Sell Gold and Silver in NYC or Online

Sell Gold & Silver Valuables

You have many options when selling gold, from Pawn Shops to the local Cash for Gold store. Such establishments are happy to simply weigh and pay with no real world knowledge of your items or their potential value. On the contrary, we built our facility with a focus on maximizing the potential of your jewelry by hiring only the best and most professional buyers to ensure transparency and expertise for every customer.

So whether you're selling one little gold ring, a lifetime collection of gold jewelry or liquidating an estate, you can feel confident that a leading industry expert will appraise your items, which ensures the best possible gold selling experience!

It’s Easy to Sell Gold with TRUVAL!

We’ve helped thousands uncover the actual value of their precious jewels, and we’re excited to do the same for you! That’s why we’ve made it easy, safe and rewarding to sell gold jewelry from anywhere. That’s why we offer both in-store appointments to sell gold in NYC and free mail-in service to sellers nationwide through our partnership with FedEx that provides insurance and tracking at every stage.

Work with a buyer you can trust. At TRUVAL our experts have earned a record of success by offering transparency and expertise at every stage. We are ready to answer all your questions and provide you with a free no obligation appraisal.

Is My Gold Jewelry Worth Its Weight In Gold?

For many sellers, the value lies strictly in the Gold content of your jewelry or coin. But not all gold jewelry is created equal. At TRUVAL we evaluate your gold jewelry for their highest worth by identifying and evaluating other characteristics including diamond details and designer jewelry marking that add value and interest in the secondary markets. With our unique approach, our gold jewelry experts can accurately identify and appraise your gold jewelry which often significantly increases the potential payout beyond its gold value.

Recently Purchased Items

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    Sell Gold Jewelry You No Longer Wear

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    Diamond Rings in 14k Yellow Gold

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    14k Yellow Gold Bangle

  • Snake Chain Choker

    Snake Chain Choker

  • 18K Yellow Gold Chain Bracelet

    18K Yellow Gold Chain Bracelet

  • Bvlgari b.zero1 Pendant

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    Aaron Basha Gold Charm

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    18k Gold Jewelry Bangle Bracelet

  • 14k Gold Bracelet

    14k Gold Bracelet

  • Gold Bangle Jewelry

    Gold Bangle Jewelry

  • Gold Bangle Bracelet

    Gold Bangle Bracelet

Gold Jewelry - We Buy It!

We are happy to make offers for transactions of all sizes. We buy gold from 10 to 24 karat and in every color including white, yellow and rose gold. Gold Item’s you can sell include; Gold Rings, chains, pendants, necklaces, bracelets, money clips, earrings, charms, broken gold, watches, brooches, pins, wedding bands, class rings, 10kt, 14kt, 18kt, 20kt, 21kt, 22kt, and 24kt gold.

The Trusted Gold Buyer

The expert Gold Buyers of TRUVAL have received an A+ Rating from the Better Business Bureau along with countless 5-star reviews around the web. We focus on providing a transparent selling environment and we do that by providing a private one-on-one appointment when you come to sell gold NYC or online. Appraisals are always free and there is never any pressure or obligation to sell. Visit our NYC gold buyers today so we can discover how much your gold is worth!

So whether you're selling one little gold ring, a lifetime collection of gold jewelry or liquidating an estate, you can feel confident that a leading gold expert will appraise your gold jewelry, which ensures the best possible gold selling experience!


No matter how you sell, it's an easy 4 step process

first step in selling to TruVal

Describe your Items

Start by filling out the Get A Quote form or call in to discuss your items potential value.

second step in selling to TruVal

Your selling options

To sell your items, schedule an in-store appointment or access our free and insured FedEx mail-in service.

third step in selling to TruVal

Get your offer

Our leading experts will evaluate brand, design, and precious metal content to make you the best offer.

fourth step in selling to TruVal

Get paid

In-person sellers receive cash within minutes. Mail-in sellers receive immediate payment via check or wire

  • 5 star ratingI generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs.... read more

    Lindsay P. Avatar
    Lindsay P.
    6/13/2019

    5 star ratingI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had... read more

    Daisy K. Avatar
    Daisy K.
    4/17/2019

    5 star ratingI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had... read more

    Daisy K. Avatar
    Daisy K.
    4/17/2019

    5 star ratingI very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my... read more

    Veronica M. Avatar
    Veronica M.
    2/18/2019
  • 5 star ratingI very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my... read more

    Veronica M. Avatar
    Veronica M.
    2/18/2019

    5 star ratingAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read more

    Ben G. Avatar
    Ben G.
    8/29/2018

    5 star ratingAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read more

    Ben G. Avatar
    Ben G.
    8/29/2018

    Steve was great to deal with. He is knowledgeable and has a very nice way about him. He sorted through all my gold and silver jewelry separating the 14 karat... read more

    Mona S. Avatar
    Mona S.
    8/21/2018
  • This place is awesome! I was selling some gold coins and gold watches that had belonged to my father. It was my first time doing anything like this. I had... read more

    William M. Avatar
    William M.
    4/16/2018

    It was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one.... read more

    Hector V. Avatar
    Hector V.
    3/16/2018

    It was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one.... read more

    Hector V. Avatar
    Hector V.
    3/04/2018

    5 star ratingI've been to Truval twice now to sell watches, gold jewelry, and stones.  Steve and Schlomi are so kind and funny, they make the process super easy, and the time... read more

    Kate K. Avatar
    Kate K.
    2/01/2018
  • 5 star ratingI've been to Truval twice now to sell watches, gold jewelry, and stones.  Steve and Schlomi are so kind and funny, they make the process super easy, and the time... read more

    Kate K. Avatar
    Kate K.
    2/01/2018

    Steve is terrific and gave me a fair price for the gold I brought him. Perhaps even more importantly he is a genuinely amiable person who made the experience of... read more

    ywaterhouse Avatar
    ywaterhouse
    1/26/2018

    5 star ratingIt was my first time visiting Truval. I had some diamond and gold jewelry to sell, which I no longer wear. I was suppose to meet with Steve, but I... read more

    Lisa M. Avatar
    Lisa M.
    1/11/2018

    I give Turval my highest recommendation. Steve Madar and the staff I spoke with were very helpful, communicative, and quick at accurately valuing my gold assets and purchasing them for... read more

    Adina M. Avatar
    Adina M.
    1/09/2018
  • 5 star ratingHad a chunky gold bracelet that had been gathering dust for years.  Not knowing much about selling gold and with only a price in my head based on some quick... read more

    F M. Avatar
    F M.
    9/25/2017

    5 star ratingHad a chunky gold bracelet that had been gathering dust for years.  Not knowing much about selling gold and with only a price in my head based on some quick... read more

    F M. Avatar
    F M.
    9/25/2017

    Let's begin with the fact the TRUVAL is not on street level of 47th but instead is on the upper floor of an office building with a waiting room, private... read more

    Daniel M. Avatar
    Daniel M.
    8/30/2017

    I found Truval online when I wanted to sell a couple pieces of jewelry I've had since I was a little girl. Steve was so easy to work with! He... read more

    Erica G. Avatar
    Erica G.
    8/07/2017
  • 5 star ratingOur experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly... read more

    Martha M. Avatar
    Martha M.
    7/16/2017

    5 star ratingOur experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly... read more

    Martha M. Avatar
    Martha M.
    7/16/2017

    5 star ratingI found Truval online when I wanted to sell a couple pieces of jewelry I've had since I was a little girl. Steve was so easy to work with! He... read more

    Erica G. Avatar
    Erica G.
    6/25/2017

    5 star ratingI found Truval online when I wanted to sell a couple pieces of jewelry I've had since I was a little girl. Steve was so easy to work with! He... read more

    Erica G. Avatar
    Erica G.
    6/25/2017
  • 5 star ratingI'm very impressed with the level of service that Truval provides to their customers. Everything from making an appointment to receiving payment was extremely pleasant and seamless.

    I met with Steve...
    read more

    Adam M. Avatar
    Adam M.
    4/06/2017

    5 star ratingI'm very impressed with the level of service that Truval provides to their customers. Everything from making an appointment to receiving payment was extremely pleasant and seamless.

    I met with Steve...
    read more

    Adam M. Avatar
    Adam M.
    4/06/2017



    I had a wonderful experience dealing with TruVal. Steve M. was my rep and kept me informed via email on every step of our transaction so that I didn't worry...
    read more

    Ava F. Avatar
    Ava F.
    1/01/1970

    I found Truval by accident while walking **** ******. The place where I usually went to sell gold had shuttered. I was pleased with the experience. I grew up in... read more

    Carol Avatar
    Carol
    1/01/1970
  • I was blessed to meet with Steve M**** today at Truval located at 37 West 47th Street Suite #600 in New York City. I sold three rings and some gold.... read more

    Kathleen V. Avatar
    Kathleen V.
    1/01/1970

    I give Turval my highest recommendation. Steve Madar and the staff I spoke with were very helpful, communicative, and quick at accurately valuing my gold assets and purchasing them for... read more

    Adina Avatar
    Adina
    1/01/1970

    Steve is terrific and gave me a fair price for the gold I brought him. Perhaps even more importantly he is a genuinely amiable person who made the experience of... read more

    Nicholas W. Avatar
    Nicholas W.
    1/01/1970

    It was a pleasure working with Steve. I was given a fair price for my gold coins and service was super quick.

    Neil G. Avatar
    Neil G.
    1/01/1970
  • My experience selling valuables to Truval was fast and pleasant. I did some research beforehand, and I believe I got a fair price for the few small pieces of gold... read more

    Noah Avatar
    Noah
    1/01/1970

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