Sell Gold and Silver in NYC or Online

So i wanted to sell a non-sentimental diamond ring that was in the family since the 1930's. It had a 1/8 carat with even much smaller diamonds to either... read moreSo i wanted to sell a non-sentimental diamond ring that was in the family since the 1930's. It had a 1/8 carat with even much smaller diamonds to either side of it. 14k gold band. I went to two stores directly at the street level on 47th street and they did not give me the time of day. So i decided on truval after searching on google. At Truval i talked to Steve and although he said it was not a desirable piece, he purchased it from me for a fair price. I felt respected and was treated like a great customer even though it was small sale. Thank you Steve!!! read less

I had some gold coins that I wanted to sell! I had dealt with an unscrupulous buyers I have dealt with auction houses (very high commission) and other buyers through... read moreI had some gold coins that I wanted to sell! I had dealt with an unscrupulous buyers I have dealt with auction houses (very high commission) and other buyers through the years) so believe me I did my research! TruVal is where I will go to in future! Steve was amazing and actually I got more for my gold than I thought I would! I know that might sound suspect but I know that when you look online at the value of something you have to take in to account that the buyers have to store the item/items insure and do a lot of other stuff, so you will never get what it says online! So having worked out what I thought would be fair price I was schooled when Steve offered me way more! Also there was no pressure, which so buyers will exert in order to seal the deal!So please if you have to sell your fine jewelry, silver or gold go to Steve at truVal read less

The 5-star reviews are well-deserved. This is the first time I have sold gold or silver, and felt quite intimidated in the Diamond District, even after selecting businesses based on... read moreThe 5-star reviews are well-deserved. This is the first time I have sold gold or silver, and felt quite intimidated in the Diamond District, even after selecting businesses based on good reviews. I ended up selling my jewelry at TruVal, however, because they stood out from all the other firms I visited in every way: polite reception, clear communication, very fair prices, fast payment, and low pressure. Highly recommended! read less

Exceptional experience with Steve at TruVal. I called them about selling some gold jewelry -- based on their stellar Yelp reviews -- and got an appointment the next morning. Process... read moreExceptional experience with Steve at TruVal. I called them about selling some gold jewelry -- based on their stellar Yelp reviews -- and got an appointment the next morning. Process was transparent, straightforward, fair and fast. I was in and out in about 10 minutes. Would highly recommend! read less

Very happy I chose Truval. I went based on reviews, and preferred going into an office vs a street shop or a station in a big room. Steve took a... read moreVery happy I chose Truval. I went based on reviews, and preferred going into an office vs a street shop or a station in a big room. Steve took a look at my box of jewelry with gems of no real value, but it turned out to be mostly 14k gold and 2 pieces were 18k gold. The price seemed fair to me. Steve gave great service and was very personable, not pushy. Overall a quick, simple and successful experience. read less

I generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs.... read moreI generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs. being on the street, and you can even book an appt online. I met with Steve, who gave me a very fair price for my gold bracelet and was even nice enough to explain the test did he did to see what karat it was. I will be back next time I have jewelry to sell! read less

I generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs.... read moreI generally find the Diamond District to be very unpleasant, but TruVal was a totally different experience. The office is on the 6th floor of a real high rise vs. being on the street, and you can even book an appt online. I met with Steve, who gave me a very fair price for my gold bracelet and was even nice enough to explain the test did he did to see what karat it was. I will be back next time I have jewelry to sell! read less

I wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had... read moreI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had a great experience. They were very fair with their pricing. They made me feel comfortable and didn't put any pressure on me. I will definitely be back. I highly recommend their services. read less

I wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had... read moreI wanted to sell my diamond ring and some pieces of gold and decided on TruVal based on their reviews on Yelp. I met with Steve and Shlomi and had a great experience. They were very fair with their pricing. They made me feel comfortable and didn't put any pressure on me. I will definitely be back. I highly recommend their services. read less

I very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my... read moreI very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my gold down there so figured I'd try this place. It was easy to make the appointment online and they sent reminders with clear directions. Steve was efficient and fair. He gave me the option to receive cash or a check and was honest -- I had a few pieces I knew weren't real and he only set those two aside. Very pleased. read less

I very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my... read moreI very rarely leave reviews but have to say my experience here was great. I live downtown but wasn't thrilled with the offers I received to sell some of my gold down there so figured I'd try this place. It was easy to make the appointment online and they sent reminders with clear directions. Steve was efficient and fair. He gave me the option to receive cash or a check and was honest -- I had a few pieces I knew weren't real and he only set those two aside. Very pleased. read less

After visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read moreAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their Yelp reviews. I know that Yelp reviews can be manipulated (one of the other places had a computer in their lobby telling customers that if they gave them positive Yelp review, that they would get an immediate 10% discount!) so I am always skeptical, even with a good Yelp rating. Still, I decided to check out TruVal as I figured I had nothing to lose.I did not have an appointment and I met with Zak and he was genuinely a pleasure to work with. He gave me a price on my rings that was 2.5x the other offers and I accepted it without negotiating the price. First, he told me what the rings were worth and then what he would pay. I also had some gold and silver necklaces to sell, which they purchased as well, also giving me a very fair price. Note: I understand that they do take appointments so if you know you are stopping by, it may make sense to make an appointment first.I know that it is so easy to get ripped off by jewelers, especially if you are like me and know very little about jewelry. If you have anything to sell, you can go elsewhere to get a few prices to compare but always go here afterward and you will be shocked at what they will offer and the probability of you being lowballed elsewhere. For me, the difference was quite significant, like I said earlier, 2.5x!I will definitely be back here. read less

After visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their... read moreAfter visiting three other jewelry places on 45th and 47th Streets to sell diamond rings and other jewelry and getting lowballed, I decided to check out Truval based on their Yelp reviews. I know that Yelp reviews can be manipulated (one of the other places had a computer in their lobby telling customers that if they gave them positive Yelp review, that they would get an immediate 10% discount!) so I am always skeptical, even with a good Yelp rating. Still, I decided to check out TruVal as I figured I had nothing to lose.

I did not have an appointment and I met with Zak and he was genuinely a pleasure to work with. He gave me a price on my rings that was 2.5x the other offers and I accepted it without negotiating the price. First, he told me what the rings were worth and then what he would pay. I also had some gold and silver necklaces to sell, which they purchased as well, also giving me a very fair price. Note: I understand that they do take appointments so if you know you are stopping by, it may make sense to make an appointment first.

I know that it is so easy to get ripped off by jewelers, especially if you are like me and know very little about jewelry. If you have anything to sell, you can go elsewhere to get a few prices to compare but always go here afterward and you will be shocked at what they will offer and the probability of you being lowballed elsewhere. For me, the difference was quite significant, like I said earlier, 2.5x!

I will definitely be back here. read less

Steve was great to deal with. He is knowledgeable and has a very nice way about him. He sorted through all my gold and silver jewelry separating the 14 karat... read moreSteve was great to deal with. He is knowledgeable and has a very nice way about him. He sorted through all my gold and silver jewelry separating the 14 karat from the 18 karat and items that had stones or pearls in them and gave me a price. I felt that I was treated very fairly. I’ve been back two times and highly recommend Truval. read less

I actually got estimates from four different operations on various pieces of my mother's jewelry and decided to take all of it back to Truval. Steve and Shlomi were... read moreI actually got estimates from four different operations on various pieces of my mother's jewelry and decided to take all of it back to Truval. Steve and Shlomi were patient, professional and extremely helpful. They were careful to explain the steps they took in making their assessments and taught me a lot about diamonds and the different types of gold. I also liked the privacy of their office and the courtesy extended by everyone there. It ended up being fun as well as profitable! I plan to return and do future sales to Truval. I didn't have an appointment on my first visit but they took the time (as evening approached!) to look at what I brought and give me an initial estimate. I did make my second appointment and was impressed when I received an email confirmation and a follow-up reminder. While this professionalism used to be assumed, today it is extraordinary and added to my comfort in doing business with Truval.Cheryl F. read less

This place is awesome! I was selling some gold coins and gold watches that had belonged to my father. It was my first time doing anything like this. I had... read moreThis place is awesome! I was selling some gold coins and gold watches that had belonged to my father. It was my first time doing anything like this. I had done some research and read the positive reviews of Truval. I was still skeptical. From beginning to end, the process was just terrific: it was easy to set up an office appointment; the meeting with Steve went very well--he inspires confidence; and I left with a check that seemed very fair. I cannot recommend Truval highly enough. read less

It was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one.... read moreIt was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one. First off, the office is very safe and secure. It is located on an upper floor of an office building, so you feel safer when walking out than you would if you were selling to one of the retail stores at street level. Steve and his colleagues were very friendly, and I felt no pressure at all to sell. He took his time to inspect and test each and every piece, even stuff I thought was worthless, and offered me an extremely fair price for the gold jewelry--so much so that I accepted his offer on the spot without even haggling for more. He was also extremely respectful of my decisions with respect to the few pieces I decided not to sell right away. In fact, he made such a good impression that when another buyer from whom I sought a second opinion offered me a similar price for certain pieces the next day, I decided to go back to Steve to sell those pieces too. Steve and Truval will be my go-to jewelers from now on! read less

It was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one.... read moreIt was an absolute pleasure doing business with Steve at Truval. I was selling a number of pieces of gold and other jewelry after the passing of a loved one. First off, the office is very safe and secure. It is located on an upper floor of an office building, so you feel safer when walking out than you would if you were selling to one of the retail stores at street level. Steve and his colleagues were very friendly, and I felt no pressure at all to sell. He took his time to inspect and test each and every piece, even stuff I thought was worthless, and offered me an extremely fair price for the gold jewelry--so much so that I accepted his offer on the spot without even haggling for more. He was also extremely respectful of my decisions with respect to the few pieces I decided not to sell right away. In fact, he made such a good impression that when another buyer from whom I sought a second opinion offered me a similar price for certain pieces the next day, I decided to go back to Steve to sell those pieces too. Steve and Truval will be my go-to jewelers from now on! read less

I've been to Truval twice now to sell watches, gold jewelry, and stones. Steve and Schlomi are so kind and funny, they make the process super easy, and the... read moreI've been to Truval twice now to sell watches, gold jewelry, and stones. Steve and Schlomi are so kind and funny, they make the process super easy, and the time fly by. I initially went to a few buyers with my items but didn't feel as comfortable or get the same prices as I did at Truval. Circa Jewels, for instance, has really fancy offices and cute little evaluation rooms, but they offered me pennies for my jewelry. Total waste of time. I won't go anywhere other than Truval in the future. Five stars!Also: be sure to bring all documents for Hermes/Cartier/Rolex and extra links, original box, etc for watches since they pay out more when these things are included. read less

I've been to Truval twice now to sell watches, gold jewelry, and stones. Steve and Schlomi are so kind and funny, they make the process super easy, and the... read moreI've been to Truval twice now to sell watches, gold jewelry, and stones. Steve and Schlomi are so kind and funny, they make the process super easy, and the time fly by. I initially went to a few buyers with my items but didn't feel as comfortable or get the same prices as I did at Truval. Circa Jewels, for instance, has really fancy offices and cute little evaluation rooms, but they offered me pennies for my jewelry. Total waste of time. I won't go anywhere other than Truval in the future. Five stars!

Also: be sure to bring all documents for Hermes/Cartier/Rolex and extra links, original box, etc for watches since they pay out more when these things are included. read less

Steve is terrific and gave me a fair price for the gold I brought him. Perhaps even more importantly he is a genuinely amiable person who made the experience of... read moreSteve is terrific and gave me a fair price for the gold I brought him. Perhaps even more importantly he is a genuinely amiable person who made the experience of selling very comfortable. No pushiness, no sneaky games. Just straightforward. read less

It was my first time visiting Truval. I had some diamond and gold jewelry to sell, which I no longer wear. I was suppose to meet with Steve, but I... read moreIt was my first time visiting Truval. I had some diamond and gold jewelry to sell, which I no longer wear. I was suppose to meet with Steve, but I was late and met with Shlomi instead. He was warm and welcoming, and made me feel at ease immediately. It can be a very difficult task to find an honest and professional jewelry specialist, especially in New York's Diamond District. Shlomi explained the value of each item I was selling and offered me the best price, with absolutely no pressure at all. I got to meet Steve too, and had a wonderful interaction with him as well. I would highly reccommend Shlomi and Steve to anyone looking to purchase or sell jewelry. Very kind, honest, and professional gentlemen. Great energy and vibe. I give my experience 5-stars! Thanks Shlomi & Steve! read less

It was my first time visiting Truval. I had some diamond and gold jewelry to sell, which I no longer wear. I was suppose to meet with Steve, but I... read moreIt was my first time visiting Truval. I had some diamond and gold jewelry to sell, which I no longer wear. I was suppose to meet with Steve, but I was late and met with Shlomi instead. He was warm and welcoming, and made me feel at ease immediately. It can be a very difficult task to find an honest and professional jewelry specialist, especially in New York's Diamond District. Shlomi explained the value of each item I was selling and offered me the best price, with absolutely no pressure at all. I got to meet Steve too, and had a wonderful interaction with him as well. I would highly reccommend Shlomi and Steve to anyone looking to purchase or sell jewelry. Very kind, honest, and professional gentlemen. Great energy and vibe. I give my experience 5-stars! Thanks Shlomi & Steve! read less

I give Turval my highest recommendation. Steve Madar and the staff I spoke with were very helpful, communicative, and quick at accurately valuing my gold assets and purchasing them for... read moreI give Turval my highest recommendation. Steve Madar and the staff I spoke with were very helpful, communicative, and quick at accurately valuing my gold assets and purchasing them for the fair market price. I worked with them over the phone from California on a ~40K sale, shipped through insured FedEx, and received receipt of payment on the same day. I could not be happier that I selected to sell my gold to Truval. read less

Had a chunky gold bracelet that had been gathering dust for years. Not knowing much about selling gold and with only a price in my head based on some... read moreHad a chunky gold bracelet that had been gathering dust for years. Not knowing much about selling gold and with only a price in my head based on some quick internet searches, I took to Yelp and found the reviews for Truval to be favorable, so off I went to the W 47th Street to see what what I could get for it. Truval is not on the ground floor which I prefer. It's nice to have a private setting without prying eyes. When it was my turn, I was taken into a closed office, warmly greeted, and my piece was examined and a fair price extended. It was a relaxed 1-1 interaction and never felt rushed nor pressured and every question answered politely and professionally. I left a very satisfied customer. A+ all around. read less

Let's begin with the fact the TRUVAL is not on street level of 47th but instead is on the upper floor of an office building with a waiting room, private... read moreLet's begin with the fact the TRUVAL is not on street level of 47th but instead is on the upper floor of an office building with a waiting room, private buying offices and, actual appointments which made it feel like a professional establishment.

The fellow that assisted me (Shlomi) was friendly and not pushy. He appraised my jewelry items, including items that I accidentally added to the items I intended to sell which I felt had no value. I am happy I did because Shlomi discovered that some of them were gold :)

He explained the details of their appraisal process and how they come up with the value. He also appraised a few diamond jewelry pieces for me that I wanted to value but not sell. The staff at TRUVAL is transparent and informative. I am happy to recommend TRUVAL to anyone. read less

I found Truval online when I wanted to sell a couple pieces of jewelry I've had since I was a little girl. Steve was so easy to work with! He... read moreI found Truval online when I wanted to sell a couple pieces of jewelry I've had since I was a little girl. Steve was so easy to work with! He has such a comfortable way about him, and he comes across as being super knowledgeable and very trustworthy. For instance, he advised me to hold onto my pearl jewelry because he wouldn't be able to give me a price he thought was fair. I respect that! And I do think I got a fair price for the other gold pieces I brought in. I'd recommend these guys in a heartbeat!
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Our experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly... read moreOur experience at truval was truly no short of a 5 star experience. My husband and I made an appointment with Steve for last week and he took us promptly when we came in. We laid out a dozen older pieces of gold and platinum jewely that ive collected over the years and no longer have a place in modern style. I also wanted to sell a diamond that i inherited from an estate. After a 20 minute evaluation of everything, we got an offer 30% higher then we expected so we didnt even feel the need to negotiate!

We'll definitely be back once we accumulate more gold, jewelry or diamonds to sell. read less

I found Truval online when I wanted to sell a couple pieces of jewelry I've had since I was a little girl. Steve was so easy to work with! He... read moreI found Truval online when I wanted to sell a couple pieces of jewelry I've had since I was a little girl. Steve was so easy to work with! He has such a comfortable way about him, and he comes across as being super knowledgeable and very trustworthy. For instance, he advised me to hold onto my pearl jewelry because he wouldn't be able to give me a price he thought was fair. I respect that! And I do think I got a fair price for the other gold pieces I brought in. I'd recommend these guys in a heartbeat! read less

I'm very impressed with the level of service that Truval provides to their customers. Everything from making an appointment to receiving payment was extremely pleasant and seamless.

I met with Steve... read moreI'm very impressed with the level of service that Truval provides to their customers. Everything from making an appointment to receiving payment was extremely pleasant and seamless.

I met with Steve at their midtown location to sell an old engagement ring and a few other pieces of gold jewelry. He clearly explained the process to me before looking at my items, and then proceeded to thoroughly evaluate each piece (I can tell there's a big difference between the usual "cash for gold spots" and this place). Once everything was looked through, they made an offer that I accepted and I walked away satisfied.

I've gotten a few offers for the engagement ring in the past, but Truval paid me above my expectations, which is amazing! read less

My experience selling valuables to Truval was fast and pleasant. I did some research beforehand, and I believe I got a fair price for the few small pieces of gold... read moreMy experience selling valuables to Truval was fast and pleasant. I did some research beforehand, and I believe I got a fair price for the few small pieces of gold jewelry I had to sell. I would patronize this business in the future if I needed to sell more valuables. read less

Steve is terrific and gave me a fair price for the gold I brought him. Perhaps even more importantly he is a genuinely amiable person who made the experience of... read moreSteve is terrific and gave me a fair price for the gold I brought him. Perhaps even more importantly he is a genuinely amiable person who made the experience of selling very comfortable. No pushiness, no sneaky games. Just straightforward.

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I give Turval my highest recommendation. Steve Madar and the staff I spoke with were very helpful, communicative, and quick at accurately valuing my gold assets and purchasing them for... read moreI give Turval my highest recommendation. Steve Madar and the staff I spoke with were very helpful, communicative, and quick at accurately valuing my gold assets and purchasing them for the fair market price. I worked with them over the phone from California on a ~40K sale, shipped through insured *****, and received receipt of payment on the same day. I could not be happier that I selected to sell my gold to Truval.

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I was blessed to meet with Steve M**** today at Truval located at 37 West 47th Street Suite #600 in New York City. I sold three rings and some gold.... read moreI was blessed to meet with Steve M**** today at Truval located at 37 West 47th Street Suite #600 in New York City. I sold three rings and some gold. The office is clean and friendly. Steve is professional, courteous and an honest business man. If you have jewelry or coins to sell, please do not hesitate to contact this company.

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I found Truval by accident while walking **** ******. The place where I usually went to sell gold had shuttered. I was pleased with the experience. I grew up in... read moreI found Truval by accident while walking **** ******. The place where I usually went to sell gold had shuttered. I was pleased with the experience. I grew up in the jewelry industry so I had good background knowledge and I am very choosey about the style of person I want to deal with. Steve was very direct and easy to deal with. The prices I received were fair according to the general practices of selling gold. I will use them again in the future.

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It was a pleasure working with Steve. I was given a fair price for my gold coins and service was super quick.

I had a wonderful experience dealing with TruVal. Steve M. was my rep and kept me informed via email on every step of our transaction so that I didn't worry... read more
I had a wonderful experience dealing with TruVal. Steve M. was my rep and kept me informed via email on every step of our transaction so that I didn't worry about sending my items to them. Their bid on my gold bar and gold jewelry was the most competitive. And, their method of shipping my valuable things across country from my rural county in California proved to be reliable and easy. Thank you TruVal and Steve for being so honest, efficient and providing excellent personal service!

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