SELL YOUR DIAMOND JEWELRY FOR ITS TRUE VALUE
When you sell your diamond jewelry, you want to be paid true value for it.
You can be confident you’ll receive it at Truval.
We’ve earned 5-star reviews from thousands of satisfied customers
It’s simply a superior rating in the industry. It’s the result of our dedication to customer service. We actually want you to be paid the highest price the market can bear.
We’ve also earned an A+ rating at the Better Business Bureau.
We give you a choice of how you’d like to work with us
Direct sales
We can purchase the diamond jewelry or other valuable directly from you. If you make an appointment at our store, you can walk in with your item or items and walk out with instant cash. If you ship it to us, we’ll pay you promptly by check, PayPal or wire.
Consignment Services
You can place the diamond jewelry with us on a consignment basis. The advantage of doing so is that it allows us to market it to our global network of jewelry buyers to get the best price for you. Service charges apply to cover our marketing expenses, which we keep as low as we possibly can. We’ll be happy to discuss them with you.
Our free and friendly valuation process is risk-free
Our New York City location is a friendly environment that offers private valuations from a highly professional staff of Certified GIA Graduate Diamond Gemologists. We evaluate your jewelry for the diamond or diamonds in it and for the precious metal in which its mounted.
Our expert staff of diamond buyers includes GIA alumni and second-generation jewelers with over 150 years of combined experience buying and selling diamonds. So you can be confident that you’ll get an offer that is based on the true value of your diamond jewelry in the Global Diamond Market.
If we see a way to increase its value, such as recutting it and certifying it at a higher value, we’ll suggest the option. If you accept our offer, you can walk out with instant cash. If you ship your item to us by insured FedEx, we’ll mail you a check or wire your payment within 24 hours.
If you decide not to sell to us, simply walk out with your diamond jewelry or request that we ship it back to you. You have no obligation to sell it to us.
The diamond jewelry we purchase
Sell your diamond jewelry to from anywhere
Why we can pay you more
Recently Bought
As you can see, we buy a wide variety of diamond jewelry at a price that always reflects its true value.
To see a complete list of items we buy, click here.



































How to Sell Your Diamond Jewelry to Us
Store Visit
If you do not live in the New York area, we offer a variety of ways to sell including virtual appointments or the convenience of free insured shipping. The shipment will be fully insured, so you can send your valuables to us with confidence.
Get a Preliminary Direct or Consignment Offer
Get a final offer
When we receive it, our certified gemologists and other experts will evaluate the gem or gems, brand, design, and precious metal content to assess its value.
Payment Options
If you’re selling with us by consignment, we’ll examine your item and provide a price range that we believe we can sell it for. If you decide to consign it with us, we’ll write up an agreement with you and list the valuable. Once your items sell, you’ll receive instant cash by Zelle, PayPal, wire, or we can mail you a check.
If you live in the New York City area, you may schedule a free appointment in our store. You have the option to tell us about your jewelry, or skip straight to scheduling by using our simple form, or call 212-938-1002.
We’re conveniently located steps from Radio City Music Hall at 37 West 47th Street, 6th Floor, Suite 600, New York, NY 10036
Schedule an in-person or virtual appointment to get a direct offer
Get a final offer
When we receive it, our certified gemologists and other experts will evaluate the gem or gems, brand, design, and precious metal content to assess its value.
Place your item with us on consignment
Payment options
If you’re selling with us on consignment, Once your items sell, you’ll receive instant cash by Zelle, PayPal, wire, or we can mail you a check.
The diamond experts you can trust to pay the true value you deserve
No matter how you choose to sell to us, you can do so with confidence.
You’ll always be dealing with the professional staff at our NYC location, comprised of our Certified Gemological Institute of America Graduate Diamond Gemologists and our expert staff of diamond buyers, who include GIA Alumni and second-generation jewelers with over 150 years of combined experience buying and selling diamonds.
As a result, you can rest assured that your diamond jewelry or other valuable will be evaluated by a true professional who is guided by our 5-star tradition of customer service. So you can be confident that you’re receiving true value.