess cut that he recut to a cushion shape! Finally he made me an educated offer based on real world market values which exceeded any previous offer I received from the fugazi establishments I visited earlier.

What makes Truval special is that they are not greedy like the rest of the unethical competition in the district. If you have any needs to sell jewelry make sure to visit them first or last, either way you'll be glad you did! read less

I traveled five hours to New York's Diamond District specifically to sell my diamond cocktail ring. I went to several places but I felt very comfortable and got the best price at Truval with Zak and Shlomi. None of the... read moreI traveled five hours to New York's Diamond District specifically to sell my diamond cocktail ring. I went to several places but I felt very comfortable and got the best price at Truval with Zak and Shlomi. None of the others took the time to listen to my concerns and were quick to offer their prices. I'm very impressed with the level of service that Truval provides and I would recommend them for any diamond buying or selling needs.

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Our experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly when we came in. We laid out a dozen older... read moreOur experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly when we came in. We laid out a dozen older pieces of gold and platinum jewely that ive collected over the years and no longer have a place in modern style. I also wanted to sell a diamond that i inherited from an estate. After a 20 minute evaluation of everything, we got an offer 30% higher then we expected so we didnt even feel the need to negotiate!

We'll definitely be back once we accumulate more gold, jewelry or diamonds to sell. read less

Our experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly when we came in. We laid out a dozen older... read moreOur experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly when we came in. We laid out a dozen older pieces of gold and platinum jewely that ive collected over the years and no longer have a place in modern style. I also wanted to sell a diamond that i inherited from an estate. After a 20 minute evaluation of everything, we got an offer 30% higher then we expected so we didnt even feel the need to negotiate!

We'll definitely be back once we accumulate more gold, jewelry or diamonds to sell. read less

While in NYC on business, I planned to sell my "starter" set of diamond studs and find about the appraisal process for the pair I currently wear.  

Truval's online appointment process is fantastic, and once you arrive and meet the... read moreWhile in NYC on business, I planned to sell my "starter" set of diamond studs and find about the appraisal process for the pair I currently wear.  

Truval's online appointment process is fantastic, and once you arrive and meet the staff, the experience gets even better.  For the sale, I met with Shlomi.  I could write volumes about how wonderful, professional, knowledgeable, and generous with his time this man is.  I (thought I) have learned a lot about fine jewelry since I bought those first diamonds in the Caribbean many years ago.  I didn't realize how little I knew then.  

It turns out the diamonds I wanted to sell were of little value to a wholesaler (they are horribly included - Shlomi lent me the loup to inspect them, and they were a disaster!  Never buy a diamond without looking the stone for yourself.  NEVER.). Shlomi offered me suggestions on what I might do instead with the stones.

Meanwhile, with the studs I was wearing, he educated me beyond the 4 C's on how to evaluate a diamond.  And because they had the time and the right personnel in house, I was able to secure the appraisal for those stones before I left Truval.  I cannot thank them enough for fitting me in for this service, unscheduled.

While I did not leave with what I went in for, and I didn't sell my old earrings, I feel like I left with even more value because of the education and time Shlomi gifted me.  There is no doubt that Truval will be my only stop in the future if I need to sell a piece or have something appraised.  And next time I am in the market to make a purchase, I will make Big Apple Jewels (their sister business) my last stop to shop! read less

While in NYC on business, I planned to sell my "starter" set of diamond studs and find about the appraisal process for the pair I currently wear.  

Truval's online appointment process is fantastic, and once you arrive and meet the... read moreWhile in NYC on business, I planned to sell my "starter" set of diamond studs and find about the appraisal process for the pair I currently wear.  

Truval's online appointment process is fantastic, and once you arrive and meet the staff, the experience gets even better.  For the sale, I met with Shlomi.  I could write volumes about how wonderful, professional, knowledgeable, and generous with his time this man is.  I (thought I) have learned a lot about fine jewelry since I bought those first diamonds in the Caribbean many years ago.  I didn't realize how little I knew then.  

It turns out the diamonds I wanted to sell were of little value to a wholesaler (they are horribly included - Shlomi lent me the loup to inspect them, and they were a disaster!  Never buy a diamond without looking the stone for yourself.  NEVER.). Shlomi offered me suggestions on what I might do instead with the stones.

Meanwhile, with the studs I was wearing, he educated me beyond the 4 C's on how to evaluate a diamond.  And because they had the time and the right personnel in house, I was able to secure the appraisal for those stones before I left Truval.  I cannot thank them enough for fitting me in for this service, unscheduled.

While I did not leave with what I went in for, and I didn't sell my old earrings, I feel like I left with even more value because of the education and time Shlomi gifted me.  There is no doubt that Truval will be my only stop in the future if I need to sell a piece or have something appraised.  And next time I am in the market to make a purchase, I will make Big Apple Jewels (their sister business) my last stop to shop! read less

They were very fair and trustworthy. I think this should be your only stop if you are looking to sell/purchase jewelry/diamonds. I will definitely be back.

They were very fair and trustworthy. I think this should be your only stop if you are looking to sell/purchase jewelry/diamonds. I will definitely be back.

I decided to sell my old jewelry, so I figured if I was ever going to sell my engagement ring why not do it in the diamond district. Navigating through the dozens of buyers is no easy task and I... read moreI decided to sell my old jewelry, so I figured if I was ever going to sell my engagement ring why not do it in the diamond district. Navigating through the dozens of buyers is no easy task and I made it a point to gain some insight as to who are the more reputable buyers by reading reviews on Yelp and putting these buyers to the test. One quick lesson learned is that if you had something appraised you should not expect anything near that price from a diamond buyer, appraisal's are for "retail replacement value and for insurance purposes", that's beside the fact that these jewelers need to earn a living.

All of the reputable "buyers" I visited seem to have the same fugazi tactics, from telling me my diamond is out of style to asking me how much I want. If I knew how much I wanted I would not be asking for an offer! The offers I received ranged considerably which left me frustrated but more knowelgable about my diamonds value. I decided to take lunch before finalizing a deal and that's when a friend referred me to TRUVAL! At this point I already had six offers and figured why not, boy am I glad I did that!

I met with Mr. Shlomi Shlomo at their buying facility, it's located upstairs which I prefer as it keeps my business dealings more discrete. Working with Shlomi was truly a pleasure, I could tell right away that he was forthcoming, honest and a real diamond expert. He's also a gemologist and diamond cutter with all the tools he needs to assess my diamond right in front of me. He took the time to explain what factors affect the price of my diamond in a friendly and educated manner. I know he was telling the truth because I spoke with 6 other jewelry buyers before meeting with him.  The biggest difference was their approach to buying, my previous stops all calculated a price and tried to make unnecessary small talk. At Truval shlomi explained to me how he evaluates the potential to recut my diamond to improve its cut, clarity and even color. He even showed me a princess cut that he recut to a cushion shape! Finally he made me an educated offer based on real world market values which exceeded any previous offer I received from the fugazi establishments I visited earlier.

What makes Truval special is that they are not greedy like the rest of the unethical competition in the district. If you have any needs to sell jewelry make sure to visit them first or last, either way you'll be glad you did. read less

I decided to sell my old jewelry, so I figured if I was ever going to sell my engagement ring why not do it in the diamond district. Navigating through the dozens of buyers is no easy task and I... read moreI decided to sell my old jewelry, so I figured if I was ever going to sell my engagement ring why not do it in the diamond district. Navigating through the dozens of buyers is no easy task and I made it a point to gain some insight as to who are the more reputable buyers by reading reviews on Yelp and putting these buyers to the test. One quick lesson learned is that if you had something appraised you should not expect anything near that price from a diamond buyer, appraisal's are for "retail replacement value and for insurance purposes", that's beside the fact that these jewelers need to earn a living.

All of the reputable "buyers" I visited seem to have the same fugazi tactics, from telling me my diamond is out of style to asking me how much I want. If I knew how much I wanted I would not be asking for an offer! The offers I received ranged considerably which left me frustrated but more knowelgable about my diamonds value. I decided to take lunch before finalizing a deal and that's when a friend referred me to TRUVAL! At this point I already had six offers and figured why not, boy am I glad I did that!

I met with Mr. Shlomi Shlomo at their buying facility, it's located upstairs which I prefer as it keeps my business dealings more discrete. Working with Shlomi was truly a pleasure, I could tell right away that he was forthcoming, honest and a real diamond expert. He's also a gemologist and diamond cutter with all the tools he needs to assess my diamond right in front of me. He took the time to explain what factors affect the price of my diamond in a friendly and educated manner. I know he was telling the truth because I spoke with 6 other jewelry buyers before meeting with him.  The biggest difference was their approach to buying, my previous stops all calculated a price and tried to make unnecessary small talk. At Truval shlomi explained to me how he evaluates the potential to recut my diamond to improve its cut, clarity and even color. He even showed me a princess cut that he recut to a cushion shape! Finally he made me an educated offer based on real world market values which exceeded any previous offer I received from the fugazi establishments I visited earlier.

What makes Truval special is that they are not greedy like the rest of the unethical competition in the district. If you have any needs to sell jewelry make sure to visit them first or last, either way you'll be glad you did. read less

When trying to find a buyer for my watch - I felt like I was being given the run around until I met Steve from Truval. He immediately made me feel secure and that I could trust him. He told... read moreWhen trying to find a buyer for my watch - I felt like I was being given the run around until I met Steve from Truval. He immediately made me feel secure and that I could trust him. He told me the truth about the marketability of my piece and helped me find the best price! He is a “diamond in the rough” among so many dealers in the NYC Diamond district. I learned a lot in my dealings down there. Mostly - I will never deal with anyone else but Truval in the future!

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THANK YOU! THANK YOU! THANK YOU! 1. I looked online for the most reputable Jewlery/diamond buyers in NYC and made a list to visit 4 of them. 2. Visited 2 different buyers before coming to Truval (Looking for the best... read moreTHANK YOU! THANK YOU! THANK YOU! 1. I looked online for the most reputable Jewlery/diamond buyers in NYC and made a list to visit 4 of them. 2. Visited 2 different buyers before coming to Truval (Looking for the best offer) I had a number in my head, but we all do and most of the time never get. Neither one of the previous buyers explained to me the quality of the diamond stone I was about to sell. The diamond I was selling was GIA certified so Shlomi checked the diamond on the site and looked for its real retail price under the characteristics of the stone I had. 3. I was told by the previous buyers that the engagement ring and wedding band I was about to sell where not going to be able to sell for more than "x" amount of money. Well, these two guys did have some close numbers so I figured they were close to be right. BUT, the guys that told me this did not check with as much detail the diamond stone from the engagement ring I was selling like Shlomi did, ALSO, Shlomi did not take the stone off from the setting!!!. Conclusion; I ended up getting more money with Truval than what these previous Jewlery buyers I saw offered to me. 4. I got a check right away, they were very kind, respectful, personable and even funny. I had no attachments to the diamond rings I was selling and an specific plan with the money I was getting from the sell, so for me, going to Truval and leaving their office with a nice check in my pocket was as wonderful as spending Christmas Day at a paradisiac island. PS; My original idea was to sell these diamond pieces to the jeweler that made them, but after meeting Steve, Shlomi and Zak, seeing the way they work, how professional and honest they are about the "buying / selling" prices in the current market, I doubt that I will be shopping and even selling my stuff anywhere else in the future but at Truval. Looking forward seeing these guys soon again! Thanks again Shlomi you are truly amazing!!! read less

I worked with Shlomi and Steve at Truval to value an engagement ring, platinum band and diamond and sapphire necklace. Both were professional, personable and made the experience very pleasant. They offered me a very fair price, especially since one... read moreI worked with Shlomi and Steve at Truval to value an engagement ring, platinum band and diamond and sapphire necklace. Both were professional, personable and made the experience very pleasant. They offered me a very fair price, especially since one of the diamonds was chipped, and were very good about explaining their valuations. Shlomi took extra time to value three rings and a watch that I had been given by my grandmother. I highly recommend Truval if you want to sell your jewelry! read less

I decided to sell my old jewelry upon my visit to New York, I figured if I was ever going to sell my engagement ring why not do it in the diamond district. Navigating through the dozens of buyers is... read moreI decided to sell my old jewelry upon my visit to New York, I figured if I was ever going to sell my engagement ring why not do it in the diamond district. Navigating through the dozens of buyers is no easy task and I made it a point to gain some insight as to who are the more reputable buyers by reading reviews on **** and putting these buyers to the test. One quick lesson learned is that if you had something appraised you should not expect anything near that price from a diamond buyer, appraisal's are for "retail replacement value and for insurance purposes", that's beside the fact that these jewelers need to earn a living. All of the reputable "buyers" I visited seem to have the same fugazi tactics, from telling me my diamond is out of style to asking me how much I want. If I knew how much i wanted I would not be asking for an offer! The offers I received ranged considerably which left me frustrated but more knowelgable about my diamonds value. I decided to take lunch before finalizing a deal and that's when a friend referred me to TRUVAL! At this point I already had three offers and figured why not, boy am i glad i did that! I met with Shlomi Shlomo at their buying facility, it's located upstairs which I prefer as it keeps my business dealings more discrete. Working with Shlomi was truly a pleasure, I could tell right away that he was forthcoming, honest and a real diamond expert. He's also a gemologist and diamond cutter with all the tools he needs to assess your jewels right in front of you. He took the time to explain what factors affect the price of my diamond in a friendly and educated manner. I know he was telling the truth because I spoke with 6 other jewelry buyers before meeting with him. The biggest difference was their approach to buying, my previous stops all calculated a price and tried to make unnecessary small talk. At Truval shlomi explained to me how he evaluates the potential to recut my diamond to improve its cut, clarity and even color. He even showed me a princess cut that he recut to a cushion shape! Finally he made me an educated offer based on real world market values which exceeded any previous offer I received from the fugazi establishments I visited earlier. What makes Truval special is that they are not greedy like the rest of the unethical competition in the district. If you have any needs to sell jewelry make sure to visit them first or last, either way you'll be glad you did!

read less