Sell your watch online or via appointment in NYC

Luxury watches represent a true investment, that's why you need a watch buyer that understands its true potential in the secondary markets. TRUVAL's watch buyers specialize in appraising and buying Rolex, Cartier, Patek Philippe, Audemars Piguet, Breitling, Panerai, IWC, Tag, Omega and other mid to luxury watch brands at the most competitive prices available.





Expert Watch buyers

Your time is precious and so is your watch, that is why we created a fast, secure and trusted process for those seeking to sell watches they no longer wear. Selling can be done online via our free FedEx secured service or by scheduling an appointment at our headquarters in New York City.

TRUVAL's expert watch buyers have the expertise, global market knowledge, and industry affiliations to properly identify, authenticate and buy any watch from vintage styles to modern and collectible timepieces.

We Buy All Luxury Watch Brands

Our valuation process

Our Watch Buyers handle hundreds of questions about selling watches every month, from "how much is my watch worth" to "where can I sell my watch for the best price". At TRUVAL, our experts utilize over 150 years of combined experience and training to properly identify and authenticate your watch brand and model. Then, we evaluate the secondhand and international watch market for up to date values in order to make you the best offer the market can bear. As always, there are no fees and if you choose not to sell - your watch is returned to you at no cost.

Recent Purchases

  • Mid 90s Rolex Submariner

  • Panerai Luminor GMT

  • Breguet Mens 18kt gold Watch

  • Breitling Watch Men's Automatic stainless Watch

  • cartier tank American ladies watch

  • Bvlgari Automatic White Dial Stainless Steel Men's Watch

  • Cartier Pasha de Cartier Automatic Chronograph Stainless Steel watch

  • Chanel ladies 18kt yellow gold and diamond watch

  • Cartier Ballon Bleu watch  in stainless and rose gold

  • Chopard Mille Miglia Chronograph White Dial Men's Watch

  • Girard-Perregaux Flyback Chronograph Monte Carlo 1973 Watch

  • harry winston gold and diamond watch

  • Hublot Big Bang Gold Watch

  • Longines men's stainless steel bracelet watch

  • Luminor Marina 1950 3 Days Automatic Acciaio - 42mm

  • Omega Seamaster Mens Watch

  • Patek Philippe 18kt gold vintage Watch

  • piaget limelight gala diamond pave dial 18k rose gold ladies watch

  • Rolex Datejust Oyster perpetual datejust 31mm

  • Rolex Mens Yellow Gold Daytona White Dial watch

  • rolex oyster perpetual datejust watch

  • rolex oyster perpetual submariner with blue dial

  • rolex datejust with diamond dial 18k pink gold watch

  • ladies gold and diamond rolex oyster perpetual Datejust

  • TAG Heuer Carrera Watch

  • Rolex Yellow Gold Daytona White Dial Watch

  • Zenith El Primero Chronomaster Chronograph Automatic Watch

Get a quote

No matter how you sell, it's an easy 4 step process

Describe your Items

Start by filling out the Get A Quote form or call in to discuss your items potential value.

Your selling options

To sell your items, schedule an in-store appointment or access our free and insured FedEx mail-in service.

Get your offer

Our leading experts will evaluate brand, design, and precious metal content to make you the best offer.

Get paid

In-person sellers receive cash within minutes. Mail-in sellers receive immediate payment via check or wire

  • In a deep sea of NYC Rolex Watch Buyers, Truval is a superior option at all levels. It is as private as it gets, totally professional and unbelievable personalized treatment. Five stars is an understatement. I'm going back to sell many more pieces in the near future. Very impressive operation.

    __ Rick C,New York City NYC

    YELP Reviews
  • I had the pleasure of selling with TRUVAL recently. I was impressed with the level of professionalism I received from Mr. Shlomi Shlomo. From beginning to end the level of communication was terrific and could not be more important given my concern of dealing with an internet based New York diamond buyer over 3000 miles away!

    I completed the entire jewelry selling process in less than 72 hours. The price I received was more than the several local jewelry stores offered. I accepted the offer, and they wired the money to me on the same day. They made the process of selling my diamond jewelry stress-free.

    __ Debrah M, from LA. Sold via mail to New York's Diamond District

    All Yelp Reviews
  • Let's begin with the fact the TRUVAL is not on street level of 47th but instead is on the upper floor of an office building with a waiting room, private buying offices and, actual appointments which made it feel like a professional establishment.

    The fellow that assisted me (Shlomi) was friendly and not pushy. He appraised my jewelry items, including items that I accidentally added to the items I intended to sell which I felt had no value. I am happy I did because Shlomi discovered that some of them were gold :)

    He explained the details of their appraisal process and how they come up with the value. He also appraised a few diamond jewelry pieces for me that I wanted to value but not sell. The staff at TRUVAL is transparent and informative. I am happy to recommend TRUVAL to anyone.

    __ Sheila Cohen, Sold in New York's Diamond District

    All Yelp Reviews

Contact us

Call us at 212-938-1002

In association with


  • New York City

    37 W 47th St #600 New York NY 10036

  • Or mail it in

    Get a quote from anywhere, anytime
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