Selling Diamonds at the best price.

In today’s market, if you’re looking to sell diamonds, you need a diamond buyer you can trust. At TRUVAL of New York City, we’ve earned a record of success with countless online reviews. We examine your diamond jewelry and other jewelry in detail, itemizing what each diamond and its underlying setting is worth in the Global Jewelry Market and make you an offer you can't refuse.






Why Sell Diamond Jewelry with Us

For the best place to Sell Diamond Jewelry at the highest possible price, trust in TRUVAL, our experts will take the time to make a proper appraisal of your jewelry items by assessing Gold content, Diamond details and Designer markings that add value to your diamond and gold jewelry. Then, we evaluate the secondary markets on a Global level, as well as current jewelry trends, to determine what your items are truly worth. That's what makes selling diamond jewelry a truly unique and profitable endeavor with TRUVAL. Unlike our competitors that simply weigh and pay at a heavy discount, our process unlocks your Jewelry’s true potential and maximizes your payout.

Accepted Items

While most buyers are only interested in your high-worth Jewelry and watches, TRUVAL offers a more complete option for selling diamond jewelry. Our jewelry experts are ready to purchase everything from Diamond Engagement Rings to Diamond Bracelets, earrings, necklaces, pendants, chains and diamond wedding bands.

Recent Purchases

  • GIA certified Loose Diamond

  • gold and diamond Anniversary band

  • Emerald and diamond brooch set in platinum

  • Diamond engagement ring with 2 ct emerald diamond

  • diamond wedding band with over 5 carat diamonds t.w.

  • Fancy Vivid yellow diamond engagement ring

  • diamond and gold wedding band with 0.75 ct in diamonds

  • Loose Diamond Emerald 3.33 carat D, IF

  • Loose Diamond 2.25ct round brilliant

  • Diamond and Ruby Pin set in Platinum

  • 18kt wedding band with 1 ct in diamonds

  • 1.25 carat diamond engagement ring

Get a quote

We're The Diamond Experts

We take pride in making our customers happy by showing them the experience they deserve when selling diamond jewelry, which is why we built our operation in contrary to the way people imagine our establishment to be. Our NYC locations provide a professional atmosphere and are staffed with Certified G.I.A Graduate Diamond Gemologists. Our impressive staff of Diamond Buyers includes GIA Alumni, 2nd generation jewelers, and over 150 years of experience buying and selling diamonds. You can rest assured that your diamond jewelry is going to be evaluated by a true professional in the field, which ensures a fair payout!

Sell Diamonds from Anywhere

Yes, you can sell your diamond at a local jewelry store, and they are happy to buy it at a hefty discount and place it in their showcase for re-sale. In contrast, our clients have access to sell diamond in NYC or online with professional appraisals that provide a real-world understanding of diamond prices with the resources to buy any diamond at the highest prices the market can bear. Accept our offer and get paid on the spot or within 24 hours if selling via mail. If you choose not to sell, you can trust us to return your diamond with no cost or obligation.

No matter how you sell, it's an easy 4 step process

Describe your Items

Start by filling out the Get A Quote form or call in to discuss your items potential value.

Your selling options

To sell your items, schedule an in-store appointment or access our free and insured FedEx mail-in service.

Get your offer

Our leading experts will evaluate brand, design, and precious metal content to make you the best offer.

Get paid

In-person sellers receive cash within minutes. Mail-in sellers receive immediate payment via check or wire

  • I had the pleasure of selling with TRUVAL recently. I was impressed with the level of professionalism I received from Mr. Shlomi Shlomo. From beginning to end the level of communication was terrific and could not be more important given my concern of dealing with an internet based New York diamond buyer over 3000 miles away!

    I completed the entire jewelry selling process in less than 72 hours. The price I received was more than the several local jewelry stores offered. I accepted the offer, and they wired the money to me on the same day. They made the process of selling my diamond jewelry stress-free.

    __ Debrah M, from LA. Sold via mail to New York's Diamond District

    Real Reviews from Real People
  • Let's begin with the fact the TRUVAL is not on street level of 47th but instead is on the upper floor of an office building with a waiting room, private buying offices and, actual appointments which made it feel like a professional establishment.

    The fellow that assisted me (Shlomi) was friendly and not pushy. He appraised my jewelry items, including items that I accidentally added to the items I intended to sell which I felt had no value. I am happy I did because Shlomi discovered that some of them were gold :)

    He explained the details of their appraisal process and how they come up with the value. He also appraised a few diamond jewelry pieces for me that I wanted to value but not sell. The staff at TRUVAL is transparent and informative. I am happy to recommend TRUVAL to anyone.

    __ Sheila Cohen, Sold in New York's Diamond District

    Real Reviews from Real People

Contact us

Call us at 212-938-1002

In association with


  • New York City Jewelry & Watch Buyers

    37 W 47th St #600 New York NY 10036

  • Or mail it in

    Get a quote from anywhere, anytime
    Find out more