Sell Gold and Silver in NYC or Online

Very good service with personalized attention. The owner was very kind, patient, detailed in his observations and I think he gave a fair price for the gold. HIghly recommended.

I wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had... read moreI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had a great experience. They were very fair with their pricing. They made me feel comfortable and didn't put any pressure on me. I will definitely be back. I highly recommend their services. read less

I very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my... read moreI very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my gold down there so figured I'd try this place. It was easy to make the appointment online and they sent reminders with clear directions. Steve was efficient and fair. He gave me the option to receive cash or a check and was honest -- I had a few pieces I knew weren't real and he only set those two aside. Very pleased. read less

After visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read moreAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their Yelp reviews. I know that Yelp reviews can be manipulated (one of the other places had a computer in their lobby telling customers that if they gave them positive Yelp review, that they would get an immediate 10% discount!) so I am always skeptical, even with a good Yelp rating. Still, I decided to check out TruVal as I figured I had nothing to lose.

I did not have an appointment and I met with Zak and he was genuinely a pleasure to work with. He gave me a price on my rings that was 2.5x the other offers and I accepted it without negotiating the price. First, he told me what the rings were worth and then what he would pay. I also had some gold and silver necklaces to sell, which they purchased as well, also giving me a very fair price. Note: I understand that they do take appointments so if you know you are stopping by, it may make sense to make an appointment first.

I know that it is so easy to get ripped off by jewelers, especially if you are like me and know very little about jewelry. If you have anything to sell, you can go elsewhere to get a few prices to compare but always go here afterward and you will be shocked at what they will offer and the probability of you being lowballed elsewhere. For me, the difference was quite significant, like I said earlier, 2.5x!

I will definitely be back here. read less

After visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read moreAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their Yelp reviews. I know that Yelp reviews can be manipulated (one of the other places had a computer in their lobby telling customers that if they gave them positive Yelp review, that they would get an immediate 10% discount!) so I am always skeptical, even with a good Yelp rating. Still, I decided to check out TruVal as I figured I had nothing to lose.

I did not have an appointment and I met with Zak and he was genuinely a pleasure to work with. He gave me a price on my rings that was 2.5x the other offers and I accepted it without negotiating the price. First, he told me what the rings were worth and then what he would pay. I also had some gold and silver necklaces to sell, which they purchased as well, also giving me a very fair price. Note: I understand that they do take appointments so if you know you are stopping by, it may make sense to make an appointment first.

I know that it is so easy to get ripped off by jewelers, especially if you are like me and know very little about jewelry. If you have anything to sell, you can go elsewhere to get a few prices to compare but always go here afterward and you will be shocked at what they will offer and the probability of you being lowballed elsewhere. For me, the difference was quite significant, like I said earlier, 2.5x!

I will definitely be back here. read less

Steve was great to deal with. He is knowledgeable and has a very nice way about him. He sorted through all my gold and silver jewelry separating the 14 karat... read moreSteve was great to deal with. He is knowledgeable and has a very nice way about him. He sorted through all my gold and silver jewelry separating the 14 karat from the 18 karat and items that had stones or pearls in them and gave me a price. I felt that I was treated very fairly. I’ve been back two times and highly recommend Truval. read less

I brought my unused jewelry to Manhattan and knew I would sell in the Diamond District. I didn't have a ton, but it was a lot for me. It was... read moreI brought my unused jewelry to Manhattan and knew I would sell in the Diamond District. I didn't have a ton, but it was a lot for me. It was overwhelming to think about finding the right person, but I decided based on the great reviews that Truval was my choice. The office was a little surprising- I was expecting a large store with lots of jewelry and watches for sale. But I think it's part of why Truval is so great- they focus on you, the seller, and there wasn't a bunch of retail business going on in the background to distract us- I felt very safe and secure. Steve was wonderful- he has a soft and reassuring way about him, and is careful to explain all the parts of the purchasing process. Even on items that I felt should have a higher price, Steve took the time to explain the market and why he can't pay what I was expecting, and I knew he was telling the truth and not at all trying to take extra money from me. Very fair and good pricing. I would especially recommend if you are a woman to choose Steve and Truval- I thinks it's easier for the ladies to be taken advantage of in this gold and jewelry buying business. All the other stores in the diamond district made me feel very uncomfortable. I felt trusting and comfortable around Steve. We talked about the importance of our families and our kids. He also has a wonderful man named Shlomi who specializes especially in diamonds, and I felt that I was given a fair appraisal and price for my items. The payment process was quick and easy, no gimmicks and nothing off at all. Highly recommend giving Steve at Truval a call. read less

This place is awesome! I was selling some gold coins and gold watches that had belonged to my father. It was my first time doing anything like this. I had... read moreThis place is awesome! I was selling some gold coins and gold watches that had belonged to my father. It was my first time doing anything like this. I had done some research and read the positive reviews of Truval. I was still skeptical. From beginning to end, the process was just terrific: it was easy to set up an office appointment; the meeting with Steve went very well--he inspires confidence; and I left with a check that seemed very fair. I cannot recommend Truval highly enough. read less

It was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one.... read moreIt was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one. First off, the office is very safe and secure. It is located on an upper floor of an office building, so you feel safer when walking out than you would if you were selling to one of the retail stores at street level. Steve and his colleagues were very friendly, and I felt no pressure at all to sell. He took his time to inspect and test each and every piece, even stuff I thought was worthless, and offered me an extremely fair price for the gold jewelry--so much so that I accepted his offer on the spot without even haggling for more. He was also extremely respectful of my decisions with respect to the few pieces I decided not to sell right away. In fact, he made such a good impression that when another buyer from whom I sought a second opinion offered me a similar price for certain pieces the next day, I decided to go back to Steve to sell those pieces too. Steve and Truval will be my go-to jewelers from now on! read less

It was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one.... read moreIt was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one. First off, the office is very safe and secure. It is located on an upper floor of an office building, so you feel safer when walking out than you would if you were selling to one of the retail stores at street level. Steve and his colleagues were very friendly, and I felt no pressure at all to sell. He took his time to inspect and test each and every piece, even stuff I thought was worthless, and offered me an extremely fair price for the gold jewelry--so much so that I accepted his offer on the spot without even haggling for more. He was also extremely respectful of my decisions with respect to the few pieces I decided not to sell right away. In fact, he made such a good impression that when another buyer from whom I sought a second opinion offered me a similar price for certain pieces the next day, I decided to go back to Steve to sell those pieces too. Steve and Truval will be my go-to jewelers from now on! read less

I've been to Truval twice now to sell watches, gold jewelry, and stones.  Steve and Schlomi are so kind and funny, they make the process super easy, and the time... read moreI've been to Truval twice now to sell watches, gold jewelry, and stones.  Steve and Schlomi are so kind and funny, they make the process super easy, and the time fly by.  I initially went to a few buyers with my items but didn't feel as comfortable or get the same prices as I did at Truval.  Circa Jewels, for instance, has really fancy offices and cute little evaluation rooms, but they offered me pennies for my jewelry.  Total waste of time.  I won't go anywhere other than Truval in the future.  Five stars!

Also:  be sure to bring all documents for Hermes/Cartier/Rolex and extra links, original box, etc for watches since they pay out more when these things are included. read less

I've been to Truval twice now to sell watches, gold jewelry, and stones.  Steve and Schlomi are so kind and funny, they make the process super easy, and the time... read moreI've been to Truval twice now to sell watches, gold jewelry, and stones.  Steve and Schlomi are so kind and funny, they make the process super easy, and the time fly by.  I initially went to a few buyers with my items but didn't feel as comfortable or get the same prices as I did at Truval.  Circa Jewels, for instance, has really fancy offices and cute little evaluation rooms, but they offered me pennies for my jewelry.  Total waste of time.  I won't go anywhere other than Truval in the future.  Five stars!

Also:  be sure to bring all documents for Hermes/Cartier/Rolex and extra links, original box, etc for watches since they pay out more when these things are included. read less

Steve is terrific and gave me a fair price for the gold I brought him. Perhaps even more importantly he is a genuinely amiable person who made the experience of... read moreSteve is terrific and gave me a fair price for the gold I brought him. Perhaps even more importantly he is a genuinely amiable person who made the experience of selling very comfortable. No pushiness, no sneaky games. Just straightforward. read less

I give Turval my highest recommendation. Steve Madar and the staff I spoke with were very helpful, communicative, and quick at accurately valuing my gold assets and purchasing them for... read moreI give Turval my highest recommendation. Steve Madar and the staff I spoke with were very helpful, communicative, and quick at accurately valuing my gold assets and purchasing them for the fair market price. I worked with them over the phone from California on a ~40K sale, shipped through insured FedEx, and received receipt of payment on the same day. I could not be happier that I selected to sell my gold to Truval. read less

Had a chunky gold bracelet that had been gathering dust for years.  Not knowing much about selling gold and with only a price in my head based on some quick... read moreHad a chunky gold bracelet that had been gathering dust for years.  Not knowing much about selling gold and with only a price in my head based on some quick internet searches,  I took to Yelp and found the reviews for Truval to be favorable, so off I went to the W 47th Street to see what what I could get for it.  Truval is not on the ground floor which I prefer.  It's nice to have a private setting without prying eyes.  When it was my turn, I was taken into a closed office, warmly greeted, and my piece was examined and a fair price extended.  It was a relaxed 1-1 interaction and never felt rushed nor pressured and every question answered politely and professionally.  I left a very satisfied customer.  A+ all around. read less

Had a chunky gold bracelet that had been gathering dust for years.  Not knowing much about selling gold and with only a price in my head based on some quick... read moreHad a chunky gold bracelet that had been gathering dust for years.  Not knowing much about selling gold and with only a price in my head based on some quick internet searches,  I took to Yelp and found the reviews for Truval to be favorable, so off I went to the W 47th Street to see what what I could get for it.  Truval is not on the ground floor which I prefer.  It's nice to have a private setting without prying eyes.  When it was my turn, I was taken into a closed office, warmly greeted, and my piece was examined and a fair price extended.  It was a relaxed 1-1 interaction and never felt rushed nor pressured and every question answered politely and professionally.  I left a very satisfied customer.  A+ all around. read less

Let's begin with the fact the TRUVAL is not on street level of 47th but instead is on the upper floor of an office building with a waiting room, private... read moreLet's begin with the fact the TRUVAL is not on street level of 47th but instead is on the upper floor of an office building with a waiting room, private buying offices and, actual appointments which made it feel like a professional establishment.

The fellow that assisted me (Shlomi) was friendly and not pushy. He appraised my jewelry items, including items that I accidentally added to the items I intended to sell which I felt had no value. I am happy I did because Shlomi discovered that some of them were gold :)

He explained the details of their appraisal process and how they come up with the value. He also appraised a few diamond jewelry pieces for me that I wanted to value but not sell. The staff at TRUVAL is transparent and informative. I am happy to recommend TRUVAL to anyone. read less

I found Truval online when I wanted to sell a couple pieces of jewelry I've had since I was a little girl. Steve was so easy to work with! He... read moreI found Truval online when I wanted to sell a couple pieces of jewelry I've had since I was a little girl. Steve was so easy to work with! He has such a comfortable way about him, and he comes across as being super knowledgeable and very trustworthy. For instance, he advised me to hold onto my pearl jewelry because he wouldn't be able to give me a price he thought was fair. I respect that! And I do think I got a fair price for the other gold pieces I brought in. I'd recommend these guys in a heartbeat!

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Our experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly... read moreOur experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly when we came in. We laid out a dozen older pieces of gold and platinum jewely that ive collected over the years and no longer have a place in modern style. I also wanted to sell a diamond that i inherited from an estate. After a 20 minute evaluation of everything, we got an offer 30% higher then we expected so we didnt even feel the need to negotiate!

We'll definitely be back once we accumulate more gold, jewelry or diamonds to sell. read less

Our experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly... read moreOur experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly when we came in. We laid out a dozen older pieces of gold and platinum jewely that ive collected over the years and no longer have a place in modern style. I also wanted to sell a diamond that i inherited from an estate. After a 20 minute evaluation of everything, we got an offer 30% higher then we expected so we didnt even feel the need to negotiate!

We'll definitely be back once we accumulate more gold, jewelry or diamonds to sell. read less

I found Truval online when I wanted to sell a couple pieces of jewelry I've had since I was a little girl. Steve was so easy to work with! He... read moreI found Truval online when I wanted to sell a couple pieces of jewelry I've had since I was a little girl. Steve was so easy to work with! He has such a comfortable way about him, and he comes across as being super knowledgeable and very trustworthy. For instance, he advised me to hold onto my pearl jewelry because he wouldn't be able to give me a price he thought was fair. I respect that! And I do think I got a fair price for the other gold pieces I brought in. I'd recommend these guys in a heartbeat! read less

I found Truval online when I wanted to sell a couple pieces of jewelry I've had since I was a little girl. Steve was so easy to work with! He... read moreI found Truval online when I wanted to sell a couple pieces of jewelry I've had since I was a little girl. Steve was so easy to work with! He has such a comfortable way about him, and he comes across as being super knowledgeable and very trustworthy. For instance, he advised me to hold onto my pearl jewelry because he wouldn't be able to give me a price he thought was fair. I respect that! And I do think I got a fair price for the other gold pieces I brought in. I'd recommend these guys in a heartbeat! read less

I'm very impressed with the level of service that Truval provides to their customers. Everything from making an appointment to receiving payment was extremely pleasant and seamless.

I met with Steve... read moreI'm very impressed with the level of service that Truval provides to their customers. Everything from making an appointment to receiving payment was extremely pleasant and seamless.

I met with Steve at their midtown location to sell an old engagement ring and a few other pieces of gold jewelry. He clearly explained the process to me before looking at my items, and then proceeded to thoroughly evaluate each piece (I can tell there's a big difference between the usual "cash for gold spots" and this place).  Once everything was looked through, they made an offer that I accepted and I walked away satisfied.

I've gotten a few offers for the engagement ring in the past, but Truval paid me above my expectations, which is amazing! read less

I'm very impressed with the level of service that Truval provides to their customers. Everything from making an appointment to receiving payment was extremely pleasant and seamless.

I met with Steve... read moreI'm very impressed with the level of service that Truval provides to their customers. Everything from making an appointment to receiving payment was extremely pleasant and seamless.

I met with Steve at their midtown location to sell an old engagement ring and a few other pieces of gold jewelry. He clearly explained the process to me before looking at my items, and then proceeded to thoroughly evaluate each piece (I can tell there's a big difference between the usual "cash for gold spots" and this place).  Once everything was looked through, they made an offer that I accepted and I walked away satisfied.

I've gotten a few offers for the engagement ring in the past, but Truval paid me above my expectations, which is amazing! read less

I had a wonderful experience dealing with TruVal. Steve M. was my rep and kept me informed via email on every step of our transaction so that I didn't worry... read more

I had a wonderful experience dealing with TruVal. Steve M. was my rep and kept me informed via email on every step of our transaction so that I didn't worry about sending my items to them. Their bid on my gold bar and gold jewelry was the most competitive. And, their method of shipping my valuable things across country from my rural county in California proved to be reliable and easy. Thank you TruVal and Steve for being so honest, efficient and providing excellent personal service!

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I found Truval by accident while walking **** ******. The place where I usually went to sell gold had shuttered. I was pleased with the experience. I grew up in... read moreI found Truval by accident while walking **** ******. The place where I usually went to sell gold had shuttered. I was pleased with the experience. I grew up in the jewelry industry so I had good background knowledge and I am very choosey about the style of person I want to deal with. Steve was very direct and easy to deal with. The prices I received were fair according to the general practices of selling gold. I will use them again in the future.

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I was blessed to meet with Steve M**** today at Truval located at 37 West 47th Street Suite #600 in New York City. I sold three rings and some gold.... read moreI was blessed to meet with Steve M**** today at Truval located at 37 West 47th Street Suite #600 in New York City. I sold three rings and some gold. The office is clean and friendly. Steve is professional, courteous and an honest business man. If you have jewelry or coins to sell, please do not hesitate to contact this company.

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I give Turval my highest recommendation. Steve Madar and the staff I spoke with were very helpful, communicative, and quick at accurately valuing my gold assets and purchasing them for... read moreI give Turval my highest recommendation. Steve Madar and the staff I spoke with were very helpful, communicative, and quick at accurately valuing my gold assets and purchasing them for the fair market price. I worked with them over the phone from California on a ~40K sale, shipped through insured *****, and received receipt of payment on the same day. I could not be happier that I selected to sell my gold to Truval.

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Steve is terrific and gave me a fair price for the gold I brought him. Perhaps even more importantly he is a genuinely amiable person who made the experience of... read moreSteve is terrific and gave me a fair price for the gold I brought him. Perhaps even more importantly he is a genuinely amiable person who made the experience of selling very comfortable. No pushiness, no sneaky games. Just straightforward.

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It was a pleasure working with Steve. I was given a fair price for my gold coins and service was super quick.

My experience selling valuables to Truval was fast and pleasant. I did some research beforehand, and I believe I got a fair price for the few small pieces of gold... read moreMy experience selling valuables to Truval was fast and pleasant. I did some research beforehand, and I believe I got a fair price for the few small pieces of gold jewelry I had to sell. I would patronize this business in the future if I needed to sell more valuables. read less